Bad reviews and good social tactics
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A Pew Research study found that many consumers read online restaurant reviews and ratings, with 82% reading reviews and 40% checking reviews before every purchase. On average, users read 6 reviews before making a decision about a restaurant. Restaurant reviews make up 18% of all online reviews, totaling over 135 million. More than two-thirds of restaurant reviews rate the establishment four stars or higher. Social media platforms like Facebook use friends' reviews, photos and check-ins to determine what restaurant content to feature more prominently in a user's newsfeed. Location-based reviews and reviews from local guides are often shown first in search results. Businesses can solicit more reviews by encouraging customers to review through signage.
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Bad reviews and good social tactics
- 4. 82% read online ratings/reviews 40% check reviews before every purchase users read 6 REVIEWS before making a decisionAccording to PEW research study
- 6. 18% restaurant reviews 135 million TOTAL REVIEWS more than 2/3rd four star or higher
- 7. determines where content will be in newsfeed friends reviews, photos and check-ins highlighted
- 15. Solicit Reviews
- 16. Signage
Editor's Notes
- Foodborne illness Labor Crime Discrimination
- We have worked with these clients on a variety of projects. We understand how negative reviews can affect your business and reputation. We are going to discuss Why reviews are important The most popular platforms How to respond And end with some social media tips and how to involve your employees
- They help you to reach new users. As a restaurateurs and business owners, you can’t survive on just current clients. You have to keep growing. Will new people try you if everyone talks about how bad you are\?
- Other sites such as zomato, open table, Google pulls data from external online review sites for its search result quality. Therefore, the more positive reviews you have on these sites, the better your rankings will be in organic search results.
- 15% are one star reviews
- More than 1.32 billion daily users. People get news and People will see reviews their friend posted, even if not connected to the page According to Facebook, the higher your star rating the higher EdgeRank score you will get. This determines your position in the newsfeed. Four and Five start companies are more credible
- Try to respond within a couple days Acknowledges customer, and take conversation offline. This does two things: Customer feels like they’ve been heard General public sees that you are responding
- Offering a free meal or dessert. See if you can win that person back over If the come back in and have a great time, that is good time to ask to change the review Don’t forget to investigate why the problem happened. If you don’t fix the problem, it is likely to happen again.
- It’s nice to have a standard statement, but try to customize so that it doesn’t come off robotic Had approved messaging, invited customer to contact them. Some have edited their responses. Leave comments on good reviews as well.
- Ask during the customer experience FOH, servers/bartenders are best to ask Highlight good reviews on website
- Invite them to share photos, before and after shift Highlight when busy Incentivize emp
- Other people not following you will see the post when searching for companies nearby
- Don’t forget to say the name of the dish! How will people order it?
- Create one for your restaurant so your customers will use it. Make sure its unique. Use the city and ingredients of the dish You can use up to 30. Some are followed by local foodies. DetroitFoodie, AnnArborEats, GREats I tag media and other
- Takes 15 minutes All done a cell phone