UNDP Local Governance Support Programme contributed to sustainable territorial development by introducing community based tourism in Zaamint district, Djizak region, Uzbekistan.

1. Uzbekistan

2. About Zaamin
 Located in the mountain area of Djizak region
 Altitude: 2500 meters above the sea level
 Population: 153,500 people
 Area: 2,86 thousand square km
 Forest: 16828 hectares
2www.zaamin.uz www.lgsp.uz

3. Zaamin – touristic potential
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 Picturesque mountainous ecosystem
 Fresh and healthy air
 Endemic flora and fauna of Zaamin
National Park and State Reserve
 High recreational value
 Cultural diversity : mix of sedentary
and nomadic civilizations
www.zaamin.uz www.lgsp.uz

4. Zaamin before UNDP involvement
www.zaamin.uz www.lgsp.uz 4
• Low economic potential
• Massive unemployment
• Local people in Zaamin are known to be inert (therefore,
project started targeting active women first)
• Touristic potential was not fully explored, yet Zaamin was
nominated to UNESCO world heritage list in 2008
• Most visitors came from neighboring regions, low awareness
in Tashkent
• Tourism season – 3 months (only summer)
– limited to health tourism

5. Policy advice
(scalability)
Capacity building
(supply side)
Infrastructure
development
Branding of
territory (demand
side)
How area-based
development
approach was
applied by UNDP
in Zaamin?
5www.zaamin.uz www.lgsp.uz

6. Policy advice
6
Public-Private
Partnership
Analysis
Joint Action
Plan with
partners
Touristic
Sector
Analysis
(pros & cons)
Aligning to
Government
programme on
tourism
development in
Djizak region
www.zaamin.uz www.lgsp.uz

7. Capacity building
7
Skills training courses
Over 50 families, entrepreneurs attended special
courses on guesthouse business
10 Tour-guides were trained among local people
Over 8 cultural and entertainment programmes were
developed, provided at guest houses
Organized study tours to guest houses in Tashkent and
Farish (linking with GIZ experience), dots connected
between local guest houses, tour operators in
Tashkent, MFA etc
www.zaamin.uz www.lgsp.uz

8. Infrastructure development
(UNDP’s efforts)
8
Upgraded sanitary
conditions in 5
guesthouses
Installed information
banners and roadside signs
Investment proposals
on construction of facilities
in Zaamin National Park
Developed tourist routes Designed 3 yurts as souvenir shops
www.zaamin.uz www.lgsp.uz

9. 9
12 guesthouses & 1 mini
hotel are established
Roads are being upgraded
350 m Alpine ski track constructed Tourism Association was established
www.zaamin.uz www.lgsp.uz
Infrastructure development
(Spin-off effect)

10. Branding of Zaamin
10
Developed branding and
marketing strategies
Original Logo & slogan
Public service announcement
www.zaamin.uz www.lgsp.uz

11. Branding of Zaamin (cont.)
11
Organization of info-tours for media
and tour operators
Participation in international fairs & events
www.zaamin.uz, social media
(Facebook, Twitter etc)
Production of visibility materials
and souvenirs with logo
www.zaamin.uz www.lgsp.uz

12. 12www.zaamin.uz www.lgsp.uz

13. Impact
13
 Increase in # of guest houses (up to 12)
 Mini hotel Grand Zaamin
 Increased tourist inflow
 Additional income source
 Skilled personnel in hospitality services
 More visibility in social media
 Expansion of tourist season, including
winter
www.zaamin.uz www.lgsp.uz

14. 14
 Tourism development model of
Zaamin presented in other regions
of Uzbekistan
 Navoi, Samarkand, Andijan and Nuratau
 Building a partnership between
Zaamin and Garmish-Partenkirhen
(Germany)
 Winter tourism development
 Technical feasibility assessment
Impact (cont)
www.zaamin.uz www.lgsp.uz

15. Future plans
15
 Scaling up of the rural tourism development model in other regions
 Wide dissemination of promo materials through National Company
“Uzbektourism” and Chamber of Commerce and Industry, etc.
 Further trainings for Zaamin’s community entrepreneurs
 Raise awareness about historical values of Zaamin (Codifying knowledge on
historical site MIQ Fortress)
 Further promotion of touristic potential of Zaamin in domestic and
international tourist fairs
 Further support of www.zaamin.uz
www.zaamin.uz www.lgsp.uz

16. 16www.zaamin.uz www.lgsp.uz