About Zaamin   Located in the mountain area of Djizak region   Altitude: 2500 meters above the sea level   Population: ...
Zaamin – touristic potential   Picturesque mountainous ecosystem   Fresh and healthy air   Endemic flora and fauna of Z...
Zaamin before UNDP involvement    • Low economic potential    • Massive unemployment    • Local people in Zaamin are known...
Policy advice                         (scalability)                     How area-based                      development   ...
Policy advice                                                      Aligning to                                     Tourist...
Capacity buildingSkills training courses  Over 50 families, entrepreneurs attended special  courses on guesthouse business...
Infrastructure development                          (UNDP’s efforts)Upgraded sanitary          Installed information      ...
Infrastructure development                         (Spin-off effect)     12 guesthouses & 1 mini             Roads are bei...
Branding of Zaamin                            Developed branding and                             marketing strategies     ...
Branding of Zaamin (cont.)Organization of info-tours for mediaand tour operatorsParticipation in international fairs & eve...
www.zaamin.uz   www.lgsp.uz   12
Impact   Increase in # of guest houses (up to 12)   Mini hotel Grand Zaamin   Increased tourist inflow   Additional in...
Impact (cont) Tourism development model of  Zaamin presented in other regions  of Uzbekistan    Navoi, Samarkand, Andija...
Future plans   Scaling up of the rural tourism development model in other regions   Establishment of partnership between...
Challenges Administrative and regulatory barriers    difficulty in obtaining licenses by tour operators    difficulty i...
Apart from tourism                UNDP did in Zaamin …                  Access to information: Established Information Cen...
www.zaamin.uz   www.lgsp.uz   18
Presentation Zaamin_new
Upcoming SlideShare
Loading in …5
×

Presentation Zaamin_new

437 views

Published on

Zaamin -

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
437
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Presentation Zaamin_new

  1. 1. About Zaamin Located in the mountain area of Djizak region Altitude: 2500 meters above the sea level Population: 153,500 people Area: 2,86 thousand square km Forest: 16828 hectares www.zaamin.uz www.lgsp.uz 2
  2. 2. Zaamin – touristic potential Picturesque mountainous ecosystem Fresh and healthy air Endemic flora and fauna of Zaamin National Park and State Reserve High recreational value Cultural diversity : mix of sedentary and nomadic civilizations www.zaamin.uz www.lgsp.uz 3
  3. 3. Zaamin before UNDP involvement • Low economic potential • Massive unemployment • Local people in Zaamin are known to be inert (therefore, project started targeting active women first) • Touristic potential was not fully explored, yet Zaamin was nominated to UNESCO world heritage list in 2008 • Most visitors came from neighboring regions, low awareness in Tashkent • Tourism season – 3 months (only summer) – limited to health tourism www.zaamin.uz www.lgsp.uz 4
  4. 4. Policy advice (scalability) How area-based development Branding ofterritory (demand approach was Capacity building (supply side) side) applied by UNDP in Zaamin? Infrastructure development www.zaamin.uz www.lgsp.uz 5
  5. 5. Policy advice Aligning to Touristic GovernmentPublic-Private Joint Action Sector programme on Partnership Plan with Analysis tourism Analysis partners development in (pros & cons) Djizak region www.zaamin.uz www.lgsp.uz 6
  6. 6. Capacity buildingSkills training courses Over 50 families, entrepreneurs attended special courses on guesthouse business 10 Tour-guides were trained among local people Over 8 cultural and entertainment programmes were developed, provided at guest houses Organized study tours to guest houses in Tashkent and Farish (linking with GIZ experience), dots connected between local guest houses, tour operators in Tashkent, MFA etc www.zaamin.uz www.lgsp.uz 7
  7. 7. Infrastructure development (UNDP’s efforts)Upgraded sanitary Installed information Investment proposals conditions in 5 banners and roadside signs on construction of facilities guesthouses in Zaamin National Park Developed tourist routes Designed 3 yurts as souvenir shops www.zaamin.uz www.lgsp.uz 8
  8. 8. Infrastructure development (Spin-off effect) 12 guesthouses & 1 mini Roads are being upgraded hotel are established 350 m Alpine ski track constructed Tourism Association was establishedwww.zaamin.uz www.lgsp.uz 9
  9. 9. Branding of Zaamin Developed branding and marketing strategies Original Logo & slogan Public service announcementwww.zaamin.uz www.lgsp.uz 10
  10. 10. Branding of Zaamin (cont.)Organization of info-tours for mediaand tour operatorsParticipation in international fairs & eventswww.zaamin.uz, social media(Facebook, Twitter etc)Production of visibility materialsand souvenirs with logo www.zaamin.uz www.lgsp.uz 11
  11. 11. www.zaamin.uz www.lgsp.uz 12
  12. 12. Impact Increase in # of guest houses (up to 12) Mini hotel Grand Zaamin Increased tourist inflow Additional income source Skilled personnel in hospitality services More visibility in social media Expansion of tourist season, including winter www.zaamin.uz www.lgsp.uz 13
  13. 13. Impact (cont) Tourism development model of Zaamin presented in other regions of Uzbekistan  Navoi, Samarkand, Andijan and Nuratau Building a partnership between Zaamin and Garmish-Partenkirhen (Germany)  Winter tourism development  Technical feasibility assessment www.zaamin.uz www.lgsp.uz 14
  14. 14. Future plans Scaling up of the rural tourism development model in other regions Establishment of partnership between UNDP and NC “Uzbektourism” (MOU) Wide dissemination of promo materials through National Company “Uzbektourism” and Chamber of Commerce and Industry, etc. Further trainings for Zaamin’s community entrepreneurs Raise awareness about historical values of Zaamin (Codifying knowledge on historical site Mihkala) Further promotion of touristic potential of Zaamin in domestic and international tourist fairs Further support of www.zaamin.uz www.zaamin.uz www.lgsp.uz 15
  15. 15. Challenges Administrative and regulatory barriers  difficulty in obtaining licenses by tour operators  difficulty in registering foreign tourists  high entry fees for foreigners to Zaamin National Park and State Reserve  not all national partners have a common understanding of benefits from tourism development in Zaamin Border zone  Eco-Tour routes cannot be expanded further due to border security regulations www.zaamin.uz www.lgsp.uz 16
  16. 16. Apart from tourism UNDP did in Zaamin … Access to information: Established Information Center within the Khokimiyat of Zaamin district, trained the staff, supplied with ICT equipment Developed the website of Information center in the social network «ZiyoNet» Streamlining public administration: introduced Electronic document management system in the Khokimiyat of Zaamin districtwww.zaamin.uz www.lgsp.uz 17
  17. 17. www.zaamin.uz www.lgsp.uz 18

×