Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Regional Digital Director, MEA at L'Oréal
Industry
Advertising / Marketing / PR
Website
www.lexbz.me
About
Before joining Facebook, Lex was the Regional Director for Digital Strategy & Innovation for Leo Burnett MENA. In this role he oversaw the digital, direct and CRM competencies for the region. He successfully managed the merger of Arc Worldwide and Leo Burnett into a full-service integrated agency and played a lead role in the acquisition of Flip Media into the group. Prior to this he was a Business Director for JWT & RMG Connect in Paris, and the WPP France Lead for the HSBC account.
He has also worked for the relationship marketing group FullSIX, where he was responsible for US development, and Island Global Yachting part of the Island Capital real estate merchant bank group. In these r...
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