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The Brief For The Sistine Chapel
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How to write an ad brief that inspires.
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The Brief For The Sistine Chapel
- 1. The Brief for the Sistine Chapel Written by Damian O'Malley Presented by Steven Stark
- 16. The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. Michelangelo
- 17. Extracted from How to Plan Advertising - the Blue Book, published by the APG, 1987, as it appeared on www.accountplanning.net . I have taken the liberty of tweaking a few words and adding some pictures, but the original ideas and text belong solely to Damian O'Malley, whose permission to republish this has been kindly granted. I would also like to thank John Griffiths of accountplanning.net for posting the original and putting me in touch with Damian. Steven Stark May 7, 2008