This is a presentation I prepared for the Integrated Marketing Summit in St. Louis, where I was joined by: Ekaterina Walter Social Media Strategist for Intel, (Portland, OR) Leslie Bradshaw, Director of Engagement | Public Affairs New Media Strategies (Arlington, VA) Allison Collinger, President of AHC Consulting ( St Louis, MO) Aaron Kahlow Chairman and founder of Online Marketing Summit (San Francisco, CA) Moderated by Ellen Sherberg of the St Louis Business Journal (St Louis, MO). The focus of our panel: Social Media Best Practices with various lens... mine lens was that of an agency, Ekaterina covered the brand perspective and Aaron + Allison as online evangelists.