2. OVERVIEW
 Social Media Recommendations
 Facebook
 Traditional Advertising
 Flyers
 USPS
 Farmers Market
 Online Advertising
 Google AdWords
 YouTube Ads
 Financials

4. GUIDELINES TO CONSIDER…
 Upkeep
 Connect with consumers
 Time
 Put in the time and effort
 Content
 Post fresh content
 Monitor
 Monitor discussions and
give feedback
 Interact
 Get connected with fans
and consumers
 Strategy
 Find what is relatable to
your business strategy

5. MAKE YOUR BUSINESS COME
ALIVE
 Be Authentic
 Be Responsive
 Be Consistent
 Do What Works

6. CROSS PROMOTE
 Edification
 Gain New Followers
 Exposure
 Win-Win Situation for both Parties
 Reduce Marketing Costs

7. ADVERTISING

8. FLYERS
 Easy to hand out
 Low Cost

9. USPS
 Target areas
 Areas are broken down in categories:
 Routes
 Residential areas
 Business areas
 Ages 25-44
 Average household income
 Household income

10. FARMER’S MARKET
 10,892 Likes on Facebook
 5,042 check ins on Facebook
 Daily stalls - $35.00 on Saturday
-$15.00 on Tuesdays and Thursdays
 Handing out flyers
 Handing out wristbands
 500 filled ink debossed wristbands- $188.43

11. GOOGLE ADWORDS

12. WHAT IS GOOGLE
ADWORDS?
• Pay-per-click
advertising
• Google search
engine

13. WHY USE IT?
 Precision targeting
 Attract customers who are looking for what you
specifically offer
 Takes the guessing out of marketing
 If you have to pay for a click, then you know that your
ad was effective

14. BENEFITS
 No contract
 Flexible budgeting
 Instant feedback
 Advertise locally
 Get your business found

15. MANAGING COSTS
 Up to the minute
reporting
 Performance graphs
 Full control of costs
and budget

16. Google Search Pay-per-click ads Organic Website on Page 1?
Nutritionist 3 21,000,000 No
In-home training 1 395,000,000 No
Massage Therapy In
Kalamazoo
9 226,000 No
Senior Training in
Kalamazoo
0 587,000 No
Fitness 0 1,410,000,000 No
Group Training 0 1,460,000,000 No
IS IT WORTH IT?

17. HOW TO GET RESULTS
 Create an advertisement
 Create keywords and negative keywords
 Set budget and cost
 People see your ad on google
 You get customers to your website that are looking
for your service
 You won’t pay for people that click to your website that
are just browsing google because your ads only show
up when your keywords are searched

18. FINANCIAL ANALYSIS
 Targeted USPS mailing flyers because extra
interest was expressed
 Used price of flyers and price of mailing
 Mailing price was of three targeted routes in
Kalamazoo area that had mean income of
$104,000-$110,000 (1641 houses)
 Three scenarios –optimistic (5%), realistic (3%),
pessimistic (1%)
 Assumed each respondent averages two fitness
sessions and one nutrition session

19. YOUTUBE

20. YOUTUBE

21. FAN FINDER
 Selected by Youtube
 Performance-based
 Search/Keyword Related

22. TRUEVIEW
 Ad manager for Youtube
 Access through Google
Adwords
 Primary tool for Youtube
advertising
 4 delivery methods

23. BENEFITS
 Global reach
 Google In-search
 Low cost
 Re-purposing content
 Build your e-mail list
 Google Adsense
 Promotion by your audience
 Complete & real-time information
 Easy access and user friendly

24. PESSIMISTIC AND OPTIMISTIC

25. REALISTIC