Mc loonesintegratedmarketingloyaltyproposal

McLoone’s Riverside Dining: An Integrated Marketing Plan Revised Presented by: Jennifer L. Pricci April 20, 2007

Campaign Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Consumer Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Campaign Rationale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

McLoone’s Friends & Family: A Proprietary Loyalty Program

Loyalty Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Program Description ,[object Object],[object Object],Your eFrequency Loyalty Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Member Analysis and Reporting Aloha POS eFrequency Operations

Program Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Registration Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Member Cards & Rewards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

All This Data… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Program Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keeping The Love Alive… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communicate, Communicate, Communicate. ,[object Object],[object Object],[object Object],[object Object]

Time Is Your Friend ,[object Object],[object Object],[object Object],[object Object]

Strong Database Management ,[object Object],[object Object],[object Object]

Measurement = Control ,[object Object],[object Object]

Your Customers' Trust… ,[object Object],[object Object]

McLoone’s Friends & Family: Meets Criteria For Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Things To Remember… ,[object Object],[object Object],[object Object],[object Object],[object Object]

About Insured Contesting ,[object Object],[object Object],[object Object],[object Object]

Insured Contest Option: Never Cook Again! Sweepstakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contest Option 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contest Option 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Insured Contest Option: Table for 2… in Italy! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contest Execution Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Turn-Key Promotion 1. Finalists 2. Contest Administrator 3. Restaurant – to host VIP Dinner Party 4. Bonus Prizes a. eCard values 5. Website Set-up for Online registration 6. $3,000 Insurance Premium 1. Prize Coverage Contract Maximum of 1 grand prize award 2. Official Rules 3. Event Execution Checklist 4. POS Signage for Contest Event a. (1) Custom 2’ x 6’ Banner b. (1) Custom 11” x 17” RTW Sign 5. Contest Materials as needed i.e. prize envelopes 6. Shipping (Ground Service) Client is responsible to provide: Million Dollar Media will provide: Contest Materials

Proposed Weekly Schedule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Weekly Net Investment: ~ $24,100 Pricing Expires 4.27.07 Weekly Commercials: 40x Total Weekly Reach: 1,094,000+ Weekly Frequency: 2.3 Weekly Reach: ~3 Million @ 100% Weekly Reach: ~1.1 Million @ 100% Weekly Reach: ~750,000 @ 100% Weekly Reach: ~65,000

[object Object],Clear Channel New York: A Relevant Fit for McLoone’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In Good Company… Jericho Terrace ELEGANCE | SOPHISTICATION | OPULENCE

Jennifer L. Pricci Account Executive Clear Channel Radio 646.246.5176 [email_address] Contact

How I Can Help… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Proposed Responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mc loonesintegratedmarketingloyaltyproposal

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