This document provides information about an event called the "Advancing U SME Symposium" that aims to help small and medium enterprises address manpower challenges through productivity initiatives. The one-day event will be held on April 13, 2015 and feature discussions, advisory clinics, and forums on making SME jobs more efficient and improving employee retention. Participants can choose between English and Mandarin dialogue sessions and business forums on topics like modernizing traditional businesses and applying ancient military strategies to modern enterprise management. Registration is required by emailing personal details and forum selection to the listed email address by the stated deadline.

1. Overcoming Manpower Challenges
with Productivity Initiatives
Presented by
Join us as we explore innovative and feasible solutions to recruit and retain the
best employees for your company!
想知道如何吸引和留住优秀人才而从中提升公司的效率和利潤吗？
Event: Advancing U SME Symposium中小型企业座谈会
Date: 13 April 2015, 8am – 3pm
Venue: NTUC Centre, One Marina Boulevard Level 7
YOU
ARE
INVITED!
Initiative by

2. Today, small and medium enterprises (SMEs) employ 7-in-10 workers in Singapore. Yet,
manpower challenges remains their top business concern as they make a bid to grow.
Themed “Overcoming Manpower Challenges with Productivity Initiatives”, this inaugural
Advancing U SME Symposium features multiple discussion platforms for business leaders
and entrepreneurs to explore innovative ways of making SME jobs easier, safer, smarter.
There will also be an advisory pop-up clinic where attendees get direct access to
productivity grants and programmes offered by NTUC and related agencies.
Through this Advancing U initiative, we hope to work with all Singapore companies to
make every SME workplace a better workplace, every SME job a better job, and every SME
worker a better worker.
I look forward to meeting you at the event.
Mr Yeo Guat Kwang
Assistant Secretary-General, National Trades Union Congress
Lead, Advancing U SME Secretariat
Welcome Note

3. 8am / Registration & Networking Breakfast
9am / Opening Plenary
The Power of Hardware and Heartware for SMEs (English Session)
10.30 am Teabreak
11am / Dialogue Sessions
华语对谈 Mandarin Dialogue
快乐企业成就业务增长
12pm / Advancing U Pop-up Clinic
On-the-spot advisory services covering productivity and staff welfare grants, as well as individual training
programmes
12.00 pm Lunch
1pm / Business Forums
华语讲座Mandarin Forum
孙子兵法与现代企业战略
3pm / Thank You
English Dialogue
Modernising Traditional Businesses
or
Programme Overview
English Forum
Succession Planning in Family Enterprises
or
Open to all
Open to all
Limited to first 100 interested participants only!
Open to all Limited to first 100 interested participants only!

4. Plenary Title (English Session)
The Power of Hardware and Heartware for SMEs
Synopsis
Besides improving business “hardware” productivity to maximise profits, there is also the need to strengthen
the company’s “heartware” – career progression and happiness index of employees – for business
sustainability. How are businesses affected by our national policies and the new Budget measures? What are
the fundings and training programmes available for business owners to improve “hardware” and “heartware”?
This plenary session will feature holistic views and voices from business leaders, funding and training
administrators, HR practitioners and academic.
9am : Opening Plenary
Professor Annie Koh
Vice President, Office of Business Development
Professor of Finance (Practice)
Singapore Management University
Vivek Kumar
Director, Membership
National Trades Union Congress
Tham Poh Cheong
Secretary-General
Singapore Chinese Chamber of
Commerce & Industry
Featured Speakers
Open to all

5. 华语对谈 Mandarin Dialogue
快乐企业成就业务增长
对谈内容
英国华威大学最新研究显示：快乐员工的工作效率和其
他员工相比至少高出百分之12。快乐的工作环境不但能
激发员工与公司的增长潜力，也更能吸引优秀的人才。
新加坡就有几家快乐企业的成功案例。本地资深企业家
将与大家分享打造快乐工作环境的心路历程和小贴士。
English Dialogue
Modernising Traditional Businesses
Synopsis
Many local enterprises start their operations in traditional
businesses, and struggle to survive in today’s competitive and
rapidly-changing market. Some of them successfully reinvent
themselves by adopting new technologies or attracting new
crowd.
Owners of Home-Fix and Pine Garden will share how they add new
dimensions to traditional businesses and attract younger target
audience without losing their loyal customers.
11am : Dialogue Sessions
Wei Chan
Business Development Director
Pine Garden’s Cake
Low Cheong Kee
Managing Director
Home-Fix The D.I.Y Store
Lim Hock Chee
CEO
Sheng Siong Group Ltd
Choose your preferred Dialogue Session
OR
Fong Chi Chung
Founder and CEO
Pu Tien Holdings
Featured Speakers
1. 2. Limited to first 100 interested participants only!Open to all

6. English Forum
Succession Planning in Family Enterprises
Synopsis
Family enterprises have the additional intricate challenge of
nurturing family relationships and planning for succession, which
can be detrimental if not handled carefully. The Economist
Intelligence Unit’s recent report also revealed that Singapore’s
family businesses lag behind its Southeast Asian counterparts in
succession planning despite its more advanced economy.
Predecessors and successors from Corlison Pearlie White and Food
Xervices will share their stories of how they have overcome all
odds as a family and achieved greater heights as a company.
华语讲座Mandarin Forum
孙子兵法与现代企业战略
讲座内容
俗话说商场如战场，管理企业和带兵打仗道理是一样的。
两者都是一个组织和另一个组织“争”，而“争”的目
标都是“赢”。
来自中国的过聚荣教授将为各行各业的企业家解读《孙
子兵法》中的现代企业管理智慧，探讨如何以军事的规
律及思想运用在人事管理和市场策略有关的领域。
1pm : Business Forums
Nichol Ng
Managing Director
FoodXervices Inc.
过聚荣教授
中华人民共和国
商务部国际贸易经济合作研究院
Supported by:
Choose your preferred Business Forum
OR
Andy Ong
Director
Corlison Pearlie White
1. 2.
Featured Speakers
Mr Robert
Open to all Limited to first 100 interested participants only!

7. Please email the following information to sme@ntuc.org.sg. An email confirmation will be sent to you 3 working
days upon receipt of your registration email.
请把以下个人资料发送到sme@ntuc.org.sg。我们将会在３天内与您联系。
Do note that all participants are to be seated by 8.45am on 13 April 2015 at NTUC Centre L7 Auditorium for the
Opening Plenary Session.
４月１３日当天，请在８点４５分前入席。地点是NTUC Centre L7 Auditorium 。
A. Personal Particulars 个人资料
Full name: (Please CAPITALISE SURNAME)
Company:
Email address:
Contact number:
B. Choose your preferred Dialogue Session 请选择您想参加的对谈会
1. English Dialogue : Modernising Traditional Businesses
or
2. Mandarin Dialogue :快乐企业成就业务增长
C. Choose your preferred Business Forum 请选择您想参加的讲座
1. English Forum : Succession Planning in Family Enterprises
or
2. Mandarin Forum :孙子兵法与现代企业战略
How to register for Advancing U SME Symposium
For further enquiries on Advancing U SME Symposium, please call +65 6213 8556.
如有任何询问，请拨打 +65 6213 8556。