The document presents three creative concepts for a Bodog football marketing campaign for the 2011/2012 season. Concept #1 compares football to war and encourages bettors to strategize and prepare for battle like players on the field. Concept #2 emphasizes traits like toughness, guts and glory, urging people to "be a player" and take action this season. Concept #3 positions Bodog as the defacto sponsor of football, bringing fans closer to the on-field action and making the game better since 1994. Each concept includes sample banners, landing pages and email templates.

1. BODOG
FOOTBALL
2011/2012
CREATIVE CONCEPTS / PRESENTED BY: POUND & GRAIN / JULY 18, 2011

2. CONCEPT #01
PREPARE FOR BATTLE

3. “THE OBJECT OF WAR IS
NOT TO DIE FOR YOUR
COUNTRY BUT TO MAKE
THE OTHER BASTARD
DIE FOR HIS.”
- GEORGE S. PATTON, JR.

4. FOOTBALL
IS EPIC
It’s war. A fevered pitched battle of good vs. evil, city vs. city, and
fan vs. Fan. A battlefield on the gridiron where you have to pick sides.

5. TO BE A PLAYER, YOU HAVE
TO PREPARE FOR BATTLE
Just like your favourite teams and players, the bettor must plan, strategize,
outthink, outwit, and prepare for battle just like the players on the field. This
season, prepare for glory by preparing for the ultimate battle.

6. Sample Affiliate Banners and Messaging

7. Sample Home Page Banner

8. Sample Landing Page

9. Sample Email Template

10. CONCEPT #02
BE A PLAYER THIS SEASON

11. TOUGHNESS.
PAIN. GUTS.
DUTY. HONOR.
GLORY.
YOU GOTTA BE A PLAYER TO DOMINATE THE SEASON.

12. FOOTBALL’S BIGGER
THAN ALL OF US
It’s about the intensity of everything being on the line. And the thrill of making the right call when it is.

13. BE A PLAYER
In life, it’s not what you hope for, it’s not what you deserve - it’s what you take!
This football season, it’s time to take action and be a player.

14. Sample Affiliate Banners

15. Sample Home Page Banner

16. Sample Landing Page

17. Sample Email Template

18. CONCEPT #03
PROUD SPONSORS
Bodog is football. It’s the defacto sponsor of making the game
better. Whether it’s in the stands, in front of the TV, at the water
cooler Tuesday morning, Bodog is there.

19. FROM SUPER
BOWL RUNS
TO GAME
TIME SPREAD-
COVERING
HEROICS.
Bodog brings people closer to the action, making every play,
touchdown, and victory on the gridiron that much more real.

20. MAKING THE
GAME BETTER
SINCE 1994.
Bodog is a proud sponsor of everything football, because
they’ve been there. They are experts. They are fans.

21. Sample Affiliate Banners

22. Sample Homepage Banner

23. Sample Landing Page

24. Sample Email Template