061696 LeeKiHyun

1. 10 Years of
Behavioral Game Design
with Bungie's Research Boss

2. Behavioral Game Design?
• Design, under the heading of
behavioral psychology
[avoidance]

3. Reinforcement =
powerful force in gamification
[Achievements]

4. The rise of social games
• Power of contingency
• Three ingredients of
social games
- Structured Rewards
- communication channels
- high accessibility

5. Is it a Philosopher's Stone?

6. the Future
• We must recapitulate the early history of
psychology

7. Thank You
• http://www.gamasutra.com/view/feature/172409/10_years_of_behavioral_game_desi
gn_.php?page=1
• http://www.gamasutra.com/view/feature/3085/behavioral_game_design.php