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Gamification :
a Powerful Tool
for Life and Work
Alireza Ranjbar Shourabi @ARSHourabi
@ARSHourabi
š@ALMgames
š@Faranesh (@KSNA)
š@Hamsaa
š@Fanap
š@IGA : Iran Gamification Association
š@Roshdino : Growth Hacki...
Fun
Is designable and can be used for
good and evil by choice!
Using Fun
What is Gamification?
The Process of Game Design-
Thinking and game Mechanics To
Engage users and Solve Problems.
Flow
šMihaly Csikszentmihalyi
šBeing in the zone
Using Fun
What is Gamification?
Gamification is …
šLearning from games and their abilities to connect with
people.
šUsing game elements while knowing that...
Using Fun
Broccoli Example
š Htas2r38 gene (blocks the uptake of iodine to the thyroid)
š 70% of all humans
š Takes the average chil...
Types and Divisions
šStructural / Content
šExterior
šInterior
šSocial Good
šCustomer / Employee
Using Fun
GMC
Framework
MDA Framework
Prof. Kevin Werbach : A design framework
š1. DEFINE business objectives
š2. DELINEATE target behaviors
š3. DESCRIBE your p...
Gamification Design is Agile Design
Don’ts
šBusiness’ core problem
šPMF
šActual game
šPoor infrastructure
šDisastrous customer service
The loop
Scaffolding
Business
šWhat is the number ONE thing we want from
our customers?
šHow can we have that?
Engagement
šThere is no single metric on the Web or in mobile
technology that breaks down or sufficiently measures
engagem...
Using Fun
Main Usage
The Narative
The Numbers
Thank you for listening!
Alireza Ranjbar Shourabi @ARSHourabi
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Gamification of Life (part1)

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I'm the gamification designer in Faranesh, one amazing e-learning platform that's done well in the last two years and going to be a market leader in our country. They asked me to give an introduction to gamification for the team and also find a way to be applicable to the lifestyle of the young and entrepreneur.

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Gamification of Life (part1)

  1. 1. Gamification : a Powerful Tool for Life and Work Alireza Ranjbar Shourabi @ARSHourabi
  2. 2. @ARSHourabi š@ALMgames š@Faranesh (@KSNA) š@Hamsaa š@Fanap š@IGA : Iran Gamification Association š@Roshdino : Growth Hacking event
  3. 3. Fun Is designable and can be used for good and evil by choice!
  4. 4. Using Fun
  5. 5. What is Gamification? The Process of Game Design- Thinking and game Mechanics To Engage users and Solve Problems.
  6. 6. Flow šMihaly Csikszentmihalyi šBeing in the zone
  7. 7. Using Fun
  8. 8. What is Gamification?
  9. 9. Gamification is … šLearning from games and their abilities to connect with people. šUsing game elements while knowing that a game is a lot more. šThinking like a game designer. šHaving objectives other than winning in the game.
  10. 10. Using Fun
  11. 11. Broccoli Example š Htas2r38 gene (blocks the uptake of iodine to the thyroid) š 70% of all humans š Takes the average child 12 years to go from hating broccoli to loving it. š Force š Convince š Airplane game / Stops working after a while š Use sauce / Health issues of sauce š Action / Achievement / Reward loop
  12. 12. Types and Divisions šStructural / Content šExterior šInterior šSocial Good šCustomer / Employee
  13. 13. Using Fun
  14. 14. GMC
  15. 15. Framework
  16. 16. MDA Framework
  17. 17. Prof. Kevin Werbach : A design framework š1. DEFINE business objectives š2. DELINEATE target behaviors š3. DESCRIBE your players š4. DEVISE activity loops š5. DON’T forget the fun! š6. DEPLOY the appropriate tools
  18. 18. Gamification Design is Agile Design
  19. 19. Don’ts šBusiness’ core problem šPMF šActual game šPoor infrastructure šDisastrous customer service
  20. 20. The loop
  21. 21. Scaffolding
  22. 22. Business šWhat is the number ONE thing we want from our customers? šHow can we have that?
  23. 23. Engagement šThere is no single metric on the Web or in mobile technology that breaks down or sufficiently measures engagement. š Recency š Frequency š Duration š Virality š Ratings
  24. 24. Using Fun
  25. 25. Main Usage
  26. 26. The Narative
  27. 27. The Numbers
  28. 28. Thank you for listening! Alireza Ranjbar Shourabi @ARSHourabi

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