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Business Guru & Resultant
Above or Beyond
Dr. Sandra Palmer
Quantum Transformation Psychologist
Above or Beyond
Dr. Leahcim Semaj
AoB Video
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Chapter #1
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Journey of a Local
Entrepreneur
LEAHCIM SEMAJ, PHD
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Giving Psychology Away
Revaluing The
Jamaican Dollar
◦1992
Designing The
Cambio System
◦1994
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First Problems Invited to Solve
Differentiate 2
candidate for Senior
Finance Position
◦Alcan
Why is Bols Liquor
not selling?
◦J. Wray & Nephew
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Some Highlights
The Save-The-Dollar Campaign
The Jamaican Cambio System
Repositioned KFC
Launched Big Bamboo Irish Moss, Malta, Red Stripe Lite, Shell V-Power
Named TVJ, Positioned CVM
Cable and Wireless Com. (LIME) cultural integration and transformation
program as part of the merger with Columbus (FLOW)
The Cultural Re-Alignment of Kingston Container Terminal, 2012 – 2015
The Social Engineering & Community Participation Process in the
Northern Coastal Highway Improvement Project
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The AoB Advantage
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Quantum Transformation Consultations
Quantum Physics
◦Energy and Information
Neuroscience
◦Brain, Mind, Consciousness
Psychology
◦Behaviour and Mental
Processes
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Psychology
Neuroscience
Quantum
Physics
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Chapter #2
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Announcing
Our Newest Unit
“Rethink Marketing – Experience
is everything”
1
3
The Newest Units
• What does the
acronym stand for?
• What are the
objectives of the
unit?
• What is the motto
of this unit?
Group
Activity
Unit XYZ
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Form teams of 3-4 persons
You will receive a card with a nonsensical acronym
Create a new Division/Unit/Department at Black Ink
Use the letters to develop a name for the team
Brainstorm and decide what the letters stand for.
Decide on the – objectives, scope of work and activities of the team
Select a spokesperson for the team
Time Allotted: 20 minute
Chapter #3
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Culture, Mission, Vision, Values
and Work:
Aligning The Company for Higher Levels of
Personal Satisfaction and Productivity
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Culture and Strategy
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Company Culture And
Employee Engagement
• The recent economic climate has forced businesses to
implement new operational methods.
• Since it is necessary to stay ahead of local and global
competition businesses are embracing one common
theme, Workplace Culture and Employee
Engagement are crucial and they are connected.
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What is Culture?
• Culture describes “the way things work around here.”
• Specifically, it includes the values, beliefs, behaviors,
artifacts, and reward systems that influence people’s
behavior on a day-to-day basis.
• Culture includes all the behaviors that may or may
not improve business performance.
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What is Engagement?
• Engagement describes “how people feel about the way
things work around here.”
• It is a way of describing employees’ level of commitment to the company and to
their work.
• Engagement encompasses five broad areas:
• meaningful work and jobs, management practices and behaviors, the work environment,
• opportunities for development and growth, and trust in leadership.
• When engagement is poor, employees feel uneasy or uncommitted, resulting in high
turnover, low performance, and low levels of innovation and customer service.
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The Two Are Connected.
• When a company’s culture is clearly aligned with business
strategy, it attracts people who feel comfortable in it, which in
turn should produce a high level of engagement.
• Conversely, programs to improve engagement often discover
cultural issues, forcing the company and its leadership to
question and change its values, incentives, programs, and
structure.
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Few Factors Contribute More To
Business Success Than Culture
•the system of values, beliefs, and
behaviors that shape how real work gets
done within an organization.
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What Culture Does
•Culture brings together the implicit and
explicit reward systems that define how an
organization works in practice, no matter what
an organizational chart, business strategy, or
corporate mission statement may say.
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What Culture Does
• In an era in which bad news travels instantaneously and an
organization’s culture is both transparent and directly tied to its
employment brand,
• great companies consciously cultivate and manage their
culture, turning it into a competitive advantage in the
marketplace.
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What Culture Does
The importance of culture is readily
apparent when things go wrong.
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Measure Culture:
• Use empirical tools to understand employee
attitudes and actions.
• If measurement reveals that current behaviors
conflict with desired cultural values, refine the
program to communicate and model culture
throughout the organization.
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Chapter #4
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Mission, Vision, Values and Work:
Aligning The Organization for Higher Levels of
Personal Satisfaction and Productivity
Workforce ALIGNMENT Company
Mission SHARED Mission
Vision SHARED Vision
Values SHARED Values
Satisfaction
Levels
HIGH Satisfaction
Levels
Synchrony
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The Mission Statement
• A clearly written,
–easy-to-remember statement of
the company’s purpose
• Will help demonstrate what
company is about
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The Elements of a Ideal Mission Statement
(1) A mission statement should be no longer than a
single sentence
(2) It should be easily understood by a 12 year-old
(3) It can be recited by memory even under stress
(4) It should be memorable and measurable
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The Vision Statement
• This is what members of
the community imagine
that the company could
be
–under the best of
circumstances
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Imagine an ideal company
•What would it be like?
•What services would be offered?
•What would the building,
–the staff, and the services be like?
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The Core Values
• Should shape the Organizational Culture;
–this includes a shared vision of who we are and
where we are headed.
–It encompasses everything from the way we treat
our customers,
–to how we deal with each other and our suppliers -
all our stakeholders
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Putting It All Together:
Sony in the 1950s
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Sony - Core Ideology
• Core Ideology
–Core Values
• Elevation of the Japanese culture and national status
• Being a pioneer-not following others; doing the
impossible
• Encouraging individual ability and creativity
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Sony - Purpose
• To experience the sheer joy of innovation
and the application of technology for the
benefit and pleasure of the general public
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SONY - Envisioned Future
• BHAG
• Become the company most known for
changing the worldwide poor quality
image of Japanese products
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SONY - Vivid Description
• We will create products that become
pervasive around the world. . . .
• We will be the first Japanese company to go
into the U.S. market and distribute directly. .
• We will succeed with innovations that U.S.
companies have failed at
–such as the transistor radio. . . .
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Sony - Vivid Description
• Fifty years from now,
–our brand name will be as well known as any in the world .
. .
• and will signify innovation and quality that rival the
most innovative companies anywhere. . . .
• "Made in Japan"
–will mean something fine, not something shoddy
Synchronizing Values
and Work
THIS IS WHAT WE DO.
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Mission, Vision, Values and Work:
Aligning The Organization for Higher Levels of
Personal Satisfaction and Productivity
Workforce ALIGNMENT Company
Mission SHARED Mission
Vision SHARED Vision
Values SHARED Values
Satisfaction
Levels
HIGH Satisfaction
Levels
Synchrony
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Work Values
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DIGICEL VALUES
First For The
Customer
•Excellence in
service
World Class in Everything
•Building effective
relationships
•Acting with integrity
•Commitment
Enterprising Spirit
•Business focus
•Creativity
•Leadership
Measured by Performance Evaluation System
DIGICEL Achievements
•Original Business Plan
–100,000 phones in 1 year
• Jamaica Experience
–100,000 phones in 100 days
–90% of Mobile phones
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DIGICEL Achievements
• Original Business Plan
– 300,000 phones in 2 year
• Haitian Experience
– Launched May 6, 2006
– 100,000 phones in 10 days
– 1,000,000 in 8 months
– 2,000,000 in <2 years
• Jamaica National Quality Award
– Excellence in Customer Focus
– Bureau of Standards Jamaica - 2006
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Haiti
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Work
Values
RedStripe Beer
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The World Coolest Beer
Company
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The World Coolest Beer Company
• 1. Freedom to Succeed
– The ability to be effective… as guided by “the big
principles’
• 2. Passionate About Consumers
– Consistently link your individual actions to consumer
satisfaction
• 3. Be The Best
– Desire to beat the competition by delivering superior
results
• 4. Proud of What You Do
– Do what you do with pride and integrity
• 5. Valuing Each Other
– Create mutually fulfilling and enduring relationships
between individual employees and the company
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Be The Best
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Freedom To Succeed
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Proud of What We Do
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Passionate About Our Consumers
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Valuing Each Other
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RedStripe Beer Achievements
• Company values strongly endorsed by
Red Stripe employees
• Winner of the Jamaican Governor-
General’s award for excellence in
manufacturing and corporate citizenship
• Voted Employer of Choice by the
Jamaica Employers’ Federation
• Jamaica Chamber of Commerce Best of
the Chamber Award
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Mission, Vision, Values and Work:
Aligning The Organization for Higher Levels of
Personal Satisfaction and Productivity
Workforce ALIGNMENT Company
Mission SHARED Mission
Vision SHARED Vision
Values SHARED Values
Satisfaction
Levels
HIGH Satisfaction
Levels
Synchrony
Kingston Container Terminal
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KCT Mission & Vision
• MISSION:
–KCT Services Limited is committed to providing world-class
service to meet and/or exceed the requirements of our
global supply chain customers.
• VISION
–To be Port of Choice for the 21st Century and beyond.
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KCT Values
What will make us SAIL
What will make us SINK
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KCT Values
•Commitment to efficiency
and productivity
•Leadership
•Accountability
•Fostering Teamwork
/Teambuilding
•Training and Development
•Effective Communication
•Retooling/Equipment
•Discipline
•Flexibility
•Health, Safety, Security and
Environment
KCT Values
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SAIL How We Work SINK
I will… I will …
Operate all equipment assigned to
me properly
Commitment
to
efficiency
and
productivity
Just notify maintenance when it bruk
Do my best in everything I do Settle for mediocrity
Perform all tasks efficiently Perform according to how I feel
Ensure everything is done in a
timely manner Get to it when I get to it
Utilize funds appropriately
Not worry about it…di company have
money
Plan ahead to prevent poor
performance & production Wait for it to happen to address it
Always work to meet key
performance indicators
Expect the next shift to finish all
incomplete work
Strive for optimal performance
at all times Settle on being an average worker
Uphold high standards at all
times Just do enough to get by
Endeavour to keep customers
satisfied at all times Ignore my customer commitments
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Caribbean Development Bank
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Bankable Bankrupt Related Competences
I will... I will not…
Presentation Skills
Adhere to the highest standards Accept mediocre performance
• Enjoys being the spokesperson for the team
and handling questions
Work at being as Knowledgeable
as possible Be complacent with what I already know
Shows confidence when in front of groups;
little or no evidence of self-consciousness or
discomfort
Utillize all the information I have Be confined to yesterday's solutions
• Takes pride in making an effective
presentation with appropriate media
Provide excellent serivice to
internal and external customers
Be unresponsive to the needs of
internal and external customers or treat
either group any less than the other Decision-Making Skills
Be willing to take initiative Be primarily reactive • Has a reputation for high quality decisions
Seek out relevant training on an
ongoing basis Avoid participating in training activities • Does not put off decisions inappropriately
Remain open to new ideas and
developments Reject modernization
• Doesn’t capriciously changes mind--
decisions that stick
Performance Focus
Limit thought to what has already been • Avoids procrastination; pushes for
We Are Technically Sound and Committed to Excellence
Worldclass Technical Competence
Change Adaptive
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Mission, Vision, Values
and Work:
Aligning The Company for Higher Levels of
Personal Satisfaction and Productivity
Carib Cement Mission
Providing World Class Building
Solutions at Sustainable Standards.
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CCCL Core Values – GRIPP-1
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CCCL Core Values - GRIPP
Cemented Rubble
Offers new ideas and new solutions. Takes
the initiative
Generating
Mi nuh get pay fi think. A manager
job dat.
Willingly embraces new and different ways
of doing (curve jumping)
Why trouble suppen weh nuh
trouble yu?
Builds trust, embraces with tolerance
differences in culture, race, gender, age
educational level, opinions or ideas
Differences will not be tolerated
Thinks about the impact of own words and
actions on others
Respect
Mi nuh care bout nobaddy else. Mi
done talk.
Is honest, empathetic, and communicates
authentically and contextually
Say what's convenient, say what
people waan hear.
Leads by example
Mi nuh deh ya fi teach nobaddy
nutten/ Do weh mi seh nuh wha mi
do.
Acts decisively with fair play and equity. No
double-speak or curry favour.
Integrity
Different rules fa different people.
Accepts no bribes, operates transparently
and in a clean and open manner A Jamaica dis, man a fi eat a food
PICA will effectively, ethically and efficiently
administer immigration, citizenship and passport
services by well-motivated, customer-focused
and knowledgeable public officials guided by
globally accepted standards.
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Values
LANDED DEPORTED
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• Professionalism
• Integrity
• Customer Service
• Accountability
Chapter #5
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What Do You
Bring To The
Team?
SELF EVALUATION
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You Are Special
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Do you know yourself?
It is important to make, even at a
surface level, some
determination about yourself and
how you are likely to affect others
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Ask Yourself
• Do I talk a lot, or very little?
• Am I confident about myself and my ideas?
• Do I listen to others well, or am I impatient having
to listen to others?
• Am I empathetic to others or do I care mostly
about getting the task done?
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Ask Yourself
• When others speak, am I listening to what they say, or
thinking about what I am going to say?
• Am I quick to anger?
• Am I defensive or accepting when someone talks about
my behaviour?
• What makes me annoyed?
• What makes me feel good?
Change You.
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How Well Do You Do?
SELF-KNOWLEDGE
• Are you aware of your true feelings most of the
time?
• Do you monitor both positive and negative
emotions and use them to guide your behaviour?
• Can you express how you feel at any time?
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Self Management
• Do you regain your composure quickly after being upset?
• Can you control
–Your thoughts?
–Your feelings?
–Your actions?
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Ralph Waldo Emerson
• Thought is the blossom;
• Language the bud;
• Action the fruit behind it
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Motivation
• Can you motivate yourself during
setbacks or when you’re bored?
• Do you thrive on pressure?
• Do you become completely
absorbed in what you’re doing?
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Recognition
• Are you sensitive to the emotional needs
of others?
• Can you read people’s feelings by their
facial expressions?
• Are you a good listener?
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You & Your Team
• Can you improve other people’s moods?
• Are you effective in motivating others to achieve
their goals?
• Your impact on your team - Do you:
–Add? Subtract?
–Multiply Divide?
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When You Come To Work
• Do you build vibes?
–or kill vibes?
Why
Are You
Here?
JUSS A EAT A FOOD?
AUGMENT YU SIDE HUSTLE?
A JOB?
A CAREER?
A CALLING?
Would You Hire You?
Knowing What
You Know
About You?
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If you Could Back Your Life Clock,
What Changes Would You Have Made?
LIFE ISSUES
• Education?
• Work?
• Relationship?
• Children?
• 5 Years
• 10 Years?
• 20 Years?
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What decisions are you
willing to make today?
• Assessed your own competencies?
• Upgraded your skills, knowledge, capability?
• What new ideas, approaches are you contributing to your workplace?
• What is your value added factor to your organization
– would you be missed?
• What percentage of your time increases the productivity % of your
organization
– What percent is “dead zone”?
• Can you learn to learn?
• Can you learn to forget?
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You Can’t Give What You Don’t Have!!
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YOUR MISSION
YOUR VISION
YOUR VALUES
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Burn Your Boats
All Working Hard, But Not As A Team
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Workforce ALIGNMENT Company
Mission SHARED Mission
Vision SHARED Vision
Values SHARED Values
Satisfaction
Levels
HIGH Satisfaction
Levels
Synchrony
Chapter #6
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Service Standards
• Organizations that are able to consistently attract
and retain good staff while delivering quality
service
• have largely done so by developing and living by
their Standard Operating Procedures
• This becomes their Service Standards.
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SOP Driven
•Mission Statement
•Core Values
•Service Standards
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The Numbers
•In any year Franchises report a success rate of 95%
• in contrast to the failure rate of new independently owned
businesses 50%
•Where 80% of all businesses fail in the first 5 years,
•75% of all Franchises succeed!
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Communication
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Contact Customer
SOPs for Initial Contact with Customers
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Telephone
Walk ins / Exit
The Reason
•Standard Operating Procedures
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THE RITZ-CARLTON MODEL
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The Ritz Carlton Model
•The original intent of the Credo was to clearly express the
Company’s commitment to both internal and external guests
•1998 they introducedThe Employee Promise, which provide
parameters and consistent direction when creating the work
environment
•It is a constant reminder that the Company makes the same
commitment to
•“the Ladies and Gentlemen as it does to the guests”
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The Gold Standards
•Credo
•Motto
•Three Steps of Service
•Ritz-Carlton Basics
•Employee Promise
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The elements
of the
Gold Standards
are the
foundation
of The
Ritz-Carlton.
The Credo isThe Mission Statement
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•The statement about the environment and
experience that we want to create for our guests
and fellow employees.
•The Credo simply states that customer
satisfaction is our top priority and everyone’s job.
•We focus our attention on the satisfaction of both
internal and external customers.
The Ritz-Carlton Credo
The Ritz-Carlton Hotel is a place where the genuine
care and comfort of our guests is our highest
mission.
We pledge to provide the finest personal service and
facilities for our guests who will always enjoy a
warm, relaxed yet refined ambiance.
The Ritz-Carlton experience enlivens the senses,
instills well-being and fulfills even the unexpressed
wishes and needs of our guests.
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The Ritz-Carlton Motto
The Motto applies as much to the employee’s
interaction with one another as it does to our
interaction with our guests.
We are Ladies and Gentlemen,
serving Ladies and Gentlemen!
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The Ritz-Carlton Motto
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•The concept of Ladies and Gentlemen
serving Ladies and Gentlemen tells us who
we are and how we should behave.
•The motto emphasizes mutual respect for
one another and respect for our own selves.
•It creates a positive work environment and
is an attitude that can be accepted or
appreciated by anyone from any culture or
walk of life.
Three Steps of Service
Step One
A Warm and Sincere Greeting.
Use the guest name, if and when possible.
StepTwo
Anticipation and Compliance with guest needs.
StepThree
Fond Farewell.
Give them a warm good-bye and use their names, if and when possible.
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TheTwenty Basics
•The 20 Basics describe our most basic standards, that if
followed, create consistency throughout all of our Ritz-
Carlton Hotels around the world.
•They describe our problem solving processes, grooming,
housekeeping, safety and efficiency standards.
•Together, these Basics help to ensure that we meet our
customer service standards and expectations.
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TheTwenty Basics
• 1. The Credo is the principal belief of our Company. It must be known, owned
and energized by all.
• 2. Our Motto is “We are Ladies and Gentlemen serving Ladies and Gentlemen.”
As service professionals, we treat our guests and each other with respect and
dignity.
• 3. TheThree Steps of Service are the foundation of Ritz-Carlton hospitality.
These steps must be used in every interaction to ensure satisfaction, retention
and loyalty.
• 4. The Employee Promise is the basis for our Ritz-Carlton work environment.
It will be honored by all employees.
• 5. All employees will successfully complete annualTraining Certification for
their position.
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TheTwenty Basics
• 6. Company objectives are communicated to all employees. It is everyone’s
responsibility to support them.
• 7. To create pride and joy in the workplace, all employees have the right to be
involved in the planning of the work that affects them.
• 8. Each employee will continuously identify defects throughout the Hotel.
• 9. It is the responsibility of each employee to create a work environment of
teamwork and lateral service so that the needs of our guests and each other are
met.
• 10. Each employee is empowered. For example, when a guest has a problem or
needs something special you should break away from your regular duties, address
and resolve the issue.
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TheTwenty Basics
11. Uncompromising levels of cleanliness are the responsibility of every employee.
12.To provide the finest personal service for our guests, each employee is
responsible for identifying and recording individual guest preferences.
13. Never lose a guest. Instant guest pacification is the responsibility of each
employee. Whoever receives a complaint will own it, resolve it to the guest’s
satisfaction and record it.
14. “Smile - we are on stage.” Always maintain positive eye contact. Use the proper
vocabulary with our guests. (Use words like - “Good Morning,” “Certainly,” “I’ll be
happy to,” and “My pleasure.”)
15.Be an ambassador of your Hotel in and outside of the work place. Always talk
positively. Communicate any concerns to the appropriate person.
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TheTwenty Basics
16. Escort guests rather than pointing out directions to another area
of the Hotel.
17. Use Ritz-Carlton telephone etiquette
• Answer within three rings and with a “smile”
• Use the guest’s name when possible.
• When necessary, ask the caller “May I place you on hold?”
• Do not screen calls.
• Eliminate call transfers whenever possible.
• Adhere to voice mail standards.
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TheTwenty Basics
18.Take pride in and care of your personal appearance. Everyone is
responsible for conveying a professional image by adhering to Ritz-
Carlton clothing and grooming standards.
19.Think safety first. Each employee is responsible for creating a safe,
secure and accident free environment for all guests and each other.
Be aware of all fire and safety emergency procedures and report and
security risks immediately.
20. Protecting the assets of a Ritz-Carlton Hotel is the responsibility of
every employee. Conserve energy, properly maintain our hotels and
protect the environment.
9/15/2018 www.AboveorBeyondJM 119
Employee Promise
AtThe Ritz-Carlton, our Ladies and Gentlemen are the most important
resource in our service commitment to our guests.
By applying the principles of trust, honesty, respect, integrity and
commitment, we nurture and maximize talent to the benefit of
each individual and the company.
The Ritz-Carlton fosters a work environment where
•diversity is valued
•quality of life is enhanced
•individual aspirations are fulfilled
•andThe Ritz-Carlton Mystique is strengthened.
9/15/2018 www.AboveorBeyondJM 120
ANYTHING LESS THAN A
CONSCIOUS COMMITMENT TO
EXCELLENCE
IS AN UNCONSCIOUS COMMITMENT
TO MEDIOCRITY
9/15/2018 www.AboveorBeyondJM 121
Our GOAL is Excellence
• We express GRATITUDE for the customers who chose to do business with us
• We honour our OBLIGATIONS
• We consider ALL the stakeholders in our decisions
• We LOVE what we do
Chapter #7
9/15/2018 WWW.ABOVEORBEYONFJM.COM 122
BLACK INK MISSION
We are world-class advisers, planners and
executioners driving Below-The-Line
activations and delivering real results…
#Rethink Marketing.
www.AboveorBeyondJM.com 9/15/2018 123
DREAMING BIG ENOUGH?
9/15/2018 www.AboveorBeyondJM.com 124
BLACK INK VISION
“Black Ink Is Now The Gold Standard”
In 2027 BLACK INK MARKETING INC will be the leading “Gold”
Standard benchmark marketing company in the Caribbean,
provides Staffing Solutions / HR Services, and Event
Management at the highest standard and delivering flawless
execution, that exceeds our clients’ expectation.
www.AboveorBeyondJM.com 9/15/2018 125
9/15/2018 www.AboveorBeyondJM.com 126
Black Ink CoreValues Red Ink
I will be a Brand Ambassador for Black Ink Marketing…by
being the best.
BALANCED
I am not a representative for the company; I am only
here for the pay.
I will respect my colleagues, the clients and everyone that
comes in contact with the "Black Ink" brand
I will not be respectful, supportive and sensitive to the
workloads /requests of my colleagues / clients.
I will come up with "out of the box" ideas at all times
INNOVATIVE
I will not offer any ideas or assist in the ideation
process.I will be proactive in the problem solving process
I will not be proactive and ‘drop the ball’
I will move with a sense of alacrity and purpose.
NOW I will drag my feet and not get tasks completed on time.
I will know the company service range, standard, policies and
procedures.
KNOWLEDGEABLE
I don’t know; I don’t care
I will be current in all marketing trends and brand
specifications
I will stick to the old ways of working.
I will share my experiences with my colleagues to improve on
future activities
EXPERIENCE
I will keep my experiences to myself.
I will perform at the highest standard I will do what I like doing
I will seek the assistance of my colleagues when I am
overwhelmed and struggling to meet timelines.
I will hug up the work all by myself and not consult with
anyone.
I will exceed clients expectation
DETAILED
I don’t care about the client’s objectives
Do not put off what you can do today for tomorrow Due tomorrow…do tomorrow
I will ensure that I follow up and double-check my
work.
I'm sure I did it right, there is no need to double check
or follow up.
I will be organized and focused at all times I will allow distractions to take over my day.
9/15/2018 www.AboveorBeyondJM.com 127
BALANCED
Our team works in synergy with the common goal of achieving
service and delivery excellence in every project undertaken
BLACK INK RED INK
I will be a brand ambassador for Black
Ink Marketing by being the best
I am not a representative for the
company, I am only here for the pay.
I will respect my colleagues, the clients
and everyone that comes in contact
with the Black Ink brand
I will not be respectful, supportive and
sensitive to the workloads / requests
of my colleagues /clients.
9/15/2018 www.AboveorBeyondJM.com 128
INNOVATIVE
We will research and recommend new "out-of-the-box" ideas for
project ideation, bids and execution.
BLACK INK RED INK
I will come up with "out-of-box"
ideas at all times.
I will not offer any ideas or assist in the
ideation process
I will be proactive in the problem
solving process
I will not be proactive and 'drop the ball'
9/15/2018 www.AboveorBeyondJM.com 129
NOW
Absolute compliance of the established timelines
BLACK INK RED INK
I will move with a sense of
alacrity and purpose
I will drag my feet and not get tasks
completed on time.
9/15/2018 www.AboveorBeyondJM.com 130
KNOWLEDGABLE
Our team is fully trained around our core competencies, best
practices and procedures
BLACK INK RED INK
I will know the company service
range, standard, policies and
procedures
I don't know, I don't care
I will be current in all marketing
trends and brand specifications
I will stick to the old ways of working
9/15/2018 www.AboveorBeyondJM.com 131
EXPERIENCE
To take initiative by using our experiences to develop effective
solutions for our clients' benefit
BLACK INK RED INK
I will share my experiences with my
colleagues to improve future activities
I will keep my experiences to myself
I will perform at the highest standard I will do what I like doing
I will seek the assistance of my colleagues
when I am overwhelmed and struggling to
meet time lines.
I will hug up the work all by myself and
not consult with anyone
9/15/2018 www.AboveorBeyondJM.com 132
DETAILED
We work according to our client' specifications
BLACK INK RED INK
I will exceed clients' expectations. I don't care about the client's objectives
Do not put off what you can do today for
tomorrow
Due tomorrow…do tomorrow.
I will ensure that I follow up and double
check my work.
I'm sure I did it right, there is no need to double
check or follow up.
I will be organized and focused at all times I will allow distractions to take over my day
9/15/2018 www.AboveorBeyondJM.com 133
Workforce ALIGNMENT Company
Mission SHARED Mission
Vision SHARED Vision
Values SHARED Values
Satisfaction
Levels
HIGH Satisfaction
Levels
Synchrony
Who Can Change
9/15/2018 www.AboveorBeyondJM.com134
How do we get these in place?
• An Organization is a perfect system shaped to be
what is by the behaviours that are reinforced.
– The Roles, Rules,
– Rewards, Repercussions
• “The LORD giveth and the LORD taketh away.
Praise be the name of the LORD." (Job 1:21)
9/15/2018 www.AboveorBeyondJM.com 135
How do we get these in place?
“The LORD giveth and the LORD taketh away.
Praise be the name of the LORD." (Job 1:21)
If you can’t be a good example,
then you’ll just have to be
a horrible warning.
-Catherine Aird
9/15/2018 136
Do You Know The Rules?
• i before e …
• 30 day hath September…
• π R²
• Pi or π = to 3.14159
– Represents the ratio of any circle's circumference to its diameter in
Euclidean geometry
– The same as the ratio of a circle's area to the square of its radius.
9/15/2018 www.AboveorBeyondJM.com 137
The Maths of Change
www.AboveorBeyondJM.com
138
9/15/2018
Leading Change
9/15/2018 www.AboveorBeyondJM.com139
9/15/2018 WWW.ABOVEORBEYONDJM.COM 140
Are You Ready?
• Are willing to live THE BLACK INK mission?
• Do You All share the BLACK INK vision?
• Are You ready to live the BLACK INK values?
–Failure is NOT an option!!
9/15/2018 www.AboveorBeyondJM.com 141
Chapter #8
9/15/2018 WWW.ABOVEORBEYONFJM.COM 142
9/15/2018 www.AboveorBeyondJM.com 143
Terror at Black Ink
9/15/2018 www.AboveorBeyondJM.com 144
Terror at Black Ink
I have just received a call that the
building as been captured and
surrounded by some of the most
feared members of the Anti
Marketing Brigade. They will allow
7 hostages (and ME) to leave the
room unharmed. Only 7.
Starting with the persons in
your group carefully choose
4 additional persons to
leave with you. The persons
must be able to carry on
the business of BLACK INK
LIVING THE VISION,
MISSION & VALUES
The team with the best composition will
be the one to leave. The others will have
to provide IDs and next of kin
information before the terrorists storm
the room.
[They have no idea we are
doing this. Work quickly
and quietly.]
9/15/2018 www.AboveorBeyondJM.com 146
Leahcim Semaj, Ph.D.
Chief Ideator & Resultant
Above or Beyond
9/15/2018 147 www.AboveorBeyondJM.com
S
DEAL?
9/15/2018 www.AboveorBeyondJM.com148

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Change mgt and cultural alignment black ink- sept2018a

  • 2. 9/15/2018 www.AboveorBeyondJM.com 2 Business Guru & Resultant Above or Beyond Dr. Sandra Palmer Quantum Transformation Psychologist Above or Beyond Dr. Leahcim Semaj
  • 5. Journey of a Local Entrepreneur LEAHCIM SEMAJ, PHD 9/15/2018 WWW.ABOVEORBEYONDJM.COM 5
  • 6. Giving Psychology Away Revaluing The Jamaican Dollar ◦1992 Designing The Cambio System ◦1994 9/15/2018 WWW.ABOVEORBEYONDJM.COM 6
  • 7. First Problems Invited to Solve Differentiate 2 candidate for Senior Finance Position ◦Alcan Why is Bols Liquor not selling? ◦J. Wray & Nephew 9/15/2018 WWW.ABOVEORBEYONDJM.COM 7
  • 8. Some Highlights The Save-The-Dollar Campaign The Jamaican Cambio System Repositioned KFC Launched Big Bamboo Irish Moss, Malta, Red Stripe Lite, Shell V-Power Named TVJ, Positioned CVM Cable and Wireless Com. (LIME) cultural integration and transformation program as part of the merger with Columbus (FLOW) The Cultural Re-Alignment of Kingston Container Terminal, 2012 – 2015 The Social Engineering & Community Participation Process in the Northern Coastal Highway Improvement Project 9/15/2018 WWW.ABOVEORBEYONDJM.COM 8
  • 9. The AoB Advantage 9/15/2018 WWW.ABOVEORBEYONDJM.COM 9
  • 10. Quantum Transformation Consultations Quantum Physics ◦Energy and Information Neuroscience ◦Brain, Mind, Consciousness Psychology ◦Behaviour and Mental Processes 9/15/2018 WWW.ABOVEORBEYONDJM.COM 10 Psychology Neuroscience Quantum Physics
  • 13. Announcing Our Newest Unit “Rethink Marketing – Experience is everything” 1 3
  • 14. The Newest Units • What does the acronym stand for? • What are the objectives of the unit? • What is the motto of this unit?
  • 15. Group Activity Unit XYZ 9/15/2018 www.AboveorBeyondJM.com 15 Form teams of 3-4 persons You will receive a card with a nonsensical acronym Create a new Division/Unit/Department at Black Ink Use the letters to develop a name for the team Brainstorm and decide what the letters stand for. Decide on the – objectives, scope of work and activities of the team Select a spokesperson for the team Time Allotted: 20 minute
  • 17. Culture, Mission, Vision, Values and Work: Aligning The Company for Higher Levels of Personal Satisfaction and Productivity 9/15/2018 www.AboveorBeyondJM.com 17
  • 19. Company Culture And Employee Engagement • The recent economic climate has forced businesses to implement new operational methods. • Since it is necessary to stay ahead of local and global competition businesses are embracing one common theme, Workplace Culture and Employee Engagement are crucial and they are connected. 9/15/2018www.AboveorBeyondJM.com 19
  • 23. What is Culture? • Culture describes “the way things work around here.” • Specifically, it includes the values, beliefs, behaviors, artifacts, and reward systems that influence people’s behavior on a day-to-day basis. • Culture includes all the behaviors that may or may not improve business performance. 9/15/2018www.AboveorBeyondJM.com 23
  • 24. What is Engagement? • Engagement describes “how people feel about the way things work around here.” • It is a way of describing employees’ level of commitment to the company and to their work. • Engagement encompasses five broad areas: • meaningful work and jobs, management practices and behaviors, the work environment, • opportunities for development and growth, and trust in leadership. • When engagement is poor, employees feel uneasy or uncommitted, resulting in high turnover, low performance, and low levels of innovation and customer service. 9/15/2018www.AboveorBeyondJM.com 24
  • 25. The Two Are Connected. • When a company’s culture is clearly aligned with business strategy, it attracts people who feel comfortable in it, which in turn should produce a high level of engagement. • Conversely, programs to improve engagement often discover cultural issues, forcing the company and its leadership to question and change its values, incentives, programs, and structure. 9/15/2018www.AboveorBeyondJM.com 25
  • 27. Few Factors Contribute More To Business Success Than Culture •the system of values, beliefs, and behaviors that shape how real work gets done within an organization. 9/15/2018www.AboveorBeyondJM.com 27
  • 28. What Culture Does •Culture brings together the implicit and explicit reward systems that define how an organization works in practice, no matter what an organizational chart, business strategy, or corporate mission statement may say. 9/15/2018www.AboveorBeyondJM.com 28
  • 29. What Culture Does • In an era in which bad news travels instantaneously and an organization’s culture is both transparent and directly tied to its employment brand, • great companies consciously cultivate and manage their culture, turning it into a competitive advantage in the marketplace. 9/15/2018www.AboveorBeyondJM.com 29
  • 31. What Culture Does The importance of culture is readily apparent when things go wrong. 9/15/2018www.AboveorBeyondJM.com 31
  • 32. Measure Culture: • Use empirical tools to understand employee attitudes and actions. • If measurement reveals that current behaviors conflict with desired cultural values, refine the program to communicate and model culture throughout the organization. 9/15/2018www.AboveorBeyondJM.com 32
  • 35. 9/15/2018 www.AboveorBeyondJM.com 35 Mission, Vision, Values and Work: Aligning The Organization for Higher Levels of Personal Satisfaction and Productivity Workforce ALIGNMENT Company Mission SHARED Mission Vision SHARED Vision Values SHARED Values Satisfaction Levels HIGH Satisfaction Levels Synchrony
  • 36. 9/15/2018 www.AboveorBeyondJM.com 36 The Mission Statement • A clearly written, –easy-to-remember statement of the company’s purpose • Will help demonstrate what company is about
  • 37. 9/15/2018 www.AboveorBeyondJM.com 37 The Elements of a Ideal Mission Statement (1) A mission statement should be no longer than a single sentence (2) It should be easily understood by a 12 year-old (3) It can be recited by memory even under stress (4) It should be memorable and measurable
  • 38. 9/15/2018 www.AboveorBeyondJM.com 38 The Vision Statement • This is what members of the community imagine that the company could be –under the best of circumstances
  • 39. 9/15/2018 www.AboveorBeyondJM.com 39 Imagine an ideal company •What would it be like? •What services would be offered? •What would the building, –the staff, and the services be like?
  • 40. 9/15/2018 www.LTSemaj.com 40 The Core Values • Should shape the Organizational Culture; –this includes a shared vision of who we are and where we are headed. –It encompasses everything from the way we treat our customers, –to how we deal with each other and our suppliers - all our stakeholders 9/15/2018 40www.AboveorBeyondJM.com
  • 41. 9/15/2018 www.AboveorBeyondJM.com 41 Putting It All Together: Sony in the 1950s
  • 42. 9/15/2018 www.AboveorBeyondJM.com 42 Sony - Core Ideology • Core Ideology –Core Values • Elevation of the Japanese culture and national status • Being a pioneer-not following others; doing the impossible • Encouraging individual ability and creativity
  • 43. 9/15/2018 www.AboveorBeyondJM.com 43 Sony - Purpose • To experience the sheer joy of innovation and the application of technology for the benefit and pleasure of the general public
  • 44. 9/15/2018 www.AboveorBeyondJM.com 44 SONY - Envisioned Future • BHAG • Become the company most known for changing the worldwide poor quality image of Japanese products
  • 45. 9/15/2018 www.AboveorBeyondJM.com 45 SONY - Vivid Description • We will create products that become pervasive around the world. . . . • We will be the first Japanese company to go into the U.S. market and distribute directly. . • We will succeed with innovations that U.S. companies have failed at –such as the transistor radio. . . .
  • 46. 9/15/2018 www.AboveorBeyondJM.com 46 Sony - Vivid Description • Fifty years from now, –our brand name will be as well known as any in the world . . . • and will signify innovation and quality that rival the most innovative companies anywhere. . . . • "Made in Japan" –will mean something fine, not something shoddy
  • 47. Synchronizing Values and Work THIS IS WHAT WE DO. www.AboveorBeyondJM.com 9/15/2018 47
  • 48. 9/15/2018 www.AboveorBeyondJM.com 48 Mission, Vision, Values and Work: Aligning The Organization for Higher Levels of Personal Satisfaction and Productivity Workforce ALIGNMENT Company Mission SHARED Mission Vision SHARED Vision Values SHARED Values Satisfaction Levels HIGH Satisfaction Levels Synchrony
  • 50. 9/15/2018 www.AboveorBeyondJM.com 50 DIGICEL VALUES First For The Customer •Excellence in service World Class in Everything •Building effective relationships •Acting with integrity •Commitment Enterprising Spirit •Business focus •Creativity •Leadership Measured by Performance Evaluation System
  • 51. DIGICEL Achievements •Original Business Plan –100,000 phones in 1 year • Jamaica Experience –100,000 phones in 100 days –90% of Mobile phones Leahcim Semaj www.LTSemaj.com 519/15/2018 www.AboveorBeyondJM.com 51
  • 52. DIGICEL Achievements • Original Business Plan – 300,000 phones in 2 year • Haitian Experience – Launched May 6, 2006 – 100,000 phones in 10 days – 1,000,000 in 8 months – 2,000,000 in <2 years • Jamaica National Quality Award – Excellence in Customer Focus – Bureau of Standards Jamaica - 2006 Leahcim Semaj www.LTSemaj.com 52 Haiti 9/15/2018 www.AboveorBeyondJM.com 52
  • 54. 9/15/2018 www.AboveorBeyondJM.com 54 The World Coolest Beer Company
  • 55. 9/15/2018 www.AboveorBeyondJM.com 55 The World Coolest Beer Company • 1. Freedom to Succeed – The ability to be effective… as guided by “the big principles’ • 2. Passionate About Consumers – Consistently link your individual actions to consumer satisfaction • 3. Be The Best – Desire to beat the competition by delivering superior results • 4. Proud of What You Do – Do what you do with pride and integrity • 5. Valuing Each Other – Create mutually fulfilling and enduring relationships between individual employees and the company
  • 61. 9/15/2018 www.AboveorBeyondJM.com 61 RedStripe Beer Achievements • Company values strongly endorsed by Red Stripe employees • Winner of the Jamaican Governor- General’s award for excellence in manufacturing and corporate citizenship • Voted Employer of Choice by the Jamaica Employers’ Federation • Jamaica Chamber of Commerce Best of the Chamber Award
  • 62. 9/15/2018 www.AboveorBeyondJM.com 62 Mission, Vision, Values and Work: Aligning The Organization for Higher Levels of Personal Satisfaction and Productivity Workforce ALIGNMENT Company Mission SHARED Mission Vision SHARED Vision Values SHARED Values Satisfaction Levels HIGH Satisfaction Levels Synchrony
  • 63. Kingston Container Terminal 9/15/2018 www.AboveorBeyondJM.com 63
  • 64. KCT Mission & Vision • MISSION: –KCT Services Limited is committed to providing world-class service to meet and/or exceed the requirements of our global supply chain customers. • VISION –To be Port of Choice for the 21st Century and beyond. 649/15/2018 www.AboveorBeyondJM.com
  • 65. KCT Values What will make us SAIL What will make us SINK 9/15/2018 www.AboveorBeyondJM.com 65 KCT Values •Commitment to efficiency and productivity •Leadership •Accountability •Fostering Teamwork /Teambuilding •Training and Development •Effective Communication •Retooling/Equipment •Discipline •Flexibility •Health, Safety, Security and Environment
  • 66. KCT Values 9/15/2018 www.AboveorBeyondJM.com 66 SAIL How We Work SINK I will… I will … Operate all equipment assigned to me properly Commitment to efficiency and productivity Just notify maintenance when it bruk Do my best in everything I do Settle for mediocrity Perform all tasks efficiently Perform according to how I feel Ensure everything is done in a timely manner Get to it when I get to it Utilize funds appropriately Not worry about it…di company have money Plan ahead to prevent poor performance & production Wait for it to happen to address it Always work to meet key performance indicators Expect the next shift to finish all incomplete work Strive for optimal performance at all times Settle on being an average worker Uphold high standards at all times Just do enough to get by Endeavour to keep customers satisfied at all times Ignore my customer commitments
  • 68. Caribbean Development Bank 9/15/2018 www.AboveorBeyondJM.com 68 Bankable Bankrupt Related Competences I will... I will not… Presentation Skills Adhere to the highest standards Accept mediocre performance • Enjoys being the spokesperson for the team and handling questions Work at being as Knowledgeable as possible Be complacent with what I already know Shows confidence when in front of groups; little or no evidence of self-consciousness or discomfort Utillize all the information I have Be confined to yesterday's solutions • Takes pride in making an effective presentation with appropriate media Provide excellent serivice to internal and external customers Be unresponsive to the needs of internal and external customers or treat either group any less than the other Decision-Making Skills Be willing to take initiative Be primarily reactive • Has a reputation for high quality decisions Seek out relevant training on an ongoing basis Avoid participating in training activities • Does not put off decisions inappropriately Remain open to new ideas and developments Reject modernization • Doesn’t capriciously changes mind-- decisions that stick Performance Focus Limit thought to what has already been • Avoids procrastination; pushes for We Are Technically Sound and Committed to Excellence Worldclass Technical Competence Change Adaptive
  • 69. 9/15/2018 www.AboveorBeyondJM.com 69 Mission, Vision, Values and Work: Aligning The Company for Higher Levels of Personal Satisfaction and Productivity
  • 70. Carib Cement Mission Providing World Class Building Solutions at Sustainable Standards. 9/15/2018 www.AboveorBeyondJM.com 70
  • 71. CCCL Core Values – GRIPP-1 9/15/2018 www.AboveorBeyondJM.com 71 CCCL Core Values - GRIPP Cemented Rubble Offers new ideas and new solutions. Takes the initiative Generating Mi nuh get pay fi think. A manager job dat. Willingly embraces new and different ways of doing (curve jumping) Why trouble suppen weh nuh trouble yu? Builds trust, embraces with tolerance differences in culture, race, gender, age educational level, opinions or ideas Differences will not be tolerated Thinks about the impact of own words and actions on others Respect Mi nuh care bout nobaddy else. Mi done talk. Is honest, empathetic, and communicates authentically and contextually Say what's convenient, say what people waan hear. Leads by example Mi nuh deh ya fi teach nobaddy nutten/ Do weh mi seh nuh wha mi do. Acts decisively with fair play and equity. No double-speak or curry favour. Integrity Different rules fa different people. Accepts no bribes, operates transparently and in a clean and open manner A Jamaica dis, man a fi eat a food
  • 72. PICA will effectively, ethically and efficiently administer immigration, citizenship and passport services by well-motivated, customer-focused and knowledgeable public officials guided by globally accepted standards. 9/15/2018 www.AboveorBeyondJM.com 72
  • 73. Values LANDED DEPORTED 9/15/2018 www.AboveorBeyondJM.com 73 • Professionalism • Integrity • Customer Service • Accountability
  • 76. What Do You Bring To The Team? SELF EVALUATION 9/15/2018 www.AboveorBeyondJM.com 76
  • 78. You Are Special 9/15/2018 www.AboveorBeyondJM.com 78
  • 79. 9/15/2018 www.AboveorBeyondJM.com 79 Do you know yourself? It is important to make, even at a surface level, some determination about yourself and how you are likely to affect others
  • 80. 9/15/2018 www.AboveorBeyondJM.com 80 Ask Yourself • Do I talk a lot, or very little? • Am I confident about myself and my ideas? • Do I listen to others well, or am I impatient having to listen to others? • Am I empathetic to others or do I care mostly about getting the task done?
  • 81. 9/15/2018 www.AboveorBeyondJM.com 81 Ask Yourself • When others speak, am I listening to what they say, or thinking about what I am going to say? • Am I quick to anger? • Am I defensive or accepting when someone talks about my behaviour? • What makes me annoyed? • What makes me feel good?
  • 83. 9/15/2018 www.AboveorBeyondJM.com 83 How Well Do You Do? SELF-KNOWLEDGE • Are you aware of your true feelings most of the time? • Do you monitor both positive and negative emotions and use them to guide your behaviour? • Can you express how you feel at any time?
  • 84. 9/15/2018 www.AboveorBeyondJM.com 84 Self Management • Do you regain your composure quickly after being upset? • Can you control –Your thoughts? –Your feelings? –Your actions?
  • 85. 9/15/2018 www.AboveorBeyondJM.com 85 Ralph Waldo Emerson • Thought is the blossom; • Language the bud; • Action the fruit behind it
  • 86. 9/15/2018 www.AboveorBeyondJM.com 86 Motivation • Can you motivate yourself during setbacks or when you’re bored? • Do you thrive on pressure? • Do you become completely absorbed in what you’re doing?
  • 87. 9/15/2018 www.AboveorBeyondJM.com 87 Recognition • Are you sensitive to the emotional needs of others? • Can you read people’s feelings by their facial expressions? • Are you a good listener?
  • 88. 9/15/2018 www.AboveorBeyondJM.com 88 You & Your Team • Can you improve other people’s moods? • Are you effective in motivating others to achieve their goals? • Your impact on your team - Do you: –Add? Subtract? –Multiply Divide?
  • 89. 9/15/2018 www.AboveorBeyondJM.com 89 When You Come To Work • Do you build vibes? –or kill vibes?
  • 90. Why Are You Here? JUSS A EAT A FOOD? AUGMENT YU SIDE HUSTLE? A JOB? A CAREER? A CALLING?
  • 91. Would You Hire You? Knowing What You Know About You? 9/15/2018 www.AboveorBeyondJM.com 91
  • 92. If you Could Back Your Life Clock, What Changes Would You Have Made? LIFE ISSUES • Education? • Work? • Relationship? • Children? • 5 Years • 10 Years? • 20 Years? 9/15/2018 www.AboveorBeyondJM.com 92 What decisions are you willing to make today?
  • 93. • Assessed your own competencies? • Upgraded your skills, knowledge, capability? • What new ideas, approaches are you contributing to your workplace? • What is your value added factor to your organization – would you be missed? • What percentage of your time increases the productivity % of your organization – What percent is “dead zone”? • Can you learn to learn? • Can you learn to forget? 9/15/2018 www.AboveorBeyondJM.com 93
  • 94. You Can’t Give What You Don’t Have!! 9/15/2018 www.AboveorBeyondJM.com 94
  • 95. www.AboveorBeyondJM.com 9/15/2018 95 YOUR MISSION YOUR VISION YOUR VALUES
  • 97. All Working Hard, But Not As A Team 9/15/2018 www.AboveorBeyondJM.com 97
  • 98. 9/15/2018 www.AboveorBeyondJM.com 98 Workforce ALIGNMENT Company Mission SHARED Mission Vision SHARED Vision Values SHARED Values Satisfaction Levels HIGH Satisfaction Levels Synchrony
  • 100. Service Standards • Organizations that are able to consistently attract and retain good staff while delivering quality service • have largely done so by developing and living by their Standard Operating Procedures • This becomes their Service Standards. 9/15/2018 www.AboveorBeyondJM.com 100
  • 101. SOP Driven •Mission Statement •Core Values •Service Standards 9/15/2018 www.AboveorBeyondJM.com 101
  • 102. The Numbers •In any year Franchises report a success rate of 95% • in contrast to the failure rate of new independently owned businesses 50% •Where 80% of all businesses fail in the first 5 years, •75% of all Franchises succeed! 9/15/2018 www.AboveorBeyondJM.com 102
  • 104. SOPs for Initial Contact with Customers 9/15/2018 www.AboveorBeyondJM.com 104 Telephone Walk ins / Exit
  • 105. The Reason •Standard Operating Procedures 9/15/2018 www.AboveorBeyondJM.com 105
  • 106. THE RITZ-CARLTON MODEL 9/15/2018 www.AboveorBeyondJM 106
  • 107. The Ritz Carlton Model •The original intent of the Credo was to clearly express the Company’s commitment to both internal and external guests •1998 they introducedThe Employee Promise, which provide parameters and consistent direction when creating the work environment •It is a constant reminder that the Company makes the same commitment to •“the Ladies and Gentlemen as it does to the guests” 9/15/2018 www.AboveorBeyondJM 107
  • 108. The Gold Standards •Credo •Motto •Three Steps of Service •Ritz-Carlton Basics •Employee Promise 9/15/2018 www.AboveorBeyondJM 108 The elements of the Gold Standards are the foundation of The Ritz-Carlton.
  • 109. The Credo isThe Mission Statement 9/15/2018 www.AboveorBeyondJM 109 •The statement about the environment and experience that we want to create for our guests and fellow employees. •The Credo simply states that customer satisfaction is our top priority and everyone’s job. •We focus our attention on the satisfaction of both internal and external customers.
  • 110. The Ritz-Carlton Credo The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed yet refined ambiance. The Ritz-Carlton experience enlivens the senses, instills well-being and fulfills even the unexpressed wishes and needs of our guests. 9/15/2018 www.AboveorBeyondJM 110
  • 111. The Ritz-Carlton Motto The Motto applies as much to the employee’s interaction with one another as it does to our interaction with our guests. We are Ladies and Gentlemen, serving Ladies and Gentlemen! 9/15/2018 www.AboveorBeyondJM 111
  • 112. The Ritz-Carlton Motto 9/15/2018 www.AboveorBeyondJM 112 •The concept of Ladies and Gentlemen serving Ladies and Gentlemen tells us who we are and how we should behave. •The motto emphasizes mutual respect for one another and respect for our own selves. •It creates a positive work environment and is an attitude that can be accepted or appreciated by anyone from any culture or walk of life.
  • 113. Three Steps of Service Step One A Warm and Sincere Greeting. Use the guest name, if and when possible. StepTwo Anticipation and Compliance with guest needs. StepThree Fond Farewell. Give them a warm good-bye and use their names, if and when possible. 9/15/2018 www.AboveorBeyondJM 113
  • 114. TheTwenty Basics •The 20 Basics describe our most basic standards, that if followed, create consistency throughout all of our Ritz- Carlton Hotels around the world. •They describe our problem solving processes, grooming, housekeeping, safety and efficiency standards. •Together, these Basics help to ensure that we meet our customer service standards and expectations. 9/15/2018 www.AboveorBeyondJM 114
  • 115. TheTwenty Basics • 1. The Credo is the principal belief of our Company. It must be known, owned and energized by all. • 2. Our Motto is “We are Ladies and Gentlemen serving Ladies and Gentlemen.” As service professionals, we treat our guests and each other with respect and dignity. • 3. TheThree Steps of Service are the foundation of Ritz-Carlton hospitality. These steps must be used in every interaction to ensure satisfaction, retention and loyalty. • 4. The Employee Promise is the basis for our Ritz-Carlton work environment. It will be honored by all employees. • 5. All employees will successfully complete annualTraining Certification for their position. 9/15/2018 www.AboveorBeyondJM 115
  • 116. TheTwenty Basics • 6. Company objectives are communicated to all employees. It is everyone’s responsibility to support them. • 7. To create pride and joy in the workplace, all employees have the right to be involved in the planning of the work that affects them. • 8. Each employee will continuously identify defects throughout the Hotel. • 9. It is the responsibility of each employee to create a work environment of teamwork and lateral service so that the needs of our guests and each other are met. • 10. Each employee is empowered. For example, when a guest has a problem or needs something special you should break away from your regular duties, address and resolve the issue. 9/15/2018 www.AboveorBeyondJM 116
  • 117. TheTwenty Basics 11. Uncompromising levels of cleanliness are the responsibility of every employee. 12.To provide the finest personal service for our guests, each employee is responsible for identifying and recording individual guest preferences. 13. Never lose a guest. Instant guest pacification is the responsibility of each employee. Whoever receives a complaint will own it, resolve it to the guest’s satisfaction and record it. 14. “Smile - we are on stage.” Always maintain positive eye contact. Use the proper vocabulary with our guests. (Use words like - “Good Morning,” “Certainly,” “I’ll be happy to,” and “My pleasure.”) 15.Be an ambassador of your Hotel in and outside of the work place. Always talk positively. Communicate any concerns to the appropriate person. 9/15/2018 www.AboveorBeyondJM 117
  • 118. TheTwenty Basics 16. Escort guests rather than pointing out directions to another area of the Hotel. 17. Use Ritz-Carlton telephone etiquette • Answer within three rings and with a “smile” • Use the guest’s name when possible. • When necessary, ask the caller “May I place you on hold?” • Do not screen calls. • Eliminate call transfers whenever possible. • Adhere to voice mail standards. 9/15/2018 www.AboveorBeyondJM 118
  • 119. TheTwenty Basics 18.Take pride in and care of your personal appearance. Everyone is responsible for conveying a professional image by adhering to Ritz- Carlton clothing and grooming standards. 19.Think safety first. Each employee is responsible for creating a safe, secure and accident free environment for all guests and each other. Be aware of all fire and safety emergency procedures and report and security risks immediately. 20. Protecting the assets of a Ritz-Carlton Hotel is the responsibility of every employee. Conserve energy, properly maintain our hotels and protect the environment. 9/15/2018 www.AboveorBeyondJM 119
  • 120. Employee Promise AtThe Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests. By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company. The Ritz-Carlton fosters a work environment where •diversity is valued •quality of life is enhanced •individual aspirations are fulfilled •andThe Ritz-Carlton Mystique is strengthened. 9/15/2018 www.AboveorBeyondJM 120
  • 121. ANYTHING LESS THAN A CONSCIOUS COMMITMENT TO EXCELLENCE IS AN UNCONSCIOUS COMMITMENT TO MEDIOCRITY 9/15/2018 www.AboveorBeyondJM 121 Our GOAL is Excellence • We express GRATITUDE for the customers who chose to do business with us • We honour our OBLIGATIONS • We consider ALL the stakeholders in our decisions • We LOVE what we do
  • 123. BLACK INK MISSION We are world-class advisers, planners and executioners driving Below-The-Line activations and delivering real results… #Rethink Marketing. www.AboveorBeyondJM.com 9/15/2018 123
  • 124. DREAMING BIG ENOUGH? 9/15/2018 www.AboveorBeyondJM.com 124
  • 125. BLACK INK VISION “Black Ink Is Now The Gold Standard” In 2027 BLACK INK MARKETING INC will be the leading “Gold” Standard benchmark marketing company in the Caribbean, provides Staffing Solutions / HR Services, and Event Management at the highest standard and delivering flawless execution, that exceeds our clients’ expectation. www.AboveorBeyondJM.com 9/15/2018 125
  • 126. 9/15/2018 www.AboveorBeyondJM.com 126 Black Ink CoreValues Red Ink I will be a Brand Ambassador for Black Ink Marketing…by being the best. BALANCED I am not a representative for the company; I am only here for the pay. I will respect my colleagues, the clients and everyone that comes in contact with the "Black Ink" brand I will not be respectful, supportive and sensitive to the workloads /requests of my colleagues / clients. I will come up with "out of the box" ideas at all times INNOVATIVE I will not offer any ideas or assist in the ideation process.I will be proactive in the problem solving process I will not be proactive and ‘drop the ball’ I will move with a sense of alacrity and purpose. NOW I will drag my feet and not get tasks completed on time. I will know the company service range, standard, policies and procedures. KNOWLEDGEABLE I don’t know; I don’t care I will be current in all marketing trends and brand specifications I will stick to the old ways of working. I will share my experiences with my colleagues to improve on future activities EXPERIENCE I will keep my experiences to myself. I will perform at the highest standard I will do what I like doing I will seek the assistance of my colleagues when I am overwhelmed and struggling to meet timelines. I will hug up the work all by myself and not consult with anyone. I will exceed clients expectation DETAILED I don’t care about the client’s objectives Do not put off what you can do today for tomorrow Due tomorrow…do tomorrow I will ensure that I follow up and double-check my work. I'm sure I did it right, there is no need to double check or follow up. I will be organized and focused at all times I will allow distractions to take over my day.
  • 127. 9/15/2018 www.AboveorBeyondJM.com 127 BALANCED Our team works in synergy with the common goal of achieving service and delivery excellence in every project undertaken BLACK INK RED INK I will be a brand ambassador for Black Ink Marketing by being the best I am not a representative for the company, I am only here for the pay. I will respect my colleagues, the clients and everyone that comes in contact with the Black Ink brand I will not be respectful, supportive and sensitive to the workloads / requests of my colleagues /clients.
  • 128. 9/15/2018 www.AboveorBeyondJM.com 128 INNOVATIVE We will research and recommend new "out-of-the-box" ideas for project ideation, bids and execution. BLACK INK RED INK I will come up with "out-of-box" ideas at all times. I will not offer any ideas or assist in the ideation process I will be proactive in the problem solving process I will not be proactive and 'drop the ball'
  • 129. 9/15/2018 www.AboveorBeyondJM.com 129 NOW Absolute compliance of the established timelines BLACK INK RED INK I will move with a sense of alacrity and purpose I will drag my feet and not get tasks completed on time.
  • 130. 9/15/2018 www.AboveorBeyondJM.com 130 KNOWLEDGABLE Our team is fully trained around our core competencies, best practices and procedures BLACK INK RED INK I will know the company service range, standard, policies and procedures I don't know, I don't care I will be current in all marketing trends and brand specifications I will stick to the old ways of working
  • 131. 9/15/2018 www.AboveorBeyondJM.com 131 EXPERIENCE To take initiative by using our experiences to develop effective solutions for our clients' benefit BLACK INK RED INK I will share my experiences with my colleagues to improve future activities I will keep my experiences to myself I will perform at the highest standard I will do what I like doing I will seek the assistance of my colleagues when I am overwhelmed and struggling to meet time lines. I will hug up the work all by myself and not consult with anyone
  • 132. 9/15/2018 www.AboveorBeyondJM.com 132 DETAILED We work according to our client' specifications BLACK INK RED INK I will exceed clients' expectations. I don't care about the client's objectives Do not put off what you can do today for tomorrow Due tomorrow…do tomorrow. I will ensure that I follow up and double check my work. I'm sure I did it right, there is no need to double check or follow up. I will be organized and focused at all times I will allow distractions to take over my day
  • 133. 9/15/2018 www.AboveorBeyondJM.com 133 Workforce ALIGNMENT Company Mission SHARED Mission Vision SHARED Vision Values SHARED Values Satisfaction Levels HIGH Satisfaction Levels Synchrony
  • 134. Who Can Change 9/15/2018 www.AboveorBeyondJM.com134
  • 135. How do we get these in place? • An Organization is a perfect system shaped to be what is by the behaviours that are reinforced. – The Roles, Rules, – Rewards, Repercussions • “The LORD giveth and the LORD taketh away. Praise be the name of the LORD." (Job 1:21) 9/15/2018 www.AboveorBeyondJM.com 135
  • 136. How do we get these in place? “The LORD giveth and the LORD taketh away. Praise be the name of the LORD." (Job 1:21) If you can’t be a good example, then you’ll just have to be a horrible warning. -Catherine Aird 9/15/2018 136
  • 137. Do You Know The Rules? • i before e … • 30 day hath September… • π R² • Pi or π = to 3.14159 – Represents the ratio of any circle's circumference to its diameter in Euclidean geometry – The same as the ratio of a circle's area to the square of its radius. 9/15/2018 www.AboveorBeyondJM.com 137
  • 138. The Maths of Change www.AboveorBeyondJM.com 138 9/15/2018
  • 141. Are You Ready? • Are willing to live THE BLACK INK mission? • Do You All share the BLACK INK vision? • Are You ready to live the BLACK INK values? –Failure is NOT an option!! 9/15/2018 www.AboveorBeyondJM.com 141
  • 144. Terror at Black Ink 9/15/2018 www.AboveorBeyondJM.com 144
  • 145. Terror at Black Ink I have just received a call that the building as been captured and surrounded by some of the most feared members of the Anti Marketing Brigade. They will allow 7 hostages (and ME) to leave the room unharmed. Only 7. Starting with the persons in your group carefully choose 4 additional persons to leave with you. The persons must be able to carry on the business of BLACK INK LIVING THE VISION, MISSION & VALUES The team with the best composition will be the one to leave. The others will have to provide IDs and next of kin information before the terrorists storm the room. [They have no idea we are doing this. Work quickly and quietly.]
  • 147. Leahcim Semaj, Ph.D. Chief Ideator & Resultant Above or Beyond 9/15/2018 147 www.AboveorBeyondJM.com