5. Journey of a Local
Entrepreneur
LEAHCIM SEMAJ, PHD
9/15/2018 WWW.ABOVEORBEYONDJM.COM 5
6. Giving Psychology Away
Revaluing The
Jamaican Dollar
âŚ1992
Designing The
Cambio System
âŚ1994
9/15/2018 WWW.ABOVEORBEYONDJM.COM 6
7. First Problems Invited to Solve
Differentiate 2
candidate for Senior
Finance Position
âŚAlcan
Why is Bols Liquor
not selling?
âŚJ. Wray & Nephew
9/15/2018 WWW.ABOVEORBEYONDJM.COM 7
8. Some Highlights
The Save-The-Dollar Campaign
The Jamaican Cambio System
Repositioned KFC
Launched Big Bamboo Irish Moss, Malta, Red Stripe Lite, Shell V-Power
Named TVJ, Positioned CVM
Cable and Wireless Com. (LIME) cultural integration and transformation
program as part of the merger with Columbus (FLOW)
The Cultural Re-Alignment of Kingston Container Terminal, 2012 â 2015
The Social Engineering & Community Participation Process in the
Northern Coastal Highway Improvement Project
9/15/2018 WWW.ABOVEORBEYONDJM.COM 8
14. The Newest Units
⢠What does the
acronym stand for?
⢠What are the
objectives of the
unit?
⢠What is the motto
of this unit?
15. Group
Activity
Unit XYZ
9/15/2018 www.AboveorBeyondJM.com 15
Form teams of 3-4 persons
You will receive a card with a nonsensical acronym
Create a new Division/Unit/Department at Black Ink
Use the letters to develop a name for the team
Brainstorm and decide what the letters stand for.
Decide on the â objectives, scope of work and activities of the team
Select a spokesperson for the team
Time Allotted: 20 minute
17. Culture, Mission, Vision, Values
and Work:
Aligning The Company for Higher Levels of
Personal Satisfaction and Productivity
9/15/2018 www.AboveorBeyondJM.com 17
19. Company Culture And
Employee Engagement
⢠The recent economic climate has forced businesses to
implement new operational methods.
⢠Since it is necessary to stay ahead of local and global
competition businesses are embracing one common
theme, Workplace Culture and Employee
Engagement are crucial and they are connected.
9/15/2018www.AboveorBeyondJM.com 19
23. What is Culture?
⢠Culture describes âthe way things work around here.â
⢠Specifically, it includes the values, beliefs, behaviors,
artifacts, and reward systems that influence peopleâs
behavior on a day-to-day basis.
⢠Culture includes all the behaviors that may or may
not improve business performance.
9/15/2018www.AboveorBeyondJM.com 23
24. What is Engagement?
⢠Engagement describes âhow people feel about the way
things work around here.â
⢠It is a way of describing employeesâ level of commitment to the company and to
their work.
⢠Engagement encompasses five broad areas:
⢠meaningful work and jobs, management practices and behaviors, the work environment,
⢠opportunities for development and growth, and trust in leadership.
⢠When engagement is poor, employees feel uneasy or uncommitted, resulting in high
turnover, low performance, and low levels of innovation and customer service.
9/15/2018www.AboveorBeyondJM.com 24
25. The Two Are Connected.
⢠When a companyâs culture is clearly aligned with business
strategy, it attracts people who feel comfortable in it, which in
turn should produce a high level of engagement.
⢠Conversely, programs to improve engagement often discover
cultural issues, forcing the company and its leadership to
question and change its values, incentives, programs, and
structure.
9/15/2018www.AboveorBeyondJM.com 25
27. Few Factors Contribute More To
Business Success Than Culture
â˘the system of values, beliefs, and
behaviors that shape how real work gets
done within an organization.
9/15/2018www.AboveorBeyondJM.com 27
28. What Culture Does
â˘Culture brings together the implicit and
explicit reward systems that define how an
organization works in practice, no matter what
an organizational chart, business strategy, or
corporate mission statement may say.
9/15/2018www.AboveorBeyondJM.com 28
29. What Culture Does
⢠In an era in which bad news travels instantaneously and an
organizationâs culture is both transparent and directly tied to its
employment brand,
⢠great companies consciously cultivate and manage their
culture, turning it into a competitive advantage in the
marketplace.
9/15/2018www.AboveorBeyondJM.com 29
31. What Culture Does
The importance of culture is readily
apparent when things go wrong.
9/15/2018www.AboveorBeyondJM.com 31
32. Measure Culture:
⢠Use empirical tools to understand employee
attitudes and actions.
⢠If measurement reveals that current behaviors
conflict with desired cultural values, refine the
program to communicate and model culture
throughout the organization.
9/15/2018www.AboveorBeyondJM.com 32
35. 9/15/2018
www.AboveorBeyondJM.com
35
Mission, Vision, Values and Work:
Aligning The Organization for Higher Levels of
Personal Satisfaction and Productivity
Workforce ALIGNMENT Company
Mission SHARED Mission
Vision SHARED Vision
Values SHARED Values
Satisfaction
Levels
HIGH Satisfaction
Levels
Synchrony
36. 9/15/2018 www.AboveorBeyondJM.com 36
The Mission Statement
⢠A clearly written,
âeasy-to-remember statement of
the companyâs purpose
⢠Will help demonstrate what
company is about
37. 9/15/2018 www.AboveorBeyondJM.com 37
The Elements of a Ideal Mission Statement
(1) A mission statement should be no longer than a
single sentence
(2) It should be easily understood by a 12 year-old
(3) It can be recited by memory even under stress
(4) It should be memorable and measurable
38. 9/15/2018 www.AboveorBeyondJM.com 38
The Vision Statement
⢠This is what members of
the community imagine
that the company could
be
âunder the best of
circumstances
39. 9/15/2018 www.AboveorBeyondJM.com 39
Imagine an ideal company
â˘What would it be like?
â˘What services would be offered?
â˘What would the building,
âthe staff, and the services be like?
40. 9/15/2018 www.LTSemaj.com 40
The Core Values
⢠Should shape the Organizational Culture;
âthis includes a shared vision of who we are and
where we are headed.
âIt encompasses everything from the way we treat
our customers,
âto how we deal with each other and our suppliers -
all our stakeholders
9/15/2018 40www.AboveorBeyondJM.com
42. 9/15/2018 www.AboveorBeyondJM.com 42
Sony - Core Ideology
⢠Core Ideology
âCore Values
⢠Elevation of the Japanese culture and national status
⢠Being a pioneer-not following others; doing the
impossible
⢠Encouraging individual ability and creativity
43. 9/15/2018 www.AboveorBeyondJM.com 43
Sony - Purpose
⢠To experience the sheer joy of innovation
and the application of technology for the
benefit and pleasure of the general public
44. 9/15/2018 www.AboveorBeyondJM.com 44
SONY - Envisioned Future
⢠BHAG
⢠Become the company most known for
changing the worldwide poor quality
image of Japanese products
45. 9/15/2018 www.AboveorBeyondJM.com 45
SONY - Vivid Description
⢠We will create products that become
pervasive around the world. . . .
⢠We will be the first Japanese company to go
into the U.S. market and distribute directly. .
⢠We will succeed with innovations that U.S.
companies have failed at
âsuch as the transistor radio. . . .
46. 9/15/2018 www.AboveorBeyondJM.com 46
Sony - Vivid Description
⢠Fifty years from now,
âour brand name will be as well known as any in the world .
. .
⢠and will signify innovation and quality that rival the
most innovative companies anywhere. . . .
⢠"Made in Japan"
âwill mean something fine, not something shoddy
48. 9/15/2018 www.AboveorBeyondJM.com 48
Mission, Vision, Values and Work:
Aligning The Organization for Higher Levels of
Personal Satisfaction and Productivity
Workforce ALIGNMENT Company
Mission SHARED Mission
Vision SHARED Vision
Values SHARED Values
Satisfaction
Levels
HIGH Satisfaction
Levels
Synchrony
50. 9/15/2018 www.AboveorBeyondJM.com 50
DIGICEL VALUES
First For The
Customer
â˘Excellence in
service
World Class in Everything
â˘Building effective
relationships
â˘Acting with integrity
â˘Commitment
Enterprising Spirit
â˘Business focus
â˘Creativity
â˘Leadership
Measured by Performance Evaluation System
51. DIGICEL Achievements
â˘Original Business Plan
â100,000 phones in 1 year
⢠Jamaica Experience
â100,000 phones in 100 days
â90% of Mobile phones
Leahcim Semaj www.LTSemaj.com 519/15/2018 www.AboveorBeyondJM.com 51
52. DIGICEL Achievements
⢠Original Business Plan
â 300,000 phones in 2 year
⢠Haitian Experience
â Launched May 6, 2006
â 100,000 phones in 10 days
â 1,000,000 in 8 months
â 2,000,000 in <2 years
⢠Jamaica National Quality Award
â Excellence in Customer Focus
â Bureau of Standards Jamaica - 2006
Leahcim Semaj www.LTSemaj.com 52
Haiti
9/15/2018 www.AboveorBeyondJM.com 52
55. 9/15/2018 www.AboveorBeyondJM.com 55
The World Coolest Beer Company
⢠1. Freedom to Succeed
â The ability to be effective⌠as guided by âthe big
principlesâ
⢠2. Passionate About Consumers
â Consistently link your individual actions to consumer
satisfaction
⢠3. Be The Best
â Desire to beat the competition by delivering superior
results
⢠4. Proud of What You Do
â Do what you do with pride and integrity
⢠5. Valuing Each Other
â Create mutually fulfilling and enduring relationships
between individual employees and the company
61. 9/15/2018 www.AboveorBeyondJM.com 61
RedStripe Beer Achievements
⢠Company values strongly endorsed by
Red Stripe employees
⢠Winner of the Jamaican Governor-
Generalâs award for excellence in
manufacturing and corporate citizenship
⢠Voted Employer of Choice by the
Jamaica Employersâ Federation
⢠Jamaica Chamber of Commerce Best of
the Chamber Award
62. 9/15/2018 www.AboveorBeyondJM.com 62
Mission, Vision, Values and Work:
Aligning The Organization for Higher Levels of
Personal Satisfaction and Productivity
Workforce ALIGNMENT Company
Mission SHARED Mission
Vision SHARED Vision
Values SHARED Values
Satisfaction
Levels
HIGH Satisfaction
Levels
Synchrony
64. KCT Mission & Vision
⢠MISSION:
âKCT Services Limited is committed to providing world-class
service to meet and/or exceed the requirements of our
global supply chain customers.
⢠VISION
âTo be Port of Choice for the 21st Century and beyond.
649/15/2018 www.AboveorBeyondJM.com
65. KCT Values
What will make us SAIL
What will make us SINK
9/15/2018 www.AboveorBeyondJM.com 65
KCT Values
â˘Commitment to efficiency
and productivity
â˘Leadership
â˘Accountability
â˘Fostering Teamwork
/Teambuilding
â˘Training and Development
â˘Effective Communication
â˘Retooling/Equipment
â˘Discipline
â˘Flexibility
â˘Health, Safety, Security and
Environment
66. KCT Values
9/15/2018 www.AboveorBeyondJM.com 66
SAIL How We Work SINK
I will⌠I will âŚ
Operate all equipment assigned to
me properly
Commitment
to
efficiency
and
productivity
Just notify maintenance when it bruk
Do my best in everything I do Settle for mediocrity
Perform all tasks efficiently Perform according to how I feel
Ensure everything is done in a
timely manner Get to it when I get to it
Utilize funds appropriately
Not worry about itâŚdi company have
money
Plan ahead to prevent poor
performance & production Wait for it to happen to address it
Always work to meet key
performance indicators
Expect the next shift to finish all
incomplete work
Strive for optimal performance
at all times Settle on being an average worker
Uphold high standards at all
times Just do enough to get by
Endeavour to keep customers
satisfied at all times Ignore my customer commitments
68. Caribbean Development Bank
9/15/2018 www.AboveorBeyondJM.com 68
Bankable Bankrupt Related Competences
I will... I will notâŚ
Presentation Skills
Adhere to the highest standards Accept mediocre performance
⢠Enjoys being the spokesperson for the team
and handling questions
Work at being as Knowledgeable
as possible Be complacent with what I already know
Shows confidence when in front of groups;
little or no evidence of self-consciousness or
discomfort
Utillize all the information I have Be confined to yesterday's solutions
⢠Takes pride in making an effective
presentation with appropriate media
Provide excellent serivice to
internal and external customers
Be unresponsive to the needs of
internal and external customers or treat
either group any less than the other Decision-Making Skills
Be willing to take initiative Be primarily reactive ⢠Has a reputation for high quality decisions
Seek out relevant training on an
ongoing basis Avoid participating in training activities ⢠Does not put off decisions inappropriately
Remain open to new ideas and
developments Reject modernization
⢠Doesnât capriciously changes mind--
decisions that stick
Performance Focus
Limit thought to what has already been ⢠Avoids procrastination; pushes for
We Are Technically Sound and Committed to Excellence
Worldclass Technical Competence
Change Adaptive
70. Carib Cement Mission
Providing World Class Building
Solutions at Sustainable Standards.
9/15/2018 www.AboveorBeyondJM.com 70
71. CCCL Core Values â GRIPP-1
9/15/2018 www.AboveorBeyondJM.com 71
CCCL Core Values - GRIPP
Cemented Rubble
Offers new ideas and new solutions. Takes
the initiative
Generating
Mi nuh get pay fi think. A manager
job dat.
Willingly embraces new and different ways
of doing (curve jumping)
Why trouble suppen weh nuh
trouble yu?
Builds trust, embraces with tolerance
differences in culture, race, gender, age
educational level, opinions or ideas
Differences will not be tolerated
Thinks about the impact of own words and
actions on others
Respect
Mi nuh care bout nobaddy else. Mi
done talk.
Is honest, empathetic, and communicates
authentically and contextually
Say what's convenient, say what
people waan hear.
Leads by example
Mi nuh deh ya fi teach nobaddy
nutten/ Do weh mi seh nuh wha mi
do.
Acts decisively with fair play and equity. No
double-speak or curry favour.
Integrity
Different rules fa different people.
Accepts no bribes, operates transparently
and in a clean and open manner A Jamaica dis, man a fi eat a food
72. PICA will effectively, ethically and efficiently
administer immigration, citizenship and passport
services by well-motivated, customer-focused
and knowledgeable public officials guided by
globally accepted standards.
9/15/2018 www.AboveorBeyondJM.com 72
79. 9/15/2018 www.AboveorBeyondJM.com 79
Do you know yourself?
It is important to make, even at a
surface level, some
determination about yourself and
how you are likely to affect others
80. 9/15/2018 www.AboveorBeyondJM.com 80
Ask Yourself
⢠Do I talk a lot, or very little?
⢠Am I confident about myself and my ideas?
⢠Do I listen to others well, or am I impatient having
to listen to others?
⢠Am I empathetic to others or do I care mostly
about getting the task done?
81. 9/15/2018 www.AboveorBeyondJM.com 81
Ask Yourself
⢠When others speak, am I listening to what they say, or
thinking about what I am going to say?
⢠Am I quick to anger?
⢠Am I defensive or accepting when someone talks about
my behaviour?
⢠What makes me annoyed?
⢠What makes me feel good?
83. 9/15/2018 www.AboveorBeyondJM.com 83
How Well Do You Do?
SELF-KNOWLEDGE
⢠Are you aware of your true feelings most of the
time?
⢠Do you monitor both positive and negative
emotions and use them to guide your behaviour?
⢠Can you express how you feel at any time?
84. 9/15/2018 www.AboveorBeyondJM.com 84
Self Management
⢠Do you regain your composure quickly after being upset?
⢠Can you control
âYour thoughts?
âYour feelings?
âYour actions?
86. 9/15/2018 www.AboveorBeyondJM.com 86
Motivation
⢠Can you motivate yourself during
setbacks or when youâre bored?
⢠Do you thrive on pressure?
⢠Do you become completely
absorbed in what youâre doing?
88. 9/15/2018 www.AboveorBeyondJM.com 88
You & Your Team
⢠Can you improve other peopleâs moods?
⢠Are you effective in motivating others to achieve
their goals?
⢠Your impact on your team - Do you:
âAdd? Subtract?
âMultiply Divide?
91. Would You Hire You?
Knowing What
You Know
About You?
9/15/2018 www.AboveorBeyondJM.com 91
92. If you Could Back Your Life Clock,
What Changes Would You Have Made?
LIFE ISSUES
⢠Education?
⢠Work?
⢠Relationship?
⢠Children?
⢠5 Years
⢠10 Years?
⢠20 Years?
9/15/2018 www.AboveorBeyondJM.com 92
What decisions are you
willing to make today?
93. ⢠Assessed your own competencies?
⢠Upgraded your skills, knowledge, capability?
⢠What new ideas, approaches are you contributing to your workplace?
⢠What is your value added factor to your organization
â would you be missed?
⢠What percentage of your time increases the productivity % of your
organization
â What percent is âdead zoneâ?
⢠Can you learn to learn?
⢠Can you learn to forget?
9/15/2018 www.AboveorBeyondJM.com 93
94. You Canât Give What You Donât Have!!
9/15/2018 www.AboveorBeyondJM.com 94
100. Service Standards
⢠Organizations that are able to consistently attract
and retain good staff while delivering quality
service
⢠have largely done so by developing and living by
their Standard Operating Procedures
⢠This becomes their Service Standards.
9/15/2018 www.AboveorBeyondJM.com 100
102. The Numbers
â˘In any year Franchises report a success rate of 95%
⢠in contrast to the failure rate of new independently owned
businesses 50%
â˘Where 80% of all businesses fail in the first 5 years,
â˘75% of all Franchises succeed!
9/15/2018 www.AboveorBeyondJM.com 102
107. The Ritz Carlton Model
â˘The original intent of the Credo was to clearly express the
Companyâs commitment to both internal and external guests
â˘1998 they introducedThe Employee Promise, which provide
parameters and consistent direction when creating the work
environment
â˘It is a constant reminder that the Company makes the same
commitment to
â˘âthe Ladies and Gentlemen as it does to the guestsâ
9/15/2018 www.AboveorBeyondJM 107
108. The Gold Standards
â˘Credo
â˘Motto
â˘Three Steps of Service
â˘Ritz-Carlton Basics
â˘Employee Promise
9/15/2018 www.AboveorBeyondJM 108
The elements
of the
Gold Standards
are the
foundation
of The
Ritz-Carlton.
109. The Credo isThe Mission Statement
9/15/2018 www.AboveorBeyondJM 109
â˘The statement about the environment and
experience that we want to create for our guests
and fellow employees.
â˘The Credo simply states that customer
satisfaction is our top priority and everyoneâs job.
â˘We focus our attention on the satisfaction of both
internal and external customers.
110. The Ritz-Carlton Credo
The Ritz-Carlton Hotel is a place where the genuine
care and comfort of our guests is our highest
mission.
We pledge to provide the finest personal service and
facilities for our guests who will always enjoy a
warm, relaxed yet refined ambiance.
The Ritz-Carlton experience enlivens the senses,
instills well-being and fulfills even the unexpressed
wishes and needs of our guests.
9/15/2018 www.AboveorBeyondJM 110
111. The Ritz-Carlton Motto
The Motto applies as much to the employeeâs
interaction with one another as it does to our
interaction with our guests.
We are Ladies and Gentlemen,
serving Ladies and Gentlemen!
9/15/2018 www.AboveorBeyondJM 111
112. The Ritz-Carlton Motto
9/15/2018 www.AboveorBeyondJM 112
â˘The concept of Ladies and Gentlemen
serving Ladies and Gentlemen tells us who
we are and how we should behave.
â˘The motto emphasizes mutual respect for
one another and respect for our own selves.
â˘It creates a positive work environment and
is an attitude that can be accepted or
appreciated by anyone from any culture or
walk of life.
113. Three Steps of Service
Step One
A Warm and Sincere Greeting.
Use the guest name, if and when possible.
StepTwo
Anticipation and Compliance with guest needs.
StepThree
Fond Farewell.
Give them a warm good-bye and use their names, if and when possible.
9/15/2018 www.AboveorBeyondJM 113
114. TheTwenty Basics
â˘The 20 Basics describe our most basic standards, that if
followed, create consistency throughout all of our Ritz-
Carlton Hotels around the world.
â˘They describe our problem solving processes, grooming,
housekeeping, safety and efficiency standards.
â˘Together, these Basics help to ensure that we meet our
customer service standards and expectations.
9/15/2018 www.AboveorBeyondJM 114
115. TheTwenty Basics
⢠1. The Credo is the principal belief of our Company. It must be known, owned
and energized by all.
⢠2. Our Motto is âWe are Ladies and Gentlemen serving Ladies and Gentlemen.â
As service professionals, we treat our guests and each other with respect and
dignity.
⢠3. TheThree Steps of Service are the foundation of Ritz-Carlton hospitality.
These steps must be used in every interaction to ensure satisfaction, retention
and loyalty.
⢠4. The Employee Promise is the basis for our Ritz-Carlton work environment.
It will be honored by all employees.
⢠5. All employees will successfully complete annualTraining Certification for
their position.
9/15/2018 www.AboveorBeyondJM 115
116. TheTwenty Basics
⢠6. Company objectives are communicated to all employees. It is everyoneâs
responsibility to support them.
⢠7. To create pride and joy in the workplace, all employees have the right to be
involved in the planning of the work that affects them.
⢠8. Each employee will continuously identify defects throughout the Hotel.
⢠9. It is the responsibility of each employee to create a work environment of
teamwork and lateral service so that the needs of our guests and each other are
met.
⢠10. Each employee is empowered. For example, when a guest has a problem or
needs something special you should break away from your regular duties, address
and resolve the issue.
9/15/2018 www.AboveorBeyondJM 116
117. TheTwenty Basics
11. Uncompromising levels of cleanliness are the responsibility of every employee.
12.To provide the finest personal service for our guests, each employee is
responsible for identifying and recording individual guest preferences.
13. Never lose a guest. Instant guest pacification is the responsibility of each
employee. Whoever receives a complaint will own it, resolve it to the guestâs
satisfaction and record it.
14. âSmile - we are on stage.â Always maintain positive eye contact. Use the proper
vocabulary with our guests. (Use words like - âGood Morning,â âCertainly,â âIâll be
happy to,â and âMy pleasure.â)
15.Be an ambassador of your Hotel in and outside of the work place. Always talk
positively. Communicate any concerns to the appropriate person.
9/15/2018 www.AboveorBeyondJM 117
118. TheTwenty Basics
16. Escort guests rather than pointing out directions to another area
of the Hotel.
17. Use Ritz-Carlton telephone etiquette
⢠Answer within three rings and with a âsmileâ
⢠Use the guestâs name when possible.
⢠When necessary, ask the caller âMay I place you on hold?â
⢠Do not screen calls.
⢠Eliminate call transfers whenever possible.
⢠Adhere to voice mail standards.
9/15/2018 www.AboveorBeyondJM 118
119. TheTwenty Basics
18.Take pride in and care of your personal appearance. Everyone is
responsible for conveying a professional image by adhering to Ritz-
Carlton clothing and grooming standards.
19.Think safety first. Each employee is responsible for creating a safe,
secure and accident free environment for all guests and each other.
Be aware of all fire and safety emergency procedures and report and
security risks immediately.
20. Protecting the assets of a Ritz-Carlton Hotel is the responsibility of
every employee. Conserve energy, properly maintain our hotels and
protect the environment.
9/15/2018 www.AboveorBeyondJM 119
120. Employee Promise
AtThe Ritz-Carlton, our Ladies and Gentlemen are the most important
resource in our service commitment to our guests.
By applying the principles of trust, honesty, respect, integrity and
commitment, we nurture and maximize talent to the benefit of
each individual and the company.
The Ritz-Carlton fosters a work environment where
â˘diversity is valued
â˘quality of life is enhanced
â˘individual aspirations are fulfilled
â˘andThe Ritz-Carlton Mystique is strengthened.
9/15/2018 www.AboveorBeyondJM 120
121. ANYTHING LESS THAN A
CONSCIOUS COMMITMENT TO
EXCELLENCE
IS AN UNCONSCIOUS COMMITMENT
TO MEDIOCRITY
9/15/2018 www.AboveorBeyondJM 121
Our GOAL is Excellence
⢠We express GRATITUDE for the customers who chose to do business with us
⢠We honour our OBLIGATIONS
⢠We consider ALL the stakeholders in our decisions
⢠We LOVE what we do
123. BLACK INK MISSION
We are world-class advisers, planners and
executioners driving Below-The-Line
activations and delivering real resultsâŚ
#Rethink Marketing.
www.AboveorBeyondJM.com 9/15/2018 123
125. BLACK INK VISION
âBlack Ink Is Now The Gold Standardâ
In 2027 BLACK INK MARKETING INC will be the leading âGoldâ
Standard benchmark marketing company in the Caribbean,
provides Staffing Solutions / HR Services, and Event
Management at the highest standard and delivering flawless
execution, that exceeds our clientsâ expectation.
www.AboveorBeyondJM.com 9/15/2018 125
126. 9/15/2018 www.AboveorBeyondJM.com 126
Black Ink CoreValues Red Ink
I will be a Brand Ambassador for Black Ink MarketingâŚby
being the best.
BALANCED
I am not a representative for the company; I am only
here for the pay.
I will respect my colleagues, the clients and everyone that
comes in contact with the "Black Ink" brand
I will not be respectful, supportive and sensitive to the
workloads /requests of my colleagues / clients.
I will come up with "out of the box" ideas at all times
INNOVATIVE
I will not offer any ideas or assist in the ideation
process.I will be proactive in the problem solving process
I will not be proactive and âdrop the ballâ
I will move with a sense of alacrity and purpose.
NOW I will drag my feet and not get tasks completed on time.
I will know the company service range, standard, policies and
procedures.
KNOWLEDGEABLE
I donât know; I donât care
I will be current in all marketing trends and brand
specifications
I will stick to the old ways of working.
I will share my experiences with my colleagues to improve on
future activities
EXPERIENCE
I will keep my experiences to myself.
I will perform at the highest standard I will do what I like doing
I will seek the assistance of my colleagues when I am
overwhelmed and struggling to meet timelines.
I will hug up the work all by myself and not consult with
anyone.
I will exceed clients expectation
DETAILED
I donât care about the clientâs objectives
Do not put off what you can do today for tomorrow Due tomorrowâŚdo tomorrow
I will ensure that I follow up and double-check my
work.
I'm sure I did it right, there is no need to double check
or follow up.
I will be organized and focused at all times I will allow distractions to take over my day.
127. 9/15/2018 www.AboveorBeyondJM.com 127
BALANCED
Our team works in synergy with the common goal of achieving
service and delivery excellence in every project undertaken
BLACK INK RED INK
I will be a brand ambassador for Black
Ink Marketing by being the best
I am not a representative for the
company, I am only here for the pay.
I will respect my colleagues, the clients
and everyone that comes in contact
with the Black Ink brand
I will not be respectful, supportive and
sensitive to the workloads / requests
of my colleagues /clients.
128. 9/15/2018 www.AboveorBeyondJM.com 128
INNOVATIVE
We will research and recommend new "out-of-the-box" ideas for
project ideation, bids and execution.
BLACK INK RED INK
I will come up with "out-of-box"
ideas at all times.
I will not offer any ideas or assist in the
ideation process
I will be proactive in the problem
solving process
I will not be proactive and 'drop the ball'
129. 9/15/2018 www.AboveorBeyondJM.com 129
NOW
Absolute compliance of the established timelines
BLACK INK RED INK
I will move with a sense of
alacrity and purpose
I will drag my feet and not get tasks
completed on time.
130. 9/15/2018 www.AboveorBeyondJM.com 130
KNOWLEDGABLE
Our team is fully trained around our core competencies, best
practices and procedures
BLACK INK RED INK
I will know the company service
range, standard, policies and
procedures
I don't know, I don't care
I will be current in all marketing
trends and brand specifications
I will stick to the old ways of working
131. 9/15/2018 www.AboveorBeyondJM.com 131
EXPERIENCE
To take initiative by using our experiences to develop effective
solutions for our clients' benefit
BLACK INK RED INK
I will share my experiences with my
colleagues to improve future activities
I will keep my experiences to myself
I will perform at the highest standard I will do what I like doing
I will seek the assistance of my colleagues
when I am overwhelmed and struggling to
meet time lines.
I will hug up the work all by myself and
not consult with anyone
132. 9/15/2018 www.AboveorBeyondJM.com 132
DETAILED
We work according to our client' specifications
BLACK INK RED INK
I will exceed clients' expectations. I don't care about the client's objectives
Do not put off what you can do today for
tomorrow
Due tomorrowâŚdo tomorrow.
I will ensure that I follow up and double
check my work.
I'm sure I did it right, there is no need to double
check or follow up.
I will be organized and focused at all times I will allow distractions to take over my day
135. How do we get these in place?
⢠An Organization is a perfect system shaped to be
what is by the behaviours that are reinforced.
â The Roles, Rules,
â Rewards, Repercussions
⢠âThe LORD giveth and the LORD taketh away.
Praise be the name of the LORD." (Job 1:21)
9/15/2018 www.AboveorBeyondJM.com 135
136. How do we get these in place?
âThe LORD giveth and the LORD taketh away.
Praise be the name of the LORD." (Job 1:21)
If you canât be a good example,
then youâll just have to be
a horrible warning.
-Catherine Aird
9/15/2018 136
137. Do You Know The Rules?
⢠i before e âŚ
⢠30 day hath SeptemberâŚ
â˘ Ď R²
⢠Pi or Ď = to 3.14159
â Represents the ratio of any circle's circumference to its diameter in
Euclidean geometry
â The same as the ratio of a circle's area to the square of its radius.
9/15/2018 www.AboveorBeyondJM.com 137
138. The Maths of Change
www.AboveorBeyondJM.com
138
9/15/2018
141. Are You Ready?
⢠Are willing to live THE BLACK INK mission?
⢠Do You All share the BLACK INK vision?
⢠Are You ready to live the BLACK INK values?
âFailure is NOT an option!!
9/15/2018 www.AboveorBeyondJM.com 141
145. Terror at Black Ink
I have just received a call that the
building as been captured and
surrounded by some of the most
feared members of the Anti
Marketing Brigade. They will allow
7 hostages (and ME) to leave the
room unharmed. Only 7.
Starting with the persons in
your group carefully choose
4 additional persons to
leave with you. The persons
must be able to carry on
the business of BLACK INK
LIVING THE VISION,
MISSION & VALUES
The team with the best composition will
be the one to leave. The others will have
to provide IDs and next of kin
information before the terrorists storm
the room.
[They have no idea we are
doing this. Work quickly
and quietly.]