SlideShare a Scribd company logo
Reach people at the
right time with
enhanced campaigns
What are enhanced campaigns?
• Enhanced campaigns give you the ability to determine how your ads are
shown to people searching and browsing the internet on smartphones,
tablets and personal computers
• They have the potential to reach people wherever and however they
access the web
• They ensure your target audience sees the right message at the right
time
What? Why? Benefits Measure Conclusion
Why use enhanced campaigns?
• Reaching your customers at the right time on the right device
is important
• Location targeting is becoming key – people are more likely
to engage with ads relevant to where they are
• Mobile searches have grown significantly since 2010
• 50% of mobile searches lead to a purchase*
• Up to 30%** of searches have local intent – opportunity to
increase footfall to bricks and mortar businesses
30%
What? Why? Benefits Measure Conclusion
People are increasingly using multiple devices to access the internet
They are searching online for your products and services
Make sure your ads are reaching them in a relevant and engaging way
What? Why? Benefits Measure Conclusion
Why use enhanced campaigns?
More and more people are buying smartphones
What are the benefits
of using enhanced campaigns?
• FlexibleTake full control of your spend based on time, customer location and device
• RelevantShow your audience ads that are suited to their device
• LocalShow on-the-go users store locations, click-to-call options and special offers
• ActionableUse "call now" ads when staff are available to take calls, and draw potential
customers to your store with targeted special offers
What? Why? Benefits Measure Conclusion
Measuring the benefits
of enhanced campaigns.
• No matter what your marketing goals are - sign-ups, online sales,
digital downloads or calls - your ROI can be measured.
• It is possible to specify how long calls should last before they’re
considered conversions.
• Count calls as conversions with free call metrics.
What? Why? Benefits Measure Conclusion
Conclusion.
• Enhanced campaigns are an important part of online advertising strategy
– they leverage the way people communicate today
• They are relevant, local and targeted
– they can reach your customers no matter where they are
• Highly measurable performance
– the benefits are easily seen
What?What? Why? Benefits Measure Conclusion
Thank you.
If you have any queries or would like help setting
up enhanced campaigns please contact:
Mukesh Pandey
Mukesh@Leadsdubai.com
+97150 3047470

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Google Adwords -Engage enhanced campaigns

  • 1. Reach people at the right time with enhanced campaigns
  • 2. What are enhanced campaigns? • Enhanced campaigns give you the ability to determine how your ads are shown to people searching and browsing the internet on smartphones, tablets and personal computers • They have the potential to reach people wherever and however they access the web • They ensure your target audience sees the right message at the right time What? Why? Benefits Measure Conclusion
  • 3. Why use enhanced campaigns? • Reaching your customers at the right time on the right device is important • Location targeting is becoming key – people are more likely to engage with ads relevant to where they are • Mobile searches have grown significantly since 2010 • 50% of mobile searches lead to a purchase* • Up to 30%** of searches have local intent – opportunity to increase footfall to bricks and mortar businesses 30% What? Why? Benefits Measure Conclusion
  • 4. People are increasingly using multiple devices to access the internet They are searching online for your products and services Make sure your ads are reaching them in a relevant and engaging way What? Why? Benefits Measure Conclusion Why use enhanced campaigns? More and more people are buying smartphones
  • 5. What are the benefits of using enhanced campaigns? • FlexibleTake full control of your spend based on time, customer location and device • RelevantShow your audience ads that are suited to their device • LocalShow on-the-go users store locations, click-to-call options and special offers • ActionableUse "call now" ads when staff are available to take calls, and draw potential customers to your store with targeted special offers What? Why? Benefits Measure Conclusion
  • 6. Measuring the benefits of enhanced campaigns. • No matter what your marketing goals are - sign-ups, online sales, digital downloads or calls - your ROI can be measured. • It is possible to specify how long calls should last before they’re considered conversions. • Count calls as conversions with free call metrics. What? Why? Benefits Measure Conclusion
  • 7. Conclusion. • Enhanced campaigns are an important part of online advertising strategy – they leverage the way people communicate today • They are relevant, local and targeted – they can reach your customers no matter where they are • Highly measurable performance – the benefits are easily seen What?What? Why? Benefits Measure Conclusion
  • 8. Thank you. If you have any queries or would like help setting up enhanced campaigns please contact: Mukesh Pandey Mukesh@Leadsdubai.com +97150 3047470