1. What kind of media institution
might distribute your product and
why?

2. To decide what kind of media institution might
distribute our media product we decided to focus
on finding an institution which has previously been
successful with films of the same genre.
Films such as Friday The 13th and
Paranormal were successful within the
horror genre. These two films were both
distributed by the company paramount.
As these films are of the same genre as
our film they will also have a similar
target audience and therefore we know
that this distribution company is
successful in reaching this particular
audience.

3. Promotion