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By: Lindsay Bridges
By: Lindsay Bridges

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Juicy Couture Products
Includes: Purses, Clothing, Perfume and Jewelry

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The Big Idea

Purchasing Juicy
Couture products leads
to living a classy and
upscale lifestyle

The idea includes an ad
campaign featuring a
celebrity known to be
“classy”

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Examples of Ad Spokesmodels
Emma Watson
Karlie Kloss
Jennifer Lawrence

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Target Audience

Girls aged 15-30

High school and college kids

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The Marketing Strategy

Social Media Sites
Used: Facebook,
Twitter, and
Instagram

The social media
strategy is
designed to show
the classy and
upscale lifestyle
that Juicy Couture
embodies

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How Will it Work?

Instagram: Visually depicts the classy and upscale lifestyle of
Juicy Couture

Twitter: Sending out Twitter promotions with deals on Juicy
Couture products

Facebook: Getting a certain amount of Facebook friends to like
the Juicy Couture page enters you in a drawing for a free Juicy
Couture product

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Budget

Marketing Budget for 1 year = $576,000 ($48,000 per month)

Search Engine Optimization - $9600 per month

Pay Per Click - $4000 per month

Social Media - $4400 per month

E-mail - $2400 per month

Mobile - $48000 per month

Content - $2400 per month

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Goals of the Campaign

Having a classy and upscale image associated with Juicy
Couture

Consumers feel as though they are living a more classy and
upscale lifestyle after buying the Juicy Couture products

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Measuring Success

Look for an increase in
overall sales for Juicy
Couture

Look at reviews left by
customers on the Juicy
Couture online website