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distro - 2

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distro - 2

  1. 1. We are more than a warehouse. We are more than a fleet of trucks. We are over two hundred professionals that love beer as much as much as any brewer and we are dedicated to your beer.
  2. 2. Why Choose Us?
  3. 3. Our mission is to show people that there’s a better way Craft
  4. 4. Long View the We don’t collect brands We build them
  5. 5. 2009 2010 2011 2102 2013 CE Annual Growth
  6. 6. Long View the We don’t collect brands We build them
  7. 7. 2009 2010 2011 2102 2013 CE Annual Growth
  8. 8. Long View the We don’t collect brands We build them
  9. 9. 2009 2010 2011 2102 2013 CE Annual Growth
  10. 10. Success is growing ALL 30+ breweries we represent: not just a few. we are the #1 distributor for 80% of our distributed brands.
  11. 11. 2009 2010 2011 2012 2013 Overall Growth
  12. 12. Successis knowing how to launch a new brand in our local market. growing new business without undercutting existing portfolios
  13. 13. Launch the of a new brand is easy when you know how
  14. 14. 44,578 CE’s first nine months:
  15. 15. Launch the of a new brand is easy when you know how
  16. 16. 10,255 CE’s first six months:
  17. 17. How do we pull this off, time after time?
  18. 18. We know who we ain’t. • We don’t hire seasoned “pros” • We don’t pay-to-play • We don’t do incentive-based sales
  19. 19. We sell the right beer to the right account.
  20. 20. StructureThe success of our business is derived from the core structure of the organization. This sets us apart. Delivery Systems • Cicerone Certified drivers • Proper handling of beer means our network get the very best you are brewing • Bio-diesel powered refrigerated trucks • We won’t deliver anything less than cold, fresh beer • Carrying beer with 4 semi-tractors, 8 trailers, and 42 delivery trucks • Refrigerated warehousing • Two warehouses totaling over 85,000 sq. feet with 36,000 sq. feet of cold storage • Expansion plans in 2014 Dedicated Support Staff • Key Account Managers • Dedicated grocery • Sales & Event Staff • We hire goal oriented, craft-trusted beer geeks • Marketing & Media Support • Staff of 16 professionals in art, design, and PR • Custom POS and launch material support
  21. 21. Go-to-MarketWe partner with your brewery to create a successful launch. It sure doesn’t happen by accident. Strategy Points • We are NOT brand collectors • We are NOT dollar oriented • We DO agree to goals • We find the RIGHT beer for the RIGHT accounts • We GROW each brewery account without undercutting other portfolios
  22. 22. Territory Coverage • 40,000 sq. mile service area • 20,000,000 population base • Sub-distributor partners covering grocery channel
  23. 23. Bell Curve for Craft Sales Craft Beer Bar Bottle Shop High End Independent Chain Restaurant Big Box Off Premise Grocery Some C-Stores. Some grocery Traditional bar that sells all domestic Profit – Craft Revolution Style, choice, food pairings Cool, new, rare More Price Elastic
  24. 24. Questions?
  25. 25. LEFT OVERS Total Wine & More “Vendor Scorecard” • Stone Distribution was ranked #1 Value of code-dating Growth projection based on position in house • Initial • 3 years out eoStar

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