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13 Mistakes New Freelance Writers
Make
And how to fix them
A short tutorial by:
Laura Finger
www.laurafinger.com
Mistake: #1: You don't think you're
qualified
Don't assume all “real writers” have
English or Journalism degrees
www.laurafinger.com
Solution:
Utilize the Internet
Sign up for MOOCs
Community college continuing education
The more diversified your background, the higher
your earning potential
www.laurafinger.com
Mistake #2: You think you can't
start without clips
Feel as if you need clips in order to get
clips?
www.laurafinger.com
Solution
Offer to write for a local non-profit
Contact your local Chamber of Commerce
Create a mockup of what you would write for a
fictional cilent
www.laurafinger.com
Mistake #3: You are giving your work away
for free
Did you fall for the “just do
it for the exposure” line?
www.laurafinger.com
Solution
If a site can cough up money
to pay hosting fees, it can afford to pay you.
Never say yes to a client who cries hardship
www.laurafinger.com
Mistake #4: Job hunting on popular sites
EVERYBODY and his mother is on Craigslist
and Copyblogger. How are you
going to stand out and get your email read?
www.laurafinger.com
Solution
Start seeking out clients
Vette a potential client before
you contact them
Learn how to network
www.laurafinger.com
Mistake #5: You submit and accept low
bids
Don't have a clue how to quote a price to a client?
www.laurafinger.com
Solution
Swipe other writers' rates
Figure out what you need to survive
Learn what the market can bear
www.laurafinger.com
Mistake #6: You Ignore Local Clients
Are you determined to do all of your work online?
Are you nervous about meeting people in person?
www.laurafinger.com
Solution
Reach out to local non-profits
Look into shared office space or “hot desking”
Write an op-ed or article for your
local newspaper
www.laurafinger.com
Mistake #7: You only market when you're
hungry
Sporadic marketing can leave huge,
gaping holes in your income!
www.laurafinger.com
Solution
Budget 30% of each day for marketing
Check in with current and past clients first
Divide and conquer the phone book
www.laurafinger.com
Mistake #8: You don't know about the
December-Feburary lull
Every business experiences it (except for
credit card companies).
www.laurafinger.com
Solution
Line up projects to run into the New Year
Pitch clients ideas for holiday promotions
months in advance
Use the time for other types of writing
www.laurafinger.com
Mistake #9: You are NOT networking
Are you hiding in your home office instead of
Interacting with other human beings?
www.laurafinger.com
Solution
Go anyhwere you can find another human being
Trawl LinkedIn ads for leads
Type up a Letter of Introduction (LOI)-
the e-mail version of a “cold call”
www.laurafinger.com
Mistake #10: You haven't mastered
deadlines...yet
Feel like deadlines constrain you? Learn
to harness their power
www.laurafinger.com
Solution
The more disciplined you are, the
more money you can make
Deadlines make you more efficent
They do not stifle creativity
www.laurafinger.com
Mistake #11: You try to recreate a 9-5, 40
hour work week
Those don't work for anybody-
so stop giving yourself grief
www.laurafinger.com
Solution
Give yourself permission to have a
personalized work week
Work the days and hours that work
for you and your family
www.laurafinger.com
Mistake #12: You thought you'ld be making
a profit by now
New businesses can take years
to turn a profit
www.laurafinger.com
Solution
Stop saying “I should have ____ by now.”
Cut yourself some slack
Stop thinking you're a failure
www.laurafinger.com
Mistake #13: Thinking obstacles and
setbacks are a sign that you should give up
Hit a speedbump?
It means that you're moving forward.
www.laurafinger.com
Solution
Understand that speed bumps and
dead ends happen throughout your career
Learn that in the big picture they really
aren't a big deal
www.laurafinger.com
Want to learn more?
Want a FREE e-book copy of
this presentation? Click here.
www.laurafinger.com

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13 mistakesslideshow

  • 1. 13 Mistakes New Freelance Writers Make And how to fix them A short tutorial by: Laura Finger www.laurafinger.com
  • 2. Mistake: #1: You don't think you're qualified Don't assume all “real writers” have English or Journalism degrees www.laurafinger.com
  • 3. Solution: Utilize the Internet Sign up for MOOCs Community college continuing education The more diversified your background, the higher your earning potential www.laurafinger.com
  • 4. Mistake #2: You think you can't start without clips Feel as if you need clips in order to get clips? www.laurafinger.com
  • 5. Solution Offer to write for a local non-profit Contact your local Chamber of Commerce Create a mockup of what you would write for a fictional cilent www.laurafinger.com
  • 6. Mistake #3: You are giving your work away for free Did you fall for the “just do it for the exposure” line? www.laurafinger.com
  • 7. Solution If a site can cough up money to pay hosting fees, it can afford to pay you. Never say yes to a client who cries hardship www.laurafinger.com
  • 8. Mistake #4: Job hunting on popular sites EVERYBODY and his mother is on Craigslist and Copyblogger. How are you going to stand out and get your email read? www.laurafinger.com
  • 9. Solution Start seeking out clients Vette a potential client before you contact them Learn how to network www.laurafinger.com
  • 10. Mistake #5: You submit and accept low bids Don't have a clue how to quote a price to a client? www.laurafinger.com
  • 11. Solution Swipe other writers' rates Figure out what you need to survive Learn what the market can bear www.laurafinger.com
  • 12. Mistake #6: You Ignore Local Clients Are you determined to do all of your work online? Are you nervous about meeting people in person? www.laurafinger.com
  • 13. Solution Reach out to local non-profits Look into shared office space or “hot desking” Write an op-ed or article for your local newspaper www.laurafinger.com
  • 14. Mistake #7: You only market when you're hungry Sporadic marketing can leave huge, gaping holes in your income! www.laurafinger.com
  • 15. Solution Budget 30% of each day for marketing Check in with current and past clients first Divide and conquer the phone book www.laurafinger.com
  • 16. Mistake #8: You don't know about the December-Feburary lull Every business experiences it (except for credit card companies). www.laurafinger.com
  • 17. Solution Line up projects to run into the New Year Pitch clients ideas for holiday promotions months in advance Use the time for other types of writing www.laurafinger.com
  • 18. Mistake #9: You are NOT networking Are you hiding in your home office instead of Interacting with other human beings? www.laurafinger.com
  • 19. Solution Go anyhwere you can find another human being Trawl LinkedIn ads for leads Type up a Letter of Introduction (LOI)- the e-mail version of a “cold call” www.laurafinger.com
  • 20. Mistake #10: You haven't mastered deadlines...yet Feel like deadlines constrain you? Learn to harness their power www.laurafinger.com
  • 21. Solution The more disciplined you are, the more money you can make Deadlines make you more efficent They do not stifle creativity www.laurafinger.com
  • 22. Mistake #11: You try to recreate a 9-5, 40 hour work week Those don't work for anybody- so stop giving yourself grief www.laurafinger.com
  • 23. Solution Give yourself permission to have a personalized work week Work the days and hours that work for you and your family www.laurafinger.com
  • 24. Mistake #12: You thought you'ld be making a profit by now New businesses can take years to turn a profit www.laurafinger.com
  • 25. Solution Stop saying “I should have ____ by now.” Cut yourself some slack Stop thinking you're a failure www.laurafinger.com
  • 26. Mistake #13: Thinking obstacles and setbacks are a sign that you should give up Hit a speedbump? It means that you're moving forward. www.laurafinger.com
  • 27. Solution Understand that speed bumps and dead ends happen throughout your career Learn that in the big picture they really aren't a big deal www.laurafinger.com
  • 28. Want to learn more? Want a FREE e-book copy of this presentation? Click here. www.laurafinger.com