Facebook by the numbers - user count, growth, comparison 2011 to 2014

1. 2014 United States Statistics

2. U.S. Males = 82,000,000

3. U.S. Males = 82,000,000
U.S. Females = 96,000,000

4. U.S. Males = 82,000,000
U.S. Females = 96,000,000
Unknown = 2,000,000

5. The Word Pro 2014

6. 13 to 17 – 9,800,000
18 to 24 – 42,000,000
25 to 34 – 44,000,000
35 to 54 – 56,000,000
55+ -- 28,000,000
©The Word Pro 2014

7. 13 to 17 – -25.3%
18 to 24 – - 7.5%
25 to 34 – +32.6%
35 to 54 – +41.4%
55+ -- +80.4%
©The Word Pro 2014

8. Facebook Users
55 years and up
saw an
80.4% increase!

9. Facebook Users
25 to 54 years old
make up the largest
User Group
Age group typically consisting of Moms & Dads
with money – making purchases for their family!

10. ©The Word Pro 2014

11. WTH Chicago!?!?
©The Word Pro 2014
(We are in Chicago!)

12. Key Points:  If your demographics include older Americans – you need to use
Facebook for Business
 Even if you live in Houston (or Chicago) Facebook Use did grow
and will continue to grow
 If you live in San Fran, New York or L.A. you BETTER be using
Facebook to market!
 While the Younger Set is not showing Growth – the Users still
continue to grow – if you market to the young teens you need to
find them on Whisper or Vine or Snapchat!
 The largest group of Facebook Users are the 35 to 54 year old
group – usually Moms & Dads making purchases for their
household and kids – if this is your demographic you need to
use Facebook to market!
©The Word Pro 2014

13. Need Help Leveraging the Power of Social Media
Call Us – We Can Help!
Laura M. Donovan
The Word Pro
(630) 362-4538
Laura@TheWordPro.com
We run your Social Campaigns while you run your Business

14. Full Report from
iStrategyLabs.com
Image Sources:
http://pixabay.com/en/sign-flat-icon-blue-stick-outline-35597/
https://openclipart.org/
http://commons.wikimedia.org/wiki/File:Chicago_downtown_(another_view).jpg
http://www.clker.com/clipart-15836.html
The Word Pro 2014
Laura M. Donovan
The Word Pro
Laura@TheWordPro.com
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