2. Artist Identity
• FKA Twigs is an artist best known for being:
– Edgy
– Cool
– Mysterious
– Strange
– Psychedelic
– Odd
3. Synergy
• FKA Twigs has a striking style that is instantly
recognisable as hers. The abstraction of
objects, particularly the body, appears
frequently in her work.
4. Albums
FKA Twigs has released two albums, and both use the theme of isolation and the
human figure. This has become a trade mark for her as an artist
5. Website
The website is very synergistic as it uses the album cover itself as a background to
the page. The website is quite minimalist either because FKA Twigs is an upcoming
artist and hasn’t funded production of the site or it is purposefully done in order to
tie in with her mysterious image
6. Video
All of FKA’s
videos are quite
weird and
abstract
Her unique style
is what makes
her videos so
popular with fans
7. Publicity shots and costume
FKA Twigs has a very individual sense of style. Her unusual
fashion choices add to her image of outlandish, and she is very
much making a statement with the items she wears. Her colour
palette is very muted however, as she tends to stick to plain,
uninteresting backgrounds and tonal clothing.
8. Why this is effective
By creating this image
for herself, keeping
synergistic across
platforms such as
website, video and
artwork, FKA Twigs
anchors a brand which
helps to stand out and
attract new audiences.
