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Internet book retailing and beyond “ If it’s worth for our customers, it’s worth doing”  J. Bezos – CEO
AMAZON.COM - Opportunità e minacce  <ul><li>Perché Amazon.com?   </li></ul><ul><li>Diffusione di Internet ad un tasso del ...
AMAZON.COM – La value proposition   SERVICE SELECTION PRICE CONVENIENCE
AMAZON.COM  Innovazione – Risorse e competenze <ul><li>Riduzione costi di distribuzione e vendita al dettaglio </li></ul><...
AMAZON.COM - Il successo della value proposition nel lungo termine <ul><li>Diversificazione </li></ul><ul><li>delle vendit...
AMAZON.COM -Fattori critici di successo <ul><li>Alto potere contrattuale </li></ul><ul><li>Elevato livello qualitativo del...
AMAZON.COM – L’obiettivo “ I want every customer to become an evangelist for us” Jeff Bezos
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Caso Amazon Strategia Economica

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Caso Amazon Strategia Economica

  1. 1. Internet book retailing and beyond “ If it’s worth for our customers, it’s worth doing” J. Bezos – CEO
  2. 2. AMAZON.COM - Opportunità e minacce <ul><li>Perché Amazon.com? </li></ul><ul><li>Diffusione di Internet ad un tasso del 2300% </li></ul><ul><li>Oltre 3 mln di libri esistenti al mondo </li></ul><ul><li>Fattore critico di successo: volumi </li></ul><ul><li>Mercato frammentato e stagnante </li></ul><ul><li>Le sfide </li></ul><ul><li>Difendersi dai concorrenti (editori e retailers) </li></ul><ul><li>Far leva sul marchio (estensione al mkt musicale) </li></ul><ul><li>Internazionalizzazione ed acquisizioni sostenibili </li></ul><ul><li>Coniugare servizio eccellente per i consumatori </li></ul><ul><li>ed espansione del business </li></ul>
  3. 3. AMAZON.COM – La value proposition SERVICE SELECTION PRICE CONVENIENCE
  4. 4. AMAZON.COM Innovazione – Risorse e competenze <ul><li>Riduzione costi di distribuzione e vendita al dettaglio </li></ul><ul><li>Progettazione e sviluppo software ad hoc </li></ul><ul><li>1-click shopping </li></ul><ul><li>Book matcher </li></ul><ul><li>Interazione con i clienti </li></ul><ul><li>Carrello integrato (musica e libri) </li></ul><ul><li>Automazione delle operations </li></ul>
  5. 5. AMAZON.COM - Il successo della value proposition nel lungo termine <ul><li>Diversificazione </li></ul><ul><li>delle vendite </li></ul><ul><li>Tecnologia </li></ul><ul><li>Investimenti </li></ul><ul><li>nei centri di distribuzione </li></ul><ul><li>Customer focused: </li></ul><ul><li>easy of use, discovery </li></ul><ul><li>and price </li></ul><ul><li>Riduzione nel tempo </li></ul><ul><li>di spedizione </li></ul>
  6. 6. AMAZON.COM -Fattori critici di successo <ul><li>Alto potere contrattuale </li></ul><ul><li>Elevato livello qualitativo del servizio </li></ul><ul><li>Prezzi bassi </li></ul><ul><li>Promozioni continue </li></ul><ul><li>Logistica evoluta </li></ul><ul><li>Just in time </li></ul><ul><li>Attenzione al consumatore per incrementare le vendite mantenendo snella la struttura dei costi. </li></ul><ul><li>Gift certificates, 1-click shopping </li></ul><ul><li>Recensioni personali, prodotti consigliati, percorsi guidati </li></ul><ul><li>Decisioni di investimento nell’ottica di lungo periodo e di leadership </li></ul><ul><li>Investimenti coraggiosi laddove si manifestano vantaggi a favore della leadership </li></ul><ul><li>Accordi con gli operatori del sistema del valore </li></ul>
  7. 7. AMAZON.COM – L’obiettivo “ I want every customer to become an evangelist for us” Jeff Bezos

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