Caso Amazon Strategia Economica

Internet book retailing and beyond “ If it’s worth for our customers, it’s worth doing” J. Bezos – CEO

AMAZON.COM - Opportunità e minacce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AMAZON.COM – La value proposition SERVICE SELECTION PRICE CONVENIENCE

AMAZON.COM Innovazione – Risorse e competenze ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AMAZON.COM - Il successo della value proposition nel lungo termine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AMAZON.COM -Fattori critici di successo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AMAZON.COM – L’obiettivo “ I want every customer to become an evangelist for us” Jeff Bezos

Caso Amazon Strategia Economica

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