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Cultivating culture
1. Cultivating Culture
Small Business Consulting Services – Corporate culture refers to the shared
standards, values, and attitudes of a company that define that company. The
corporate culture influences the way employees and management interact with one
another, as well as the way representatives of that company interact with customers
or clients. It is reflected in the business administration and operations as well as the
organization of the company as a whole, from the vision and mission statement to
the leadership style, from the work environment to the employee perks. The
corporate culture is of major significance because it is directly corelated to business
performance and bottom lines.
2. Sometimes corporate culture is cultivated; that is, it is defined and expressed when a
business is first built. But corporate culture often develops more organically; it is
rooted in a mission statement and builds over time, as the company changes and
grows into the business it is destined to be. Either way, a strong and
compelling corporate culture is critical for business success; a focus on building a
great culture benefits everyone from the top down.
A robust corporate culture is important to employees because it shapes their work
experience and influences their personal attitudes towards their work. When
employees have standards and values hat align with those of the company, and
when their workplace needs are met well, they are happy and look forward to doing
their jobs. This, in turn, positively impacts efficiency and total output.
A healthy corporate culture is important to all companies because an understanding
of it functions as a framework for healthy overall growth. Corporate culture attracts
talent and helps a company to retain those outstanding employees by ensuring that
those employees are happy and satisfied. It facilitates teamwork and overall
productivity; and that positively impacts a company’s profitability.
The main purpose and goal of any company is to achieve profitability and growth. In
order for a company to fulfill this goal, it must focus on the fact that every part of the
“business machine” is dependent on one thing: people. It must be centered around
customers or clients, but also consider employees—how to meet their needs while
also inspiring and motivating them. An understanding of the role that the “human
element” plays in your business is key to leading more effectively by establishing a
positive corporate culture: connecting with people to increase profits through
increased productivity.
Auger Consulting Group, LLC specializes in helping companies reach their business
goals and achieve their overall vision—you can trust Auger Consulting Group to
support you as you strive to achieve your company mission objectives. Our team will
consider the current organizational dynamics of your company and offer guidance
and tools to support a synthesis between your vision and your corporate culture that
will ultimately bolster your business. Contact us today to find out more about how
to strengthen your company culture.