15. 38
matches
£738
million
116
matches
£2.3
billion
18/38
first
picks
16. “A Game Changer” -
Richard Scudamore
€3 Billion
over 3 years
FPL CEO
+71%
17. BT: Giving 38 games away to people
paying as little as a tenner a month
Sky: Attacked BT for “using sport as a
marketing gimmick to promote
another product”
BT: “They are talking about sports rights
holders, we are talking about
customers”
18. The market liked this !
+12%
-6%
Break the rules......Act differently.....Be brave
19. Technology Explosion
(+17%)
1.7 million
personally own
(+12%)
56
2222
Average adult has 4 potential online devices at home
15% more will buy a tablet this year – 405,000 more
1/3 of adults will have a tablet by year end
20. Critical Mass
At last !
2G
2½ G WAP
Open source principal?
The App store?
Democratisation/New Model
26. Prioritisation of Value
2 in 3
All Shoppers: 649
37% 37%
44%
50%
58%
61%
63% 69%
59%
64%
68%
72%
77% 77% 78%
70%
100%
90%
80%
70%
60%
50%
40%
30%
2005 2006 2007 2008 2009 2010 2011 2012
% of shoppers
using at all
2 in 3 use either discounter monthly
28. Need for Reassurance
When we have been let
down
When our lives lack
certainty
When our leaders lack
credibility
We turn to brands that are confident & constant
30. The need for the Spectacular
The monetary
value &
distinctivity of
global publicity
justifies it
31. Saying Things Differently
Turning an argument on
its head
Attacking from another
angle
Seducing the audience
and engaging them
32.
33. Signing Off
The only modern day certainty is
change.
The pace of change is accelerating
and ability to embrace change is
too.
34. Consumer 2.0 can be hard to read
but also quick to act. Need to
watch, observe, listen and ask.
We may need to reframe an
argument to hit the consumers soft
spot.
35. Many brands and companies are
looking at more spectacular and
revolutionary approaches to prompt
reappraisal
36. THANK YOU!
MILLTOWN HOUSE
MOUNT SAINT ANNES
MILLTOWN
DUBLIN 6
+353 1 205 7500
info@banda.ie
www.banda.ie
37. Consumer Confidence trending upwards but still
negative
Balance
-41
-55
-69
-73
-77 -79
-88
-93
-91
-86
-81
-50
-82
-86
-72
-59
-69
-64
Looking Back
Looking Forward
-56 -57
-62
-51 -53
-42
-56
-66 -67 -65
-69
-74 -76
-65
-58
-54
-20
-74
-70
-58
-45
-64
-52
-44
-50
-60
-39
-44
10
0
-10
-20
-30
-40
-50
-60
-70
-80
-90
-100
Jan Mar July Sept Oct Dec Mar May Sept Nov Mar July Nov Jan Apr July Nov Mar May Sept Nov Feb Apr
+/-
Source: B&A Consumer Confidence Report
Q.1 Thinking about the economy as a whole, do you think that the country is better off, worse off, or about the same as last year?
Q.2 And what about the coming year, do you think that the country will be better off, worse off or about the same as this year?
38. First increase in discretionary income in
5 years
Base: All adults 18+
50.94
54.62 55.17
61.29
66.7
71.38
77.30
83.97
75.07
62.32
50.05
46.68
47.08
42.91
€90
€80
€70
€60
€50
€40
€30
€20
€10
€0
Q. About how much would you say you spend each
week on things you buy for yourself including
money spent on clothes, eating out, going for a
drink, going to the cinema, gambling, sporting
activities and so on?
'01 '02 '03 '04 '05 '06 '07 '08 '09 '10 Apr '11 Jul '12 Feb '13 Apr '13
39. Business Sentiment runs ahead of
consumer projection
Looking ahead
To 3
28 29
37
32 31
37
40 40
25
Higher
The Same
Lower
Looking ahead
rd
to 3
Qtr 2011
%
Gap (Pos vs Neg) -12 -11 +12
Q.4 And thinking ahead to the next quarter – July – September, 2013 – do you think your performance will be
higher, lower or the same as the third quarter of 2012?
rd
Qtr 2012
%
Expect business levels to be ..
Looking ahead
rd
To 3
Qtr 2013
%
Quarter 2 2013 registers a significant improvement in
business sentiment
All SMEs – 350 per wave
Editor's Notes
Central theme of presentation is about change, acceleration and consumers’ concerns in a fast evolving world.
Bowie: the master of reinvention, the big gesture.
Released a surprise single on his 66th birthday
Use of social media
Absolute secrecy
Changes
Society has repolarised: ESRI says it divides at 45. Our data suggests a 3 way split with 18-24s OK (and 25-45’s badly impacted). 45 plus resilient….car / holiday buyers.
Business confidence running ahead of consumer confidence.
42% have a profound recession impact (lost a job / pay etc.).
People starting to have more money now.
Isambard Kingdom Brunel: The Steve Jobs of his day.
Revolutionised landscaping, bridge building, train engines and ship design.
Died 3 years younger than Jobs.
Designed the bridge above at 31.
Eastman Kodak filed for Chapter II (with 13,000 employees) around the time Instagram sold for $1 billion (with only 13 employees).
The Instagram CEO got $400, 000, 000
Google, Facebook etc. bought Kodak’s patents so that they could exit Chapter II.
Instagram was about 2 years old at that stage.
Kodak had input 10 years working on its digital strategy.
Massive changes in financial services in a generation.
Possibly good for the consumer but not for the institutions or quality of customer relationship.
We have evolved from a pub-going, on trade drinking race to one that stays home and drinks at home.
These pubs have innovated massively; flea markets, club nights, food, coffee, entertainment.
In America, successful pubs are food lead (sometimes as much as 80%).
Niche beers / craft focus
The values of the home: relaxed, easy, can unwind, convivial
You can bring your dog.
A bus that sells pizza at the back (beside the outdoor pool table).
Turning a market on its head.
Surprise, reinvention.
BT a new entrant.
TV rights value.
Each club now gets more than €7 million per game (was less than 5 million with he providing deal).
Surprised everyone by “giving matches away” to its existing BB user base (who pay £10 / month).
BT Market CAP +2 billion to £24 billion.
Analysts think that this will cost them about £200 million/year.
Dim Sum and tapas.
Consumers want collective experience.
See our Aldi / Lidl Barometer on www.banda.ie
Felix Baumgartner: Jumper from 24 miles and walked at 834 mph: 8 million watched it live.
30-40% invested in marketing spend.
Involving and engaging consumers.
“The embarrassment of knowing my energy drinking has a better space program than my nation.”
Barack Obama
Troy Library
Use of social medial
Huge impact, small spend
More info on the B&A website (www.banda.ie)
Samples of 1,000 per survey (face-to-face)
More info on the B&A website (www.banda.ie)
Samples of 1,000 per survey (face-to-face)
350 interviews with CEOs per survey (by phase).
More info on the B&A website (www.banda.ie).