Apple Ipod And The Ipod

Apple Ipod And The Ipod
The alarm clock rings and its time to go for a jog and get the morning routine off to a good start.
After my morning walk, I take a shower while listening to my favorite high–energy–time–to–wake–
up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and
head for the door. During the car ride, I toggle between the news and my French audio lessons.
These events are done using a little device that seems to be everywhere you look. For the past years
we have seen how Apple has introduced iPhones into the market for their consumers to purchase.
Apple iPods were first introduced in 2001 and has since grown into a recognized cultural symbol
(Edwards). The iPod is a brand of digital audio/video players that ... Show more content on
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For example, the cheapest iPhone is priced at $99.
Both products are created at Apple, Inc Headquarters, which is in Cupertino, California. Apple
Consultants Network includes independent qualified service providers and technology consulting
companies, which focuses on Apple and other reliable solutions. "Apple service providers are
certified technicians, who complete regular Apple training and assessments, and offer repair
services, and exclusive access to genuine Apple parts" (Apple Marketing Mix). Apple's Service
Providers are in Asia/Pacific, Africa, the Middle East Europe and Latin America. Additionally, the
Apple Inc. has over two hundred retail stores in the world.
Apple offers discounts on renewed Macintosh computers, iPod Nanos, and the iPod Touch. Also, a
1–year warranty is included on the all their products. The online Apple Store lets you get free
shipping on orders that are over $50. The iTunes gift cards are offered in–store and online. Apple
does offer $100 rebates, when you purchase a Mac computer from their online site (Apple
Marketing Mix). Apple offers back–to–school offers, including some aimed at college students.
We are aware that iPhones are better than an iPod because of the features and design. iPod touches
may be out of the market, but I believe people still buy it, so they do not have to pay for cellular
service. iPod classics are totally at a decline because I do not see people with these devices. Another
difference is that the price is
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Research Assignment
History Apple Inc:
Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS
Systems and Operating System. Apples core product lines are the iPhone, iPod and Macintosh
System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on
1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has
driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was
expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate
philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as
a Market leader in consumer electronics. Latest era of extraordinary success ... Show more content
on Helpwriting.net ...
Apple is committed to bringing the best personal computing experience to students, educators,
creative professionals and consumers around the world through its innovative hardware, software
and Internet offerings." http://www.corporate–ir.net/ireye/ir_site.zhtml?
ticker=aapl&script=1800&layout=7#corpinfo2 SWOT Analysis of Apple Inc:
Although participation in such activities may add value, they may not be a source of competitive
advantage. Ultimately, the value, rarity, inimitability, and/or organization (VRIO) of an activity or
resource determine its sustainability as a source of competitive advantage. Within this context, we
can identify a firm's strengths, weaknesses, opportunities, and threats (SWOT).
In SWOT analysis Strength and Weaknesses are depends on Internal factors and Opportunities and
Threats Depends on External Factors of and Organization. SWOT analysis is useful in decision
making about the organization going for any new or existing project.
Apple SWOT Analysis
Strength:
* iTunes Music Store is a excellent source of revenue, especially with the iPod and the accessibility
on Windows platform. * Apple Computer are expert in Developing own software and hardware. *
Apple's niche audience provides the company with some lagging from the direct price competition.
* Giving a face–lift to desktop and notebook lines. * Technology can be used to improve

Apple Cook Case
EXECUTIVE SUMMARY Apple was formed in 1976 by Steve Wozniak and Steve Jobs. After
some disastrous losses in the 1980's and 1990's to their main competitor, IBM, Apple was able to re–
invent the entire company. When Jobs returned to Apple in 1996, he took an expanded role and not
only continually pushed for innovative ideas and products but also compelled several structural
changes. Jobs also got rid of profitless divisions and departments. Apple has been able to gain
market share quicker than the competition mainly due to the "halo effect" from the iPod. The halo
effect is the idea that continued sales of iPods to Windows users will eventually translate into
increased Mac sales. Other factors that have contributed to Apple's ... Show more content on
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Cook also plays a key role in reseller and supplier relationships. Prior to his career with Apple, Cook
has also worked for Compaq and IBM. Peter Oppenheimer is Apple's Senior Vice President and
Chief Financial Officer. Oppenheimer overseas the controller, treasury, investor relations, tax,
information systems, internal audit and facilities functions. He joined Apple in 1996, coming from
ADP, where he was CFO of the four strategic business units. Prior to his career with ADP,
Oppenheimer spent six years in the Information Technology Consulting Practice with Coopers and
Lybrand where he managed financial and systems engagements for clients in the insurance,
telecommunications, transportation and banking industries.
SWOT ANALYSIS Apple's strengths include their knowledge of the customer base, high quality
products, brand name, innovation, product diversification, and the products' ease of use. The iPod
has given the company access to a whole new series of segments that may purchase other Apple
brands. Brand has proven to be very important for Apple. They have a loyal group of consumers that
advocate the brand and also help to procure new customers.
One of Apple's noted weaknesses is that its operating system for its Macintosh line of computers,
while better than DOS and Windows in many

Stay With Me Case
1. Provide an argument for why a variable pricing policy might increase the sales revenue from
Apple's Music Store (compared to the flat pricing policy).
Variable pricing policy allows Apple to increase sales revenue by pricing more popular songs or
artist at a higher price, then less popular songs or lessor known artist. Let us take for example the
Grammy winner for Best New Artist Sam Smith and the song of the year Stay with Me, today you
can purchased the song for $1.29, but let us assume ITunes ups the price to $1.39 sells 100 copies.
$1.29 X 100 = $129 or $1.39 X 100 =$139, ITunes can increase sales by $10.00 for every 100
copies sold based on popularity. Eventually the cost of the song will increase due to popularity and
ITunes ... Show more content on Helpwriting.net ...
Keeping with the same theme of the Grammy winner Sam Smith, ITunes will often make
suggestions of other artist based on purchases and searches. If you do a search for Sam Smith and
purchase one of his songs, ITunes will recommend other songs you might like. As a way to
encourage you to buy these songs they will price the less know artist or song at lowers prices.
Additionally, the three point price allows ITunes to make generate more revenue of less popular
songs. As artists and songs become popular the more money the artists can request in royalties. The
profit margin on lessor known songs and artist is probably greater at .69 cents and .99 cents than that
of a more well–known artist at $1.29.
3. Discuss other potential pricing policies that might increase the revenue from Music Store sales.
Another way Apple's iTunes Music Store might increase revenue is with product bundling pricing.
According to Brickley (2015), "bundling products extract additional profits from consumers with
heterogeneous product demands, bundling can be more profitable than selling the products
separately" (Brickley, p.g 243). For example, iTunes can generate more sales by bundling
soundtracks to movie video or even audio books to movie video. I like that movie Pitch Perfect 2
and I downloaded the movie to watch while flying last week. I spent $9.99, the Pitch Perfect 2
sound track is $6.99. ITunes could have bundle these two together for $13.99, increasing possible

iTUnes
Abstract
Since April 2003, iTunes Music Store has permitted the consumer to purchase music and digital
books over the Internet with success. By 2005 their shares increase significantly as a result of their
tremendous success. Their product became a platform for the digital music business to explode into
the industry it is today. This also made digital music affordable to the consumer who may have gone
to illegal downloads in the past which in turn ensured that the music industry was getting paid for
their product as well. The $0.99 cents per song download provided $0.70 cents to be paid to the
record companies and the remainder ($0.29 cents) was Apple profit. By August 2005, some of the
larger record companies felt that their product was ... Show more content on Helpwriting.net ...
If firms have market power they can raise their prices without losing all customers to competitors.
Firms have as ultimate objective to choose the pricing policy that boosts the value of the firm.
Managers are trying all the time to devise a pricing policy that captures as much gain as possible
catching costumer surplus as company profit. For managers and companies in general, only
incremental prices matter in pricing decisions. As this case show, iTunes has certain power on their
loyal costumers and confronting the risk of some decreases on sales, iTunes took the risk when they
increase their song's prices and at the end, the most loyal costumers remained whit the company.
The potential costs were evident when iTunes suffered at the first moments a fall in sales. Was very
worrying that people were still able to download free music from other sites. Nevertheless, iTunes
survived, and the company was still betting on iPods sales at the same time.
4) Is Apple's pricing objective to maximize the revenue it receives from the sales of the downloaded
music? Is this the objective of the major record companies? Explain. (Hint: review the
revenue/product data from Apple's 10–K)
Apple as all companies is interested in maximize its revenues, but it not its objective reach it trough
the downloaded music pricing strategies which is the objective of the record companies. Apple is

Apple iPods Changed the Way we Listen to Music
iPods have positively influenced the way people all over the world listen to and share music in the
blink of an eye. Since Apple introduced the first iPod in 2001, 350 million iPods have been sold as
of September 2012. That's enough iPods for every single person in the United States to have their
own device with twenty million still left over. Those are some pretty staggering numbers,
considering more iPods are sold every second.
The iPod has seven main parts: hard drive, battery, click wheel, display, microprocessor, video chip,
and audio chip. Older models of the iPod (with the click wheel) have a hard drive. On the inside of
the device, the hard drive is made up of platters, spindle motors, heads and head actuators. Platters
are little disks that are covered with a magnetic surface and then placed on a spindle. The disks have
a cobalt alloy substance applied to them which is placed on the platter by electroplating. Digital
information is stored on the disks and information is written on the disks by electromagnetic flux
through "read–write" heads that change the polarization. As the platter rotates, the magnetic fields
move and the "read–write" head senses electrical change between the moving magnetic fields.
The iPod has a small Liquid Crystal Display (more commonly known as an LCD). The molecules in
the liquid crystals in the screen go through multiple changes, one being the nematic phase. The
twisted nematic is manipulated when the electric current is applied to it.

An Army Of One-Me Analysis
Nowadays, some people have strong opinions on the increasingly problems caused by the
Generation Me because of their high self–esteem. Jean Twenge analyzes the self–esteem in her
essay "An Army of One: Me", and she sheds light on the difference between baby boomers and the
generation me, making us to rethink why self–esteem is such a severe problem to the generation me,
but benefit the boomers. Though it may sounds hard to understand what causes the difference, but
by viewing Maggie Nelson's essay "Great to Watch", we can get some new ideas. Nelson points out
the importance of making "slow thinking", which means thinking carefully before rush into taking
actions. The reason behind slow thinking is that people are too easy to be distracted from ... Show
more content on Helpwriting.net ...
A misleading immediate context can give false sense to the GenMe, while a positive immediate
context can give solutions to problems. When saying "immediate context", Gladwell claims it as
"Specific and relatively small elements in the environment" (162). These small elements, or signals,
are serving as tipping points, which shows that changes are always possible if we can simply change
the immediate context. That is, we should always notice the both sides of immediate context. For
example, when the crime rate was extremely high in the New York, David Gunn realized that graffiti
in the subway system is one of the small elements that send disorders to the public. On the one side,
"The graffiti was symbolic of the collapse of the system" (Gladwell 152). On another side, the
graffiti also gives a solution to the crime problem that if we clean up the graffiti, signals of disorders
will be changes immediately into good orders. Similarly, most of the GenMe misunderstand the
meaning of high self–esteem because they received wrong signals from the immediate context.
Twenge lists some examples of the educational immediate context by saying that, "In the United
States, office stores have started carrying large stocks of purple pens, as some teachers say that red
ink is too 'scary' for children's papers" (499). The change of colors is one small signal, and students
will respond due to this signal automatically. Instead of feeling

Effects Of Technology On Music
"Technological Advances in Music and its effects"
Introduction
In the early years of music, musicians performed on stage with live bands and orchestras to the
locals in the community. Their music consisted of many harmonies and rhythms that would relax the
mind and ease stress. Their classical style of music had more of a string type sound, in comparison
to the rough and rugged sounds of today's music. Did this rough music affect the way we hear things
compared to their classical harmonic sounds? What technological advances in musical devices have
caused these effects if there are any? Does music now affect the way we live compared to the music
of the past? Back in the day people had no means of carrying around music as portable ... Show
This was the case because headphones of the past were only used in the business industry as a way
of communication. However, before one can derive whether a particular design is prone to cause
more damage than the other, one must first understand the ear and the process of hearing. Hearing
involves the external, middle, and inner ear. The auricle is what most people consider to be the ear
itself, which is the external flesh on the outside head. Inside the auricle is a passage way known as
the external auditory meatus (Seeley, Stevens, & Tate, 2002). Inside are hair–like structures and
ceruminous glands, which serve as the lining for the meatus. Also, the ceruminous glands produce
cerumen, more commonly known as earwax (Seeley, Stevens, & Tate, 2002). Together, the hairs and
cerumen provide protection to the tympanic membrane, or eardrum, which separates the external
and middle ear. Sound waves, vibrations of air, pass through the tympanic membrane, causing
vibrations. Located in the middle ear are three auditory ossicles. These ossicles are the only three
bones of the ear, which are the malleus, incus and stapes. Vibrations of the tympanic membrane also
cause the ossicles to vibrate. Vibrations are amplified and transferred to the oval window, one of the
two openings, by the stapes (Seeley, Stevens, & Tate, 2002). This produces movement in the
perilymph of the cochlea. Perilymph is the fluid filled

Innovation and Change of the Ipod Essay
Innovation and Change of the Ipod
INTRODUCTION
This report on innovation and change examines how Apple's iPod is the first entry into the
marketplace that addresses the needs of the portable digital music market segment. It explains how it
is small enough to fit comfortably in a shirt pocket. It shows how the device addresses the
shortcomings of other portable MP3 music devices. It also looks at how market segmentation has
been one of the most vital factors fueling the demand for technological products, as companies
recognize that segmentation equips them to generate more sales than the mass marketing approach
of the late 20th century. The report examines how Apple understood the needs of the digital music
community, together with ... Show more content on Helpwriting.net ...
Therefore, rather than learning more about new artists, the consumer learns more about his or her
own tastes by creating his or her own mix. Not only is this but it a new technological way to enter
the world of Music. Just in a box smaller then the size of your hand you can have all the latest,
music, videos, internet, pictures and etc. You can choose the color you want the Ipod or any other
accessories that come with it, you can personalize your Ipod so it represents your personal style.
2. There are various ENVIRONMENTAL CHANGES that are leading to today's development of
new products or improvement of current products. Consumer's needs and wants are changing from a
day to day basis and businesses must keep up with these demands. The following are the needs for a
new innovative product:
Changing Nature of Markets –Consumer demands change; Ipod must monitor the market and adjust
production. On the other hand a product can also be in high demand by the consumer and the
production would have to increase on short notice to meet the demand.
Economic Factors – The general level of economic activity in Australia and the rest of the global
economy tends to fluctuate through periods of upturn and downturn. The level of activity in Ipod
also moves through similar cycles.
Financial Factors – The availability and cost of finance is a key input which can determine whether
Ipod can introduce a new innovation or weather it should just re improve the product.

Case Study : The Apple Of Your ' I '
Case Study 1 – The Apple of Your "I"
The 1980s was an exciting time in the history of computer science. A variety of companies were
competing in the computer market, including Apple, IBM and Microsoft. At the time, Apple owned
20% of the PC market, but the direction of the company went downhill after Steve Jobs was forced
out of the company in 1985 over the commercial failure of the Apple Macintosh PC (Entrepreneur,
2012). The company had made enough mistakes that computer retailers had lost all faith in Apple
(Kroenke, 2014). The problem was only compounded by the fact that Apple hired on a long series of
CEOs who failed to manage the company properly (Kroenke, 2014). In 1996, Steve Jobs returned to
Apple with the help of Gil Amelio, a company board member who adamantly believed Jobs was the
"only one...who [could] rally the Apple troops, [the] only one...who [could] straighten out the
company"(Hormby, 2006).
Under the tutelage of Steve Jobs, Apple laid dormant for about five years only to resurface in 2001
with a completely new product line, which consisted of the iPod and iPhone in an era when digital
media (such as music and books) was fast becoming popular (LePage, 2006). Success was not
immediate for Apple because nothing seemed unique about iTunes, the iPod, or the iPhone at first
glance. Cell phones, MP3 players, and online music stores had existed for quite some time, which is
probably why it took about three years for Apple to see a response in the sales

Apple Inc Economic Analysis Essay
MBUS 610 Econ Environment of the Firm 12 Apple Inc. Economic Firm Analysis Trey III Apple
Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as
Apple, has lead the way in technology and innovation for consumer electronics with their slender
storage capacities, vibrant displays, and incredible touch screen products. When they first started,
their focus was more on personal computers for customers, but as the company has aged, so has
their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer
popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV),
phones (iPhone), tablets (iPad), and media (iPod), it can clearly be ... Show more content on
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Diversity in products and their prices helps Apple remain an inelastic company, regarding their
demand. If a price rises for one of their products, there is sure to be another product that moves into
that previous product's price range that is still comparable in design and quality. There will always
be people to buy the more expensive items not only because of Apple's positive brand recognition
and loyalty, but because Apple consistently produces quality and innovative products; including, if
Apple finds a defect or fault, they fix the problem for free or replace the product altogether. With
Apple being so far ahead of their competition, the only problem one can foresee in Apple's future is
how long they can sustain such innovation before they plateau. Apple does a phenomenal job at
releasing their innovative products before their competition, but if their innovation cannot hold
steady, this may lead to changes in demand for their products considerably. This can be seen with
their release of the iPhone, the first successful touch screen cellular phone. Although people
swarmed to the iPhone when it was first released because of its advanced technology, as the years
have passed, other similar designs, including those with android and windows based operating
systems, have drawn a considerable portion of the market. A clear representation of Apple's attempt
to regain some of this market can be seen when the iPhone was released to Verizon Wireless'
customers in

Apple Inc. Company Analysis
When talking about Apple as a company, there is no doubt in regards to its brilliant business
strategies and how innovative it is. Apple Inc. was founded by Steve Jobs, Steve Wozniak, and
Ronald Wayne in April of 1976. The company is one of the number one market leaders in the
technology industry with a revenue of more than $500 billion in 2013. It was able to expand the
business worldwide due to such a high demand, which it now has more than 400 stores in more than
10 different countries. The company is well known for continuous innovation through its products
mix include iPod, iPhone, iPad, Mac, Apple TV, iOS, and OS X operating systems, as well as iCloud
and other supporting offerings.
Despite the economy downturn in 2008, the company was still able to maintain its profit and
revenue years after that. According to Gamble and Marino (2013), "The record in growth in
revenues and profits came primarily from volume increases in the sale of iPhones and iPads, which
increased by 142% and 183%, respectively, from the same period in 2010." (Apple Inc. in 2011,
p.350). How was Apple capable of setting itself apart from rivals in order to maintain its position in
the marketplace? The answer lies on its leverage in creativity and products innovation. Apple is
extremely diversified in terms of the product lines as mentioned earlier, it's the purpose and
commitment in providing the most outstanding services and innovative products.
Since day one, Apple has been able to set itself

Itunes Marketing Analysis
Marketing Management
Midterm Paper
1
Introduction
It was clearly specified not to include an introduction in this document, however, I feel that adding
the following words would strengthen the arguments in this document. I have an IT background, I
am not a programmer, but I have been working in IT for the last 10+ years. All my life I have been a
PC person and not a MAC person, I have used MAC in some occasions but I always felt that PCs
were more user–friendly. It is needless to describe how electronics have progressed and invaded
every aspect of our life now a days, we are all about gadgets, MP3 players, GPS, Palm, email, web–
cam, web–conferencing etc etc... Every day there is a new invention that seduces us, and I am not
immune ... Show more content on Helpwriting.net ...
7 Place........................................................................................................................................ 7
Promotion ............................................................................................................................... 7 3.2
Competition Barriers ............................................................................................................. 8 4.
strategic perspective ............................................................................................................... 8
References/Bibliography ............................................................................................................. 9
3
1. 4C – Stakeholders Analysis
Customers:
Music lovers, media savvy – computer savvy design conscious
Owners of the famous iPod who selected the APPLE© product for its stylish design who are already
accustomed to building their play lists and enjoying them anywhere and everywhere; this segment is
considerably well–off –financially speaking– as the price of iPod is relatively higher than other MP3
players available on the market back in 2003; However, to be noted: not all iPod owners are very
computer friendly or broadband owners, but, they have a high brand loyalty to APPLE© and they
are quite keen on showing off their prized new toy (iPod) this segment is probably the most valuable
to APPLE© as they create a lot of PR

Apple Inc. Strategic Management
Case 10: Apple Computer and Steve P. Jobs (2006)
Issue/Problem Identification
1. Apple is known to provide customers with a personal computer revolution that is easy–to–use
machine. It was founded in 1976 by Steve Jobs and Steve Wozniak. Apple was a success at the
beginning period of its production due to marketing and technological innovation and the company
has invented. Apple grew quickly as the development of the products increases and the revenue
continued to grow. Apple's business strategy is to focus its products on differentiation by providing a
unique product that is impossible to clone and charges its products at a premium price. In 1983,
Apple faced a difficulty because PC entered the market and was marketing their products at ... Show
For Apple to sell its products at a premium price, it must be a trusted and well–known brand. As it is
obvious today, Apple has created many loyalty customers.
Recommendations and Implementation
1. In order for Apple to create more revenues and continue to stay in business, Apple's management
team should not only depend on Steve Jobs. The management team must work as a team and make
sure that the company can still be successful without Steve Jobs. It is true that because of Steve
Jobs, Apple has become a successful company but Steve Jobs is not going to be with Apple forever
and the management team must take that into consideration and be able to carry on the business
without Steve Jobs.
2. Some alternatives include developing new products every so often to attract consumers. Apple is
already good at doing this because it is always renovating its products in many different ways
whether it is a Mac Book, an iPod, or an iPad to attract its customers and keeping up with the
society. This alternative is good for both long–term and short–term. People will continue to trust that
the brand is still attracting.
3. Some of the implementation that should be considered is to hire the right people to work for the
company; people that will bring new ideas to the company. Because Apple is always developing
new products, the company should also continue to ensure that the quality of the

P1 Unit 3
In this assignment I will be comparing both Apple and Starbucks to find out how marketing
techniques are used to market products. I will include an Ansoff's Matrix, survival strategies,
branding and relationship marketing. Marketing – is the process in which the producers of goods
and services focus on satisfying the needs of the consumers. Also marketing is the social process by
which individuals and groups obtain what they need and want through creating and exchanging
products and value with others. Growth Strategies – is a strategy aimed at winning larger market
share, even at the expense of short term earnings. These consist of 4 broad growth strategies: *
Product Development – is the creation of products with new or different ... Show more content on
Helpwriting.net ...
| | Starbucks Ansoff Matrix Starbucks Ansoff Matrix Market Penetration | Product Development |
They started selling Coffee in | Starbucks released a new and | the beginning. But their coffee |
improved drink called ice | penetrates the marketing by | frappes but they have recently | pricing it
cheaper than its | added new flavors like | competitors | chocolate and strawberry | Market
Development | Diversification | Starbucks started there | Starbucks recently purchased | company on
the west coast | a tea selling shop called | of the USA but now it is know | Teavana in order to
dominate | all over the world as one of | the tea industry as well as they | the best coffee houses right
| have done with the coffee one. | now | | Branding is important in every single business. It makes
them have an image that everyone can recognise. For example Apple's apple that has a bit taken
from it or McDonalds massive yellow M. All branding is unique to each company at it creates the
image for the business. So when you want to eat and see the burger king logo then that will entice
you to go and buy and product from them. Apple's branding Apples logo of a half–eaten Apple is
known globally around the world. The logo represents the story in the bible where eve eats an apple
from the forbidden tree. It is said that Steve Jobs was a Catholic and that was the true meaning
behind the logo. The name also has interesting story

Case Study : Apple Inc. Essay
Case Study: Apple
Apple Inc. focuses on the design, manufacture, and marketing of personal computers, mobile
phones, multimedia devices, and portable music players. Apple Inc. offers consumers manufactured
goods under the brand names Apple Watch, iPhone, iPad, Mac, iPod, and Apple TV. Enhancing the
customer experience through their proprietary software applications iOS, X, OS, and watchOS
brands; and services across their Apple Pay and iCloud products (Forbes.com, 2016). Explored in
detail, Apple's history, current competitive advantage, market share, and how organizations
strengthen and sustain their competitive advantage. The evaluation of possible threats or weaknesses
and recommendations for diversification into related businesses, through the examination of a case
study, by John E. Gamble and Lou Marino (2012).
Apple
Apple History
From their humble beginnings in 1976, Apple Inc., founded by Steve Jobs and Steve Woznick,
entered its fortieth year in the computer and multimedia industry on April 1, 2016, with a market cap
of $586 billion (Forbes.com, 2016). For more than thirty years Apple focused primarily on the
personal computer market and in 2006 held a modest, less than five percent of the market share. In
October 2001, Apple introduced the iPod, a portable digital music player, to the field of digital
music players and within four years Apple 's share of the entire mobile music device market stood at
76%. The iPod gave an immense boost to Apple 's financial results.

Summary Of Cathy Davidson's Classroom Makeover
In Cathy Davidson's, "Classroom Makeover", Davidson analyzes and elucidates upon the faults she
observes in the American education system. Davidson uses her own experiences in the education
system to explore alternate methods of teaching that would cater to the strengths of a greater
population of students. For instance, Davidson introduces an iPod experiment that she conducted at
Duke University, in which she gave all first–year students free iPods to use in class. Expectedly, the
upper–classmen were annoyed that they were not given iPods also and therefore, Davidson allowed
upper–classmen to take part in the iPod experiment if they were able to have one of their professors
implement the integration of the iPod in their class. In this way, she describes how the freshman at
Duke University were able to enhance their educational experience by the integration of technology
in the classroom and the upperclassmen were able to use iPods as an incentive to creatively persuade
their professors in various classes to integrate this technology. Similarly, Davidson introduces the
case of a middle school student as well as a teacher who introduced games in her classroom to teach
lessons, as a means of illustrating that intelligence can be demonstrated in ways other than excelling
in the traditional evaluations. Consequently, she believes that the current education paradigm does
not benefit unique individuals and that the education system must change in order to aid everyone,
and not

Case Study : Apple Inc.
Case Analysis: APPLE INC.: IPODS AND ITUNES
Donna Martinelli
TEXAS CHRISTIAN UNIVERSITY
September 3, 2014
Table of Contents
Executive Summary..................................................................................................3
Introduction..............................................................................................3
Defining the Challenge...............................................................................................3
Analyzing the case data.............................................................................................4
Evaluating Solutions and Recommendations...........................................................5
References ................................................................................................................5
Figure 1......................................................................................................................6
Figure 2......................................................................................................................6
Figure 3...................................................................................................7
Executive Case Summary
As the billion dollar home entertainment industry, specifically within music, continues to grow and
evolve at record rates, there seems to be some clear trends of availability, accessibility,
manageability, portability and economic factors playing vital roles in the requirements to remain
competitive in the digital music industry.
Through time,

Financial Analysis And Assessment Of Apple Inc. Essay
This paper intends to provide a financial analysis and assessment of Apple Inc. from the years of
2005 to 2009. The evaluation is based on the numbers calculated from the data on Apple Inc.'s
Financial Performance Worksheets. This paper covers three areas. The first part of the paper
contains a brief history of Apple and the position of the organization in the market of computers.
The second part is a calculation of Apple 's performance and the reasons for their success. Finally, a
conclusion and recommendation for Apple Inc. According to Poeter (2012), Apple was founded by
Stephen Wozniak, Steven Jobs and Ronald Wayne in California on April 1, 1976. Ronald Wayne
parted ways with Steve Jobs and Steve Wozniak just 8 days after co–founding Apple. In the early
years, Apple released products like personal computers and operating systems. These products were
not very prosperous. After a lackluster period, 21 years after the company was founded, Steve Jobs
returned and led Apple Inc. to its resurgence. Since his return, Apple has grown into a giant in the
personal computer marketplace. The innovation of Apple products has led the group to increase its
skill in developing the iPod, the iPhone, iTunes and iWork's products. Over the years, Apple has
been able to create products that are almost impossible to emulate. Apple has placed the
organization in a competitive advantage over its competitors. Apple PC's are still one of the best
desktop computers on the market.

Public Speaking Outline
I. Introduction
A. Attention Getter: How many people in this room own or have owned an IPod, IPhone, or IPad?
Isn't astounding how one man's vision and innovation gave us all devices that have made the world
today more connected than it's ever been? Devices we NOW can't imagine leaving behind when we
walk out the front door in the morning. Whether it's listening to music in your bedroom, reading the
news on the train ride to work, checking your email at home or even sitting in a waiting room
watching Netflix. It's hard to deny the influence and impact that Steve Jobs has had on modern
culture.
B. Reason to Listen: My name is Eduardo Salazar and like many of you I too can't live without
technology and though my personal devices haven't ... Show more content on Helpwriting.net ...
According to Jobs "The device that could eat their lunch was the cellphone."
a. Camera sales had already begun declining since the addition of camera's to cellular phones and
Jobs knew the same thing could happen to the IPod if cell phones added a music feature to the
device.
b. In response to this Apple partnered with Motorola to create a sibling to the already popular
Motorola RAZR, the phone was called the ROKR. Unfortunately with the 100 song limit and not so
skinny build the ROKR didn't have the expansive music library that the IPod had and lacked the
beauty and sleekness of the Motorola Razr. Jobs hated it.
2. Not the first – Other companies had made smartphones, Apple wasn't the first but Apple built a
better device and that's what changed the industry. Choosing to do it on his own Jobs acquired a few
companies already building touch screens and multi touch systems and began to work on his phone.
a. Same features, New phone – Jobs felt by integrating applications, contacts, email, calenders and
music all in one but making the whole device more user friendly he could appeal to a desire
cellphone consumers had longed for.
3. The Statistics – Apple introduced the IPhone in 2007, according to Forbes Magazine, today Apple
has sold over 100 million IPhones.
Transition: What many don't know is that to build the IPhone Jobs drew several resources and ideas
from a secret project he had already been working on. The IPad.
C. Jobs sought

Apple Inc. Essay
Apple Inc.
I am going to start off by going into a little bit of history about apple and how it has grown over the
past 10 years or so, I am also going to talk about some new products from Apple such as Apple TV
and the iphone, as well as the name change, and the new direction they have chosen to take with
their marketing and what it has helped them accomplish over the past couple of years.
Apple Inc. has come a long way from what it used to be. The computer market has always been a
PC based system being mainly pushed by the Microsoft software platform. Apple Computers has
been struggling to make it in the computer market for a long time, going up against their competitor
Microsoft who had a monopoly on the market. Microsoft had such ... Show more content on
Helpwriting.net ...
This was just the start for Apple's new ideas and goals to penetrate the consumer market.
All throughout the early 21st century the iPod has been the sought after mp3 product. Everybody
had to have one, and if you did, you were pretty cool. In 2004 Apple joined up with U2 to help
promote their new 20 gig ipod release. This was a great example of apple's new marketing plan,
going for the entertainment and media side of the market.
Another side of Apple that really made the music industry happy was then they started to sell songs
on itunes for $1 a song. Music Pirating was a huge issue throughout the early 21st century and
Apple was on the for front of helping fix that. In 2007 Apple introduced the iPhone and Apple TV,
two revolutionary products that is changing Television as well as the cell phone market as we know
it.
Apple TV is setting a new standard for the viewing of media, it gives the consumer the capability to
wirelessly connect their computer to their television to stream virtually any video, song or website
on the internet through their TV. This is the new are of wave of media technology allowing people to
watch whatever they want whenever they want without any regular scheduled programming. This is
also a major bonus for television marketers since they are able to tell exactly how many views each
show or video is being watched.
Onto the iPhone. When the iphone hit the market it was a must have item. Everybody wanted one!

An Analysis of Segmentation, Targetting and Positioning...
AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF
IPOD – APPLE
Contents
Executive Summary_____________________________________________3
Situation Analysis
–Market Analysis_______________________________________________3
–Product Analysis_______________________________________________4
–SWOT Analysis_______________________________________________ 4
–Competitor Analysis ___________________________________________ 5
Marketing Objectives____________________________________________6
Identifying Target Market
–Selecting Target Market_________________________________________7
–Target Market_________________________________________________7
Developing Marketing Strategies
Marketing Mix: ... Show more content on Helpwriting.net ...
Rio Carbon offer their product at affordable prices which appeal to consumer's while maintaining
strong quality The iriver H10 out classes the competition in the features that they offer to consumer's
What are its weaknesses? The Rio Carbon is a new competitor in the competition and therefore it
may be difficult for them to gain market share because of the unknown brand loyalty The iriver H10
comes at a very costly price which may lead customer's to purchase competitor's products at an
affordable price
How does the Apple Ipod match up against the other products? The Apple ipod is much more
popular because the market is aware of their product giving them an advantage over Rio Carbon
although Rio Carbon is a new competitor which may intimidate Apple Ipod with their associated
low costs. The Apple ipod is much more popular because the market is aware of their product giving
them an advantage over iriver H10 although iriver H10 has been receiving outstanding reviews on
their excellent use of new technology which may be a threat to Apple Ipod's sales.
Marketing Objectives
The various marketing objectives that will assist in the achievement in the overall product goal are:
• To be the leading supplier of MP3 players in all markets in which the company operates

• Increase in sales by 20%
• Increase in revenue by 20%
• Progressively increase market share by at least 15% within the year.
• Expanding distribution to department

Unethical Sweatshops
The term 'sweatshops' depict business establishments that utilise their employees to work under
harsh and socially unacceptable conditions with minimal wages for extensive hours, disregarding
laws of mandating overtime pay or a minimum wage. The concept of 'sweatshops' is complex, as it
merely depends on in which perspective it is viewed from. Businesses will claim that it is not
unethical or that they are not compromising human rights as employees are 'enthusiastic' or 'grateful'
to attain a role in the business and receive a stable income; that they are only improving lives by
maintaining a central component within these developing countries (Lehmann, 2010).
Sweatshops have been apparent in the production of worldwide goods for centuries, ... Show more
content on Helpwriting.net ...
One of the world's leading retailers, the company develops millions of trend pieces, however it is
not produced by its own means. Due to the large scale corporation, Vogue & Co has several
contracts with manufacturing companies, employing foreign workers from China, Indonesia and
Vietnam. Thousands of employees are associated with Vogue & Co's production system
internationally and while the company accumulates millions of dollars in profit, workers are living
day to day to support families in drastic conditions. Although claims remain denied, Vogue & Co
also do not provide decent wages, reasonable working hours, a safe working environment and
overall protection. However, Vogue & Co has made official commitments to the public regarding
these

The Success Of Steve Wokniak Company Essay
Steve Wokniak founded Apple Incorporated in 1976 along with the now deceased Steve Jobs. Both
Steve's were college dropouts. Two months after creating their first circuit board they had 200 orders
of them. 1970 is also the year that they released the iconic Apple I from their the grew like wild fire.
Releasing multiple different versions and new styles that many people loved. Wozniak was the
"technical genius" while Jobs was the out side the box thinker that came up with all of the crazy
ideas that some how worked. The year after Apple was incorporated they released the widely
recognized Apple II which 'sold more than 100,000 units"(Michael). With the increased "sales
jumped from $7.8 million in 1978 to $117 million in 1980"(Apple Inc.) this was the big start the
Apple was looking for, offering public stocks in 1980. The success did not always flow for the
young company, after the release of the Macintosh computer (Mac) the company was hit hard with
17% income loss in 1984(Michael). Though after a couple of rough years the Mac really took off
and hard great years after it. "Steve Jobs one of the founding members resigned as chairman in
1985, saying 'I've been thinking a lot, and its time for e to get on with my life.'"(News Staff) Jobs
started the NeXT Computer company with the money the got by selling his Apple stocks. A
company that apple would later merge with. In the early 1990's apple controlled 60% and 80% of
market share (Michael). Sales took a dip again in 1995

Essay about Apple Case Study
Apple Computer Introduction: Apple Computer began it's existence on April Fools Day in 1976
when two young men decide to sell a computer that one of the men designed. Steve Wozniak (Woz)
had designed a personal computer that he and Steven Jobs built together. Woz had not even
considered that idea of anyone wanting to buy it, however Jobs had a vision to introduce it to the
public for sale. Woz and Jobs started the Apple Company in Jobs garage and from there it has
blossomed into a billion dollar company. "Apple Computer is committed to bringing the best
personal computing experience to students, educators, creative professionals and consumers around
the world through its innovative hardware, software and Internet offerings"(Apple). ... Show more
His utter dedication to discovery and excellence has created a culture that has made Apple a symbol
of innovation"(Morris). The article goes on to talk about the passion that these employees have for
their jobs. "Collaboration is key. So is a degree of perfectionism. Apple hires people who are never
satisfied. A designer has to be a borderline fanatic..."(Morris). Brand recognition also plays a big
role in the success of Apple. Apple is one of the most established and healthy IT brands in the
World, and has a very loyal set of enthusiastic customers that favor the brand. Apple recently won
the top recognition for technology and was also named the grand prizewinner in the American Brand
Excellence Awards. "The criteria used to select the American Brand Excellence Award winners
include "easy to do business with," "industry leader," "forward thinking," "for growing companies,"
"behaves ethically," "growing in popularity" and "has a good price for what you get." More than 200
business brands were rated in the nationwide study"(bizjournals.com). Apple has a very good
support system for customer service. Support is only as far away as a click of a mouse on your
computer. If you go to the Apple website there are all kind of support recourses to help you fix your
problem. Locally, if you are a consumer that likes face–to–face service, Apple has retail stores that
offer a genius bar to get hands on technical

The Impact Of Music On The Music Industry
No one can deny that technology is actively changing the music industry. Production, distribution
and sales of music have been affected dramatically within the last 10 years along with artists,
composers, and technicians. Most of the changes have been great for consumers, but vastly negative
for professionals in the music industry, however a few artists have found ways to adapt to the
changing atmosphere of digitally downloaded music and use it to their advantage. We've seen music
change form from physical, tangible products like records and CD's to electronic single tracks stored
in an invisible cloud. Two major factors in this sudden revolution are online music stores
(specifically iTunes) and file sharing websites that allow music to be downloaded illegally.
Since the iTunes music store was introduced on April 28, 2003, gross music sales have plummeted
in the United States – from $11.8 billion in 2003 to $7.1 billion in 2012, according to the Recording
Industry Association of America (Covert). Counterintuitively, during that time consumers were
buying more music than ever. How is that possible? It 's because iTunes had made digital singles
popular and was selling them cheap. This would change the music industry forever. In 2000,
Americans bought 943 million CD albums (Covert), and digital sales didn't even make a dent in
comparison. But by 2007, those inexpensive singles overtook CDs by a wide margin, generating 819
million sales compared to just 500 million for the CD.

Discuss The Advantages And Disadvantages Of Division Of Labor
For supporting trade as well as economic interdependence, division of labor creates opportunities for
individual cooperations to cooperate and improve manufacturing and individual labor productivity.
While the corporations can maximize their benefits through surplus value owing to selling product,
the workers have opportunities to get job more easily as well as professional working enviroment by
using modern technology, however, exploitation, effecting workers' health and uninspiring job
significantly influence on the workers and even labor productivity. It can be argued that the benefits,
workers get from division of labor, is not considerable.
According to Adam Smith (1976), there are three main advantages of the division of labor. Firstly, ...
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The workers, who have wide and deep knowledge and skill at a particular field, will shorten
working time as well as increasing labor productivity. Beside that, in order to concentrate on
renovated product including structure and system, the factory will recruit and retain highly qualified
and skilled employees to maintain the top of industrial position ((Liu & Shang, 2012). For the
workers, the firms carry out new invested trategy, which supply them with "long–term employment
security, stable salary expectations and better welfare in order to achieve their long–term
development goals" (Liu & Shang, 2012). However, they have to do the same work day by day,
gradually, they are lost interest and enthusiastic in their work.
"To coordinate with the machine technology investment, advanced corporate employers will invest a
lot in skills traning for workers. Substantial investments in turn exhance employers' ability to
improve human resources management policies to guarantee the long–term contractual relationship
between workers does not mean a reduction in their ptofits but is a premise for capital to earn
profits. Under such conditions, technological workersm as an important way for value–added, are
favourably treated by capital in some extent, and become the core labor group.

Apple Computer, Inc. Essay
Apple computer, Inc. is one of the largest tech companies in the world. The company was
established on April 1, 1976, and incorporated on January 3, 1977. Apple computer had been using
this name for the first 30 years then removed the word "computer" on January 9, 2007. Apple has
produced a lot of innovative products and has successfully become one of the top leaders in the field
of technology. Apple itself produces hardware which includes Macintosh computers, iPods, iPhones
and iPads. In order to support their own hardware, Apple has also created software including Mac
OS X operating system, iOS mobile operating system, iTunes, a professional photography package,
a suite of professional audio and film–industry, final cut studio, logic ... Show more content on
Helpwriting.net ...
IPod Shuffle, the first famous "i" product, is a media player designed by Apple and was announced
on October 23, 2001. Apple then later produced more different versions of iPod, such as iPod Nano,
iPod Touch and iPod Classic along with the only compatible software iTunes. At the time that iPod
was introduced to the market, iPod was designed to be fashionable and flexible in regards to
listening to the music anytime and anywhere. A 5GB drive would hold the entire music collection of
about 1000 songs (Aune, April 2010). The majority of the people who bought iPods wanted to use
iPods as their media players because the innovative design and functions. People usually use iPods
for tunes only, but ideally, iPods aren't just for tunes. A rural university in Australia has been trying
to broadcast lectures by giving out iPods. Students were allowed to have distant learning instead of
attending class. They would no longer need to worry about transportation since they did not need to
physically go to school. They no longer needed to worry if they are short of money to pay tuition.
Students could have their lectures anywhere and anytime they want, and the lectures could be
listened to multiple times (Ragusa, Chan, Crampton, August 2009).
The next device released in the iPod family would be the iPod Nano. The first generation of the iPod
Nano was released at the end of 2005. The iPod Nano was designed as a digital

The Global Trends And Nayar 's Role As A Leader Of Innovation
Leaders of innovation must imprint their DNA onto their organization to the extent that it resonates
throughout the workforce. If a leader is able to successfully accomplish this task, the workforce will
become an integral part of the innovative process within their organization. Former CEOs, Vineet
Nayer of HCL Technologies, Steve Jobs of Apple and Jeff Bezos of Amazon are examples of leaders
who were able to successfully utilize the five discovery skills described by Dyer, Gregersen, &
Christensen (2011) to develop an innovative culture throughout their respective workforces in order
to boost the overall innovation of their companies. Specifically, Nayer, was able to quickly surmise
that his IT company was at risk of losing market shares, struggling to keep up with their competitors
and were not prepared to face the changes that here taking place in the IT services industry at the
time. The following paper will explore the global trends that influenced the need for Nayar to create
a more innovative organization and the relationship between the global trends and Nayar 's role as a
leader of innovation. In addition, the article will analyze Nayar's use of the five discovery skills as
an innovation leader and finally explore recommendations for better use of the discovery skills.
Factors in the Global Environment that Influenced Nayar
When Nayer became the President of HCL Technologies, the company appeared successful from a
cursory glance, according to Nayer (2011) the

Unit 4 Business Communication Assignment
Unit 4 Business Communication Assignment Introduction I have chosen Tesco as the main
organisation and I will be answering questions on whether it has an impact on Tesco or not. Tesco
plc is a global grocery and general merchandising retailer headquartered in Cheshunt, United
Kingdom. Tesco is the fourth–largest retailer in the world measured by revenues, after Wal–Mart,
Carrefour and Metro. The second–largest measured by profits after Wal–Mart. It has stores in 14
countries across Asia, Europe and North America and is the grocery market leader in the UK (where
it has a market share of around 30%), Malaysia and Thailand. Tesco was established by Jack Cohen
in the 1919. The brand first appeared after Cohen bought a shipment of tea from ... Show more
|3,200 | |29.02 | |28 February 2009 |54,300 |3,128 |3,090 |28.92 | |23 February 2008 |47,298 |2,803
|2,130 |26.95 | |24 February 2007 |46,600 |2,653 |1,899 |22.36 | |25 February 2006 |38,300 |2,210
|1,576 |19.70 | |26 February 2005 |33,974 |1,962 |1,366 |17.44 | |28 February 2004 |30,814 |1,600
|1,100 |15.05 | |22 February 2003 |26,337 |1,361 |946 |13.54 | |23 February 2002 |23,653 |1,201 |830
|12.05 | |24 February 2001 |20,988 |1,054 |767 |11.29 | |26 February 2000

Marketing Mix : Apple Inc.
Assignment 1: How Brands are built
Part 1. Proposal
Apple Incorporation Overview
Apple Inc. plans, produces, and markets versatile correspondence and media gadgets, PCs, watches,
and convenient advanced music players around the world. The organization likewise offers related
programming, administrations, frill, organizing arrangements, and outsider advanced substance and
applications. It offers iPhone, a line of cell phones that involve a telephone, music player, and
Internet gadget; iPad, a line of multi–reason tablets; Mac, a line of desktop and convenient PCs;
iPod, a line of versatile advanced music and media players, for example, iPod touch, iPod nano, and
iPod mix; and Apple Watches, individual electronic gadgets that join watch innovation with an iOS–
based client interface.
Apple Marketing Mix
Advertising Mix is the mix of four elements, called the 4P‟s (Price, Products, Place and
Advancement), that all organization has the decision of climate to include, subtract or to alter in a
manner to generate a wanted showcasing system. (Philip Kotler). Mac is a premium brand PC that
does not endeavor to contend on cost. The organization has decreased costs after some
beginning item dispatches. It uses skimming and premium evaluating systems. Apple, Inc.
Headquarters are situated at is situated at 1 Infinite Loop, Cupertino, California.
The Apple Consultants Network incorporates autonomous expert administration suppliers and
innovation counseling firms that work in Apple

Apple Ipad Marketing Plan
Big Apple
Table of Contents
Executive Summary 5
Marketing Strategy 6
Background 6
Company 6
Products 7
Situational Analysis 7
Market Share 8
Goals 8
Strategy 9
SWOT Analysis 9
Strengths 10
Weaknesses 11
Opportunities 11
Threats 12
Customers 12
Competitors 14
Positioning 14
Competitor Market Share 15
Collaborators 15
Role of Partnerships 15
Complimentary Businesses 16
Climate 16
Political/Legal 16
Economic 16
Technological 17
Social/Cultural 17
Issues Analysis 17
Personal Computer Market 17
New Products 17
International Operations 18
Digital rights management system (DRM) 18 eBusiness Models 18
Market Research and Market Intelligence 20
Marketing Strategy 25

Tactical e–Marketing and Communications Planning ... Show more content on Helpwriting.net ...
Products
Apple Computer redefined the portable digital music player market with its launch of the iPod
digital music player. This began in January of 2001, when it introduced its jukebox software called
iTunes. This software enabled Macintosh users to import songs from audio CD's converting them to
MP3 format and storing them on the computer's hard drive. It later launched the iPod digital music
player in October of 2001. The iPod was designed to synch to songs and playlists from iTunes via a
Firewire cable connection. Once music was downloaded, the iPod provided for 10 hours of
continuous play from its rechargeable lithium–polymer battery. Media is stored on iPod's internal
hard disk (Day, 2005).
The iPod has evolved with subsequent product generations so that it could be used by both Windows
and Macintosh users with iTunes software being made available for each operating system. The iPod
features the company's patent pending, Click Wheel, which combines a touch sensitive wheel with
five push buttons for one handed navigation. Apple touts this feature as one of the industry's first
(Day, 2005).
In October 2005, Apple introduced the new iPod containing a 2.5 inch color screen that enables it to
display album artwork and photos, and play video including music videos, video podcasts, home
movies, short films and television shows. The iPod lineup now includes a 30GB model holding up
to

Essay on Apple Ipod Case
Marketing Management
2007
Apple iPod
Case Study
Table of contents
1 ANSWER TO QUESTION 1 1
1.1 HOW WOULD YOU DEFINE THE MARKET FOR THE APPLE IPOD? WHICH ARE THE
RELEVANT EXISTING AND FUTURE COMPETITORS? 1
2.1 HOW WOULD YOU DEFINE APPLE'S COMPETITIVE ADVANTAGE? 1
3.1 HOW IMPORTANT IS CUSTOMER LOYALTY FOR APPLE? 2
3.2 WOULD YOU RECOMMEND A STRICT EXIT STRATEGY FOR ITUNES, IF THE PROFIT
PER TRACK OF 10 CENTS WILL GO DOWN TO ZERO EVEN NEGATIVE? JUSTIFY. 2
4.1 DEVELOPMENT OF A PERCEPTUAL MAP 3
4.2 WOULD YOU LIKE ADDITIONAL DATA? 4
5 APPENDIX 6
6 REFERENCES 9
Table of Tables
Table 1 Marketing questionaire of portable Mp3 players ranked for ... Show more content on
Helpwriting.net ...
Windows and Apple Mac users found themselves together fighting for innovation and idealism.
Many outsiders were amazed at the speed and extent at which Apple was able to bring even non–
traditional users into the Apple community.
Should Apple invest into each customer to increase customer loyalty?
If this means whether Apple should invest at all, then our answer is a clear 'yes'. But it should be
clear from our last answer that brand loyalty is already strong, so we do not believe that Apple needs
to increase spending in this area.. Additionally, Apple has a history of good customer service. In the
2006 Customer Satisfaction Index, Apple placed top in customer satisfaction among PC
manufacturers . The report also stated that Apple's customer service agents at the call centers were
key for the high rating. Such call center agents are often the only face of the company, and

contribute significantly to customer loyalty. This has been a strong factor helping to transform the
customer into a brand champion – promoting Apple's cause by word–of–mouth.
3.2 Would you recommend a strict exit strategy for iTunes, if the profit per track of 10 cents will go
down to zero even negative? Justify.
We would not recommend a strict exit strategy for iTunes in this case. iTunes is an immensely
popular store for purchasing online music for the iPod. The argument against

Marketing Strategy Of Apple Inc
Steven Wozniak and Steven Jobs founded Apple Inc. in 1976 (pg.248). The company launched by
manufacturing computers. Due to the competitive market of PCs Apple Inc. then used other
strategies to benefit the company's profit. Apple Inc. manufactured a variety of products such as
Notebook computers, the PowerBooks, iPods and iPhones to name a few. With these products,
Apple revolutionized the PC market. Although the success of the company was solely on the
production of iPods and iPhones, the company was stationary as a PC manufacturer. Strategies used
by Apple Inc. In order to develop a competitive advantage with rival PC manufacturers such as Dell,
Microsoft, Toshiba, Acer, etc. Apple Inc. used a broad differentiation strategy. This ... Show more
The divergent types of iPods offered different features and memory size. The innovative technology
had several mishaps, the company continued to create technology to fix errors and satisfy customer
needs or complaints. Although Apple Inc. was faced with errors, they continued to profit seventy
percent of the Market Place. S.W.O.T Analysis Strengths Steve Jobs developed Apple Inc. through
his vision; he wanted Apple Inc. to stay ahead of the technology industry by developing new and
innovative technology that no other PC manufacture had to offer the Market Place. When the
company began offering smartphones and personal media players, this became a major strength for
the company as it continued to grow. When looking at the root of the company as a personal
computer industry, the development of the different types of PCs was a strength for the company as
well, because it divided society into three groups and developed PCs that would benefit those pacific
groups of individuals. An example of this would be the Mac Pro, the iMac, and the Mac mini. The
Mac Pro aimed at professional and business users, the iMac targeted educational and business use,
and the Mac mini was for consumer use (pg. 253). Weaknesses Although Apple Inc. has a variety of
innovative products, the price of the products is a major weakness compared to other companies.
Other rival companies develop products that began at low–end to high–end products compared to
Apple Inc. Opportunities A great

Apple And Their Ipod Compact Music Player
Running Head: BIG PICTURE The Big Picture Name Institution
BIG PICTURE 2 The Big Picture Part 1 Measures of Effectiveness Any fruitful IMC arrangement
has foundation goals which serve to give the system shape, aim and an objective to reach. In
considering of this, for Apple and their iPod compact music player, the accompanying is a short
exchange on IMC targets as I see them. Apple has a long–standing history of item and outline
advancement. Since the beginning in 1976, they have reliably been looked to as a pioneer in creating
both equipment and programming that pushes the points of confinement of innovation and is
anything but difficult to utilize, dependable and design cognizant (Završnik, B., & Jerman, D. ,
2011). Given this legacy, be that as it may, Apple 's general piece of the overall industry in the PC
business sector is little. At the point when considered in the chronicled setting in which this occurred
and how the business responded, the organization 's initial choices with respect to authorizing and
dissemination methods extremely affected Apple 's general capacity to get their item into purchaser's
hands. While they explored different avenues regarding option appropriation and permitting
methods utilized as a part of the predominant Windows stage, these were abandoned. Both of these
certainties constrained the organization 's capacity to infiltrate the bigger purchaser market. On
account of this, the organization has progressively tried

Steve Jobs Research Paper
According to the Fortune 500 they are number one in innovation. They specialize in finding out
what people want in a computer and then give it to them. Apple Inc. is the name and would be a
great long term investment in the stock market because the company is really innovative with
products like the iPod, iMac, MACBOOK, iTunes, iPhone and their newest product the iPad. Apple
is number six in company financial soundness and will be around for years to come.
(money.cnn.com)
Steve Jobs was born on February 24, 1955, in the city of San Francisco, CA. As a baby he was put
up for adoption, and was adopted by a middle–class couple from the Bay Area, Paul and Clara Jobs.
He grew up in the valley and was surrounded by apricot orchards. At the age ... Show more content
on Helpwriting.net ...
They went out and found a guy by name of Ron Wayne. He was one of Steve's associates from
Atari. Ron was the guy who wrote the paperwork to start a corporation, and he also drew the first
Apple logo. Apple was born. Later they bought him out for only $800. Then found another investor
by the name of Mike Markkula in which he invested $250,000 for 1,000 computers. In which Steve
and Wozniak decided to put their boards into a plastic casing. At the age of 56, Steve Jobs is now the
Chief Executive Officer of Apple INC. (allaboutstevejobs.com) iMac was the first of its kind. These
little computers had it all for the times. The iMac was a real user friendly computer. It was delivered
to the public in a white plastic case and a GUI (Graphical User Interface) like no other computer has
ever done. The competition was nowhere to be found. That was the beginning of Apple being
publically traded at the stock market. Today the iMac is a state of the art computer. It has a flat
screen display screen and computer all in one. Very unlike the personal computer that has a separate
display monitor from the computer. "It put everything you need in a single device the display,
processor, graphics card, hard drive, optical drive, memory, and more – inside one simple
enclosure."(apple.com) The iMac comes with either a 21.5" or a 27" LED display with High
Definition powered by an AMD graphics

Apple Research Paper
Apple Inc. was founded on April 1, 1976 in Cupertino, CA and was incorporated on January 3, 1977
(Apple, 2010). The company was founded by Steve Jobs and Steve Wozniak. Jobs also asked his
former colleague from Atari, Ronald Wayne to join them in their startup. Wayne designed the first
Apple logo. In early 1976 Jobs approached a local company store, The Byte Shop, said they would
be interested in the machine, but only if it came completely assembled (Foljanty, 2010). The shop
ordered 50 Apple I computers which sold for $666.66. The three owners would assemble the Apple
Is at night in their garage still managed to deliver the ordered Apple Is in ten days. In April of 1976
Ron Wayne resigned from Apple Computer because he felt the financial ... Show more content on
Helpwriting.net ...
The largest storage capacity for an iPod was 160 gigabytes as of March 2010. Users of the iPods use
iTunes to hold their digital files and transfer those files to their iPods. iTunes was released on
January 9, 2001 (Apple Inc., 2001). You can also connect to the iTunes Store via the Internet to
purchase and download music, music videos, television shoes, iPod games, audiobooks, podcasts,
movies, and ringtones. According to Steve Jobs (2010), "iTunes is pretty remarkable. People have
downloaded 11.7b songs from iTunes. Over 450m TV episodes. 100m movies, 35m books.160m
accounts with credit cards and 1–click. It's the number one online media store in the world."
(Engadget, 2010). Steve Jobs announced the release of the iPad on January 27, 2010 at a press
conference in San Francisco (Apple Inc., 2010). The iPad is a revolutionary device that can be use to
browse the web, reading and sending e–mails, looking at photos, watching videos, listening to
music, playing games, and reading e–books just to name a few of the capabilities (Apple Inc., 2010).
Once the iPad was released in April 2010 it sold 3 million devices in 80 days in the US (Apple Inc.,
2010) Apple current uses Ernst & Young LLP as their audit firm. Ernst & Young is a global leader in
tax, advisory services, transactions, assurance, and strategic growth markets (Ernst & Young, n.d.).
Before Ernst & Young LLP Apples used KPMG LLP who is a worldwide presence in auditing, tax
and advisory

Apple iPod from Business Perspective Essay
Technology has changed in the terms of portable music and with the invention of the Apple iPod in
2001, the ease and accessibility to download and listen to music has never been easier. Apple has
developed a device that weighs no more than 6.2 ounces (and as few as 3.6 ounces) and can hold up
to 10,000 songs. Despite the weak market overall, the market for digital media is undeniably hot and
barring a consumer spending meltdown, it should stay that way. In light of current computer market
conditions, Apple is wise to leverage a moderately priced consumer product like iPod to generate
revenue. The iPod is an excellent opportunity to drive an additional revenue stream. Despite current
global economic conditions, information technology is ... Show more content on Helpwriting.net ...
Sony will now become a competitor against the original portable device. The difference will be
about $100 – $200 higher in price for Sony product; but storage space is higher is this unit. This fall
will bring additional players to the market as a number of companies are introducing their own
versions. "Creative Labs will unleash its Zen Portable Media Centre"
(www.technewsworld.com/story/35313.html) in August which includes a 3.8 video screen and plays
80 hours of music. At the same time, Samsung will release their version of a portable music device.
Both of those will retail at $499, again higher than the iPod, but with additional features.
"September also sees the release of Hewlett Packard's entry into the digital player market with a re–
branded version of the iPod. It is rumored to have a 60–GB capacity."
(www.technewsworld.com/story/35313.html). This market is going to become very cluttered with
each company trying to outdo the other with extra benefits.
Although sales of the iPod have already beat expectations, the reduction in price will create even
more buzz resulting in continued exceeding sales. Like any technological product, the iPod has a
demand that is price elastic. By having the ability to download legal songs within seconds and keep
them on a unit that is

Essay on Historical Timeline of Apple Inc
Apple Case Study
Historical Timeline of Apple Inc.
Apple Incorporated has come a long way over the years, starting more than 3 decades ago in 1976.
Apple was founded by Steve jobs, Steve Wonzniak and Ronald Wayne initially entering a niche
market in the production of the first computer, the Apple I, followed by the Apple II in 1978. Apple
began its career as a successful company based upon strategic innovation, and they remain that way
today, but it wasn't always sunshine and lollipops, they experienced their fair share of struggles too.
IBM entered the market in 1981 and gave Apple its first real competition. Apple managed to bounce
back and thrived on this competition to abolish complacency and starting findings new ways to stay
... Show more content on Helpwriting.net ...
They have the ability to create products that people will buy despite the state of the economy. Apple
is a unique company in the way that there is a very prominent amount of consumers that will buy
everything that Apple puts on the Market. This type of supporting allows Apple to charge higher
prices for their products. In saying this alongside Apple's consumer loyalty they have created
numerous low priced products. The IPod Shuffle is an excellent example, which can be purchased
directly from the Apple website for just $49.
Obviously in a technology based industry there is a huge emphasis placed on technological
advancements. As stated earlier, technology can be related to international business but technologies
within Apple's products are the reason why they continue to leave their competitors in their wake.
The combination of the iPod with iTunes has been a huge success for Apple. On the 1st of
September 2010, it was announced that Apple had sold 275 million iPods, making it the biggest
selling digital music player of all time. Then when technology was advancing toward touch–screen
devices, Apple came out with the iPod touch, iPhone and most recently, the iPad. Apple's ability to
constantly stay one step ahead of its competitors is the driving force behind their success.
Five Forces Analysis 1. Threat of New Entrants "Low" a. Getting into the industry will take a large
amount of

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