Careers and Experiences in International Business

1. CAREER&EXPERIENCES
INTERNATIONAL BUSINESS
38 YEARS
Mission
“New Mediterranean" !
agaoglulevent@gmail.com
February 2021

2. OUTSIDE WORLD &
INNOVATIVE MARKETS
İ2İ

3. MARKETS VISITED
ASIA
• China
• Hong Kong
• India
• Indonesia
• Japan
• Pakistan
• South Korea
• Taiwan
• Thailand
EUROPE
• Albania
• Bulgaria
• France
• Germany
• Greece
• Hungary
• Italy
• Kosovo
• Macedonia
• Poland
• Romania
• Slovakia
MIDDLE EAST
• Egypt
• Iran
• Lebanon
• Qatar
• Saudi Arabia
• Syria
AFRICA
• Ethiopia
• Tunisia
SOUTH AMERICA
• Brazil

4. REGIONS
M E N A
ASIA
AFRICA
EUROPE
• BALKANS
• WESTERN EUROPE
SOUTH AMERICA

5. M E N A
• Egypt laptop. 2008 YKM seyahati
• Iran laptop
• Lebanon küçük albüm. büyük albüm
• Qatar laptop
• Saudi Arabia whatsapp
• Syria küçük albüm. büyük albüm
• Tunisia nihat istedim.

6. ASIA
• China büyük albüm. Küçük albüm. laptop
• Hong Kong büyük albüm. Küçük albüm. laptop
• India laptop Hindistan kitabım
• Indonesia büyük albüm Küçük albüm
• Japan İrfan Benli
• Pakistan Patel
• South Korea büyük albüm
• Taiwan büyük albüm
• Thailand büyük albüm

7. AFRICA
• Ethiopia

8. EUROPE / BALKANS
• Bulgaria küçük albüm. Büyük albüm
• Greece büyük albüm küçük albüm
• Kosovo laptop
• Macedonia balkanpazar
• Romania kuzine soba. zeytinoğlu

9. WESTERN EUROPE
• France büyük albüm
• Germany Küçük albüm
• Hungary balkanpazar. Erdinç çınar
• Italy büyük albüm
• Poland
• Slovakia Erdinç Çınar

10. SOUTH AMERICA
• Brazil kuntay

11. GREATER CHINA
 CHINA
 HONG KONG
 TAIWAN

12. Mission “New Mediterranean” !
• Development is shifting
from the Atlantic (Europe)
to the Pacific (Asia). This
development offers a great
opportunity for Turkey. The
economic dynamism
between the countries on
the Pacific coast resembles
the dynamism in the
Mediterranean ports.
• The fact that Asia-Pacific
will be in the first place in
the global GNP distribution
in a few decades increases
the MARKETS in this "New
Mediterranean" geography.

13. Experiences in China and
Innovative Markets
15 years ago, Istanbul did not look like Hong Kong at all, it is very
similar now, shopping malls, consumer society.
Hong Kong serves three continents: Asia, America, Australia
Istanbul serves three continents: Europe, Asia, Africa
Chinese flights from Istanbul
They started at 8.8.1998.
China: Central Country (Zhong Gou)
1978-2028: 50-year plan

14. Experiences in China and Innovative
Markets
An important similarity between Hong Kong and
Istanbul is related to HUMAN VALUE:
• An important part of the population of Hong
Kong was the Shanghai refugees who fled
Shanghai and kidnapped their capital with
the entry of Mao's Red Army.
• Istanbul is also enriched by immigrants who
emigrated from Rumelia (Bulgaria,
Yugoslavia) and refugees from Greece.
• Refugee psychology and the traumas they
have experienced have led people to
become more connected to life, to be more
hardworking and productive in their work.

15. Experiences in China and Innovative
Markets
Export Mission
… 1989,
Guangdong, China
• Contrary to popular belief, the highest
price in exports to 50 countries was in
the Chinese market.
• I learned Mandarin Chinese to localize
in a global Marketplace.
• I worked directly with customers to be
“face to face with the market“
• I used the Chinese name (Ai Li Min-ring
service people)

16. Experiences in China and Innovative
Markets
Passing the Great Wall
… 1997,
Beijing, China

17. Difference of Culture
When I went to the showroom opening
of my Chinese customer, I was very
surprised that the host Mr.Ng had
taken the first piece of the whole
chicken brought out and ate it in the
atmosphere full of guests.
When I asked my Chinese secretary
about the reason, he said that the
chicken was a symbol of fertility and
that his office ate the first meal
because it was faithful to bring fertility.
Experiences in China and
Innovative Markets

18. Which one is right:
1. Italy is the world's largest importer of olive oil.
2. Italy is the world's largest exporter of olive oil.

19. Experiences in China and
Innovative Markets
“We, Chinese companies, are
small shrimps in the ocean,
but our solidarity has a big
impact. You, like Nokia and
Ericcson, are like sharks in
the oceans ”
Mr. Ma-CEO,
Alibaba.com
1999, Hong Kong

20. SMALL SHRIMPS IN THE OCEANS

21. Experiences in China and
Innovative Markets
The world's first GSM call was
made in 1991 by Finnish Prime
Minister Harri Holkeri with a
Nokia phone and infrastructure.

22. Experiences in China and
Innovative Markets
Prime Minister of Finland: He finished
Nokia, my country's killer Steve Jobs
The former IT giant Nokia’s homeland,
Finland's Prime Minister Alexender Stubb,
who has been dragged into bankruptcy,
accused Apple's legendary CEO Steve
Jobs of being the murderer of his country.
Stubb, "Our industry was based on paper
and cognition. Jobs finished them," he said.
Finnish Prime Minister, technology giant
Apple's CEO Steve Jobs who died in 2011,
accused of dragging his country to the
crisis. Prime Minister Alexender Stubb
announced that the Finnish companies are
sinking because of the technologies Apple
has launched.

23. • Tea cup form is of Iranian origin, since there is no glass in
Iran,form is seen in ceramics.
• There was no glasses in the days of the establishment of the
Republic of Turkey.
• Bottoms of bottles were cut withwith wire and made tea cups.
• Glass tea cup then began to be produced in Paşabahçe.
• Önder Küçükerman, Professor Dr.
HOW PAŞABAHÇE HAS BECOME THE 3RD
LARGEST PRODUCER IN THE WORLD?

24. HOW PAŞABAHÇE HAS BECOME THE 3RD
LARGEST PRODUCER IN THE WORLD?
• Tea points to a deep culture among the Turks and the Chinese.
• But the Turks consumed tea in glass cups only.
• Questions:
• How is the tea cup produced?
• Turkey makes 3rd largest glassware manufacturer in the world
• What is the factor?
• How glass cups exports to 164 countries has been achieved?

25. Tea Culture is very unique in Turkey.
Still, no one knows how to hold the tea cup of foreigners coming
to Turkey - Turkey has come more in advance.
HOW PAŞABAHÇE HAS BECOME THE 3RD
LARGEST PRODUCER IN THE WORLD?

26. At one point, there were attempts to import tea cups from Indonesia,
but there was no successful result.
The closest form to our form is used in Iraq, it is also smaller and more
disproportionate!
In countries such as Egypt and Sudan, they use small cups, which we
call "cups" for tea.
In Arabia, our Turkish coffee cups with handles and thick structures are
used in large cups.
West consumes tea in porcelain or ceramic.
HOW PAŞABAHÇE HAS BECOME THE 3RD
LARGEST PRODUCER IN THE WORLD?

27. TEA CONSUMPTION PER PERSON. (KG PER YEAR)
Turkey: 3.1
Ireland: 2.9
UK: 1.9
Iran: 1.5
Russia: 1.3
Morocco: 1.2
New Zealand: 1.2
Egypt: 1
Poland: 1
Japan: 0.96
Saudi Arabia: 0.89
South Africa: 0.81
Netherlands: 0.78
Australia: 0.74
(UN FAO)

28. Italy is the world's largest importer of
leather, buys, creates value and sells
to the world.

29. Experiences in China and
Innovative Markets
SMS, Food, Turkey collects 80% of the
chicken legs in the market to sell to
China.
In 1997, when chicken flu emerged in
Asia, SMS Gıda entered the olive oil
sector and created the Olivos brand
today and reached the point of
addressing global markets.
SMS Atik Gürtaş, Deniz Atalay

30. Throughout my career, I've always been in the
outside world, I prefer to be outside markets,
meetings, seminars, customers, rather than internal
issues, and concentrate there.
Because the information produced within the
company serves routinely and the sources of
innovation are outside.

31. I asked at an Iranian carpet we met at a fair.
Which nations produce the most beautiful
carpets. The answer was Indians. Because
they constantly visit fairs and renew their
models.
As a result of the Hong Kong Houseware
Fair, which we attended for the first time in
1998, exports to India exceeded 2 million
dollars the following year.

32. The Turks, who have come from the Far East to the Middle East in thousands of
years and are now more indexed to the Middle East, have come closer to
China, which is becoming more and more global and will take over the
leadership in the next 15 years. they should use.
The development / interaction axis shifted to the Pacific region. We need to
catch up with the development trend by quickly getting closer to the distant US
and China, including interactions in the New Mediterranean.
USA: Mei Gou - Beautiful Country
China: Zhong Gou - Central Country
Tuerqin Innovations

33. Innovative Markets/Exports
Leather, textile, clothing, food (ezine cheese),
Derimod light leather, Blue Jeans, Cotton etc.
We are strong in innovation in these sectors,
livestock is a profession for thousands of
years. / product innovations

34. Innovative Markets/Exports
• Aquaculture became export sector / product
innovation Çanakkale: ÇanakKale, Çanakkale
ceramic / product innovation
• Sahtiyan Deri, Ottoman period, could not mimic
competitors / product innovation
• Trade / strategy innovation with neighbors
• Ice Exports from Cyprus
• Our export range is low, How can we increase it,
what kind of innovations should we apply?
(Prof.Dr.Güven Sak)

35. Innovative Markets/Exports
Export Innovation Group
• How can we benefit from Innovation in
Nature for Innovation in Exports? Can
you share samples?
• Three Essential Mistakes in Export
Innovation & Right
Export Innovation / Marketing
Innovations- Success Stories
• Innovation in Export / Patent
Bibliography
• Can you share concrete examples from
our country on "Innovation in Exports"?
İ2İ

36. EVERYTHING STARTS WITH A QUESTION.
THE MOST IMPORTANT QUESTIONS START WITH
HOW?
THANK YOU.
Epilogue