2. • We are a league that is devoted to helping the lower level
players of Starcraft 2 increase their skill through
community, competition, and coaching.
Mission Statement
3. • 8 teams
• Teams consist of
• 2 bronze
• 2 silver
• 2 gold
• 1 platinum
• 1 diamond
• Each team SOMETIMES has a coach
• Each player is expected to practice with teammates and coach
• Each player is expected to play one match a week
• Each player is expected to schedule own match with opponent
Current Format
4. • Coaches disappear easily
• Probably because they are getting nothing out of it
• No accountability
• Players aren’t scheduling/playing matches
• Time issues
• Regional issues
• Laziness issues
• No accountability
• Platinum and Diamond players not getting much out of
league
Problems with
Current Format
5. • The goal was to skill up players and we are successful if
we use advancement in leagues as a skill indicator
• 44% of all players have skilled up at least 1 league
• Of the active players, 55% have skilled up at least 1
league
• This is including diamonds and platinums
• If we do not include diamonds and platinums
• 69% of active players from bronze to gold have skilled up at
least 1 league
League is still successful
6. • How do we keep up activity with a free environment?
• How do we get the league full of active players?
The Question Is
7. Per League Teams
Coaches per league Go to 4 teams
Tournaments per league Add a plat and a diamond to each team
Players practice within their league Have a 4 week season
No teams
Proposed new formats
8. • Pros • Cons
• Practice partners for • What happens with
Platinum and Diamond Bronze players when
players they inevitably skill up
• Ladder and tournament • How do we determine
format – not weekly who gets in
matches • Less structure
Pros and Cons of
Per League Format
9. • Pros • Cons
• Structure • People not playing
• Team atmosphere • Coaches not staying
• Coaches know their • Matches not scheduled
players • How do we decide who
• Consistency gets to stay and who
leaves
Pros and Cons of
Team League Format
10. • What are your thoughts?
Thoughts about
free league format
11. • Introducing a Pay Model for ASL
• Why?
• Based on my initial research, people are willing to pay for
this experience
• I believe that having people pay for the experience will
enhance it because there should be more dedication
• I will be able to pay coaches which will hopefully propel
them into the semi-pro ranks by hopefully allowing them to
be able to afford travel to LAN events
ASL 2.0
13. • Overall Theme
• Create an atmosphere for any players to join in the
community and gather something of value from it
• Have a premium part of the community for people that want
more
• I need to be able to give to coaches for all that they give to
the league
Proposed Format
14. • Super Premium League
• Plat +
• $50 – 100
• Aimed at people that want practice partners and high level coaching
• Would have to be able to attract high level coaches somehow
• Would be a good partnership opportunity with coaching services
• An opportunity for sponsorship activation where people/companies
can sponsor a player spot and we can giveaway the spot
• Coaches could earn around $500/month (depending on amount of
players in league)
• Could gain a spot in the league by coaching in the lower premium
leagues
Super Premium League
15. • Premium Platinum – Diamond League
• A league for Platinum to Diamond players that don’t want
to be as involved as the super premium league
• $15/month (The cost of a wow subscription)
• Alleviates the problem of Platinum and Diamond players
that don’t have practice partners in the current format
• Thoughts on a format? Should it be a team league?
Plat – Diamond Premium
16. • Premium Bronze – Gold League
• $10 or $15/month
• A more structured league for Bronze to Gold players
• Hopefully players improve to the point where they move
into the Plat - Diamond league and then if we are really
successful they move into the Super Premium
Bronze – Gold Premium
17. • Free Community
• I want to be able to test out new coaches here
• Weekly tournaments (Malazin will still probably run these)
• Weekly coaching sessions from coaches being tested out
Free Community
18. Super Top Level Coaches
Premium
Platinum to Diamond Premium
Platinum to Master level coaches
Diamond
Premium Can be players from Super Premium if they meet the criteria
Bronze – Diamond – Master level coaches
Gold
Premium Can be any player from Super Premium
Free A place for me to try out new coaches that have not been proven.
Community
Diamond and Master level players looking to get into coaching
Hierarchy of Coaches
