This document outlines a marketing proposal from Mantra Creative to continue their valuable partnership with DOS Imaging. The proposal includes a 6-month strategic marketing plan with Phase 1 focusing on branding, sales tools, internal/external communications, and a lead generation program. Mantra Creative emphasizes their proven track record of over 20 years developing effective marketing strategies and providing reliable, experienced services.

1. DOS IMAGING
MARKETING PROPOSAL
August 15, 2013

2. INTRODUCTION

3. Mantra Creative:
> In business since 2004
> Over 20 years developing marketing strategies that work
> Provides clients strong graphic design and effective messaging
> Low-overhead equates to reasonable pricing structure
> Clients get the results they seek

4. & DOS Imaging
Mantra Creative

5. Program Ads
Company Logos
Mantra Creative & DOS Imaging
Working as a team since 2004 creating : Business Cards
Outfield Banners
Radio Spots

6. Moving Forward…
> Continue Valuable Partner Relationship
> Perform as an Integral Team Member
> Act as full-time, Experienced in-house Agency
> Provide Reliable, Constant Availability
for phone calls, meetings,
brain-storming sessions, rush projects

7. PHASE 1 (duration: 6 months)
Strategic Marketing Plan

8. BRANDING
> New company name
> New company logo and tagline
> Corporate identity package: stationery, biz cards, pocket folder, etc.
> Possible additional materials
Specific Tasks:

9. Internal Communications STAFF
> Company mission statement
> Vision & values posters
> Consider: desktop screen saver
> Brand standards/corporate ID sheet
Specific Tasks:

10. Sales TOOLS
> Laptop presentation
> Capabilities brochure
> Product sheets
> Promotional items
> Tradeshow materials
> Possible additional materials
Specific Tasks:

11. External Communications BRANDING/ADVERTISING
> Trade journal ad
> Local newspaper ad (branding)
> Local newspaper ad (lead generation)
> Media placement
> New tradeshow display and program
> Consider: regional outdoor board
> Wine fest ad
> Pirates/Marauders program ads
> Pirates/Marauders schedule
> Field banners
Specific Tasks:

12. External Communications CUSTOMER
> Closed deal thank you
> Welcome to the company
> Message on hold
> E-newsletter
> Equipment sale notices
> What’s new eblasts
> Invoice stuffer promotions
> Direct mailers
Specific Tasks:

13. External Communications LEAD GENERATION PROGRAM
> Discovery
• Designate targets
• USP/value proposition
• Define areas of expertise
Process:

14. External Communications LEAD GENERATION PROGRAM
> Website
• Design and build
• Home page video
• Blog integration
• Photography
• Analytics integration and webmaster tools coordination
• Integrate CRM coordination
• Microsite (for lead gen program) – clean leads
• SEO
Specific Tasks:

15. External Communications LEAD GENERATION PROGRAM
> Editorial print ad
> Free guide
> Direct Mail
> Establish Marquee Content
• Theme
• Interview questions (outline)
• Conduct interview (record)
• Transcribe
• Format (guide)
• Publish (on Amazon)
Specific Tasks:

16. External Communications LEAD GENERATION PROGRAM
> Shock & Awe Package
• Contents (guide, promo items, etc)
• Packaging
Specific Tasks:

17. External Communications PARTNER PROGRAM
> Connect with trusted, qualified associates with big databases
realavent to your business
> Search partner database with appropriate keywords
> Partner would endorse DOS Imaging and vice-versa
Process:

18. Miscellaneous SERVICES
> Social media (LinkedIn, Google+, Twitter, Facebook)
> Public Relations
> Recruitment classified ad (consider job fairs)
> Email marketing?
Specific Tasks:

19. Benefits WORKING WITH MANTRA CREATIVE
> Our team is Professional, experienced, and dependable
> The account is serviced by the principals of the company
> Our history and proven track record with DOS Imaging
> Low overhead = reasonable rates
> We are ethical, talented & fun