SlideShare a Scribd company logo
1 of 10
Top 7 IG Metrics to
monitor in 2023
www.nidmindia.co
Impression
Impression on Instagram refer to the
number of times users have seen
your posts or stories.
www.nidmindia.co
Reach
Reach is different from
impressions, which
represents the total
number of times your
content has been
viewed, including
repeats views by the
same users
Reach in Instagram
refers to the total
number of unique
accounts or users that
have seen your posts or
stories
www.nidmindia.co
Engagement
Rate
The engagement rate on Instagram is a
metric that measures the level of
interaction or engagement your posts or
stories receive from your audience to the
total number of followers or viewers.
www.nidmindia.co
Follower Growth
Follower growth on instagram refers to the
change in the number of followers you gain
over a specific period time.
www.nidmindia.co
Back to Agenda
Audience Insights
Audience insights on Instagram refer to the
information and data that give you a deeper
understanding of your followers and
audience on the platform. It includes
information such as age, gender, location,
interests, and behavior of your followers or
users who engage with your content.
www.nidmindia.co
Hashtag
Performance
Hashtag performance on Instagram
refers to how well the hashtags you use
in your posts reach and engage your
target audience. Hashtags are keywords
or phrases preceded by the “#” symbol
used to categorize and discover content
on Instagram.
www.nidmindia.co
Profile Analytics
Profile analytics on Instagram refers to the data and insights provided by Instagram itself that show
how well your Instagram profile is performing. It includes information such as the number of followers
you have, how many people like, comment, and save your posts, how many people see your posts, and
how your followers regard their age, gender, location, and interests.
www.nidmindia.co
As a brand in the world of social media,
understanding and tracking Instagram
metrics is crucial for success. You can
optimize your Instagram presence and
achieve your marketing goals by gaining
insights into your audience, measuring
your content performance, and making
data-driven decisions.
Conclusion
www.nidmindia.co
Back to Agenda
Thank You
Email
nidmindia@gmail.com
Website
www.nidmindia.com
Call us
9611361147

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DIGITAL MARKETING TRAINING IN BTM

  • 1. Top 7 IG Metrics to monitor in 2023 www.nidmindia.co
  • 2. Impression Impression on Instagram refer to the number of times users have seen your posts or stories. www.nidmindia.co
  • 3. Reach Reach is different from impressions, which represents the total number of times your content has been viewed, including repeats views by the same users Reach in Instagram refers to the total number of unique accounts or users that have seen your posts or stories www.nidmindia.co
  • 4. Engagement Rate The engagement rate on Instagram is a metric that measures the level of interaction or engagement your posts or stories receive from your audience to the total number of followers or viewers. www.nidmindia.co
  • 5. Follower Growth Follower growth on instagram refers to the change in the number of followers you gain over a specific period time. www.nidmindia.co
  • 6. Back to Agenda Audience Insights Audience insights on Instagram refer to the information and data that give you a deeper understanding of your followers and audience on the platform. It includes information such as age, gender, location, interests, and behavior of your followers or users who engage with your content. www.nidmindia.co
  • 7. Hashtag Performance Hashtag performance on Instagram refers to how well the hashtags you use in your posts reach and engage your target audience. Hashtags are keywords or phrases preceded by the “#” symbol used to categorize and discover content on Instagram. www.nidmindia.co
  • 8. Profile Analytics Profile analytics on Instagram refers to the data and insights provided by Instagram itself that show how well your Instagram profile is performing. It includes information such as the number of followers you have, how many people like, comment, and save your posts, how many people see your posts, and how your followers regard their age, gender, location, and interests. www.nidmindia.co
  • 9. As a brand in the world of social media, understanding and tracking Instagram metrics is crucial for success. You can optimize your Instagram presence and achieve your marketing goals by gaining insights into your audience, measuring your content performance, and making data-driven decisions. Conclusion www.nidmindia.co
  • 10. Back to Agenda Thank You Email nidmindia@gmail.com Website www.nidmindia.com Call us 9611361147