- Several animation concepts are proposed for pre-launch promotion of a gift delivery service, including scenarios involving Santa Claus, Shajahan/Mumtaz/Taj Mahal, a frustrated pigeon courier, a game show contestant, Cupid, siblings exchanging gifts, childhood friends reminiscing and gifting each other, a son gifting his mother, and a poor gift giver. - SMS, WhatsApp, and social media are suggested for promotional channels. QR codes and remarketing are proposed for post-launch promotion. A gift notification feature on Facebook is also outlined. - Various Facebook ad types are compared by estimated reach and cost, and referral programs and affiliate marketing are recommended to leverage

2. INDIA

8. •Animation campaigns for pre launch
buzz
•Social media integration for the
teasers
•Mobile/Email/SMS/Whatsaap can be
used extensively as the channels
Wish you Happy Birthday
from
www.sendmygift.com
PRE LAUNCH

10. Animation Concepts

11. Idea 1:
Concept: Santa and his reindeers
Santa’s reindeers are struck on the snow.
Situation1-Santa is frustrated and worried as on how he would be able to
deliver the gifts on time. The elf gives him a tablet and Santa instantly orders
gifts from SMG.
OR
Situation2-Santa is cool and walks out chilled out, leans against the
reindeers and starts ordering gifts online.

12. Idea 2:
Concept: Shajahan, Mumtaz and Taj Mahal
Idea 2: Shajahan builds the Taj Mahal, Mumtaz is bored of waiting. New age
Shajahan sends gifts from SMG and happy ending

13. Idea 3:
Sub: Frustrated pigeon
Pigeon is used as a delivery mechanism for gifts. 5 different scenarios the
pigeon encounters
Heavy gift- The pigeon is not able to fly properly because of the weight, it go
off track, struggles and gets frustrated and quit.
Fragile gift- The pigeon becomes careless and drops the gift and it breaks
Wrong direction-The pigeon completely lose direction and end up delivery
the gift to the wrong person and gets almost killed by the recipient
Distance-Tired of distance and quits
Lighting-Lighting strikes and pigeon is burned

14. Idea 4:
Sub: Khaun banega corepathi
A guy is sitting on the hot seat
Final question
How would you be able to make your angry wife calm again?
Options
Gift her weight loss capsules
Gift her ticket to her mothers
Gift her ticket for a football match
Find a gift on SMG
He goes for 50-50(2 options would remain which are 2) Gift her ticket to her
mother’s and 3) Find a gift on SMG. He goes for the option 2 and loses the
contest; during the end we will show a compelling message with a teaser
line.

15. Idea 5:
Sub: We do more than a cupid
A cupid is flying and suddenly it receives a note with pictures of boy and girl.
Cupid takes its bow and arrow and aims at the boy and the girl but miss out.

16. Idea 6:
Sub: Brother and Sister
Brother and sister are shown growing up fighting with all the stupid things
and should be portrayed in a humorous way. As time goes by both of them
are separated and they miss each other and their childish fights. On rakhi
day she sends him a rakhi which has boxing gloves which pops up and she
receives a box which has a monster or a creepy animal inside. Towards the
end show a compelling message with a teaser line.

17. Idea 7:
Sub: Childhood memories of friends
Two friends are separated from each other, staying far away apart from each
other. One fine day both of them ironically think about their childhood
memories, how they used to play the prank and do all stupid stuff (Should be
portrayed in a very funny manner). They decide to gift something to each
other through SMG.

18. Idea 8:
Concept: Mother and Son
Son is abroad, mother is in touch with him through Skype or any other media
and she is concerned about his daily activities (the communication can be
shown as a hand through the screen, which keeps pulling his hair, scolding
etc... for everything what he does). One fine day (Mother’s day or Birthday)
when the hand arrives to pull his ear, he hands over a gift. A teaser line in the
last

19. Idea 9:
Sub: The worst gifter
Animation concept: A guy who gifts all wrong things as gifts to his family.
To wife: Complete shaving kit
To father: A Lathi, Gun
To younger brother: Hydrogen balloon

20. Idea 10:
Sub: Wine would only get better as it age
Animation concept: Father is upset about growing old on his birthday, as he
experiences all the signs of aging, his son gifts him a customized cap saying
“50 and aging like wine”.

22. SMS MARKETING
• Product Launch SMS
• Send Promotional SMS
• Send SMS Greetings
• Send SMS Alerts
• Send SMS Notifications
• Coupons & Discount Code distribution

23. • Whats app marketing consists for the sending of text messages up to 4000
characters and multimedia messages of audio in MP3, video in MP4 and
Images in JPEG.
• Creating and saving contact group lists
• Clear and multimedia message
• Guranteed delivery
• From anywhere and using any platform

24. POST LAUNCH
QR CODE AUDIO MESSAGE
http://www.sendmygift.com

25. DYNAMIC REMARKETING
Anonymous user visits
a client URL that
contains an AdWords
remarketing tag
3
Google Cookie id: 0110101
•Prodid: ‘A8374’
•Pagetype: ‘Product’
1 2
The remarketing tag
sets/collects a cookie and
passes dynamic parameters
to Google servers
Google collects the cookie id
and parameters, like product
viewed, page type and total
value
4
Lists are created based
on these parameters
(e.g. Product Viewers.)

26. GIFT A FRIEND
NOTIFICATION
THROUGH
FACE BOOK
• Send a Birthday notification of
a friends with mail .
• Engagements ,marriages and
occasions like this ..

27. Facebook Ads
total price min.reach Max.reach facebook.aprox.Reach price our.aprox.reach
Video ad marketing
20,000 610,000 1,600,000 1,105,000 2 13,333
Send people to
website
20,000 450,000 120,000 285,000 1 20,000
Website
Referrals
30,000 760,000 2,000,000 1,380,000 0 75,000
App marketing 10,000 260,000 680,000 470,000 5 2,000
Page likes 20,000 450,000 1,200,000 825,000 2 11,111
100,000 4,065,000 121,444

28. REFERRAL PROGRAM
WORD OF MOUTH IS KING
• stop people from doing research
• just purchase a product
• Your customers are just busy,
distracted and taking care of their
own problems.

29. AFFILIATE MARKETING