Idea Validation Report - Online Healthcare Services

1. Idea : – Online Healthcare Services.
Copyright © Ideovate.io 2015-17 1

2. Name of your startup ideaName of your startup idea
Just’ahealth – Online Healthcare Services.Just’ahealth – Online Healthcare Services.
Real problem/customer pain your idea solves.Real problem/customer pain your idea solves.
Whole world is facing a tsunami lifestyle & geriatric diseases where preventive care is the
heart of treatment. Pain points for the customers are:- #1. Bad customer service,
increasing cost , waiting periods , increase in mortality rate, treatment in a sick
environment etc are associated with hospital centric care for above diseases. #2.
Preventive care segment is scattered, unorganized with lack of providers with 360 degree
approach.
Copyright © Ideovate.io 2015-17
2
Explain your solution to the above problem.Explain your solution to the above problem.
Startup Owner:Startup Owner:
Subscription Plan Opted : FREE PlanSubscription Plan Opted : FREE Plan
Whole world is facing a tsunami lifestyle & geriatric diseases where preventive care is the
heart of treatment. Pain points for the customers are:- #1. Bad customer service,
increasing cost , waiting periods , increase in mortality rate, treatment in a sick
environment etc are associated with hospital centric care for above diseases. #2.
Preventive care segment is scattered, unorganized with lack of providers with 360 degree
approach.
An aggregator online marketplace for 360 degree preventive care needs (primary,
secondary , tertiary). Which will include on demand care services at home, healthcare
products buying /renting option and blissful wellness services booking.

3. 90% start-ups fail...
SELLING SOMETHING NOBODY WANTSSELLING SOMETHING NOBODY WANTS
Copyright © Ideovate.io 2015-17 3
We're here to
change that.
We're here to
change that.

4. Is my idea good enough?Is my idea good enough?
What we do?
Copyright © Ideovate.io 2015-17 4
Validate, Validate, Validate
Is my idea good enough?Is my idea good enough?

5. Get your idea validated in 3 steps
Spend just 10 minutes to answer our questions & get your idea validated in 24hrs
Research &
Ranking of
your idea
Submit
your idea
Insightful
diagnostic
report
Research &
Ranking of
your idea
Submit
your idea
Insightful
diagnostic
report
Startup owner will submit his/her
idea on our website & make the
payment. Based on the
subscription plan they receive
questionnaire. For enterprise plan
a telephonic interview will be
conducted.
Startup owner will submit his/her
idea on our website & make the
payment. Based on the
subscription plan they receive
questionnaire. For enterprise plan
a telephonic interview will be
conducted.
Step 1
For every response submitted, our
internal algorithm will generate ‘N’
number of questions which will be
evaluated by our expert team and
scores are assigned on each
evaluation parameter.
For every response submitted, our
internal algorithm will generate ‘N’
number of questions which will be
evaluated by our expert team and
scores are assigned on each
evaluation parameter.
Step 2
Client will receive a detailed
research & rating report
wherein evaluation on each
parameter with score out of 10,
feedback/suggestion are
provided. A certificate will be
issued with overall score.
Client will receive a detailed
research & rating report
wherein evaluation on each
parameter with score out of 10,
feedback/suggestion are
provided. A certificate will be
issued with overall score.
Step 3
5Copyright © Ideovate.io 2015-17

6. Secondary Research (Validation)
Brainstorming Session
Conceptualization & Prototyping
Research & Rating
Idea Validated
6Copyright © Ideovate.io 2015-17
Validate it before it’s too late
Validation Process...

7. Idea Validation Methodologies
Find Similar
Product/Service
Already Exists
Secondary
Research
MVP Test
Pro-Order Form
Crowd Funding
Idea Shared
With Experts
Find Similar
Product/Service
Already Exists
The biggest mistake startup owner makes is keeping the idea to themselves. You must share your idea with others to receive constructive
feedback. You can find product/services similar to yours which already exist, someone else has already spent the time and money to
validate that idea for you.
You can create a “Mini Version” of your product first (MVP) instead of going all out with the full creation of a product. It may not be 100%
fully functional, but you’ll get honest feedback on a version people can sort of use, instead of just the idea of that thing.
You can also sell before you build i.e., create a landing page with pre-order form. True validation comes from people actually paying you for
that idea, even before they can get it. Another very popular way to validate a product idea is thru Crowd Funding.
The biggest mistake startup owner makes is keeping the idea to themselves. You must share your idea with others to receive constructive
feedback. You can find product/services similar to yours which already exist, someone else has already spent the time and money to
validate that idea for you.
You can create a “Mini Version” of your product first (MVP) instead of going all out with the full creation of a product. It may not be 100%
fully functional, but you’ll get honest feedback on a version people can sort of use, instead of just the idea of that thing.
You can also sell before you build i.e., create a landing page with pre-order form. True validation comes from people actually paying you for
that idea, even before they can get it. Another very popular way to validate a product idea is thru Crowd Funding.
7
Copyright © Ideovate.io 2015-17

8. Idea Validation (Free Plan)
Your idea validated on the following parameters and rating from 1-10 will be assigned.
Business
Model
Business
Model
Market Size
How your company will operate and earn revenue? Is
this a proven business model or disruptive one?
Concept
Check
Concept
Check
Market SizeMarket Size The industry you will operate in and your target
customers? Are you a local (niche) /global player?
Customer pain your business idea solves & how it
solved? Is this concept is unique or generic?
8Copyright © Ideovate.io 2015-17

9. Basic Plan
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10. Idea Validation (Basic Plan)
Free PlanFree Plan
Disruptive
Potential
Disruptive
Potential
All the parameters validated under FREE Plan will be included in the
basic plan like business model, market size & concept validation will
also be a part of basic plan.
An idea is said to be disruptive enough only if it either creates a
market which initially didn’t exist or if it pays heed on providing a better
product to the ignored less-demanding consumers..
Get access to all the FREE Idea Validation ReportsGet access to all the FREE Idea Validation Reports
Competitive
Advantage
Competitive
Advantage
Disruptive
Potential
Disruptive
Potential
Peer GroupPeer Group
An idea is said to be disruptive enough only if it either creates a
market which initially didn’t exist or if it pays heed on providing a better
product to the ignored less-demanding consumers..
What differentiates you from everybody else, and why should people
choose you and your business over your competitors? Leverage can
change your life and business, but only if you take full advantage of it.
Comparative study of your peer group companies . Their best
practices which you can incorporate. What ways you can create a
differentiation between your own & other’s business model.
10Copyright © Ideovate.io 2015-17

11. Professional Plan
Copyright © Ideovate.io 2015-17 11

12. Idea Validation (Professional Plan)
Your idea validated on the following parameters and rating from 1-10 will be assigned.
Basic PlanBasic Plan
Feedback
Loop
Feedback
Loop
All the parameters validated under BASIC Plan will be included in
the professional plan like disruptive potential check, competitive
advantage check & peer group analysis.
We create a feedback loop of expert panel and do a brainstorming
on your idea followed by extensive secondary research. Expert
opinion are taken and presented in the report.
Founder’s
Quality
Founder’s
Quality
Feedback
Loop
Feedback
Loop
Execution
Capabilities
Execution
Capabilities
12Copyright © Ideovate.io 2015-17
We create a feedback loop of expert panel and do a brainstorming
on your idea followed by extensive secondary research. Expert
opinion are taken and presented in the report.
Startup founders are focused on making their businesses work,
and eliminate any hindrances or distractions to their goals. They
have overarching strategies and outline the tactics to accomplish.
Without strategy, execution is aimless. Without execution, strategy
is useless. Planning plays a key role in any business, what is even
more important is how, ‘effectively’ those plans are executed.

13. Enterprise Plan
Copyright © Ideovate.io 2015-17 13

14. Idea Validation (Enterprise Plan)
Your idea validated on the following parameters and rating from 1-10 will be assigned.
Pro PlanPro Plan
Investment
Readiness
Investment
Readiness
Your ideas are shared with angle investors and their opinions are
recorded. Their investment philosophy rests on four pillars –
quality of the founding team, disruptive potential of the idea, market
opportunity and validation – in that order of priority.
All the parameters validated under PRO Plan will be included in the
enterprise plan like founder’s quality, feedback loop, & execution
capabilities are checked.
Sustainability
Scalability
Sustainability
Scalability
Investment
Readiness
Investment
Readiness
SWOT
Analysis
SWOT
Analysis
Your ideas are shared with angle investors and their opinions are
recorded. Their investment philosophy rests on four pillars –
quality of the founding team, disruptive potential of the idea, market
opportunity and validation – in that order of priority.
14Copyright © Ideovate.io 2015-17
Does a project have a long-term future and is it capable of
sustaining itself? While a project that can be scaled up to benefit
hundreds of thousands (or perhaps even millions) is clearly
preferable then the project which is only catering to thousands.
SWOT analysis is a strategic planning tool that helps a business
owner identify his or her own strengths and weaknesses, as well as
any opportunities and threats that may exist in a specific business
situation.

15. Copyright © Ideovate.io 2015-17 15Parameter wise scores & observations

16. Business Model Validation
How your company will operate and earn revenue?How your company will operate and earn revenue?
 The problem you are solving is extremely significant and fortunately this segment of the e-
commerce world lacks game changing players, thus you have high chances of success.
Building compatibility with the market will lead you to your coveted destination.
 There’s a lot you can learn from those who have gone before you. There are many such
players who already exist in this segment, you can learn from their mistakes and build a
model with your own USP, which can create differentiation. This means knowing the pros
and cons of the idea and how to improve further to make it scalable. Peer group analysis
will be covered in paid subscription plan.
 Your start-up idea seems to be innovative and has potential to attract lot of customers.
 The problem you are solving is extremely significant and fortunately this segment of the e-
commerce world lacks game changing players, thus you have high chances of success.
Building compatibility with the market will lead you to your coveted destination.
 There’s a lot you can learn from those who have gone before you. There are many such
players who already exist in this segment, you can learn from their mistakes and build a
model with your own USP, which can create differentiation. This means knowing the pros
and cons of the idea and how to improve further to make it scalable. Peer group analysis
will be covered in paid subscription plan.
 Your start-up idea seems to be innovative and has potential to attract lot of customers.
Copyright © Ideovate.io 2015-17 16
 The problem you are solving is extremely significant and fortunately this segment of the e-
commerce world lacks game changing players, thus you have high chances of success.
Building compatibility with the market will lead you to your coveted destination.
 There’s a lot you can learn from those who have gone before you. There are many such
players who already exist in this segment, you can learn from their mistakes and build a
model with your own USP, which can create differentiation. This means knowing the pros
and cons of the idea and how to improve further to make it scalable. Peer group analysis
will be covered in paid subscription plan.
 Your start-up idea seems to be innovative and has potential to attract lot of customers.
 The problem you are solving is extremely significant and fortunately this segment of the e-
commerce world lacks game changing players, thus you have high chances of success.
Building compatibility with the market will lead you to your coveted destination.
 There’s a lot you can learn from those who have gone before you. There are many such
players who already exist in this segment, you can learn from their mistakes and build a
model with your own USP, which can create differentiation. This means knowing the pros
and cons of the idea and how to improve further to make it scalable. Peer group analysis
will be covered in paid subscription plan.
 Your start-up idea seems to be innovative and has potential to attract lot of customers.

17. Observations (Contd.)
 As you are able to state the benefits of your product, the more you can think of, the more
likely it is that you’re meeting a real need and can be successful. This gives the company an
edge to penetrate the minds of the customer with the idea.
 There are some startups offering the services which you are planning to offer. Your USP
and marketing strategy can curb this disadvantage and give you the edge. In our
professional plan, you can understand the business models of the successful players
operating in this segment along with their best practices which will help you.
 You have clearly defined differentiating benefits or features. So take the time to hone in your
target buyer personas. Since you know your target audience better, you can approach them
and get their opinion or else we can do this for you under professional plan.
 The market has enough space to allow your growth , thus wise and rigorous marketing
campaigns can earn you the feat. You are trying to do lot of things at a time, you need to
priorities them and build your prototype focusing on primary features.
 As you are able to state the benefits of your product, the more you can think of, the more
likely it is that you’re meeting a real need and can be successful. This gives the company an
edge to penetrate the minds of the customer with the idea.
 There are some startups offering the services which you are planning to offer. Your USP
and marketing strategy can curb this disadvantage and give you the edge. In our
professional plan, you can understand the business models of the successful players
operating in this segment along with their best practices which will help you.
 You have clearly defined differentiating benefits or features. So take the time to hone in your
target buyer personas. Since you know your target audience better, you can approach them
and get their opinion or else we can do this for you under professional plan.
 The market has enough space to allow your growth , thus wise and rigorous marketing
campaigns can earn you the feat. You are trying to do lot of things at a time, you need to
priorities them and build your prototype focusing on primary features.
Copyright © Ideovate.io 2015-17 17
 As you are able to state the benefits of your product, the more you can think of, the more
likely it is that you’re meeting a real need and can be successful. This gives the company an
edge to penetrate the minds of the customer with the idea.
 There are some startups offering the services which you are planning to offer. Your USP
and marketing strategy can curb this disadvantage and give you the edge. In our
professional plan, you can understand the business models of the successful players
operating in this segment along with their best practices which will help you.
 You have clearly defined differentiating benefits or features. So take the time to hone in your
target buyer personas. Since you know your target audience better, you can approach them
and get their opinion or else we can do this for you under professional plan.
 The market has enough space to allow your growth , thus wise and rigorous marketing
campaigns can earn you the feat. You are trying to do lot of things at a time, you need to
priorities them and build your prototype focusing on primary features.
 As you are able to state the benefits of your product, the more you can think of, the more
likely it is that you’re meeting a real need and can be successful. This gives the company an
edge to penetrate the minds of the customer with the idea.
 There are some startups offering the services which you are planning to offer. Your USP
and marketing strategy can curb this disadvantage and give you the edge. In our
professional plan, you can understand the business models of the successful players
operating in this segment along with their best practices which will help you.
 You have clearly defined differentiating benefits or features. So take the time to hone in your
target buyer personas. Since you know your target audience better, you can approach them
and get their opinion or else we can do this for you under professional plan.
 The market has enough space to allow your growth , thus wise and rigorous marketing
campaigns can earn you the feat. You are trying to do lot of things at a time, you need to
priorities them and build your prototype focusing on primary features.

18. Market Size Validation
The industry you will operate in and your target customers?The industry you will operate in and your target customers?
 If you know the size of the market, you have done a lot of research. Understanding how
many people need your idea -- and what they’re willing to pay for it -- will help you
determine whether your concept is viable.
 Operating in a scarcely populated market will give you the potential to immensely grow and
utilise the market opportunities to the greatest extent.
 The market of your specified service is the bourgeois sect and the upper class of the 1st and
2nd tier cities, as the service is unfamiliar, reaching out to your target audience through
effective marketing campaigns will turnout to be a decider for your success.
 If you know the size of the market, you have done a lot of research. Understanding how
many people need your idea -- and what they’re willing to pay for it -- will help you
determine whether your concept is viable.
 Operating in a scarcely populated market will give you the potential to immensely grow and
utilise the market opportunities to the greatest extent.
 The market of your specified service is the bourgeois sect and the upper class of the 1st and
2nd tier cities, as the service is unfamiliar, reaching out to your target audience through
effective marketing campaigns will turnout to be a decider for your success.
Copyright © Ideovate.io 2015-17 18
 If you know the size of the market, you have done a lot of research. Understanding how
many people need your idea -- and what they’re willing to pay for it -- will help you
determine whether your concept is viable.
 Operating in a scarcely populated market will give you the potential to immensely grow and
utilise the market opportunities to the greatest extent.
 The market of your specified service is the bourgeois sect and the upper class of the 1st and
2nd tier cities, as the service is unfamiliar, reaching out to your target audience through
effective marketing campaigns will turnout to be a decider for your success.
 If you know the size of the market, you have done a lot of research. Understanding how
many people need your idea -- and what they’re willing to pay for it -- will help you
determine whether your concept is viable.
 Operating in a scarcely populated market will give you the potential to immensely grow and
utilise the market opportunities to the greatest extent.
 The market of your specified service is the bourgeois sect and the upper class of the 1st and
2nd tier cities, as the service is unfamiliar, reaching out to your target audience through
effective marketing campaigns will turnout to be a decider for your success.

19. Observations (Contd.)
 Market size of your idea need to be tested thru pre-orders forms on a landing page,
response on this will be a solid sign of customer commitment. Someone saying they’re
interested is one thing, but seeing people actually pony up their credit card information is a
much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 Since you know the size of the market and identified the potential target customers, you
have done some research. Understanding how many people need your idea -- and what
they’re willing to pay for it -- will help you determine whether your concept is viable.
 Market size of your idea need to be tested thru pre-orders forms on a landing page,
response on this will be a solid sign of customer commitment. Someone saying they’re
interested is one thing, but seeing people actually pony up their credit card information is a
much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 Since you know the size of the market and identified the potential target customers, you
have done some research. Understanding how many people need your idea -- and what
they’re willing to pay for it -- will help you determine whether your concept is viable.
Copyright © Ideovate.io 2015-17 19
 Market size of your idea need to be tested thru pre-orders forms on a landing page,
response on this will be a solid sign of customer commitment. Someone saying they’re
interested is one thing, but seeing people actually pony up their credit card information is a
much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 Since you know the size of the market and identified the potential target customers, you
have done some research. Understanding how many people need your idea -- and what
they’re willing to pay for it -- will help you determine whether your concept is viable.
 Market size of your idea need to be tested thru pre-orders forms on a landing page,
response on this will be a solid sign of customer commitment. Someone saying they’re
interested is one thing, but seeing people actually pony up their credit card information is a
much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 Since you know the size of the market and identified the potential target customers, you
have done some research. Understanding how many people need your idea -- and what
they’re willing to pay for it -- will help you determine whether your concept is viable.

20. Concept Validation
Evaluating potential customer response to a product idea.Evaluating potential customer response to a product idea.
 The concept is quite unique and the start-up owner looks very confident in his/her response
which shows that the person strongly believes in the idea but further analysis of the
concept may earn additional benefits.
 Your idea can be easily plagiarized or copied. You must protect your idea by adopting
differentiated process or by having best in class quality of party members.
 You have clarity on the salient features of your own product, but conducting more research
on problem/solution side of your idea will allow you to create an ideal service which can
easily topple existing players.
 The concept is quite unique and the start-up owner looks very confident in his/her response
which shows that the person strongly believes in the idea but further analysis of the
concept may earn additional benefits.
 Your idea can be easily plagiarized or copied. You must protect your idea by adopting
differentiated process or by having best in class quality of party members.
 You have clarity on the salient features of your own product, but conducting more research
on problem/solution side of your idea will allow you to create an ideal service which can
easily topple existing players.
Copyright © Ideovate.io 2015-17 20
 The concept is quite unique and the start-up owner looks very confident in his/her response
which shows that the person strongly believes in the idea but further analysis of the
concept may earn additional benefits.
 Your idea can be easily plagiarized or copied. You must protect your idea by adopting
differentiated process or by having best in class quality of party members.
 You have clarity on the salient features of your own product, but conducting more research
on problem/solution side of your idea will allow you to create an ideal service which can
easily topple existing players.
 The concept is quite unique and the start-up owner looks very confident in his/her response
which shows that the person strongly believes in the idea but further analysis of the
concept may earn additional benefits.
 Your idea can be easily plagiarized or copied. You must protect your idea by adopting
differentiated process or by having best in class quality of party members.
 You have clarity on the salient features of your own product, but conducting more research
on problem/solution side of your idea will allow you to create an ideal service which can
easily topple existing players.

21. Observations (Contd.)
 One of the biggest mistakes that an entrepreneur can make is to ignore problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Although
the concept is extremely suave and has the potential to turn into a highly lucrative business,
direct interaction with your target audience regarding their problem will be a multi pronged
beneficial scheme. At first, it will validate your concept and you will gain a deep insight
about the kind of product they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You must create a prototype or minimum value product first. Lean model or idea which does
not take huge amount of capital to produce profit is the best one.
 As you have chalked out your target audience, you need to gain more information about
them to properly execute your marketing plan. This is the most significant part, you need to
garner more details about them to taste success initially and in the long run.
 One of the biggest mistakes that an entrepreneur can make is to ignore problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Although
the concept is extremely suave and has the potential to turn into a highly lucrative business,
direct interaction with your target audience regarding their problem will be a multi pronged
beneficial scheme. At first, it will validate your concept and you will gain a deep insight
about the kind of product they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You must create a prototype or minimum value product first. Lean model or idea which does
not take huge amount of capital to produce profit is the best one.
 As you have chalked out your target audience, you need to gain more information about
them to properly execute your marketing plan. This is the most significant part, you need to
garner more details about them to taste success initially and in the long run.
Copyright © Ideovate.io 2015-17 21
 One of the biggest mistakes that an entrepreneur can make is to ignore problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Although
the concept is extremely suave and has the potential to turn into a highly lucrative business,
direct interaction with your target audience regarding their problem will be a multi pronged
beneficial scheme. At first, it will validate your concept and you will gain a deep insight
about the kind of product they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You must create a prototype or minimum value product first. Lean model or idea which does
not take huge amount of capital to produce profit is the best one.
 As you have chalked out your target audience, you need to gain more information about
them to properly execute your marketing plan. This is the most significant part, you need to
garner more details about them to taste success initially and in the long run.
 One of the biggest mistakes that an entrepreneur can make is to ignore problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Although
the concept is extremely suave and has the potential to turn into a highly lucrative business,
direct interaction with your target audience regarding their problem will be a multi pronged
beneficial scheme. At first, it will validate your concept and you will gain a deep insight
about the kind of product they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You must create a prototype or minimum value product first. Lean model or idea which does
not take huge amount of capital to produce profit is the best one.
 As you have chalked out your target audience, you need to gain more information about
them to properly execute your marketing plan. This is the most significant part, you need to
garner more details about them to taste success initially and in the long run.

22. Copyright © Ideovate.io 2015-17 22

23. Copyright © Ideovate.io 2015-17 23

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