1. REGN. NO. PKL-92/2010-2012, P/KL-1/International /2008-2011 RNI NO. 02957/96
P ULTRY TIMES
OF INDIA Volume 33 Issue 6 June - 2012
Cover
ARTICLE
Optimizing Trace Mineral Nutrition in
Story
- SKYLARK-THE TRUSTED BRAND
Poultry- Key to
Assure Better Immunity
PRODUCT WRITE UP
Silo based grain storage
technology for India
PRESS RELEASE
Sequent Scientific forays into domestic
Animal Health Care business
ANNOUNCEMENT
IAI Vision 2020 - Postponed
NEW
APPOINTMENT
New appointment at Novus
BUYERS GUIDE
Poultry Breeding & Breeding
Equipment Companies
COMPLIMENTARY COPY
7th
in series
IAI Poultry &
Meat EXPO 2012 Pixie team with Mr. Jagbir Singh Dhull-MD, Skylark at their Office
13-15 December 2012
IARI Ground, PUSA New Delhi
3. From the Pen of Chief Editor
Editorial
Optimizing Poultry Health for Optimal CONTENTS
Production Performance
Despite modern state-of-the art management Optimizing Trace Mineral Nutrition in Poultry- Key to
4
equipments, housing and practices the diseases of Assure Better Immunity
poultry continue to be a limiting factor to poultry
production in many countries. Sometimes variant 8 Silo based grain storage technology for India.
forms of well known diseases occur, requiring new
control measures to be developed and implemented. In DSM Marched with Quality & Brand in Ajmer,
some cases, even new diseases have emerged and 12 Rajasthan DSM Nutritional Products organized
which are not fully understood. “ Product Differentiation Seminar ”
We often forget that diagnosis of diseases requires some processes, which
are: Unnat Feeds Expand It's Wings….
Clinical history of the affected flock 14
This Time…… “North-East”
Clinical examination of the affected flock and individual affected birds
On farm necropsy examinations
16 SKYLARK-THE TRUSTED BRAND
Tentative diagnosis
Implementing corrective measures best on the tentative diagnosis
Laboratory tests 18 Aviagen France Celebrates First Anniversary
Re-evaluation of the diagnosis based on the laboratory tests
Re-evaluation of the corrective measures Sequent Scientific forays into domestic Animal
Field veterinarians and other field service staff are best suited to conduct 20
Health Care business
diagnostic investigations in conjunction with flock owners and managers.
Often poultry diseases are multi-factorial. One way of considering 'disease' is DSM Marched with Quality & Brand in Mysore,
that it is a combination of pathogens, immunity and environmental factors. 22 Karnataka DSM Nutritional Products organized
So we often have to investigate whether there are contributing factors to the “ Product Differentiation Seminar ”
viral infection, because it is only then that we can control the viral disease.
While poultry meat and egg consumption is increasing in most countries, National Poultry Forum organzied by AB Vista South Asia,
food poisoning incidents attributed to poultry products can have devastating 26 Berg and Schmidt India Pvt. Ltd. and Polchem
effects on the sale of poultry products. As industrialization of poultry Hygiene Laboratories
production and processing increases in many countries, some food borne
infections can be so significant that they attract media attention. Hence food
safety assurance is more important than ever. 24 New Appointments
Some diseases linger in a farm for years together evading the attention of the
farm managers and even the owner of the farm. These are particularly of 28 Buyers Guide
respiratory and gastro-intestinal tract infections and they invite the highest
priority for eradication.
30 Egg Rates
The role of various factors contributing to disease, experiences in the control
of specific diseases and the latest information available on their control will
be the guiding line to be successful in the disease control affairs. 33 Events Calendar
Office :
Our Team Advertisement 923, Sector-9, Urban Estate, Karnal 132 001 (Haryana)
Tel.: + 91 (184) 4033326/327, 2202174/75
Vishal Gupa Fax : + 91 (184) 2231050
Avitech 32 E-mail: info@pixie.co.in | Website :www.pixie.co.in
Chairman & Editor in Chief
Biomin India 23
vishal@pixie.co.in
Vinod Kumar Confidence of Indian Industry 9
General Manager DSM 25
gm@pixie.co.in IAI Expo 2012 36
Jawahar Khurana IMV Technologies 29
Marketing Manager
Indian Herbs Overseas 5,11,20 Editorial & Advertisements may not be reproduced
marketing@pixie.co.in Without the written consent of the publishers.
Dr. S.S. Mondal Microteknik 35 Whilst every care is taken to ensure the accuracy
of the contents of Poultry Times of India the
M.V.Sc. & A.H., Ph.D. Natural Remedies 21 publishers do not accept any responsibility or
info@pixie.co.in Novus 2 liability for the matterial.
Prachi Arora
Pfizer Animal Health Indian Ltd. 7
Co-editor
Manish Kumar Prakash Feed 31
Assistant Co-editor Provimi 13
Kamljeet Taya Vamso Biotec Pvt. Ltd. 19
Assistant Content Manager V-Tech Agro 18 Pixie Consulting Solutions Ltd. Karnal
poultry@pixie.co.in Printed at : Jaiswal Printing Press, Chaura Bazar, Karnal
Ventri 15, 27
Ashwani Verma Published at : 821, Sector-13, Urban Estate,
Zeus Biotech 14, 22 Karnal 132 001 (Haryana)c
Graphic Designer :
design@pixie.co.in Zydus Animal Health Ltd. 34
4. Article
Optimizing Trace Mineral Nutrition in Poultry- Key to
Assure Better Immunity
Introduction origin, the lymphocytes will differentiate to infected with E. tenella
Formulation poultry diets consist of an array of become B-cells or T-cells. Upon antigenic had improved resistance
ingredients that match a desired nutrient profile stimulation, these cells will produce specific (i.e., reduced mortality
at the minimum cost. Today's nutritionists are antibodies that destroy the antigen. and cecal lesions) when
required to be able to formulate poultry diets Role of Nutrients on Immunity supplemented with Se
which allow for optimal performance in (Colnago et al., 1984).
Dietary bioactive food components that interact
situations where birds may exposed to various Functional benefits of
with the immune response have considerable
disease challenges, or managemental stresses. trace minerals
potential to reduce susceptibility to infectious Dr. G. Saravanan
Most of the times in a commercial point of view
diseases. Major classes of macronutrients provide It has been accepted that a higher plane of
the nutrient profile used are based on research or
numerous examples, including amino acids such nutrition is required to achieve the full genetic
field observations evaluating the economically
as arginine or threonine (Kidd M T et al 2001), and economic potential of today's animals.
important production function of interest. This
lipids such as the n-3 polyunsaturated fatty acids, Optimizing mineral nutrition is part of this
production function is typically body weight,
or novel carbohydrates such as various sources of package. In today's scenario subclinical trace
feed conversion, or breast meat accretion, but
β-glucans (Lowry V K et al 2005). Vitamins such mineral deficiencies occurs more frequently than
may not immunity or disease resistance.
as D and E are commonly used as antioxidants, clinical deficiencies. Currently this is the
Although the balance of nutrients is directly
whereas zinc and selenium are minerals with a challenging issue because poultry producers
involved in optimizing the production function,
wide spectrum of effects on the immune system ( could not visualize any specific symptom.
variation in their levels can have a substantial
Stahl J L et al 1989). There is accumulating Instead, as shown in fig.1 the immune system is
impact on cellular systems (i.e., immunity).
evidence for prevention of infectious diseases by depressed when the trace mineral status of body
However, altering nutrients in the field during an
probiotics and prebiotics, and these may also is compromised. Then birds begin to grow slowly
infectious challenge is typically an afterthought
affect the immune response (Klasing K C 2007). when the immunity is challenged because the
and usually consists of drinking water
This review is not discussing in detail about the biological system tends to divert more nutrients
administration of vitamins, electrolytes, or an
role of all related nutrients on immunity, specific for safeguarding the health rather than
antibiotic. Dietary composition impacts immune
to the importance of trace minerals. productive parameters. So, how is this done,
function of the chicken. As research in the area of
Role of trace elements on immunity given the limitations in bioavailability of
nutritional immunology has increased, it is
inorganic trace minerals (ITMs)? The solution is
becoming apparent that nutrient needs for The trace metals that have been associated with
not simply to feed higher levels of minerals, as
immunity do not coincide with those for growth an improvement in immunity, or functions that
this in itself can lead to even lower mineral
or skeletal tissue accretion. (Kidd MT, 2004). Most support immunity, are: Zn, Mn, Cu, and Se. Zinc
bioavailability, increased environmental burden
nutrient requirements of poultry and livestock supports metabolism of numerous cells by
and potentially even decreased animal
have been determined in environment where functioning structurally and catalytically in
performance the end result is inefficient
disease and stress have been minimized. metalcoenzymes. Zinc's role in immunity has
production and lower profitability. The key is to
Consequently, the recommended level of been reviewed (Kidd et al., 1996). Although
feed a more bioavailable source of trace minerals.
nutrients may limit the animal performance in adequate dietary Zn is critical to optimize cellular
time of diseases or stresses. a n d h u m o r a l i m m u n i t y , i t h a s b e e n What does bioavailability mean?
Types of Immunity demonstrated that chickens require more Zn to Mineral bioavailability is simply the degree to
support BW than immune function (Pimentel et which an animal can absorb and utilize a mineral
A functional immune system is absolutely
al., 1991). Copper deficiency can decrease (for example, zinc) from one particular source
essential for the survival and performance of
a n t i b o d y r e s p o n s e , m i t o g e n - i n d u c e d (such as a chelate). In practice, bioavailability of a
modern livestock and poultry. Recent researches
blastogenesis and mixed-lymphocyte reactions in mineral from a given source is usually measured
shown that, each and every trace mineral
mice, and addition of copper to poultry diets relative to the same mineral in a second, or
components are having their specific role in
increased primary antibody response. Zinc “standard,” source. Chelated minerals are widely
immunity of birds but the crucial trace metals that
deficiency also has been demonstrated to reported to be more bioavailable than ITMs,
have been associated with an improvement in
suppress immune functions in mammals and presumably due to their ability to avoid feed
immunity, or functions that support immunity,
poultry (Cook, 1991).
are: Zn, Mn, Cu, and Se. The immune system uses
Dietary Se interacts
several methods to detoxify these foreign agents
with vitamin E in
or antigens. For example, phagocytosis is a
a n t i o x i d a n t
nonspecific immune response in which a particle
protection of cells
is engulfed by a phagocyte and subsequently
because it is a
digested.
component of
In contrast to the phagocytic system, which lacks g l u t a t h i o n e
specificity and memory to an antigen, the peroxidase. In
lymphoid organ dependent immune system a d d i t i o n t o
develops different antibodies for each antigen. antioxidant status, Se
The major cell type involved is lymphocyte, has been shown to
which can be found free in tissues, blood or i m p a c t d i s e a s e Fig.1. Schematic depiction of the relationship between nutrient status
concentrated in distinct organs like spleen, lymph resistance. For and presence of subclinicalor clinical disease manifestations
nodes and thymus. Depending on the organ of example, broilers (Reproduced from Dr. Gorden Carstens, Texas A&M University)
04
5. BIOCHOLINE-60
(Natural and Highly Bioavailable Choline)
Features Benefits
25 times more active and more effective than synthetic choline
Choline in esterified form
chloride or choline citrate
Other herbal bioactive Promote acylation reaction and exhibit lipotropic action that
constituents facilitate fat mobilization and energy metabolism
Non-hygroscopic Does not cause damage to vitamins and other feed ingredients
Helps in systemic conversion of homocysteine to Methionine for its
Recycles methionine
regeneration & sustained bio-activity
Thermostable Stable during storage and also after feed pelletization
FEED INCLUSION RATE PRESENTATION
1 Kg BioCholine-60 can replace 1 kg of
synthetic Choline chloride (60 % ) with 25 kg
better production performance and
prevention of FLS.
INDIAN HERBS OVERSEAS
S.C.O. 233, 2nd Floor, Sector - 20, PANCHKULA - 134116
Ph. No.: 09357247217, TeleFax No.: (0172) 5011470, E-mail: ihspl@indianherbs.org, Web: www.indianherbs.org
We Know Herbs Better For Over 60 Years
15
6. Article
Mineral Zinc Copper Manganese Iron Selenium
Function -Reduces viral penetration Copper dependent Epithelial tissue is the Iron is an interesting Selenium
-Increases production of enzymes play role first line of defense. trace element in that ependent enzyme
antiviral interferon in immunity Manganese plays a role either a deficiency or glutathione
-Inhibits proteases involved in the development, excess can peroxidase is
in viral capsid formation repair and maintenance compromise the protecting
- increases t cell count of epithelial immune lymphocytes from
- increases antibody tissues system. oxidation
production
ingredient antagonisms and deliver the trace depends on the amount of zinc absorbed (Davis
mineral to the small intestine for absorption (Cao and Cousins, 2000). Therefore, metallothionein
et al., 2000; Fly et al., 1989; Guo et al., 2001; Predieri mRNA or protein expression is often used as an
et al., 2005; Wang et al., 2007; Yan and Waldroup, indicator of the zinc status of humans and
2006). Still, not all OTMs are more bioavailable animals and to evaluate the bioavailability of
than ITMs. While chelation is important, just different zinc sources (Blanchard et al. 2001; Cao
because a mineral is chelated does not guarantee et al., 2002; Huang et al., 2009; Lu et al., 1990;
that it is more absorbable than an ITM salt. For Martinez et al., 2004; McCormick et al., 1981;
this reason, it is important to examine how Reeves, 1995; Rojas et al., 1995; Sullivan et al.,
Fig.3. Relative bioavailability of
bioavailability is estimated. 1998).
various zinc sources
Bioavailability of OTMs In the experiment conducted to study the small
as these are not traditionally considered to be
intestine metallothionen mRNA expression,
Mineral bioavailability has been evaluated by indicators of trace mineral bioavailability, they
broilers were fed control diets or diets
measuring the mineral levels incorporated in can and should be used to confirm the
supplemented with 70 ppm zinc from the
body tissues, such as liver and bone. Recent trials information gained from assessing more
indicated sources. Because zinc absorption occurs
examining tibia Zn (Fig 3) levels demonstrated customary measures, such as tissue minerals
in the small intestine, differences in
superior bioavailability with more defined OTM and genetic biomarkers.
metallothionein expression here would be
than other less defined organic or inorganic zinc
expected to more closely represent relative Conclusions
Source of Mineral and Immunity bioavailability than tissue zinc levels would. In summary, the immune system is one of the
These data are consistent with the data in Figures most complex and intricate cellular and
1 and 2 in that they demonstrate that some, but molecular interactions known in all of biology.
not all, chelated zinc sources are more All the trace elements and discussed act as keys,
bioavailable than inorganic zinc. Consistent with which unlock the ability of the immune system
the other experiments, Zn(HMTBa)2 was the to ward off invaders. Proper nutrient
most available source. Measuring tissue minerals
supplementation will not eliminate disease, but
or mineral ependent biomarkers can be the easiest
it will allow the animal's immune system to
and most straightforward measures to generate a
operate at optimum levels to minimize the risk
quantitative estimate of mineral bioavailability.
of infection and disease. Therefore a profitable
Fundamental roles and efficient farm operation must provide the
Fig-2 Improved Antibody Titers @40 wks
layers (Different sources of Zn Mn Cu) With that said, it is important not to stop there. highly bioavailable trace mineral. In highly
Zinc, copper and manganese play fundamental competitive enterprise it can be the differences
sources (Dibner et al 2004; Richards et al 2005).
While these types of experiments generate useful roles in the biochemistry of the cells of the animal, between profit and loss.
data, their utility is limited. First, they measure primarily by serving as essential components of
only a fraction of the mineral taken up by the hundreds of cellular enzymes and transcription
animal. Tibia Zn, for example, only measures the factors (Underwood and Suttle, 1999). If trace
Zn that is distributed to the tibia and as such may minerals are limiting in the diet, any of these
not be the best marker of total Zn uptake. A processes can suffer. So, by supplementing diets
second shortcoming is that tissue minerals with more bioavailable forms of trace minerals, a
actually represent a storage pool of mineral, producer will more effectively “feed” these
rather than serving as an indicator of absorption. enzyme systems, which should translate into a
Tissue Zn, for example, measures the amount of wide variety of biological benefits. Indeed, recent
Zn that enters the tissue, less the amount left the results with trace minerals chelated with HMTBa Figure 4. shows an example of using
tissue. have demonstrated benefits such as enhanced small intestinal metallothionein mRNA
expression as an indicator of zinc
Biomarkers immune function (Dibner, 2005), reduced
bioavailability (Richards et al., 2007;
incidence of tibial dyschondroplasia (Dibner et
Another method for estimating bioavailability is Richards et al., 2008b).
al., 2007; Richards et al., 2006) and footpad lesions
to measure mineral responsive biomarkers, such Note: References are available with the author,
as changes in gene expression, or the activity of a (Richards et al., 2006), reduced leg abnormalities
may be provided on request
mineral-dependent enzyme. Biomarkers are (varus, valgus, shaky leg) and increased bone
breaking strength (Ferket et al., 2009), reduced References available on request.
particularly informative when measured in the
small intestine (Fig 4). Metallothionein is one such oxidative stress (Richards et al., 2008a) and For more information, please contact
biomarker, because its expression is regulated by improved performance (Ferket et al., 2009) even Dr. G. Saravanan M. V. Sc., Technical Manager
zinc status; the magnitude of metallothionein at lower levels of trace mineral inclusion South India, Novus Animal Nutrition (India)
messenger RNA (mRNA) and protein expression (manuscript submitted). While measures such Mail: G.Saravanan@novusint.com
16
8. Product Write up
Silo based grain storage technology for India
Foodgrain production in India is crossed 220 India (FCI) should plan Galvanized Silo Storage The Galvanized Silos with accessories are
million tons and it is increasing every year. System on their own. State Warehousing installed with grain conveying equipments like
Approximately 28-30% of the total grain Corporation has the land and trained workers Bucket Elevators, Chain /Belt Conveyors and
production is procured by FCI. According to who are operating the traditional storage and Post Harvest Equipments like Pre-cleaners, Fine
media, in June 2010, FCI were having grain of 60 distribution system (Godowns) at present. Cleaners, De-stoner and dryers etc. The grain
million tons. Out of 60 million tons of grain, received in the Silo complex is handled by
The Galvanized Silo Storage System is
17.68 million tons grain was lying outside in the conveying equipments in bulk and stored in
affordable to small-scale entrepreneurs but not
open which is prone to go waste due to rain and Galvanized Silos after cleaning. Moisture
to farmers. Indian farmer is selling the excess
other factors. content in grain also plays an important role in
production of Grain in the local market of FCI
At the same time when some of the poorest belt storage life of grain. Grain with lower the
after harvesting. He is not yet financially sound
in India is suffering due to monsoon failure, the moisture content and with proper aeration shall
to hold the stock and take it to the market when
thousands of tons of grain rot due to improper be stored in Galvanized Silos for longer period.
prices of commodities are higher. Farming Co-
storage. In August 2011, Supreme Court has If grain is having excess moisture content, it is
operatives can afford to have such systems.
ordered to Govt. of India for distributing the reduced using grain drier online after the
Government should encourage such Co-
grain free to the hungry instead of rotting in cleaning and before the storage of grain inside
operatives across the country.
Godowns and open. the Galvanized Silos. Grain is live and respirates
We suggest minimum packaging of foodgrains. while stored. This respiration creates hot spots
inside the grain mass. Increase in hot spots helps
moisture migration process which causes
creation of fungus and lumps. The temperature
monitoring system of Galvanized Silo detects
the hotspots in grain mass. The aeration system
is eliminating the hotspots in grain mass and
maintains uniform temperature of stored grain.
This maintains the quality of stored grain in
Galvanized Silos.
Mechanization for handling of grain and
storage in Galvanized Silos in bulk requires less
manpower which reduces the cost of handling
and storage.
Distribution / transportation of grain in bulk
play an important role in order to minimizing
the packages expenses. We should plan the
distribution system through bulk containers. It
will avoid bagging expenses at base depot and
cutting these bags at field depot. This could be
planned with the help and expertise of
authorities connected with Indian Railways.
We at Fowler Westrup (A joint Venture
Company of John Fowler India and Westrup,
Galvanized Silo Storage Systems is a proven Only the Grain required to be distributed at Denmark) have taken advanced steps through
scientific system for storage of foodgrains in taluka place should be packed at field depots of technical collaboration with world's leader Silos
Europe and America. This system ensures zero State Warehousing Corporations. FCI / State Cordoba from Spain for manufacturing entire
wastage due to moisture, fungus & rodents etc. Government should distribute the Grain in Bulk range of Galvanized Silos in India based on
In India this system is adopted to some extent by to private entrepreneurs i.e. Rice Millers, Wheat Indian conditions since 2007. They have over 35
private sector since 1990 but it is limited to the Roller Flour Millers, Poultry / Cattle Feed years of experience of manufacturing wide
process industry rather than for storage of grain manufacturers, Starch plants, Distilleries and range of Galvanized Silos. They have executed
for longer period. Breweries, Solvent Extraction plants etc. This many large projects of Galvanized Silos for
will avoid packaging expenses as well as grain storage for longer period. The capacity
Government of India is seriously planning to
wastages of Grain. range of Galvanized Silo includes very low
put up Scientific Storage Solutions for Food
capacity of 5 MT to as high as 15000 MT and
Grains. This is an extremely important Galvanized Silos are used for storage of grains in
above. So far we have installed more than 300
initiative in view of the huge wastage of bulk for longer period. These silos are made in
Galvanized Silo Storage System on turn key
precious food grains due to lack of proper Galvanized Steel and bolted in construction.
basis in India. The capacity range of installed
storage facility. Govt. of India has executed The Galvanized Silos are equipped with Gal. Silo Storage System is 100 MT to 30,000 MT
Galvanized Silo Storage System for 5.5 Lacs MT Accessories like Level Switches, Aeration with grain conveying and cleaning capacity
in 2007-08 on BOO basis. Execution of such type System, Temperature Monitoring, Ventilation upto 150 MT/Hr.
of projects will reduce the stocks lying in the and Sweep Augers. These accessories help us to
open and deteriorating due to moisture, We are also a manufacturer of wide range of
monitor the quality of stored grain inside the
rodents, fungus etc. grain handling equipments in Galvanized Steel
silos.
with technical collaboration with renowned
State Warehousing Corporations under Govt of
08
10. Product Write up
Danish company called Crocus. The capacity operation in a short time through exchange of operations in India, Denmark and UK has given
range of handling equipment is from 20 MT/Hr. technically qualified personnel, training at the us global opportunities and Perception of what
To 400 MT/Hr. Danish factory and at Danish sites, supervision is needed to take up the handling of precious
We have developed post harvest equipments i.e. by the Danish experts of Indian projects etc. Agricultural products in India.
Pre-cleaners, fine cleaners, graders of high After two decades of such relationship, the For more information, please contact
capacity upto 400 TPH required for Galvanized Indian promoters have reverse acquired 100%
D D Koditkar., Senior Marketing Manager
Silo Storage System. We are manufacturing assets of the Danish company. We have also
acquired 100% assets of a UK company which M: +91 80 27832992
these equipments since 1995 in India under
license from Westrup, Denmark. Their expertise specializes in Opto Electronic Sorting of grains, E: koditkar@fowlerwestrup.com.
of decades could be transferred to Indian pulses etc. The Management of the three
New Appointment Bangladesh Temporarily
Lifts Ban on Eggs
New Appointments at Sequent Scientific BANGLADESH - The government has removed
Sequent Scientific, an integrated all restrictions on the import of eggs and salt until
D. K. Singh- General
pharmaceutical company with a global 30 June in preparation for the Ramadan and to
Manager-sales will lead arrest the soaring prices of the items, said an
footprint and proven expertise in
domestic team of official of the commerce ministry.
pharmaceutical/life sciences is pleased to
formulation business and The price of eggs increased by 51.06 per cent to Tk
announce the appointment of a core
provide conceptual, 36 for four pieces from Tk 24 a year ago, according
management team who will play a pivotal
role in the company's foray into the domestic strategic and operational to data from Trading Corporation of Bangladesh
formulation segment of Animal Health. leadership to pan India D K Singh (TCB).
General
Abir Mukherjee has joined as Chief Executive operations. After Manager- Sales Under current import policies, the commerce
Officer-Veterinary Graduating from 'G.B.P.U ministry permitted imports of eggs.
Formulation, he will lead Ag & Tech Pantnagar', DK “Between now and 30 June, businessmen can
and independently handle started his career with import any quantity of eggs without permission
the Veterinary Formulations 'Merind-A TATA from the commerce ministry,” the official said.
Division of the company. “They have to certify, though, that the eggs
Enterprise. 'DK' has a
originated from avian influenza-free countries.”
Abir holds a Bachelor's learning experience of 20
degree in Science and a Daily demand for eggs across the country is
years& was associated with
Abir Mukherjee, 2 billion while the production of all kinds of
CEO- Veterinary
Diploma in Sales & animal healthcare eggs in the country is 1 billion a day,
Formulations Marketing Manage-ment companies like Vetoquinol,
C K Dhawan, according to data from Bangladesh Poultry
from AIMA in association Sales Manager- North Himalaya & Merind. ‘DK' Industries Association.
with American Management Association.
will be strengthened by Chandrakant “Our industries will be sufferers, but we have
Abir has worked with companies like
Dhawan- Sales Manager North with his little to do as we cannot produce the required
Vetoquinol, Wockhardt Ltd. and in Merind
proven industry experience of 15 years. number of eggs,” said MM Khan, secretary
Ltd.
general of the association.
Abir with his more than 23 years of D r . J a y a n t a
However, if the prices of these two items come
experience in Animal Health market will play Bhattacharrya has been
down by June 30 the government might not
a pivotal role. appointed as the continue with the withdrawal, the official of the
Abir Mukherjee will be assisted by a core Marketing Manager and commerce ministry said.
management team comprising of 4 key will be responsible for
members having a rich and varied experience
IAI Poultry &
entire marketing
of the animal healthcare business. activities for domestic
Dr. Jayanta Bhattcharyya
Ms. Lalitha Prakash- Vice formulation business. He
Meat Expo
Marketing Manager
president- Pharmaceutical has done a master in Veterinary Formulations
has been with Sequent for veterinary science from
last 15 years and has served
in various capacities in the
West Bengal University of Animal & Fishery
Science and another Masters in Marketing
7th
in Series
13-15 December
company. Apart from IARI Ground, PUSA Road
Management from University of Mumbai. He New Delhi
handling the existing
has served animal health industry in various
Ms. Lalitha Prakash v e t e r i n a r y f o r m u l a t i o n For Space Booking, Contact:
Vice president export business, she will also capacities for last 10 years. His last assignment
+91 9991705005, +91 9812082121
Pharmaceutical was with Boehringer Ingelheim India as
provide support for product poultry@pixie.co.in
manufacturing, procurement & purchase. MarketingHead- Animal Health. www.iaipoultryandmeatexpo.co.in
ANNOUNCEMENT
IAI Vision 2020 For further details, contact
Dr. C.B. Singh
IAI which was scheduled to be held from
21st - 22nd July 2012 +91 9915003429
VISI 2020...
N Series is postponed until further notification
10
12. Press Release
DSM Marched with Quality & Brand in Ajmer, Rajasthan DSM
Nutritional Products organized “ Product Differentiation Seminar ”
Welcome address and company significance of ProAct (Pure Protease) from
presentation was given by Dr Lokesh DSM in reducing feed cost when soya &
Gupta, Technical Manager-Enzymes, DSM other raw material prices are skyrocketing.
Nutritional Products India Pvt Ltd. Who Second technical presentation was given by
gave brief note about DSM global and DSM Dr. Pradip Naik, Technical Manager (North
India. He said DSM is the global leader in & West), DSM Nutritional Products India
vitamin manufacturing and in marketing of Ltd. on “Importance of Product Form in
Vitamin Nutrition & Product
vitamin premixes. DSM produces
Differentiation”
vitamins, carotenoids and enzymes for
Dr Lokesh presenting topic on “Optimization Dr Pradip Naik highlighted the importance
poultry, dairy and aqua feeds.
of feed nutrients in layers” of vitamins formulation technology in the
All the DSM vitamins are sold under the poultry feed. He explained how vitamin
brand name of Rovimix, Carotenoids as product forms help overcome the critical
Carophyll & Enzymes are named as features of mixability, stability, handling
Ronozyme. Dr Lokesh Gupta in his and bioavailability. The different forms of
vitamins were viewed under microscope to
presentation on “Optimization of feed
the participants. He also explained in
nutrient in layers” talked about various
detail about the different manufacturing
ways to improve feed efficiency in layers. process of feed grade vitamins & how they
He talked about various enzymes solutions can be used for specific purpose. He said
Dr. Pradip Naik & Dr Lokesh Gupta (RONOZYME VAX, RONOZYME NP) from that all DSM products are manufactured
answering queries DSM to reduce feed cost in layers and about with advanced formulation technologies
with the aim to retain the product efficacy,
DSM Nutritional Products India Pvt. Ltd
potency and stability in different feed
organized technical seminar in Ajmer
applications and stress conditions and that
Rajasthan on 4th May 2012 aiming to
all products are more bioavailable to the
extend its technical expertise in Vitamins,
animals.
Carotenoids & Enzymes to poultry farmers
in and around Ajmer. One of the important factor that influence
The seminar was arranged at Hotel DATA the mixability in feed is 'flowability'. Live
Inn, Ajmer, Rajasthan and was well demonstration of flowability was shown to
attended by progressive farmers & feed audience and was well appreciated by all
manufacturers of Ajmer. the farmers and feed millers.
Audience in the seminar
Vamso Biotec Pvt. Ltd. Annual Conducted at Kerala
Mr. Mukesh Agrawal, MD laid the vision
statements for next five years while Dr. SK
Pandey, GM, Presented the strategic planning to
achieve the goal. The group deliberated on
various aspects of poultry market and the
company requirement to fit into the customer
need. As a part of its expansion program a plan
was laid to ad new territories for market
penetration. Also, three new products were
lunched to cater to customer nee. The
performers reward plan was also laid for the
Vamso biotec pvt. Ltd. conducted its annual year 2012-13. Several motivation programs were
meeting at poovar beach resort, Kerala on 10-13 also arranged during the meeting. The company
April 2012. The all India sales and marketing celebrated its success night by cutting the
team attended the meeting. The major objective success cake followed by a gala dinner at the
of the meeting. The major objective of the beach side. The various acivities like beach
meeting was to review the business progress volley ball and beach cricket were organized
and lay a strategic plan for future business during the stay. The group enjoyed the scenic
development. Since its inception Vamso Biotec beauty of poovar and the glamour of Kovalum
has launched innovative concepts and services apart from visiting several religious places. The
and the objective remains to carry forward this high level of enthusiasm in the team was highly
vision in the year's jto come. appreciative
12
14. Press Release
VH Group Hosts Pas Reform Lecture Unnat Feeds Expand It's Wings….
Program in Bangalore This Time…… “North-East”
INDIA - India's 'Garden City' Bangalore Mr. Ranpal Dhanda , The Joint Managing Director of Unnat Group
provided the dynamic backdrop for a lecture inaugurated a new poultry feed factory at Guwahati , the Gate-way of
programme presented by Pas Reform recently, North-East. Thus the poultry Farmers of the entire North-East states,
when India's VH Group hosted a seminar for popularly known as “Seven Sister states” will be benefited from “Unnat
technical and support staff in March. Poultry Feeds” through it's “state-of the Art” facility at Guwahati
commissioned on 14th May 2012.
VH Group's Dr Shetty-General Manager for
Breeder Sales & Service has worked with Dr Tan 14th May 2012, was a special day, when Parents of Mr. Ranpal Dhanda
Ee Seng-Sales Director, Pas Reform's and Dr switched on the panel buttons ,to run the Feed- Mill ,after performing
“Hawan” at the factory premises, followed by the keen customer's visit to
Marleen Boerjan-Director R&D, Pas Reform
Academy and leading embryologist to develop the programme around a
series of four lectures on hatching egg storage, embryonic development
and optimising incubation.
More than 40 staff members from VH Group breeder farms and
hatcheries, Bala Industries and recent SmartPro™ single-stage customer
Sahayadri Hatchery, from Pune, attended the seminar. Two practical
sessions, one on hatching egg quality and the second on analysis of clears
and unhatched eggs, were projected onto a large screen to ensure that
everyone in the group could see Dr Boerjan's demonstrations clearly.
Pas Reform emphasised its commitment to Indian customers in 2009,
when the company continued its expansion in Asia with the launch of a the factory , for understanding the “New” in the feed-mill operations,
dedicated country sales and service center in Udumalpet, to deliver which is totally computerized.
localised support. On this opening ceremony, a Technical Seminar was organized at Hotel
Dr Seng said we are very grateful to Executives and staff of VH Group Gateway Grandeur Guwahati, where poultry feed dealers from Assam,
for their support and hospitality in hosting this event and to the hatchery Arunachal Pradesh, Nagaland, Manipur, Mizoram, Tripura, Meghalaya
professionals who attended, whose questions and involvement made it attended in large number. On the occasion Mr. Ranpal Dhanda shared
such an interesting and successful occasion. We look forward to the next the Economic benefits of Choosing “Unnat Poultry Feed” & Feeding
one. regimen. He particularly talked about “ Low Feed Conversion Ratio”,
Higher Growth resulting into Better Value Conversion Ratio., enabling
the Broiler-Producers gain more Profits through Sterilized, Nutritionally
Balanced Feed, minimizing the Medicine supplementation Cost. He
shared the Feed-
Performance in different
areas of it's operation
& is hopeful of still better
results in North-East
due to better climatic
conditions & small,
scattered poultry units
throughout the area. Mr.
Dhanda committed to
offer the best & sustainable quality of Poultry Feed, at affordable price
,resulting .. “The Best Return on Investment.”
Dr. N. K. Mahajan , the renowned Scientist, delivered a Technical
session, embracing all the departments of Poultry management,
Production, Disease prevention through Bio-Security & Hygiene
Methods. He answered the questions of the farmers , who were very
much satisfied & thankful to The Unnat Group for organizing such an
informative & interesting seminar.
Dr. Karan Sondhi who is Heading the Guwahati Feed-Mill, anchored
the show & emphasized the benefits of Quality Feed, Feeding System &
the importance of Vaccination. He was appreciated by the M.D for
organizing the seminar in a short time & inviting the valuable customers
, travelling the entire seven states extensively.
The august audience was very much delighted ,having benefits from the
Technical session & were keen & enthusiastic to avail the products &
Services from Unnat poultry feeds & experience themselves…. …. “ JAB
PERFORMANCE BOLTI HAI… TOH DUNIA SUNTI HAI”… The
program me concluded with Cocktail & sumptuous dinner.
14
16. Cover Story
SKYLARK-THE TRUSTED BRAND
Skylark Hatcheries is one of the leading broiler farming companies
in the Northern Indian market.
Skylark Group Year 2000: The turning point for growth and skylark went a step ahead and started working
setting long term goals of the company. The on producing antibiotic free chicken which
Skylark Hatcheries is one of the most renowned company started broiler contract farming with involved a lot of R&D, experimentations and
integrated player in the poultry industry in small capacity which gradually gained trail on flocks.
North India. Founded in 1985 by Sh. Jagbir momentum with time. Skylark focused on After long struggle, integrity & deep
Singh in association with Sh. Jasbir Singh. developing innovative equipments for better involvement, the company got success and
Skylark charted its growth plan with farming practices and management and started became the only company producing antibiotic
diversification into all poultry activities which poultry equipment manufacturing division in free, anticoccidial drug free chicken which is a
included Grand Parent (G.P.) Operations, 2000. milestone in the history of Indian poultry
Parent Stock (P.S.) Operations, Hatcheries, Feed
industry.
Milling, Broiler Contract Farming, Poultry Year 2002: The company entered in layer
Equipments, Poultry Processing and retail breeding operations. Group of Companies
marketing with a commitment to provide Year 2003: With an aim to increase the capacities Skylark Hatcherie pvt. Ltd.
quality products. and meet with growing in house demand for
The company has separate hatcheries for Grand
quality poultry feeds, the company
Journey so far Parent, Parent Stock and commercials at 5
commissioned its feed plant. The company different locations in Haryana, Himachal
focused on delivering high quality products and Pradesh and Gujarat. Hygiene and sanitary
services to customers. conditions are maintained inside hatcheries.
Year 2005: Skylark had earned a big name in Proper training is imparted to the manpower at
regular intervals to supervise the facilities.
the whole sale live poultry trade in North India
Proper egg grading for egg sizes is done with the
and started getting premium on its live broilers
help of automatic grading machines to ensure
due to differentiation in quality. With a vision to
uniformity in the flocks. Complementing all
Year 1985: Skylark started its first operation further integrate the poultry value chain and cut
with broiler breeding & hatchery with a capacity down costs, Skylark ventured in Poultry
of 1000 broiler breeders in 1985 in village-Anta, Processing to provide hygienic and safe chicken
tehsil-Safidon, Distt.-Jind, Haryana. The main to consumers at reasonable prices by
business at that time was to produce and sale establishing a Poultry Processing Plant in an
high quality day old chicks to poultry farmers. approved Food Processing Zone near Delhi.
This business continued upto year 2000. Keeping Consumer health as its prime concern,
16
17. Cover Story
other efforts, digital incubators indigenously we maintain the complete traceability of the disease.
developed by our company controlled by a finished products. We are running the plant at a Poultry Equipments
special software which control all the capacity of 1500 birds / hour which is With an aim to develop some innovative and
parameters automatically are used for hatching expandable to 2000 birds/hour. Production at improved equipments, Skylark started its
eggs which ultimately yield high quality DOC's. plant is done by adopting modern hygiene poultry equipments division in year 2000. Our
Proper heat retention by hot water inside principles and implementing standard sanitary equipments division has developed many
incubators maintains oxygen levels necessary operating procedures. equipments and gave contribution to poultry
for optimum development of chicks. industry with innovative ideas and solutions
Production process
These DOC's are then sent to poultry farmers for rarely available in India.. Digital incubators
live bird arrival & hanging ›› stunning ››
growing after proper vaccination. We have well which are developed by our company yield high
scalding ›› defeathering ›› evisceration ›› bird quality DOC's and are available in different
established distribution network for the sale of
DOC's / hatching eggs in Haryana Punjab, washing ›› hock cutting ›› screw chilling capacities. These are available in setting &
Himachal Pradesh, Uttar Pradesh, Gujarat, hatching capacity of 30,000 eggs and 10,000 eggs
Rajasthan states. respectively. Innovations with respect to
Skylak Poultry Feed Mill technological advancements are incorporated in
the products. We keep abreast of the latest
Quality of broiler meat can't be ascertained until
technology, changes and international trends
we don't have control over feed given to them.
for the scope of improvement.
“Safe feed, safe food” is the hymn. So feed, being
a major ingredient is produced by our company
in a fully automatic, computerized auto batch ›› portioning ›› grading ›› weighing ›› packing
pallet feed mill commissioned in 2003. The feed ›› labeling ›› chilling ›› blast freezing ›› storing
mill is situated at Village Khera Khemavati, and dispatch. To ensure food safety at each step,
Safidon, Distt. Jind, Haryana and has a we have implemented comprehensive food
production capacity of 400 tonnes per day. All safety processes & procedures as per the
raw materials ( e.g. maize, soya, wheat, corn etc.) guidelines of HACCP (Hazard Analysis & Pixie Team Visited Skylark Hatchery
Critical Control Points) system. A fully
equipped microbiological lab is set up to
diagnose the health & hygiene status of the
product and plant. Regular swabs are taken
from plant, personnel, tools, tables, trolleys and
finished products to analyse the bacterial load
and take the corrective actions.
L-R: Mr. Chandan Sareen, Mr. Vishal Gupta-Chairman,
We are marketing fresh chilled and frozen PCSL, Mr. Jagbir Singh Dhull-MD, Skylark,
chicken in institutions (wholesale) and retail Mr. Manish Kumar, Mr. Manoj Singla
segments in different pack sizes under brand
name “ Nutrich” in North India. Our products
range includes whole chicken, chicken boneless
(breast & thigh), drumsticks, full legs, wings,
lollipops etc. Our clients include Wal-Mart,
are screened and tested in our nutritional lab
Reliance Retail Ltd., Nirula's, five star hotels etc.
before it goes into production to analyze Mr. Kuldeep Singh-PCSL with
and franchisees outlets of our company.
whether the material is fit for consumption or Mr. Sanjeev Sheokand-Manager, Skylark
not. Nutrition lab is equipped with latest Antibiotic Free Chicken a reality ! Our product range includes:
equipments like most advanced feed analyzer Taking consumer health as the prime motive, . Electronic Digital Incubators
so called NIR. Free services are rendered to our Skylark took a step ahead and started working . Setter trays
customer to check the feed quality. on antibiotic free chicken. With dedication, . 180 eggs Hatcher Tray
Automation of the production process involvement and continuous research, Skylark . Exhaust fans
maintains the proper feed formulation and . Environmental friendly poultry houses
became the only company in
palletisation further ensures the homogeneity of . Drinkers
the world to produce
all ingredients and reducing. . Industrial Environmental Control fans
chicken raised without using
. Feeders
microbial load if any by steam treatment. antibiotics, anticoccidial . Hot air generator on biofuel
Nutrition experts takes take of the nutritional drugs and chemical free diet. . Cage mats
value of the feed. We produce feed for G.P., So we are complying with . Guarantees operational safety
Parent Stock, Layer Stock and commercial world quality standards and . Plastic pots
broiler farming having their respective starters assure our consumers to . Wire mesh
and finishers range. . Plastic pots
supply the same quality in
Skylark food future. Strengthening its Foothold
The plant is operated by veterinarians, meat The secret of drug free chicken is the use of With its owned GP Operations in place, Skylark
technologist and trained supervisors. Healthy is confident in spreading out across north India.
natural herbal products to enhance the
live broilers are selectively taken from our own By the end of the year, the company targets to
immunity of birds and prevent coccidiosis increase its hatchery capacity to 7.5 million eggs.
commercial farming operations only and thus
17
18. Partner Country Column
Aviagen France Celebrates First Anniversary CTB New Long Term
FRANCE - It is one year since the formation of PM3. Investing in a more concentrated diet can Owner of Meyn
Aviagen France and to mark the occasion the pay real dividends in terms of feed conversion
NETHERLANDS - CTB, Inc. has reached an
company held a meeting with over 120 attendees and meat yield.”
agreement to acquire Meyn Holding. B.V., a
from across the industry. The event focused on The audience was made up of representatives parent company to Meyn Food Processing
the achievements made already and set out from all areas of the French poultry industry, Technology B.V., the global leading poultry
Aviagen's strategy in France for the coming years. including customers, feed mill owners, growers processing equipment company, from Altor
Keynote speakers included Aviagen CEO and processors as well as a group of Aviagen 2003 Fund.
Randall Ennis and Graeme Dear, General customers from Morocco.
Headquartered in The Netherlands, Meyn is
Manager, Aviagen Limited, who both discussed Graeme Dear explained: “There are some very
the global market leader in poultry
the way Aviagen was on track to keep the specific challenges we are tackling. We're
processing equipment, serving industrial
promises made twelve months previously. working hard to ensure chick quality is the
poultry processors worldwide through its
Randall Ennis said: “When we made this move in highest it can be by producing high quality
offering of full “wall-to-wall” solutions.
France it was for strategic reasons. We wanted to antibiotic free chicks from our hatchery in
Meyn develops, manufactures, markets and
be closer to customers so we could understand Champtocé sur Loire. The increasing drive
distributes its poultry processing solutions
the market conditions and the needs of the French towards eliminating the use of antibiotics across
globally to over 90 countries.
poultry industry. We also wish to share how the industry puts even more importance on
effective brooding conditions and getting chicks Han Defauwes, President and CEO of Meyn,
Aviagen could contribute to address the market
off to a good start. As a primary breeder our role is comments, “Meyn has under the ownership
demand and expectations of our customers.
crucial so we'll be making sure we start at first of Altor, become the global leader in poultry
Other speakers included Mr Nan-Dirk Mulder principles by implementing new techniques for processing solutions. Meyn has successfully
from RABOBANK International who set the disinfecting eggs to reduce the bacterial load and developed its services to encompass the
scene for the day by giving his outlook of the thus reduce the need for on farm use of entire poultry processing value chain,
French industry from an international antibiotics. providing market leading efficiency to the
perspective. industry. With CTB as a new owner, we will
“Our aim is to listen and to be responsive to our
Randall Ennis added: “We've already made some customers. I am confident that in Thierry Rolland
great progress, France has a number of and his team we have the right level of highly
competitive advantages and there is no reason skilled support in France. We have a clear vision
why the French industry should not be able to and strategy to succeed and we will be working
increase market share especially within the closely with customers to make that vision a
domestic market. I believe that Aviagen has the reality.”
right products and support network to make that Thierry Rolland added: “This meeting was very
happen.” well attended and we enjoyed a lot of positive
Aviagen UK Breeding Programme Director, Jim feedback. This type of event is very important in
McAdam said: “In the Ross PM3, Aviagen has a enabling us to bring customers, the local Aviagen
great bird for the French market and we are led by France team and Aviagen's senior management be able to continue our successful strategy to
what the market demands. Thanks to the support together to ensure our efforts are in line with further build our leading position in the
of our customers we are able to show just how customer requirements, now and in the future. poultry processing industry. We are
well the birds perform in the field and offer some We hope to hold another event in the near future delighted to be part of CTB and we are
helpful advice. The key element is to better for broiler customers, where management and looking forward to develop Meyn together
express the performance potential of the Ross nutrition will be more specifically addressed.”
with CTB by serving our customers with a
broader range of products."
Victor A. Mancinelli, CTB President and
CEO, comments, ”Meyn is a great match for
CTB. The acquisition joins together leading
companies in two distinct sectors of the
poultry industry. Both companies are
innovative in their approach, and both seek
to partner with poultry companies to
provide intelligent, forward-thinking
solutions. The acquisition will provide CTB
with the ability to offer global poultry
companies total solutions from grow-out
through the eventual processing cycle.”
Bengt Maunsbach, Partner at Altor Equity
Partners AB, comments, “In Meyn Altor
acquired a great business with a world class
management team. We are pleased with the
way Meyn has developed. Having
completed our development plans for Meyn
we are confident Meyn will continue to
prosper under CTB's ownership.”
The transaction is conditional upon
approval by competition authorities and the
Dutch works council.
18
20. Press Release
Sequent Scientific forays into domestic Animal Health Care business
Sequent Scientific, an veterinary API business, Board of Directors has Marketing Manager and Mr. C K Dhawan- Sales
integrated pharmaceutical endorsed the company's decision to foray into Manager-North.
company with global domestic Veterinary formulation business. Sharing the plans, Mr. K R Ravishankar-CMD
footprint and proven Board's decision will surely optimize mentioned that the company will launch
e x p e r t i s e i n company's core strength of five pan-India products in three areas namely cattle, poultry and
pharmaceutical/life manufacturing facilities and a state of art R&D companion animals.
sciences has announced a center which accommodates 120 scientists.
Mr. Abir Mukherjee, Chief Executive Officer
foray into high growth Indian animal health market is 14th largest in confirmed that “Disease prevention & Animal
Animal Healthcare the world in value term. Indian animal health health care through introduction of innovative
segment in India. market is of around INR 2100 cr and
products like Nutraceuticals will be the key
In the past five years, witnessing steady 8% CAGR in last 5 years.
marketing strategy.
Sequent Scientific has established a strong Traditionally market is fragmented in
Livestock, poultry and companion animals “Establishing well balanced portfolio of
position in global markets in niche segments of
business. Livestock is the biggest (55% of total innovative products/ solution as per market
pharmaceutical sector. Today, company is the
market) in terms market volume followed by needs and launching of imported value added
leading producer of Active Pharmaceutical
poultry (39%) and Companion animals (6%). products of European origin in dairy, poultry and
Ingredient for 'Human & Animal Health' and
Dairy nutrition and companion animal health companion animal market will be the cornerstone
world's largest producer of Anthelmintic. In
care as well as canine nutrition are the fastest for our marketing strategy to maintain growth
Indian Veterinary industry, Sequent is the
growing segments where customers always path” said Dr. Jayanta Bhattacharya during the
largest CRAMS and API producer. Sequent has
seek value added quality products and services. discussions.
rapidly grown to achieve revenue of more than
Rs. 325 cr at a CAGR of 44% in last four years. Mr. K R Ravishankar, Chairman & Managing Mr. D K Singh- General Manager Sales informed
Director, Sequent Scientific announced the that company has quickly set in motion training
Sequent entered Veterinary Formulation
appointment of a Core Management team in and skill development program for the sales team
business four years back to complement and
Veterinary Formulation Business. Mr Abir in Animal Health Care. .
integrate its core strength of Innovation, R&D and
Veterinary API manufacturing. Today Mukherjee will lead the business as Chief For further information, please contact:
Veterinary Formulation business has become the Executive Officer-Veterinary Formulations. Dr. Jayanta Bhattacharyya
main growth driver for company. Other members of the core team are Ms. Lalitha P-
E-mail: Jayanta.b@sequent.in|M: +919833605289
Vice President-Exports, Mr. D K Singh- General
Having established leadership position in
Manager-Sales, Dr. Jayanta Bhattacharya-
20
