Reliance Fresh operates 920 stores across 80 cities and 14 states in India. It aims to source directly from farmers to eliminate middlemen. Some controversies include complaints about low quality products and poor treatment of farmers. Reliance Fresh engages in corporate social responsibility initiatives like recruiting from underprivileged communities and providing loans and training to farmers. It plans to invest further in retail and expand to 6000 outlets across 784 cities in the next few years.
18. Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, and
nearby mandals in ranga reddy district.
Recruiting People – Underprivileged Community
Biometric Cards – Farmers – Loans upto Rs. 15000
Training the farmer
Information centre:
Increase productivity
Market rates of different Corps
Technical Help
Quality of seeds and fertilizers
20. Strength:
Private label sale – own products (Reliance Select)
Contract Farming
Network – 1600 channels in villages
21. Weakness:
Poor inventory control
Staff – Lack of knowledge about products
Parking
Opportunities:
Farm to fork, No middlemen, Farmers – Customer
Hundreds of farmers – 1 million farmers – next
five years
22. Threats:
International Retail Giants: Carrefour, Metro AG, Tesco.
Bharti – Wallmart (Farm to Fork)
Operating cost are too high
29. Future plans:
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives – Customer care & Quality service –
Part time job
Every Indian Consumer
New format of food and café – Reliance food
Private label sale – Kirana store
Pharmacy retail store
6000 outlets – 784 cities
Launch soaps, detergents, cosmetics and non FMCG products –
Private label