This ppt tells that how Big data can be used to boost business if the data can be properly understood.

1. Marketers FlunkThe BIG DATA Test

2. Marketers’ were given five
questions to test their statistical
aptitude and…

3. Results
4-5 wrong 1-3 wrong 5 right
50%
6%
44%
JUST 6% of
Marketers own a
STATISTICS
TEXTBOOK….ha
haha
44%

4. BIG DATA
data.
• Raw data is useless.
• Big data helps to make
sense of the raw data.
• Big data provides tools
for processing data.

6. Big data
explosion
Shift from gut
based decision

7. Majority of marketers still rely too much on intuition.

8. Types of Marketers:
Gut followers Data Hounds Focusers

9. Gut Followers
I don’t care
what your
data says• Data last on priority
list.
• Decision based on
previous experience
or intuitions.

10. Data Hounds
• Also called
CONNECTORS.
• Don’t know how to
use data efficiently.
• Get easily
manipulated with
change in data.

11. Focusers
• Top performing marketers.
• Focused goals.

12. Good Marketer’s Qualities:
• Comfort and Ambiguity.
• Ability to ask STRATEGIC question.
• Narrow focus on higher goals.

13. • Ability to filter out noise is rare in markete
Problem

14. Solution
• well-guided team environment can
protect noise chasers from themselves.

15. Efficient decision
making.
RRLEVENCE OF MANAGER IN INDIA:
• Marketers shouldn’t blindly
use data .
• A well guided team environment with understanding of data
can filter out misdirection for company.

16. Thank You
By:-
Ankita Kumari