Analysing meanings.


Published on

This PowerPoint explores A03 as part of AS English Language therefore how to link phonology, graphology and lexis-semantics to meanings, writer's authority and how the writer shapes the reader's response.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Analysing meanings.

  1. 1. Genre The text is a webpage exploring child discipline. Audiences The main audience of the text are parents. A secondary audience of the text are possibly teachers and other adults who care for children.Purposes The main purpose of the text is to advise parents and other adults methods of disciplining children. However a minor purpose is to reassure parents that poor behaviour is normal . Another minor purpose could be to guide parents to additional information Mode The mode of the text is blended but it contains mainly features of the written mode and some features of the spoken mode. Introduction
  2. 2. Paragraph 2: Lexis, Register and a two mode features But features of the spoken mode used include: Hyperlinks, use of direct address ‘your’, collocation “temper tantrum” Makes the text highly interactive. Comment on how this represents children and behaviour. Register and mode Creates a high register Shows the text is highly planned. Lexis Polysyllabic, low frequency words Temperaments and 2 other words
  3. 3. Begin with the main idea/purpose i.e. to advise parents. Use of hyperlinks/related topics: assumes parents need help. Creates cohesion: guides parents Semi-permanent: it can be updated to reflect current concerns with behaviour. Bullet Points “Be consistent” Graphology The writer assumes…..
  4. 4. Develop the main idea: link to specific ideas/attitudes 1. The writer assumes that parents are struggling with specific methods of discipline. This is revealed by the graphology since the blue font represents a set of hyperlinks e.g. “stopping interruptions, time-out”. This makes the text highly interactive and are deliberately placed next to the main text to match the secondary purpose of guiding parents and other carers to additional sources of information and sections within the website. Furthermore this reveals the text as semi-permanent as the website can be updated and additional hyperlinks placed to guide parents and other adults. It can be updated to reflect current concerns with behaviour.
  5. 5. Graphology 2 Tabs: Children need guiding until teens. Bold: parents are assumed to be struggling with toddlers. Use of Bold and Use of tabs caption Second idea: Representation of children. Bold helps to reassure and guide parents. Tabs shows the audience could be adults who work with a specific age group. Caption: Assumes parents are concerned with children’s health and suggests that the writer is a paediatrician and so an expert. Implies that it is only by following the guide that their children will be healthy and mentally well. Suggests children are currently not psychologically well.
  6. 6. The writer represents children as unhealthy and This idea is revealed through the caption “a paediatrician's guide to your children’s health and safety”. This is in grey underneath the colourful heading “keepkidshealthy”. The grey font emphasises the writer’s view that currently children are unhealthy . The fact that the writer has identified themselves as “a paeditrician” shows that they are knowledgeable and they can assist with parents and other adults who have trouble managing their children. Parents are therefore more likely to take the advice regarding their children’s upbringing. The writer also implies that the children are mentally unwell “secure…loved” which could be the secondary meaning of health in the caption thus creating cohesion. It emphasises that parents are responsible for their child’s wellbeing and therefore must follow the advice presented in the guide. Although the text is generally impersonal (a feature of the written mode) the caption aims to be personal by using “your children” emphasising the role of the parents regarding children’s health.
  7. 7. Phonology “Different”: Suggests that children are individuals and not the same. Use of repetition “different” Second idea: Representation of parents and methods of discipline. Aims to reassure parents and other adults. Writer assumes that parents and adults take care of more than one child and are attempting to apply the same methods of discipline but the discipline is not working. Advises parents that children are not the same and requires specific attention and methods.
  8. 8. Furthermore, the writer represents children as separate individuals who may require alternative methods of discipline. This is portrayed by the repetition of “different”. “All children are different and have different temperaments… a style..that may work with other children may not work with yours”. Here, the writer is making several assumptions about the audience; audience may not be just parents of one child but parents of several children whose methods used to work; adults who take care of groups of children and parents who have tried to copy other parents/adults when disciplining their child.
  9. 9. The repetition of ‘different’ therefore matches the aim of reassuring parents that it is not necessarily their fault if discipline is failing particularly if it worked with others. The writer is implying that parents are perhaps blaming themselves and is suggesting that they shouldn’t. The writer represents children as separate individuals and so challenges the belief that all children are the same and respond to the same discipline methods. Parents and adults are thus more likely to take their advice as the above indicates that the webpage contains additional methods and guidance.
  10. 10. Semantic Field Consistent Represents parent’s behaviour as key to disciplining children. firmbehave Parent’s behaviour Give in Implies parents are struggling
  11. 11. The writer views parent’s behaviour as key to disciplining children. This is revealed through the semantic field of parent’s behaviour created by the lexis “behave (how you behave), firm, consistent, give in”. The lexis reveals that the writer is aiming to reduce the distance of the text even though it is received through the visual channel and indicates that parents are possibly behaving ‘incorrectly’ and so is implicitly blaming parents and carers for children’s behaviour. This challenges the conventional view of the audience since parents and carers before reading article are likely to assume that their behaviour is correct and it is only their child’s that needs changing. However, the writer with the above semantic field, is suggesting that for the child’s behaviour to change, parent’s and carers behaviour must change. The writer is assuming that parents are not behaving in a firm manner. This helps the writer to meet the purpose of advising
  12. 12. Secondary Semantic Field Violent Represents children’s behaviour as difficult and aggressive. Lack of control. FightArgues Sympathises with parents Secondary Semantic field Implies parents are struggling
  13. 13. The writer also represents child’s behaviour as aggressive created by a secondary semantic field of aggression i.e. argues, fights and violent’. The effect of the secondary semantic field of aggression indicates that the writer understands the challenges parents and others involved with children face. It is also an attempt by the writer to sympathise with those who are facing problems with young children and to reassure parents that these problems can be solved. Parents, who face such aggression are more likely to follow the advice given by the writer. It is also assumed by the writer that parents want to end such behaviour and are not violent/aggressive themselves.
  14. 14. Connotations Teaching •Links to education, responsibility and lack of knowledge. Secure • Links to safety, love, confidence.
  15. 15. The writer in the text comments on specific parental responsibilities such as “teaching” which is also presented in bold. The connotations of the lexis “teaching” includes education, responsibility and correction. The writer is implying therefore that children have to be taught how to behave. It is assumed therefore that the audience, who are parents, and carers are not teaching children explicitly how to behave and are expecting children to pick up behaviour. This helps the writer to advise parents and to specifically suggest methods to assist parents and others to help teach behaviour. Shows the text is highly planned.
  16. 16. Antonyms • Represents children as lost. Parental responsibility. Right from Wrong • Shows that children have options but is the parent’s responsibility. Behave or misbehave • Represents consequences of parent’s behaviour and children’s behaviour. Won/doesn’t pay
  17. 17. Another specific concept represented in the text are views of reward and punishment. This is shown through the antonyms “won” and “doesn’t pay” which explores how children can be rewarded for poor behaviour if parents are inconsistent. The focus is switched from typical rewards that parents give (e.g. chocolates) to the child’s view where if the child manages to delay an activity they are shown as having “won” whereas if the parents are consistent the child will learn that poor behaviour is not rewarded. By showing the perspective of the child, the parent is more likely to follow the writer’s advice and will learn how to reward correct behaviour.
  18. 18. Conclusion Conclusion Overall, the writer has met his purposes…Although the main topic is child discipline other minor topics are represented; parents are represented as Children are represented asDifferent framworks interlink to create cohesion (with examples) The text is highly interactive, aims to be personal
  19. 19. What not to write Makes the reader read on. Shocks the reader. Grabs the reader’s attention. Meets the purpose of the text. Makes you/the audience want to…
  20. 20. Useful sentences The writer assumes… Another specific concept/idea represented… The specific view of the writer is…. Another attitude displayed is… The writer is implying/indicating….