You have probably heard of the Four Horsemen of the Apocalypse – Conquest, War, Famine, and Death. These horsemen are the bearers of the end of the world. When looking at the problems of a typical company’s web presence, each horseman can be related to a key web aspect. And, if not done right and one of these fails, the others fail too. These are the Four Horsemen of the Webpocalypse – Website, SEO, Paid Keywords, and Social Media. I want to share with you how to tame these horses and turn them to your advantage.

2. Four Horsemen of the Apocalypse
Conquest War Famine Death

3. Four Horsemen of the Webpocalypse
Website SEO Paid Keywords Social Media

4. Golf & Apparel
• Website / Mobile Scoring
• Security Issues
• Old & 1999
• Zero SEO
• Phone #

5. Student Tours
• Tour Information
• PDF Forms
• 300 Student a Season
• Fax / Email / Phone

6. Conquest
“A white horse, and he who sat on it had a bow; and a crown was
given to him, and he went out conquering and to conquer”
-Revelation 6:1-2

7. Website
“A white horse, and he who sat on it had a bow; and a crown was
given to him, and he went out conquering and to conquer”
-Revelation 6:1-2
• Does it tell a Story?
• Is it Sticky & Efficient?
• Is it Secure?

8. Website – Does it tell a story?

9. Website – Is it sticky & efficient?
https://color.adobe.com

10. Website – Is it sticky & efficient?

11. Website – Is it sticky & efficient?
REQUEST A DEMO

12. Multi-Level Security & Robust Hosting
• Two-factor authentication
• Backup and Restore
• Host vigilant & proactive about internet activities
Website – Is it secure?
reports of a large scale DDoS attack
November 29, 2017

13. WAR
A red horse, went out; and to him who sat on it, it was granted to
take peace from the earth, and that men would slay one another;
and a great sword was given to him.
-Revelation 6:3-4

14. SEO
A red horse, went out; and to him who sat on it, it was granted to
take peace from the earth, and that men would slay one another;
and a great sword was given to him.
-Revelation 6:3-4
• Do you still use Metatag Keywords?
• Do you know your ‘Google Spaces’?
• Can you be found on other Channels?

15. Do you use <meta keywords>?
2009 – Google stops using Meta Keywords for ranking
2011 – Bing confirms Meta Keywords mostly to detect spam
2017 – SEO Scores

16. Do you use <meta keywords>?
Before After

17. Google Search
https://www.google.com/search
Product / Service Search

18. Google Search
https://www.google.com/search
Product / Service Search
1. DOMAIN
GROUPING
SPACE

19. Google Search
https://www.google.com/search
Product / Service Search
1. DOMAIN
GROUPING
SPACE
2. COMPANY
SPACE

20. Google Search
https://www.google.com/search
Product / Service Search
1. DOMAIN
GROUPING
SPACE
2. COMPANY
SPACE
3. PLACE
SPACE

21. Google Search
https://www.google.com/search
Product / Service Search
1. DOMAIN
GROUPING
SPACE
2. COMPANY
SPACE
3. PLACE
SPACE
4. POST
SPACE

22. Google Search
https://www.google.com/search
Product / Service Search
1. DOMAIN
GROUPING
SPACE
2. COMPANY
SPACE
3. PLACE
SPACE
4. POST
SPACE
5. ADWORD
SPACE
6. SNIPPET
SPACE
7. SEARCH
RESULT
SPACE

23. Can you be found on other Channels?
• Google, Bing, Yahoo
• Yelp, YP, Four Square, “Factual”

24. FAMINE
A black horse; and he who sat on it had a pair of scales in his
hand. …A quart of wheat for a denarius, and three quarts of
barley for a denarius; but do not damage the oil and the wine.”
-Revelation 6:5-6

25. Paid Keywords / Ads
A black horse; and he who sat on it had a pair of scales in his
hand. …A quart of wheat for a denarius, and three quarts of
barley for a denarius; but do not damage the oil and the wine.”
-Revelation 6:5-6
Premium
Keywords
No
Advertising

26. Paid Keywords / Ads
Niche
Keywords
General
Keywords

27. Paid Keywords

28. DEATH
An ashen (pale) horse; and he who sat on it had the name Death;
and Hades was following with him. Authority was given to them
over a fourth of the earth, to kill with sword and with famine and
with pestilence and by the wild beasts of the earth.
-Revelation 6:7-8

29. Social Media
An ashen (pale) horse; and he who sat on it had the name Death;
and Hades was following with him. Authority was given to them
over a fourth of the earth, to kill with sword and with famine and
with pestilence and by the wild beasts of the earth.
-Revelation 6:7-8

30. Social Media Audit
• Industry Research
• Use by Customers
• Competitors
• Influencers & Experts
• Metrics

31. Help Tips
Self
Promote
Re-Share
Experts
Content
Customer
Support
Social Media – Rule of thirds fourthsSocial Media – Rule of thirds

32. Fourth Rule – Customer Support

33. Social Media

34. Website SEO Paid Ads Social Media

35. Student Tours
Self-Service Website
• Adds Tour
• Online Payments
• Admins, Students, Tour Guides,
Hotels / Buses Arrangements
• Fax / Email / Phone

36. Golf & Apparel
• Marketing Website
• SEO
• E-Commerce
• Independent Mobile Scoring App
• Company Stores

37. Golf & Apparel
Komaya is an excellent partner...
prompt, professional, super organized
and the BEST web design and development
team we have ever had and
we have experienced several in our
company's life span.
Brian R
“
”

38. Four Horsemen of the Webpocalypse
Website SEO Paid Keywords Social Media
• Is your website secure, efficient, & tells a story?
• Is your SEO aligned with new rules of war?
• Are you leveraging the power of paid ads?
• Are you keeping your social media alive?

39. HANDOUT: komaya.com/go
Q&A
Zack Saxena
zack@komaya.com