Digital marketing is the use of digital channels, platforms, and technologies to promote products, services, or products to a target audience. It includes many online channels and strategies to interact with customers, engage the public, and develop appropriate actions or relationships. This marketing channel uses the internet and important digital channels like websites, search engines, social media, email, mobile apps, marketing and more to enable customers. Through digital marketing, businesses aim to increase awareness, generate leads, build customer relationships, increase website traffic, and increase sales or sales. In today’s dynamic business environment, digital marketing is a key cornerstone that is changing the way businesses communicate with their audiences, promote their products, and develop their brands online. This diverse ecosystem includes a variety of tools, devices, and platforms that leverage the vast potential of the Internet to connect businesses and target audiences. In a rapidly evolving digital environment, digital marketing is more than simple advertising tools to create meaningful relationships, drive change, and capture today’s customer journey and the issues they face.