The document analyzes the front cover of an Allure music magazine featuring Jay-Z. It uses various symbols and imagery to portray Jay-Z as a powerful and wealthy rapper and businessman who has achieved legacy and elite status in the music industry through his brand and lifestyle. These include the red theme symbolizing power, a serious facial expression showing his dedication to money and music, and various objects like a flower, ring, and suit that represent the glamorous gangster lifestyle and his reinvention as a sophisticated mogul.
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Jay z
1. Line of appeal creates emulation The ‘baller’ lifestyle. The red theme content
and envy
symbolises power and
All incombursome music Clean cut layout dominance
magazine
Makes audience idealise him –
perfect life. Implies he has
everything. Implies he has a
legacy.
Serious facial expression
Intertextuality- reference to the film connotes a man serious
‘American gangster’- trying to leave about his money and his
behind a legacy. music
Arbitrary signs- triangle
Flower- a symbol of the
Puff- connotes a favouritism with Jay mafia and the gangster
Z- intimate friendship lifestyle(continuity
throughout the front cover)
The ring emulates the bling/
glamorous lifestyle
Elegant/ sophisticated suit re- The slash in the mast head-
inventing and re branding Jay Z the cut between the
different genres dedicated
in the magazine
A variety of features, not just from one genre A new Jay Z- his brand – the elite initials
group for Sean Carter- Jay Z’s real name.