A comparison of the weaknesses of SEO (search engine optimization) versus the corresponding strengths of PPC (pay per click), explained using 10 images from the Star Wars movies. Add comments if you would like us to add some explanations about the marketing and/or Star Wars references! KnowledgePower is a digital marketing agency in the UK - see https://www.knowledgepowerltd.com/ and connect with us on Twitter @knowledgepowers

1. PPCSeo
sem wars
vs

2. Speed...
...AAAND Your
adwords
campaign is live
The great Google
will digest your
linkbuilding efforts
over 1,000 years

3. risk
Strike me down, be
my guest, all
useful data
Google penalties:
Watch your step

4. planning
Boring
conversation
anyway
Seo conversations:
blah blah
Stuff that doesn’t
work any more
Blah blah blah

5. mistakes
We find your
lack of hard
data disturbing
Did we mention
penalties?

6. explanations
Any youngling can
understand ppc.
Truly wonderful the
UX of adwords is
Try to keep up,
it’s “TECHNical” Seo

7. agility
competitor with
a click budget
Your rock solid
Seo campaign

8. dependability
A focused beam of
traffic? Coming up
Don’t look at me, this
Seo tactic worked
last year!

9. workload
Ppc: Scalable
Sorry, Content team
experienced burnout

10. targeting
instant Traffic
to which landing
page?
only organic
marketers are so
precise...

11. Your faith in paid traffic
is your weakness...
Unlimited free organic serp traffic,
bua hahahahahahaaaa

12. Your faith in your
links is yours
Surprise algo
change !

13. Thank you for viewing “SEM wars” – a facetious
look at the advantages of pay-per-click over the
nebulous (if not dark) ways of SEO.
Screen captures from the movies/cartoons unscrupulously borrowed for
satire/commentary purposes. With apologies to Star Wars - all trademarks,
copyrights, etc are theirs not ours, please go and watch the movies, buy the
merchandise, and indoctrinate your children to do the same.
This slideshow assumes knowledge of both the Star Wars movies and online
marketing. We also assume a sense of humour. Additionally we assume you do
not work in SEO thus having to talk it up for a living. Our apologies to anyone
annoyed or nonplussed.
Star wars font: http://www.fontspace.com/boba-fonts/star-jedi