5. CONTENT - AUDIENCE
• Who is your audience?
• Social media
engagement?
• What are you going to
share?
6. CONTENT – CHALLENGES 1/2
• Time Management
• Alone vs. Team
• Resources ($$$, gear, etc.)
• Location (in-studio, outdoors)
• Copyrights
• Regulations/Policies
7. CONTENT – CHALLENGES 2/2
• Live vs. Recorded
• Interviews vs. Solo
• How often (schedule)?
• Length of the video
• Where to publish? (different formats)
9. APPLICATIONS – APPLE CLIPS
• Upload pictures/videos from smartphone's
library
• Record directly from the app
• Use posters/labels/filters/stickers/music
• Format friendly: Instagram posts/Facebook
posts
• Quick & easy
15. APPLICATIONS – THINGS TO REMEMBER
• Ask your IT department (permissions, access, subscriptions, etc.)
• Format – Facebook Post/FB Story, Instagram Post/IG Story,
YouTube, Snapchat, Twitter
• Create your own #
• If you can – add location to your video-stories
• Backup
• Test before you publish
• Plan what you want to create (events, tips, interviews, etc.)
20. OTHER
• Best Practices (check what others are sharing)
• Resources (promotional materials, www, stats)
• Re-share what you can (remember about credits)
• Re-share your content across social media
21. OTHER VIDEO APPS (ANDROID, IOS)
•KineMaster
•Adobe Clip
•Aniomoto
•InShot