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Integrating Social Media into educational institutions

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The slides I used during the workshop I held at WISE 2014 conference (organized by Qatar Foundation) in Doha, Qatar. The audience was very prominent as it consisted of award winners. This is a quick and simple, step-by-step overview of what to think of when introducing social media into an educational organization.

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Integrating Social Media into educational institutions

  1. 1. Social Media in the Educational Sector An Introduction By: Haris Alisic (@harisalisic)
  2. 2. 1. Al Jazeera Arabic 2. Al Jazeera English 3. Al Jazeera Balkans 4. AJ+ 5. Al Jazeera Turk 6. Al Jazeera Mubashr (Mubashr Misr) 7. Al Jazeera Documentary 8. Al Jazeera America 9. Al Jazeera Training Center 10. Al Jazeera Research Center 11. Al Jazeera ……
  3. 3. TRAINING GOAL To familiarize audience with possible usage scenarios for social media in their respective organizations.
  4. 4. OUTLINE 1. Challenge: Your goal with usage of social media in your organization (10 minutes) 2. A step-by-step process to introduce social media (15 minutes) 3. Q&A (5 minutes)
  5. 5. Challenge Your goal with usage of social media in your organization Individual Activity (30 seconds)
  6. 6. Challenge Your goal with usage of social media in your organization Small Group Activity (3 mins)
  7. 7. Your goal with usage of social media in your organization Big group activity (2 mins) 30 sec/Team Challenge
  8. 8. OUTLINE 1. Challenge: Your goal with usage of social media in your organization 2. A step-by-step process to introduce social media 3. Q&A
  9. 9. Start internally (Define goals, identify resources, choose channels) • Is it only for branding/promotion? • Who is your target audience? • Will you engage with the audience and provide “customer support”? • Do you want to find talent this way? • Who will be in charge? Full time or not? • Do you have any budget? • What tools will you use? • What platforms will you utilize? • Twitter? Blogs? YouTube? Facebook? Instagram…? Key word here is meaningful!
  10. 10. Define strategy With your (meaningful) goal in sight decide: •Who will post – only teachers, students too, everyone else? •How often and when •Will you document and how •What will the tone of voice be •Ensure internal workflows are in place to channel feedback and utilize it •Decide on KPI’s and reporting structure restaurangskolan.se
  11. 11. Execute • Start by listening – conversations about you, your competitors, identify interesting colleagues, other institutions, influencers and key topics • Measure all the time • Develop content calendar on a weekly basis and start posting • Engage meaningfully with the audience - respond • In case of criticism, have plans ready for how to tackle it • Make your mark – create hashtags and launch chats (#edtech, #edchat) • Engange with #EdCamp once you feel ready • Be ready for the organizational impact (“open editorial”) • Face internal criticism
  12. 12. Resources Services: • YouTube for schools: https://www.youtube.com/schools • Twitter for teachers: http://www.edudemic.com/wp-content/ uploads/2013/09/twitter-for-teachers.jpg Examples: • Khan Academy: https://www.khanacademy.org/ • Restaurangskolan http://restaurangskolan.se/ Initiatives: • EdCamp: http://edcamp.org/ Tools: Topsy: http://topsy.com/ Tweetdeck: https://tweetdeck.twitter.com/
  13. 13. OUTLINE 1. Challenge: Your goal with usage of social media in your organization 2. A step-by-step process to introduce social media 3. Q&A
  14. 14. Social Media in the Educational Sector An Introduction By: Haris Alisic (@harisalisic)

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