Social media ppt

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Social media ppt

  1. 1. • Client: The Balsams Grand Resort Hotel• Marketing Firm: BobDonPaul
  2. 2. “How do you adequately convey the experience of staying at this world-class all-inclusive hotel in the White Mountains of New Hampshire?” • http://marketinginbloom.com/2011/02/22/marketing-inspiration-the- balsams-reach-new-customers-with-creative-blogging/
  3. 3. – Find someone (a “Resorter”) to stay in the hotel for an extended period of time and pay them to tweet, blog, and make videos constantly about their daily experiences
  4. 4. Benefits for the Resorter will be paid $2,500 (total) – The Resorter – You will spend the summer at a beautiful resort - on us – You will be provided with a room in the hotel – You will enjoy gourmet food 3 times a day, every day – You will earn fame as the first "Inn-Bedded Resorter" ever – You will potentially attract a national following for your posts – Use of a Flip Mino HD and other equipmenthttp://www.prweb.com/releases/2010/06/prweb4100874.htm
  5. 5. • The Balsams next launched a winter campaign and invited Alex and Luke, a couple already known in the social media world, to become Resorters• http://alexandluke.com/ourstory
  6. 6. • After Martin’s stay, the resort saw a 20% booking increase in August of 2010• After Alex and Luke’s stay, the hotel’s opening week of Winter 2010/2011 nearly sold out and was the busiest holiday weekend in years.• Since launching the campaign, website traffic has also doubled. http://mashable.com/2011/03/08/social-pr-campaigns/

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