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Novascotia chocolate lake-march302010


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Novascotia chocolate lake-march302010

  1. 1. 2010 Online Opportunities
  2. 2. Itinerary <ul><li>Social Media </li></ul><ul><ul><li>- Facebook - Flickr - Blogs </li></ul></ul><ul><ul><li>- Twitter - YouTube - Forums </li></ul></ul><ul><li>FREE Travel Packages/Deals </li></ul><ul><li>Festivals & Events </li></ul><ul><li>Website Redesign/ Operator Listings </li></ul>
  3. 3. Building Nova Scotia in Social Media
  4. 4. Nova Scotia Tourism on Facebook <ul><li>2,286 fans and growing </li></ul><ul><li>Over 1200 views/month </li></ul><ul><li>Opportunity: </li></ul><ul><li>We need stuff to talk about with our fans – tell us about your events! </li></ul><ul><li>Contribute to the content or be the conversation starter! </li></ul>
  5. 5. Nova Scotia Tourism on YouTube <ul><li>Opportunity: </li></ul><ul><li>YouTube video player in new website will be used to showcase videos from Nova Scotia Tourism, our partners and YOU! </li></ul><ul><li>Have a YouTube video for your business? Connect it to your operator listing on! </li></ul>
  6. 6. Nova Scotia Tourism on Flick r <ul><li>Opportunity: </li></ul><ul><li>Flickr photos will feed into the new website starting in late May and will be used to showcase photos from around Nova Scotia that have been added by Nova Scotia Tourism, our partners and YOU! </li></ul>
  7. 7. Nova Scotia Tourism on Twitter <ul><li>1,136 followers </li></ul><ul><li>Letting the world know how great Nova Scotia is… in 140 characters or less. </li></ul><ul><li>Opportunity: </li></ul><ul><li>Have something to promote or giveaway? Let us know and we can promote it on twitter. </li></ul>
  8. 8. Nova Scotia Tourism Blogs & Bloggers <ul><li>People writing personal and socially engaging blogs from different areas of the province on a variety of topics. </li></ul><ul><li>Opportunity: </li></ul><ul><li>Our bloggers need things to write about – let us know about your events or special places to explore. </li></ul><ul><li>Are you a blogger? Let us know! </li></ul>
  9. 10. Nova Scotia Tourism Forums <ul><li>Opportunity: </li></ul><ul><li>Leaf Watch : Let the world know where the best places to see the autumn colours are while promoting your area. Be sure to add a photo or two! </li></ul><ul><li>Favourite Places : Let visitors know where your favourite places are and add pictures to show them why! </li></ul>
  10. 11. Social Media – How to participate <ul><li>Join the conversation </li></ul><ul><ul><li>Join our networks, post comments, photos, videos, tweet, blog, etc </li></ul></ul><ul><ul><ul><li>Flickr - </li></ul></ul></ul><ul><ul><ul><li>Facebook - </li></ul></ul></ul><ul><ul><ul><li>YouTube – </li></ul></ul></ul><ul><ul><ul><li>Twitter - </li></ul></ul></ul><ul><ul><ul><li>Blogs - </li></ul></ul></ul><ul><ul><li>Send us your information and we can promote it on your behalf (deals, contests, special events, etc.) </li></ul></ul>
  11. 12. Why offer Travel Packages & Deals? <ul><li>Offers consumers convenience, additional travel options and activity ideas; </li></ul><ul><li>The potential to increase room nights and time spent in your region; </li></ul><ul><li>Packages receive a larger push on, through monthly email campaigns and social media channels; </li></ul><ul><li>Listing packages/deals on is free for the first time in 2010 – </li></ul>
  12. 13. <ul><li>What is a package? </li></ul><ul><ul><li>A bundle containing at least two tourism products, services and/or experiences for a single price that can be offered during a specific period of time. </li></ul></ul>Travel Packages The Tide’s Inn A “Whale” of a time on the Bay of Fundy Anytown, Fundy Shore & Annapolis Valley Come and experience the Bay of Fundy on land and sea! Enjoy a two night’s stay at the Tide’s Inn and enjoy a three hour whale watching tour where you can visit the gentle giants that call the Bay of Fundy home. Package includes: two night accommodation for two; full, hot breakfast each morning; three hour whale watching tour; Valid: June 1, 2009 – October 4, 2009 $249 per couple + HST; Subject to conditions. Example:
  13. 14. Travel Deals <ul><li>What is a Travel Deal? </li></ul><ul><ul><li>A travel deal provides an incentive for a visitor, such as: </li></ul></ul><ul><ul><ul><li>Stay two nights and get the third night free! </li></ul></ul></ul><ul><ul><ul><li>Free dessert with purchase of an entrée </li></ul></ul></ul><ul><ul><ul><li>10% off your purchase </li></ul></ul></ul>
  14. 15. Travel Packages & Deals
  15. 17. Travel Packages & Deals lures Festivals & Events lure
  16. 18. Why list Festivals & Events on <ul><li>Consumers are using to research travel and they want to know what to see and do while they are here. </li></ul><ul><li>Content entered is used for seasonal lures, monthly email campaigns, social media channels and our bloggers use it for blog topics. </li></ul>
  17. 19. New look of Festival & Events
  18. 20. Free Operator Listing Opportunities <ul><li>Photo Program </li></ul><ul><ul><li>maximum 7 photos with short, 9 word captions </li></ul></ul><ul><li>YouTube Video link </li></ul><ul><li>PDF Brochure </li></ul><ul><li>Extended Description </li></ul><ul><ul><li>400 character maximum </li></ul></ul><ul><li>Google Map </li></ul><ul><li>Travel Packages & Deals </li></ul>
  19. 21. Existing Operator Listing
  20. 22. Optimized title Photo gallery YouTube video player Extended Description Contact info
  21. 24. Highlights <ul><li>Social Media </li></ul><ul><ul><li>Operator participation opportunities </li></ul></ul><ul><li>Travel Packages & Deals </li></ul><ul><li>Festival & Event Listings </li></ul><ul><li>Operator Listings: </li></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Video link </li></ul></ul><ul><ul><li>Extended Descriptions </li></ul></ul><ul><ul><li>Maps & Directions </li></ul></ul>
  22. 25. Questions? Thank you! Michelle Sears Database Marketing Assistant [email_address] T: (902) 424-0939 Cynthia Bragg Digital Community Liaison [email_address] T: (902) 722-3142 Susan Jeffries Festivals & Events [email_address] T: (902) 424-5486 Tanya Johnson Internet Marketing Officer [email_address] T: (902) 424-2682