In today’s fast evolving business world, if you do not keep up with the change and competition, you are in trouble.

1. Make the Most of Social Media with Social Business Software
In today’s fast evolving business world, if you do not keep up with the change and competition, you are in
trouble. You need to continuously evolve and innovate to keep up with the changing business paradigm. Businesses
whichcan leverage the collective creativity of their employees and customers stand out in the competition.
And this brings us to the topic of Web 2.0 or social media. Every brand worth its name has its social presence
today.Trends reveal that although social media is moving at a faster pace today, it might hit a plateau at some point of
time. This is where brands and businesses need to become more creative and involved in listening, as they vie for user
attention. We are surely not arriving at the end of social media, but at the threshold of achievinga new level of
maturation. Enterprises are keenly interested in social business software as it helps them communicate better with
consumers and workers.
Web 2.0 and Social Networking space focus more on customer interaction. How to collaborate better with customers
through blogs, forums, Facebook, Twitter or Google+toincrease brand awareness? How to get your brand viral with
social marketing campaigns?
Today, enterprises - big and small are using social media to reapa wide spectrum of powerful business benefits that
include shorter sales cycles, higher sales closure rates, faster innovation, deeper employee engagement and loyalty,
improved business productivity, enhanced knowledge management and faster response times. So social media is not
just about using Facebook and Twitter, but is a fundamental way of connecting and workingboth internally – with
employees as well as externally – with customers, vendors and other business partners.
Managing mobile workers and distributed teams has become easier as Web 2.0 platform enables smooth online
collaboration for distributed teams, allowing them to manage people, documents and projects easily. With the right
Web 2.0 based social business strategy, you can tap the collective knowledge of employeesand customers—across
geographic boundaries, creating a more collaborative and dynamic company culture. Organizations can thus improve
customer relationship management (CRM) and respond quicklyto changing marketplace.
Even from an individual’s perspective, business social networking has taken the center stage today in most enterprises
and influences the success of an employee in a company. Jobs too are becoming diverse and demanding, where an
employee’s performance in a knowledge sharing work environment depends on his/her social network strength largely.
Emphasis is given on the quality and variety of contacts rather than the quantity.
Finally, as Brian Solis asserts while mulling on social media and business social networking that talking is not the only
thing that makes social media applications or software social. Simply by adding Twitter, Facebook and other sharing
tools will not magically convert static content into shareable experiences. Listening, adapting and learning with the new
age social business software is where the actual value of social media is. Keeping this in mind, service providers are
introducing tools that would help an organization to communicate with its employees in a manner that interests them
most. The key therefore is social engagement (of employees/users/influencers/decision makers) leading to innovation.
Know more on:
Enterprise microblogging software
Social business software