Danone Strategy

Danone Strategy
[pic] Danone: A world leader in the food–processing industry This case study was prepared in close collaboration with Danone's General Management.
The authors wish to thank Mr Laurent SACCHI, Deputy Director to the Presidency, and Ms Charlotte PASTERNAK, responsible for press
relationships and external communication, for their valuable contribution to the elaboration of the case study. © CCMP 2011 Authors: Sylvie
HERTRICH, Michel KALIKA and Ulrike MAYRHOFER Initiating institutions: EM Strasbourg Business School, University of Strasbourg; IAE Lyon,
Jean Moulin Lyon 3 University CONTENTS I.Presentation of Danone4 A.Creation of the group and evolution of activities4 B.Strategic business units
in 20105 II.Danone's... Show more content on Helpwriting.net ...
For this purpose, it chose to acquire several companies in the food–processing sector in France and abroad: Amora, Belin, Galbani, GГ©nГ©rale
Biscuit, Stoeffler, Volvic, etc. In 1994, the group adopted the name Danone in order to benefit from the renown of its leading brand. From 1997 to
2007, the company attempted to refocus on three priority activities so as to strengthen its position on the international market: (1) fresh dairy
products, (2) drinks and (3) biscuits and cereal products. This refocusing strategy resulted in the sale of several activities: groceries, pasta, ready
meals, confectionery, glass packaging, beer, cheese, etc. 2007 was a decisive year for the development of the group's activities: Danone sold its
"biscuits and cereal products" activity to the Kraft Foods group and acquired the Dutch company Royal Numico, one of the world leaders in infant
food and medical nutrition. This acquisition brought its portfolio of activities in line with its mission of "bringing health through food to as many
people as possible". The products marketed covers all age groups. 2 Strategic business units in 2010 Since 2007, Danone has been focusing on four
strategic business units: (1) Fresh Dairy Products (world no. 1), (2) Bottled Waters (world no. 2), (3) Infant Nutrition (world no. 2) and (4)
... Get more on HelpWriting.net ...

Kfc Marketing Strategies
Click on one of the questions below to learn more.
How much will I pay in royalties and advertising? What fees will I pay when I become a KFC franchisee?
Initial Franchise Fee =
Monthly Service Fee (Royalties) =
Advertising =
$45,000 (if you open a KT multi–brand restaurant, the fees will be $75,000)
5 percent (5%) of Gross Sales
5 percent (5%) of Gross Sales (Includes national and local contributions)
The above amounts do not include the initial investment required to construct the restaurant building, training expenses, grand opening expenses or
opening inventory. Please refer to the KFC Franchise Disclosure Document (FDD), Item 7, for more in–depth information on the total investment.
How long will it take to ... Show more content on Helpwriting.net ...
Key holders of the restaurant could include the franchisee, an Above Store Leader, Restaurant General Manager or Assistant Manager. Training ranges
from eight to ten weeks (depending on the unit to be opened) and is conducted both centrally in Louisville, KY and in certified training stores. There is
a fee for the training and the Franchisee is responsible for all costs incurred including travel and lodging of the management team.
Do you have a quality assurance program? Who enforces quality?
KFC monitors quality using a variety of programs. One is a customer based shopper program where restaurants receive customer feedback on their
store experience. Secondly, food safety audits are conducted by a third party service to ensure that food safety standards are met at the store level.
Finally, the company conducts CFF Standards Audits in store and feedback is given to the operators regarding execution excellence. Franchisees are
required to meet certain operating standards as part of their franchise agreement.

Will I be required to use specific accounting service software at my restaurant?
KFC's FDD describes the type of electronic cash register system and software requirements to be used in the restaurant. It is strongly recommended
that you use the KFC supported MERIT back–of–house operating platform. You must prepare and keep detailed records regarding all

Unethical Food Marketing to Children
Unethical Food Marketing to Children In today's society, the food and beverage industry is faced with an ongoing ethical dilemma because they are far
more concerned with making money than providing a good, safe, and healthy product for consumers. The biggest victims in this unethical marketing
scheme are children. Children are the least informed and most influenced of all potential consumers (5). Although children usually don't directly
purchase these products themselves, their desires strongly influence their parent's decision on what to buy and what the child will eat. Most products
geared towards children are unhealthy, processed foods that are high in sugars and low in nutritional content (6). This has led to a rise in childhood...
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About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing
factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been
shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because
the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like,
simply because they think it's the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from
wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children
can relate to. This directly influences the child's food preference and unfortunately most of these ads are for processed, unhealthy food products like
cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't
be marketed on children's television (4). After television ads, packaging is the most effective form of marketing foods for children. Packaging attracts
kids with color, fun characters that they can relate to, and toy prizes in the box that may cause the children to just want the toy

The Effects of Advertising on Children
Television Advertising to Children
A review of contemporary research on the influence of television advertising directed to children
Prepared for ACMA by Dr Jeffrey E. Brand
May 2007
© Commonwealth of Australia 2007 This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced
by any process without prior written permission from the Commonwealth. Requests and inquiries concerning reproduction and rights should be
addressed to the Manager, Communications/Media, Australian Communications and Media Authority, PO Box 13112 Law Courts, Melbourne Vic
8010. Published by the Australian Communications and Media Authority Canberra Central Office
Purple Building, Benjamin Offices Chan ... Show more content on Helpwriting.net ...
11 This research ............................................................................................................................... 11 Research questions
......................................................................................................................... 11 Key
concepts............................................................................................................................... 12
FINDINGS....................................................................................................................................... 14
Child development.......................................................................................................................... 14 Developmental stages of childhood
............................................................................................ 14 Media literacy and influence of advertising
................................................................................ 19 Conclusions................................................................................................................................. 20
Advertising repetition..................................................................................................................... 21 Attention, recognition and
recall................................................................................................. 21
Australian Communications and Media

Research Report On Science Fair Louis Carter
Research Report For Science Fair Louis Carter Introduction Picture this, a child is at the store and sees a box of nuts and isn't interested. Later
down the aisle he sees a colorful box with his favorite movie character "Lightning McQueen" and begs his mother to let him buy it. Guess what's in
the box? Mixed Nuts. My question is, "Does childish packaging encourage children to want that product more compared to another of the same
product with duller packaging. The purpose of this project is to not fail my class, of which this is required. In 2002 Peterson and Fjellstrom found
that in the United States and other leading world countries that children have gained an increased spending power in the families. This study
followed a trend showing marketers began marketing their products toward the children not the parents. It has been said that every adult product
from "soup to soap" has been scaled down and "funned up" to market to younger children. An increased advertising after school and on saturday
morning has been added to market toys and food to children. In a study of nutritional foods and what sells them to children, Feinstein and Lobstein
defined a child's food as any product that includes at least one of the following: a character they see in a familiar cartoon, 1 Louis Carter characters
appealing to kids and teens, childish animals (like a dinosaur or

Product Placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of
ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or
service is featured. Product placement became common in the 1980s.
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'–product placement–with the vast majority of
that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in
–show
plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, ... Show more content on Helpwriting.net ...
For the next film in the James Bond franchise, Tomorrow Never Dies, Sortito created a $100 million promotional campaign that included tie–ins with
BMW, Visa, L'OrГ©al, Ericsson, Heineken, Avis, and Omega SA. The film brought in more than $300 million dollars.[17]
A recent example is HBO's Sex and the City (1998–2004), where the plot revolved around, among other things, Absolut Vodka, a campaign upon
which one of the protagonists was working, and a billboard in Times Square, where a bottle prevented an image of the model from being pornographic.
Knight Rider (1982–1986), a television series featuring a talking Pontiac Trans Am, is another example ofbrand integration.
The earliest example of product placement in a computer or video game occurs in Action Biker (1984) for Skips crisps, a product by KP Snacks. Video
games, such as Crazy Taxi (1999), feature real retail stores as game destinations. However, sometimes the economics are reversed and video–game
makers pay for the rights to use real sports teams and players. Today, product placement in online video is also becoming common. Online agencies are
specializing in connecting online video producers, which are usually individuals, with brands and advertisers.
[edit] Self Promotion
Twentieth Century Fox, a subsidiary of News Corporation, has promoted its parent company's own Sky News channel through including it as a plot
device when characters are viewing news

Hsc General Math Textbook with Answers
G K Powers CAMBRIDGE UNIVERSITY PRESS Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, SГ
Јo Paulo, Delhi, Dubai,
Tokyo, Mexico City Cambridge University Press 477 Williamstown Road, Port Melbourne, VIC 3207, Australia www.cambridge.edu.au Information
on this title: www.cambridge.org/9780521138345 © The Powers Family Trust 2010 This publication is in copyright. Subject to statutory exception
and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of
Cambridge University Press. First published 2010 Edited by Marcia Bascombe Designed by Sylvia Witte Typeset by Aptara Corp. Printed in China by
Printplus Limited. National Library of Australia... Show more content on Helpwriting.net ...
a charts 141 Comparison of summary statistics 145 Chapter summary 149 Multiple–choice questions 150 Short–answer questions 151 Applications of
trigonometry 153 Chapter 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 Right–angled trigonometry 153 Bearings 158 Trigonometry with obtuse angles The sine rule
166 Area of a triangle 172 The cosine rule 175 Miscellaneous problems 180 Surveying 185 Chapter summary 191 Multiple–choice questions 192
Short–answer questions 193 Multi–stage events 195 163 Chapter 6 6.1 6.2 6.3 6.4 6.5 6.6 Tree diagrams 195 Fundamental counting principle 200
Ordered selections 205 Unordered selections 209 Probability trees: Product rule 213 Probability trees: Addition rule 218 Chapter summary 223
Multiple–choice questions 224 Short–answer questions 225 Annuities and loan repayments 227 Chapter 7 7.1 7.2 7.3 7.4 Future value of an annuity
227 Present value of an annuity 233 Using tables for annuity problems 239 Loan repayments 244 Chapter summary 249 Multiple–choice questions 250
Short–answer questions 251 Contents v Chapter 8 8.1 8.2 8.3 Normal distribution 253 z z–scores 253 Using z–scores to compare data z 258 Properties
of a normal distribution 262 Chapter summary 267 Multiple–choice questions 268 Short–answer questions 269 Modelling linear and non–linear
relationships Linear functions 271 Intersecting graphs 275 Quadratic functions 279 Cubic, exponential and hyperbolic functions Direct variation 290
Inverse variation 295

Darkness Possible: A Memoir Of Madness By William Styron
I read, Darkness Visible: A Memoir of Madness by William Styron. This memoir is about Styron and his journey to and from unipolar depression. I
chose this book to read because it seemed interesting to read about a novelist who went through depression. I do not know much about depression
and I knew this would be a great book to read about depression since it has many great reviews and is Styron's bestseller. Styron goes in detail of
how he thinks his depression started and his path to recovery. Styron compares his battle of depression with Abraham Lincoln, writers Romain Gary,
poet Randall Jarrell, and many more. Styron believes that there is a connection between suicide and depression and he attempts to prove his point by
giving examples of... Show more content on Helpwriting.net ...
When Styron lost it, he was still confused and was asking himself if he intend to lost that money since he felt that he was not deserving of that prize.
Styron did not seem to have any worries that he had lost the check, people were helping him find the check, however, Styron was just like it's okay
let's go home, he did not seem to care. Thankfully, someone had found the check right as Styron said that. I believe this is the scariest part of
depression, looking the mental state that Styron was in (Styron, 2009). That amount of money is huge and a person can do a lot with that much money
and Styron had no intention to even look for the check, it took me by

Motivation Factors Of Motivation
ABSTRACT: Motivation is a term which represents the drive, longings, needs, wishes and comparable strengths a company requires in order to work
successfully. Inspiration is the reason people work and helps to keep them work through inspiration and incentives. In this assignment, the careful
investigation of motivating elements introduced by Kellogg's has changed the structure and expanded the profits of their organization is clearly shown.
TABLE OF CONTENTS 1.Introduction2 2.Mission and Vision2 3.Correspondences4 4.Learning and Development4 5.How Motivation helps ensure a
superior working environment4 6.The Competitive Advantage of Kellogg's9 7.Theories followed by Kellogg's officials6 8.Factors of Motivation7
9.Suggestions8 10.Conclusion8 11.References9 Introduction Kellogg's is one of the largest cereal brands the world has to offer. The company has
been a pioneer in creating products while promoting physical wellbeing and sustenance for over a century. It has done this by giving customers a wide
mix of sustenance things.... Show more content on Helpwriting.net ...
By understanding the effects of unique enthusiasm frameworks, Kellogg's has the limit make work an also fortifying and entrancing foundation for
delegates whilst making a more beneficial, gainful and forceful business. Conclusion This examination try speaks to the extent of different spark
measures in practice at Kellogg's. It demonstrates that especially overwhelming laborers can improve capability, yield and quality for a business.
Moving staff serves to make them more devoted to the workplace. By understanding the effects of different impulse techniques, Kellogg's has the limit
make work a furthermore fortifying and intriguing foundation for delegates whilst making a more gainful, profitable and centered

Danone Case
9–608–107 REV : APRIL 1 6 , 2 0 0 8 ____________________________________________________________
____________________________________________________ ANE DAMGAARD JEN SEN Global Knowledge Management at Danone At
Danone we don't talk about strategy, we react to the context around us. For me, it's like a Lego box that you buy for your children. They start to
play, trying to find a way to build the image on the Lego box. At the end of the day, they give up, throw out the box, and put the pieces away. The
next weekend you put all the Lego pieces on the floor and then the strategy starts. They try to imagine something. Not what was on the box, but what
they have in their heads. That is strategy at Danone for me: It's Lego. Franck... Show more content on Helpwriting.net ...
In 1968, BSN attempted a hostile takeover of French glass industry giant Saint–Gobain, five times the size of BSN. The takeover attempt fell through,
but the event made Antoine Riboud a wellknown figure in French business. Instead of continuing his company's specialization in glass, Antoine
Riboud decided to enter the food business with acquisitions of mineral water company Evian, French brewer Kronenbourg, and SociГ©tГ©
europГ©enne de brasserie (the European Breweries Company). By 1970, BSN had become the leading French manufacturer of beer, mineral waters,
and baby food.1 Venturing into Yogurt The company carrying the name Danone was originally established by the Greek doctor Isaac Carasso in
Barcelona, Spain, in 1919. Diagnosing locals with digestive problems Carasso introduced a Balkan tradition that treated such conditions with yogurt.
He imported cultures from Bulgaria and the Pasteur Institute in Paris, France, and initially sold his yogurts through pharmacies as medicine. Carasso
was the first person to perfect an industrial process for making yogurt and named his company after his son Daniel.2 Daniel Carasso moved to France
in the late 1920s where he ran the company after his father's death. At the dawn of World War II, Carasso handed over Danone to friends and fled to
the United States, where he established his business under the name Dannon. After the War, Carasso came back

Brand Building Blocks
BRAND BUILDING BLOCKS
Building Strong Brands: Why Is It Hard?
It is not easy to build brands in today 's environment. The brand builder who attempts to develop a strong brand is like a golfer playing on a course
with heavy roughs, deep sand traps, sharp doglegs, and vast water barriers. It is difficult to score well in such conditions. Substantial pressures and
barriers, both internal and external, can inhibit the brand builder. To be able to develop effective brand strategies, it is useful to understand these
pressures and barriers
Different factors that make it difficult to build brands are shown in the figure above. The first, pressure to compete on price, directly affects the
motivation to build brands. The second reason, the ... Show more content on Helpwriting.net ...
What, then, happens to the people who support the brand with market research or other brand–building activities? They are vulnerable to the
organizations new cost culture.
2. Proliferation Of Competitors
New, vigorous competitors come from a variety of sources. A host of food categories have watched Weight Watchers and Healthy Choice enter their
markets through brand extension strategies. In the snack category, Frito–Lay has seen regional brands expand and Budweiser 's Eagle brand break out
of its niche to become a major competitor. New product forms that provide real alternatives for the customer have encroached the soft drink market,
bottled water, carbonated water, fruit–based drinks, and "new age" drinks, among others.
Additional competitors not only contribute to price pressure and brand complexity, but also make it much harder to gain and hold a position. They
leave fewer holes in the market to exploit and fewer implementation vehicles to own. Each brand tends to be positioned more narrowly, the target
markets become smaller, and the non–target market becomes larger. Efforts to market to a broad segment thus become more difficult in the face of the
complex 'brandscape' Further, some new or desperate competitors may be motivated to take risks or attempt unusual approaches. The result can be
destabilization of the competitive dynamics. There is also an enhanced motivation to copy anything that is successful, in part because the risks of

Examples of вЂњGoodвЂќ Strategic Management
EXAMPLES OF "GOOD" STRATEGIC MANAGEMENT
Disney
In 1984, Disney's stock price had been flat for a decade. Earnings per share were only $0.06. Disney had profits that year of $242 million. By this
point in time Disney had become primarily a theme park company. Seventy seven percent of its profits came from theme park operations that year.
Twenty two percent of profits came from consumer products (licensing Mickey Mouse, Donald Duck, etc.). Only one percent of profits came from
filmed entertainment in 1984. Indeed, Disney had become a different company from what Walt Disney and his brother Roy O. Disney left behind. In
1971 when Roy O. Disney died (he became CEO when Walt died in 1966), 50% of the company's profits came from filmed ... Show more content on
Helpwriting.net ...
He knew the liquid soap would be easy to manufacture and that he could buy the pumps from one or both of the two existing pump manufacturers.
Procter & Gamble, and probably others, would have quickly imitated his product and most likely driven him out of business. These other
manufacturers were many times larger than Minnetonka.
However, Taylor engaged in a form of internal analysis by recognizing that even though these larger companies had a resource advantage when it came
to manufacturing and marketing the liquid soap, they had no advantage when it came to the pump bottles. He recognized that if he bought all the pump
bottle production of the two manufacturers he would have an advantage over firms much larger than Minnetonka. Taylor bought all the pumps the two
manufacturers could produce in a year. He paid more for these orders of pumps than Minnetonka was worth at the time. The strategy worked. He had a
12–18 month lead over his much larger competitors in which he was able to establish the Softsoap brand and capture market share. (Brandenburger
& Nalebuff, 1995, The Right Game: Use Game Theory to Shape Strategy, Harvard Business Review.)
Amazon and the Publishing Industry
The book publishing industry traditionally was characterized by a long value chain. The publisher contracted with authors to write books and entered
into agreements with commercial printers (such as R.R. Donnelley and Quebecor) to print the books. Books were distributed to

Doublespeak: Unhealthy Food To Children
Major food companies spend billions of dollars every year to market unhealthy food to children. Today, children are more obese than they have ever
been before. According to research proposed in 2012, nearly one third of children are obese (Centers for Disease Control and Prevention). Doublespeak
is a method that is used to confused of manipulating words into nonsensical, made–up phrases to make the bad sound good, the excruciating sound
acceptable, and the good stuff seem so much better (William Lutz). Doublespeak comes with the expense of children's health by making them more
susceptible to high cholesterol, high blood pressure, diabetes, and obesity. Doublespeak is the manipulative strategy that helps businesses make their
money. However, ... Show more content on Helpwriting.net ...
Children are exposed to roughly twenty–seven food advertisements per day on television (Schor). That number does not include the many other forms
of advertisements children are objected to every day. One of the most popular and effective methods of marketing is by using cross–promotional
techniques. Toys, giveaways, and packages are commonly used in cross–promotional activities by associating junk food with movie and cartoon
characters. McDonalds is arguably one of the most successful corporations at selling products to children and can credit most of their success to the
toys that accompany a Happy Meal. Children are encouraged to purchase Happy Meals multiple times in order to collect all of the toys in the series.
Cereal brands are also recognized for including movie related prizes with the purchase of a box of cereal. Packages sometimes offer premiums and
giveaways to trips relating to movies. The partnership between movies and junk food brands turn movies into advertisements themselves. The movies
will have product placement at eye level to children in a partner ship. Product placement can take place by mentioning a product name or showing the
brand. Another popular method of cross–promotional activities is by associating cartoon characters with snack foods. Macaroni cheese shaped like
SpongeBob, fruit snacks shaped like Scooby Doo, and Jimmy Neutron shaped crackers are not uncommon. Children have reportedly argued that food
tastes better when it is in the shapes of cartoons (Consuming

The Key Of Marketing Process
A.C.1.1 Marketing is the management action able to spot, foresee and please the customer claim in a profitable way, is a "process of developing and
implementing a strategy to plan and coordinate ways of identifying, anticipating, and satisfying consumer demands in such a way as to make profits", it
is the tactical scheme that stand at the core of marketing, it is a set of agreements that enable buyers and sellers to exchange goods and services. The
key words in marketing process are:
a. Identifying the customer's demands according to their thoughts and feelings and perception about a good product or service. Kellogg's examined
and estimated the design of Cornflakes as to please and be present at the needs of the purchaser.
b. Anticipating ... Show more content on Helpwriting.net ...
Than they held a children's art contest, selecting from the best entries for the use of Kellogg's advertisements. After having success in USA market,
Kellogg's enters for the first time a foreign land and continued to expand into new market, exporting cereal to England and introducing ready–to –eat
cereals to health institutions, accommodations and restaurant carriage.
d. Profitability is the way of making profit when the organization is able to identify, anticipate and satisfy the customer's demands.
All the marketing process is built according to a plan that includes the core concepts of it, especially the comprehension of the marketplace and the
consumer needs.
Need is an operation of human activity that include physical (food, clothes, shelter, safety), social (affection, belonging) and individual needs (learning,
knowledge, self– expression). Understanding the market place and the customer's needs is to comprehend the environment where the trade between
buyers and sellers take place and recognize the lack of something that people want or deem necessary. Kellogg's understood that the market in USA
needed the flaked corn for fulfilling their need of healthy products for breakfast.
Want is the size of the individual need that takes form by culture and individual personality. Design customer– driven marketing strategy is separating
market in tiny groups with different need, personality or behavior according to their wants.
Kellogg's introduce high fiber cereal

If You Pitch It Will Eat Analysis
Many people care about their health, however they might not be fortunate enough to afford healthy foods. People all over the world are being deprived
of healthy foods because of the price. Individuals would say that the food companies are selfish and just care for the money. Companies don't care how
they get their money, whether it is through advertisements, tie–ins, or super–sized products. They need to be stopped with mostly everything, however
we can't stop them from making money. So they should be regulated with certain things. Advertisements need to be changed, their farming methods
need to be changed for the good, and maybe even use less sugar than they already do. We need to make a change, a change for the better, a change for
the well... Show more content on Helpwriting.net ...
All of the factory farms need to be stopped and taken down. We need more family farms, family farms are the safest healthiest places food comes
from. Factory farms have air pollution, water pollution, and mono cultures. Also in factory farms when it comes to the animals they give them all
these antibiotics, hormones, and pesticides. Family farms do not do anything to drug the animals. Family farms take real good care of all their
animals while factory farms don't care about their animals one little bit. So if family farms care more about their animals than they care about the
people's health also. If the factory farms don't care about their animals then they don't care about the people's health. Keeping the animals healthy
and safe means the people will be healthy and safe and will not have to worry about themselves getting sick or overweight. In Wendell Berry's
article "The Pleasures of Eating" he said "The dreamer in this dream home will perforce know nothing about the kind of quality of this food, or
where it came from, or how it was produced and prepared, or what ingredients, additives, and residues it contains" Usually when people buy meats at
grocery stores, they buy meat without knowing where it was made, how it was made, and how many chemicals it has. Also known as pig in a poke.
The people that do this buy the meats without knowing the harmful things it can do with the human body,

Kraft's Promotional Marketing Mistakes
Table of Contents
Abstract.........................................................................................................3
History of Kraft.................................................................................................4
"Ready to Roll" Sweepstakes................................................................................6
The Cost.........................................................................................................8
The Kraft Clause...............................................................................................8
Similar Promotional Mistakes................................................................................9
Summary......................................................................................................10
References.....................................................................................................12
Abstract
Kraft Foods, Incorporated has a long history, but even large companies who have been around a long time make mistakes. One of these mistakes
happened in 1989 when they ran a promotional sweepstakes in the Chicago and Houston markets. In the end, Kraft had to deal with monetary and
brand damages. Companies ... Show more content on Helpwriting.net ...
Kraft & Brothers Company in 1909. They started to produce their own processed cheese in 1915. This method was eventually patented in 1916.
This business continued to thrive, and in 1930, National Dairy Products Corporation acquired it. The history of Kraft Foods Incorporated is a long and
complex timeline of events, but
these three founders were a huge part of the foundation of this business. Through this long history, Kraft has acquired "more than 70 major brands"
(The History of, n.d., pg. 5). Kraft Foods Incorporated is now the "world's second largest food company with annual revenues of $49.2 billion"
(Kraft Foods, 2010, pg. 3). They are obviously a force to be reckoned with in the food industry, so how did they make such a big mistake, and how did
it affect them in the long run?
"Ready to Roll" Sweepstakes In June of 1989, Kraft Foods Incorporated put a promotional sweepstakes in newspapers in Chicago and Houston in an
attempt to attract the attention of those markets which they did but not necessarily in a good way. This promotion was called "Ready to Roll," and it
involved matching game pieces. The right half of these game pieces were printed out onto promotional flyers found in newspapers in Chicago and
Houston. The left half of the game pieces could be found in specially marked Kraft cheese slice packages. If these pieces were matched together and
sent in by the June 16 deadline then they could win

The Start Of Anna Ending Analysis
The Start of an Ending Dramatis Personae Cora Lettermen: The main character in the story. Cora is an orphan and is very curious about her past.
Cora was raised in an orphanage along with her best friend Lauren. Cora is 20 years old. Lauren: Lauren is Cora's best friend. They have been
friends since they were children. Lauren is extremely smart and loves to solve mysteries. Lauren is 20 years old. Nun #1: Nun #1 is in charge of
raising all of the children at the orphanage. She is very kind and loving and genuinely cares for the well being of all of the children at the orphanage.
Nun #1 withholds all information regarding the children's past until they are 18. Cole Lettermen: Cole Lettermen is Cora's grandfather. Cole is
extremely wealthy. Sadly, Cole died because of an unknown murderer. Cole wasn't very nice and was more interested in his money rather... Show more
content on Helpwriting.net ...
She is the lead cook and maid and is very kind and loving. Margaret is from Scotland and in turn, has a very fun accent! George Baldwin: Doesn't
like Cole Lettermen because he stole his hair recipe. Act 1 Scene 1 Takes place at the orphanage Lauren and Cora were raised in. Right now we are
in the kitchen. NARRATOR: Meet Lauren and Cora. Lauren and Cora are both orphans at a Catholic orphanage. And consequently have been best
friends since childhood. Yesterday night was Cora's 18th Birthday. And as tradition goes when a child at the orphanage turns 18 they are given
information about their parents and their past. Two months ago Lauren turned 18, and now today it's Cora's turn! LAUREN: So, how does it feel to
be an adult? CORA: I'm not really feeling the difference. LAUREN: Aren't you at least excited to learn more about your past? CORA: Yeah, I am but
right now I'm more excited about getting to eat my post–birthday breakfast! It is my last one here you know. LAUREN: Of course, nothing but the
absolute best for the newest

Business
Faculty of Business Studies
Tutor Marked Assignment
B202 A: Understanding Business Functions I
First Semester 2011 – 2012
This tutor–marked assignment consists of two parts each of which consists of a set of questions that are based on a case study. This assignment will
be graded out of a 100 and is worth 20% of the total grade assigned to the course. Out of the 100 marks, 84% will be divided equally between the
two questions, that is, 42 marks for each case study. The remaining 16% will be distributed equally as follows: presentation of ideas and organization
of the answer, adherence to specified word count, proper referencing and use of the E–library.
In this TMA, you are expected to demonstrate your knowledge and ... Show more content on Helpwriting.net ...
Taylor's view of motivation applies to people who tend to work within narrow job confines such as on a production line. These are people who can be
paid according to the amount of work that they do or units they produce. This is known as 'piece work'.
For many people pay is still a prime motivator. For example, within Kellogg's many employees are motivated by cash alternatives which include the
opportunity to buy and sell their holiday days. Taylor's theory breaks down jobs into components or specialist tasks through the division of labour.
This especially applies to production processes within large companies like Kellogg's. These rewards can help to increase productivity and
profitability. The danger with this is that individuals are simply focused on output to get rewards so quality might suffer as a result of employees
rushing to do the job.
Scientific management is not a process that allows development of people. It limits their ability to take ownership of what they do. Kellogg's staff are
encouraged to be creative and use their imagination to contribute towards change. Consequently, Taylor's view of monetary reward for output is not
appropriate for the motivation required for this type of workplace.
Maslow
Maslow's theory relates motivation to a hierarchy of needs. At the bottom are essential physiological needs such as air, food, shelter and clothing. As
individuals satisfy one level of need, their motivations

Accounting Test Solutions
ch13
Student: ___________________________________________________________________________
1.
Some liabilities are not contractual obligations and may not be payable in cash. True False
2.
Amounts withheld from employees in connection with payroll often represent liabilities to third parties. True False
3.
A customer advance produces a liability that is satisfied when the product or service is provided. True False
4.
Long–term debt that is callable by the creditor in the upcoming year should be classified as a current liability only if the debt is expected to be called.
True False
5.
The concept of substance over form influences the classification of obligations expected to be refinanced. True False
6. ... Show more content on Helpwriting.net ...
1. Noninterestbearing notes 2. Loss contingencies 3. Committed lines of credit 4. Accounts payable 5. Pledging arrangements __ Use accounts
receivable as collateral.__ __ Often require compensating balance.__ __ Only formal credit instrument is the invoice.__ __ Effective interest higher

than stated interest.__ Recorded if probable and amount is known or__ reasonably estimable.__
21. Match each phrase with the correct term placing the letter designating the best term in the space provided by the phrase. Present value of interest
plus present value__ of principal.__ __ Required for contingencies.__ __ Payable with current assets.__ Short–term debt to be refinanced__ with
long–term bonds payable.__ __ Avoids registration with SEC.__
1. Current liabilities 2. Usual valuation of long–term liabilities 3. Disclosure notes 4. Long–term liabilities 5. Commercial paper
22. Indicate (by letter) the way each of the items listed below should be reported in a balance sheet at December 31, 2011. 1. Not reported 2.
Disclosure note only 3. Liability 4. Liability A material gain contingent on a future event that appears__ exceedingly likely.__ A penalty assessment
that probably will be asserted by__ the EPA, in which case a determinable payment is probable.__ Unassessed penalty with a reasonable possibility of
being__ asserted, in which case a determinable payment is

Marketing Report Bokomo Foods Essay
1.0. A report presenting market data in order to inform a cereal company Bokomo Ltd. To consider whether to expand more in the United Kingdom
market.
2.0 Executive summary.
This is a short report, containing marketing data on both the cereal market and a specific business, Bokomo UK. The data was obtained from secondary
marketing research. BokomoВґs website was one of the main reference guide.
With the findings and analysis, it was recommended that Bokomo should expand their own brand products more in the UK.
The PEST analysis of the UK grocery industry included in this report was used to highlight the external factors that can affect Bokomo's operation and
interpret how these factors will influence Bokomo. ... Show more content on Helpwriting.net ...
Migration also leads to a change in size of labour pool, which could have an effect on the availability of workers. Latest figures from the Office for
National Statistics show some 503,000 people came to live in the UK in the year ending June 2013, compared with 517,000 people the previous year
(ONS.gov, 2013).
4.2 Economic
Economic factors are important to consider in regard to the UK grocery market, as they are highly influential to demand, costs, prices, and profit. One
of the most influential factors on the economy is high unemployment level, which decreases the effective demand for many goods, adversely affecting
the demand required to produce such goods. Unemployment in the UK is at 7.1% as of January 2014, according to BBC. Another highly relevant
economic factor is the grocery market size and the market growth. IGD forecast that the UK grocery market value will be worth ВЈ205.9bn in 2018, a
21.3% increase on 2013 (IGD.com, 2013). This is beneficial news to Bokomo, since any expansion would be possible in regard to the availability of
area in the market to expand. Another market characteristic of importance is the amount of spending on groceries in regard to overall retail
expenditure in the UK. The grocery market's share accounts for 54.9p in every ВЈ1 of UK retail spending (IGD.com, 2013).
4.3 Social

According to Askew

Childhood Obesity : A Growing Public Health Concern Essay
Childhood obesity is a growing public health concern in the UK. Data obtained from the National Child Measurement programme 2013/14 showed
that a third of children in England are classified as overweight or obese (Wilkie et al., 2016). If current trends continue, 50% of all 10 year–olds will be
overweight or obese by 2020. Obese and overweight individuals have a 10% increased risk of developing chronic diseases such as cancers,
hypertension and type 2 diabetes (Kopelman, 2007). Consequently, this poses not only health risks to those who are overweight or obese but a future
potential public health economic burden.
There are a number of evidence and observations to support the hypothesis that sugar–sweetened beverage (SSB), defined as soft drinks, colas, other
sweetened carbonated beverage and fruit drinks with added sugar, may play an important role in obesity risk and development (Te Morenga et al.,
2013). Indeed, SSBs represent the leading source of free sugars1 in the diet and their effects have been specifically linked to the contribution towards
the development of chronic metabolic conditions, including type 2 diabetes and other comorbidities (Malik et al., 2006). However, obesity is not the
only condition associated with the SSBs consumption. SSBs intake has been shown to significantly increase the levels of dental caries for instance, in
a study of over 6000 14–year–old students in North Western England (Jones et al., 1999). Therefore, the link between obesity, dental

Brand and Packaging
The Power of Packaging
Alice Louw & Michelle Kimber
The Customer Equity Company*
In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role
in developing on shelf appeal, providing product information and establishing brand image and awareness. As packaging's role in the marketing mix
gains momentum, so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing
goals; does research into packaging truly reflects its value within the marketing mix? Do we fully understand the role that packaging plays in a
marketing environment and how best to leverage this tool to influence ... Show more content on Helpwriting.net ...
In addition to its benefits in terms of reach, some marketers believe that packaging is actually more influential than advertising in influencing
consumers, as it has a more direct impact on how they perceive and experience the product. "In most cases, our experience has been that pack designs
are more likely to influence the consumer perception of the brand than advertising" (Hofmeyr and Rice, 2000, Commitment–led Marketing, pg 282).
For products with low advertising support, packaging takes on an even more significant role as the key vehicle for communicating the brand
positioning (Rudh, 2005, pg. 680). 4
Winning at the First and Second Moment of Truth
Packaging's dual role is what makes it a truly unique marketing tool. Unlike other forms of communication which tend to be fleeting, packaging plays
a crucial role not only at the point of sale, but also after the actual purchase of the product. "The packaging has to provide consumers with the right cues
and clues – both at the point of purchase and during usage. The first moment of truth is about obtaining customers attention and communicating the
benefits of the offer. The second moment of truth is about providing the tools thecustomer needs to experience the benefits when using the product"
(LГ¶fgrun, 2005, Winning at the 1st... pg 113) The Point Of Sale (The 1st Moment Of Truth) The importance of making an impact at the point of sale
cannot be underestimated. "A recent Point of Purchase

Sadie Hawkins Day and Valentine Grams
By Felicia Jin ABC^2, Make–A–Wish and Chinese clubs sold Valentine grams and treats Feb. 9–13, bringing the "sweets to sweeties" and funding for
good causes. The gifts were purchased during the week and distributed to classes today. ABC^2 (Academically Better Children's Club) held a bake
sale for the first time in the Main Hall and will be donating their proceeds to the St. Jude's Hospital. "It's hard to say how much money we're trying
to raise because it's our first time, but we're hoping for a goal of around $300," said ABC^2 President Brandie To. The club sold store–bought muffins
in the main hall to raise money that will go towards helping children in the St. Jude Children's Hospital. They also took orders for Valentine grams,...
Show more content on Helpwriting.net ...
"To prevent competition, we initially only allowed one club to sell during the week. This year, we made sure that the clubs talked to each other
about selling similar items. As long as the officers of Chinese Club are okay with it, we would allow it," explained ASB Club Commissioner Chris
Ma. "The two other clubs talked to us about selling valentine grams at the same time; we decided that it was okay since Make–A–Wish's teddy bears
looked different from ours and ABC^2 is donating to charity," revealed Chi– nese Club President Shian Hong. All three clubs allowed the option of
sending the valentine grams anonymously. All grams are being delivered today during class. "I bought a rose for my friend anonymously because
I want to surprise her," said sophomore Jeffrey Hua, just one of the many anonymous senders. According to Shian, almost all customers send
anonymously. While some students like to send anonymous gifts to their special someone, others buy valentine grams for friends just to show a
little love. "I bought a rose for my friend because she told me she wanted one," said senior Leann Nguyen. However, a slight drop in sales this year
compared to previous years was noted and may be a possible effect of our country's recent economic struggles, observed Shian. "Last year, we sold 50
grams. But I don't think the number of sales exceeded that of last year's," said Shian on Chinese Club's sales status. Even then, the Valentine gram sales
succeeded in

The Day Of The Door
The numbers turned to eight o'clock, and I reached over and turned the alarm off. Getting out of bed, I did my best to make it look like it hadn't
been used. I stood back and was satisfied. Going to the dresser, I took out a clean set of clothes. With ten minutes to spare, I had finished showering
and had returned to my room. I spent the next five making sure everything was cleaned up and put away. I sat on the bed, and watched the door. My
heart was starting to beat fast with every passing minute. Nothing I tried would calm my nerves. Sir was very unpredictable. The clock showed eight
thirty, and I watched the door for any movement. The knob turned, and Sir entered. "Good to see you did as you were told," he said with a smile. "Come
... Show more content on Helpwriting.net ...
"My birthday was a few weeks ago." Sir laughed to himself. "So you finally found out how old you are." Ruffling my hair, he went into the living
room. "Good, I can fill that out on your paperwork." Sir began to rifle through the pillows and cushions on the couch. "Do you remember where I
put the remote?" I shook my head. Sir shoved his hand along the back of the couch. "Never mind, I found it." Sitting down, he turned on the TV
and began pushing button that changed the picture on the screen. Stopping on a channel that showed a group of humans playing a game, he
tossed the remote on the coffee table. "I think that will keep you entertained until I get back." He stood and walked to the door. Shoving his keys
in his pocket, he turned to me. "Stay in the living room. I'll see you in a couple hours." He stepped into the hall and I heard the door locked. I
swallowed hard. I was alone. I studied the cereal, swirling it around the bowl. It smelt good. I took a bite, and it was surprisingly good. Taking
another, I couldn't stop the thought from entering my head that I might actually be able to get use to this. *** Three days had passed since Sir had
taken me to his home. He had already left to see to his morning duties hours ago, leaving me to figure out why the humans were yelling at each other
on the TV. The more I watched the more I came to the conclusion that all humans were slightly insane. Eyeing the remote, I debated whether I should
touch it. I hadn't dare

Product Placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of
ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or
service is featured. Product placement became common in the 1980s.
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'–product placement–with the vast majority of
that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in
–show
plugs varied from 'stronger emotional connection' to better dovetailing with relevant ... Show more content on Helpwriting.net ...
Publisher P. S. Harrison's editorials strongly reflected his feelings against product placement in films. An editorial in Harrison's Reports criticized the
collaboration between the Corona Typewriter company and First National Pictures when a Corona typewriter appeared in the film The Lost World
(1925).[15] Harrison's Reports published several incidents about Corona typewriters appearing in films of the mid–1920s.
Among the famous silent films to feature product placement was Wings (1927), the first film to win the Academy Award for Best Picture. It contained
a plug for Hershey's chocolate.
Another early example in film occurs in Horse Feathers (1932) where Thelma Todd's character falls out of a canoe and into a river. She calls for a life
saver and Groucho Marx's character tosses her a Life Savers candy.
The film It's a Wonderful Life (1946), directed by Frank Capra, depicts a young boy with aspirations to be an explorer, displaying a prominent copy of
National Geographic.
In the film Love Happy (1949), Harpo Marx's character cavorts on a rooftop among

Video Games Make You The Good Guy Essay
Video games make you the good guy which slays the beast, the champ in any kind of game an individual may possibly consider of or maybe may
possibly enable you to repeat which preferred film. No matter what individual taste or maybe choice, you will find there 's video game to matchyour
own need. Video game consoles Video games possess in no way happen to be additional creative, additional exciting, or maybe unique, at any other
time. The condition is which they possess got furthermore in no way happen to be therefore costly. The majority of computer mini games can
cost you at the very least FIFTY in order to 60 for video games with no additional controllers. If you prefer a video game which has additional
controllers such as microphones, dance pads, or maybe guitars, you could commit $100 dollars or more. This specific is significant money for
anything that may be probably just to become a different fad which fades apart. As opposed to breaking the bank, below are a few advices on the
way to save money on the next computer game buy that you help in order to make. Market Your own Used Video games The majority of the video
games which you possess could have shed their particular enjoyment and have shed their particular interesting since you possess gamed these people
a huge selection of times. If an individual are usually tired of defeating a similar villains or maybe beating a similar spots teams, probably it is time to
sell those video games. There isn 't any sense in

The Food And Beverage Industry
How delicious and mouthwatering is a large slice of pizza, cheeseburger piled high with bacon or a hot fudge sundae with extra hot fudge? Most
adults choose their favorite foods in early childhood and keep them throughout their life. The food and beverage industry has responded to
America's food passion. They have increased sugar in drinks and offer larger portions of food as well. The food and beverage industry has also
specialized in food that appeals to children alone. From the exciting music, vibrant colors, celebrity filled commercials and the prizes promised in
every box of cereal, children have become one of the main targets of the food and beverage industry. For many years obesity among youths was over
looked but now there is an... Show more content on Helpwriting.net ...
It becomes an issue when a child would rather sit and watch TV endlessly instead of going outside or even staying inside to engage in physical
activity. Some children might even eat and drink while watching television causing even more excessive weight gain. Children need to get back to
playing outside and increasing their physical activity daily so extra calories can be burned instead of stored as fat. Over the years, academic
pressure, the need for children to perform, competition with other countries, etc., has forced schools to slowly stray away from recess and physical
education. This decision has also become a contributing factor to childhood obesity as well. According to the American Association for the Child's
Right to Play, twenty percent of elementary schools in the U.S. have banned recess so students can spend more time on course curriculum in the
classroom. It is important for every child to at least have thirty minutes of physical activity a day to reduce negative health issues. Currently, less than
twenty five percent of children in the US get thirty minutes of physical activity a day (International Life Sciences, 1997). With less activity and
excessive weight gain, health problems become a major issue to childhood obesity. An overweight child can have the same health issues as an
overweight adult. Obesity can cause high blood pressure; Type II Diabetes and depression just to name a few. Children that are severely obese miss
four times

Companies are Tricking People Through Marketing...
Companies use advertisements as a mirror for their products. They use advertisements to encourage, persuade, or manipulate their audience. The
most important factor for the company is how the advertisements will appeal to the customers. Companies use psychologists to help them gauge
social trends. Time and culture are very important as well companies need to know what people like, value, or need the most at a certain time.
They consider all of these factors when promoting their products, yet they do not consider the quality of said products. Companies have been
successful with marketing advertisement because people usually pay too much attention to the advertisements to pick what works best for them,
while trying to buy something. The first and second advertisements are about how the corporations use Disney characters and happy kids on food
or toys products. Many food and toys, especially geared for children, usually have a kind of contest that goes along with it. If you buy 'this', you
have a chance to win 'this' which makes kids want it more. Usually a PlayStation or Xbox is the big prize offered. Many things geared towards the
children have a big impact on the child who then makes it a big impact on the parent. Most of the times companies use happy or cute kids to promote
yogurt, cereal and toys advertisements, because people like cute kids. Also all children are looking for that happiness and joy but when they buy it they
do not find what they were looking for. The

Sugar Salt Fat Essay Questions
"Can I borrow this?" When I go to someone's house for the first time I like to see what treasures they have sitting on their bookshelves. After
checking for a cute dog and politely accepting a cocktail, I casually make my way to the shelf to see what I can borrow. I know it's not just me,
books and stories are part of the fabric of humanity. There are books that make you laugh, books that make you cry, and some books you don't bother
finishing. Sugar, Salt, Fat by Michael Moss is none of the above. Sadly, this best–selling book falls into a category of horror that surpasses that of
Stephen King. It falls into a category that, as of late, is even more terrifying...non–fiction. This Pulitzer Prize winning investigative reporter has taken a
fascinating... Show more content on Helpwriting.net ...
While there are many examples I could cite, in the name of preserving my dignity I won't. What I will tell you is that I went through an ugly
period in late 2015 involving myself and the American doughnut empire, Krispy Kreme. I overcame this largely due to my move to Cairo, and a
realization that this love affair was unnecessary and gluttonous. While it seems obvious that eating large quantities of doughnuts is a poor life
choice, the light bulb went off for me when I realized that Moss had already warned me. I had read about this exact phenomenon before, and now
it was happening to me! I knew exactly what I was doing, but I couldn't stop. I did not love doughnuts; I was addicted to the sugar and it was
lighting up my brain the same way cocaine does. It wasn't the seasonal flavors, the sprinkles, the fresh icing, or the cute box. No, it was just sugar,
sugar, and more sugar. Excuse me, cocaine and sugar have the same effect on the brain? I initially refused to believe this and thought it was a bit too
much. Only after reading the research Moss presented did I realize that this was the case for me and it also explained why so many people globally
struggle in their relationship with processed

Autobilography of Zlatan Ibrahimovic
"I AM ZLATAN"
By Zlatan Ibrahimovic as told to David Lagercrantz
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
This book is dedicated to my family and friends, to those who have stood by my side, on good days and bad. I also want to dedicate it to all the kids
out there, those who feel different and don 't fit in.
Those who are seen for the wrong reasons. It 's OK to be different. Continue being yourself. It worked out for me.
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
CHAPTER 1
Pep Guardiola, the coach in Barcelona, with his grey suits and troubled face, came up to me looking concerned. I thought he was all right at that time,
certainly not a Mourinho or ... Show more content on Helpwriting.net ...
It was the most stupid decision of my entire life. I was still killing on the field. But it wasn 't as fun anymore.
I even thought about quitting football. Not that I would break my contract, I 'm a professional. But I lost the fun. And then came Christmas break.
We went to Г…re and I rented a snowmobile. Whenever life stands still, I want action. I always drive like a maniac. I 've gone 325 km/hr in my
Porsche Turbo, leaving chasing cops behind. I 've done so many fucked up things I barely want to think about them. And now in the mountains I was
giving it my all on the snowmobile, got freeze burns and had the time of my life.
Finally some adrenaline! Finally the old, the real Zlatan, and I were thinking to myself: Why am I doing this? I have money. I don 't have to feelshit
with idiot coaches. I can have fun instead and take care of my family. It was a great time, but it didn 't last long. When we returned to Spain disaster
struck. Not immediately, but slowly. Disaster was in the air.
A light snowfall came. It was like the Spaniards had never seen snow before, and in our hood, in the hills above Barcelona, cars were smashing to the
left and right, and Mino, the fat idiot – the wonderful fat idiot I should add if anyone would misunderstand me – froze like a dog in his summer shoes
and light jacket and convinced me to take the Audi. It almost ended in disaster. On a downhill street we lost control of the car and smashed into a

Online Grocery Business
International Journal of Cases on Electronic Commerce, 1(2), 57–78, April–June 2005 57 701 E. Chocolate Avenue, Suite 200, Hershey PA
17033–1240, USA Tel: 717/533–8845; Fax 717/533–8661; URL–http://www.idea–group.com
IDEA GROUP PUBLISHING
16#%%#
Building an Online Grocery Business:
The Case of asda.com
Irene Yousept, University of Newcastle upon Tyne Business School, UK Feng Li, University of Newcastle upon Tyne Business School, UK
EXECUTIVE SUMMARY
This paper uses the case of ASDA.com, ASDA's home–shopping arm, to demonstrate the challenges in building and developing an online grocery
business in the UK. To set the stage, the initial implementation and learning from phone/catalogue home–shopping in ASDA is outlined to... Show
more content on Helpwriting.net ...
ASDA acquired and retained customers by providing a broad assortment of quality merchandise and services at low prices. Wal–Mart's "Everyday Low
Price" policy (EDLP) had gained ASDA the title of "British best value supermarket" for 7 successive years. In 2004, it offered around 25,000 lines of
food and non–food. ASDA, as all other subsidiaries of Wal–Mart Stores Inc., was ruled by three basic beliefs: respect for individuals, service to
customers, and striving for excellence. These rules were established by Sam Walton (1992). Walton also claimed that the success of building the
company could be pinned down into 10 rules that were still true for the company in 2004. These rules were (for details of these rules, refer to http:/
/ www.walmart.com): (1) Commit to your business. Believe in it more than anybody else; (2) Share your profits with all your associates, and treat
them as partners; (3) Motivate your partners; (4) Communicate everything you possibly can to your partners; (5) Appreciate everything your
associates do for the business; (6) Celebrate your successes; (7) Listen to everyone in your company; (8) Exceed your customers' expectations; (9)
Control your expenses better than your competition; and (10) Swim upstream. Go the other way.
IT at the Heart of Strategy
"People think we got big by putting big stores in small towns. Really, we got big by replacing inventory with

The Effects Of Advertising On Children 's Body Type By...
Introduction: Over time our minds have changed again, and again about the idea of "advertising to children". In just the past few decades, there has
been a major increase of obesity not only young adults, but children as well. The scariest part of American 's gaining weight, is that our youth has
been gaining more weight than any other age group within our country. The way we are able to calculate how healthy or unhealthy a certain weight
is, is by using a body mass index scale (BMI). We use this tool to determine the healthiest range for our body type by plugging in our height and
weight. Since the early 1980 's to now, nearly 15% of children have been diagnosed with obesity in the United States alone. This information is
extremely... Show more content on Helpwriting.net ...
What parents need to keep in mind is that, these children are very young and they need their nutrition before they need sweets. I have opened up a
child 's lunch box myself, peering in and noticing that they have a total of 4 food items.
1.Nutella filled sandwich dripping with Nutella.
2.Hershey 's chocolate bar with peanuts.
3.Honey Glazed Honey bun.
4.Chocolate covered almonds.
This was all within the same lunch box! Once again we ask why our children are obese? Gene 's? Parents? Either way, what is making these children
want to eat the way that they eat?
Verdict:
Every day these children can be seen in front of a television, or an electronic device. Within the last 15 years the internet has really made a difference
in our lives as well as how our society interacts. Children in 2015 are more exposed to advertising and the media, than they were just in 1990. Within
this short amount of time, the media have really changed their main focus to be children. Flipping through cartoon channels you can see several fast
food restaurants advertising to children.
Television Advertising to children: Over 65% of the adult population in the world will tell you that they are visual learners. The same goes for our
children. If you were to flip through channels and see a fast food commercial more than likely they are advertising unhealthy foods, high in trans fats,
as well as foods with unnatural added sugars. Over 70 percent of

Bio 101 Essay
Lab Manual Introductory Biology (Version 1.4)
© 2010 eScience Labs, LLC
All rights reserved www.esciencelabs.com 888.375.5487
2
Table of Contents:
Introduction:
Lab 1: The Scientific Method
Lab 2: Writing a Lab Report
Lab 3: Data Measurement
Lab 4: Introduction to the Microscope
Biological Processes:
Lab 5: The Chemistry of Life
Lab 6: Diffusion
Lab 7: Osmosis
Lab 8: Respiration
Lab 9: Enzymes
The Cell: Lab 10: Cell Structure & Function
Lab 11: Mitosis

Lab 12: Meiosis
Lab 13: DNA & RNA
Lab 14: Mendelian Genetics
Lab 15: Population Genetics
3
Common Labware found in ... Show more content on Helpwriting.net ...
Lab 1: The Scientific Method Time: 1 hour Materials: None
Lab 2: Writing a Lab Report Time: 1 hour (plus 24 hours preparation time and 7вЂђ10 days for observation) Materials: Paper towels, water, masking
tape
Lab 3: Data Measurement Time: 1 hour Materials: Water
Lab 4: Introduction to the Microscope Time: 1 hour Materials: Access to ESL's Student Portal
Biological Processes:
Lab 5: The Chemistry of Life Time: 1 hour (plus 24 hours preparation time) Materials: Variety of household substances, plastic wrap, water, cutting
utensil
Lab 6: Diffusion Time: 1.5 hours Materials: Water, watch or timer , viscous liquid from cupboard
Lab 7: Osmosis Time: 1 hour (plus 3 hours for observation) Materials: Water, watch or timer, several types of potatoes, cutting utensil, paper towel
Lab 8: Respiration Time: 1 hour (plus 2 hours preparation time) Materials: Water, watch or timer, paper towel
Lab 9: Enzymes Time: 1 hour (plus 2 hours preparation time) Materials: Water, watch or timer, string, ice, hot water, paper towel, ginger root, at least 2
other food sources (potato, apple, etc.)
The Cell:
Lab 10: Cell Structure & Function Time: 1 hour (plus 24 hours for observation) Materials: Water, square plastic

marketing questions
Study Guide, Chapter 08 Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 1. An
interactive, flexible information system that enables managers to obtain and manipulate information as they are making decisions is called a: a.
single–source system b. marketing information system c. primary data system d. marketing decision support system e. database marketing system ____
2. The function of _____ is to address "what if" questions. It entails planning, collecting, and analyzing data relevant to marketing decision making, and
the communication of the results of this analysis to management. a. data collection b. proactive marketing management... Show more content on
Helpwriting.net ...
CLT interview e. focus group ____ 15. A manufacturer of dyes used for coloring all forms of textiles wants to know if there is a market for a 100
percent vegetable dye and what issues its users might have with changing from chemical–based dyes to all–natural dyes. What type of survey technique
would be most appropriate for gathering this type of primary data? a. cyber focus groups b. executive interviews c. mall intercept interviews d. CLT
interviews e. in–home interviews ____ 16. Suppose the state of Colorado sent out a questionnaire that included the question "What do you think of our
roadway signage?" This would be an example of a(n): a. dichotomous response b. sampling frame question c. scaled–response question d. closed–ended
question e. open–ended question ____ 17. When the marketers at Foot Loose Inc. were putting together their questionnaire for studying the footwear
market and the shopping habits of college students, they listed five possible answers for each question and asked that the respondent choose one. This
is an example of: a. open–ended questions b. closed–ended questions c. sampling frame questions d. scaled–response questions e. dichotomous
responses ____ 18. A(n) _____ sample is characterized by every element in the population having a known nonzero probability of being selected. a.
irregular b. probability c. nonprobability d. convenience e. field

Nutri Grain Executive Summary
1.Executive summary:
Nutri–grain is a part of the multi–national brand Kellogg's. The brand includes cereal, cereal bars and breakfast drinks that has ranked number nine in
cereal brand sales reaching 18.2 million people purchasing the cereal so far in 2015. The cereal brand uses many selling techniques to market a
product to reach the goal of maximisation of profit. This report will outline the techniques that Nutri–Grain uses to promote their breakfast cereal and
will focus on promotion, pricing, placement and product strategies.
2.Selling techniques used by Nutri–Grain
2.1Promotion techniques:
Promotion is "the publicising of a product, organisation, or venture so as to increase sales or public awareness." (google dictionary) Many companies
use packaging to interest consumers to buy their product. Nutri–Grain promotes that they produce a breakfast for champions, usage of iron man as a
major promotion for the product, product placement is used on all the items the competitors use sponsors the iron men races, this means that there will
be ... Show more content on Helpwriting.net ...
This technique of product differentiation the use pictures of iron men on their products packaging and use iron men in their commercials makes the
boxes stand out compared to competitors increase profit as Australians are very proud and patriotic. Research shows that in the last twelve months, fifty
five percent of Australians believe that buying Australian made products is important and will choose an Australian product over a foreign product.
Nutri–grain uses this to their advantage on iconic Australian events such as Australia Day or the lead up to major iron man events, you will see
Nutri–grain boxes covered with Australian flags and beaches, the recent income shows that it is working and maximising profit for

Lesson Plan Essay
Math/Nutrition
1. Student Objectives:
To be able to read the contents of a nutrition guideline, looking for specific items
To be able to compare/contrast the values of calories, fat content, carbohydrates, etc., in different cereal brands and list them
To be able to graph the results of their comparison/contrasting on a bar graph
To be able to apply this information to identify which cereal is healthiest/least healthy
To be able to design a cereal, box and toy of their own based on what they now know and ... Show more content on Helpwriting.net ...
Ask what types of cereal they like to eat and why, and what the best prize was that they ever got in a box of cereal.
5. Procedure
1. Have the students discuss the importance of eating breakfast and healthy eating, as well as their favorite cereal brands and why they are what they are.
(5 minutes)
What is your favorite kind of cereal? Why?
Why do people think breakfast is important?
Why should we eat healthy foods?
Why are some foods more healthy than others?
2. Hand out a sample of a nutrition guideline to each student, placing a copy on the overhead projector. Explain what it is the students are looking at,
identify important parts of the guideline (i.e. calories, fat and carbohydrates), and discuss what are healthy levels for each. (10 minutes)
3. Break the students up into groups of 2 or 3 people and have students give out samples of the three cereals with their nutrition guidelines, paper, and
rulers. While they are doing this, write the three cereal names on the chalkboard, making rows of calories, fat and carbohydrates. Instruct the students to
do the same, following the example on the board. Students may sample the cereal . (7 minutes)

Motivation
Faculty of Business Studies
Tutor Marked Assignment
B202 A: Understanding Business Functions I
First Semester 2011 – 2012
This tutor–marked assignment consists of two parts each of which consists of a set of questions that are based on a case study. This assignment will
be graded out of a 100 and is worth 20% of the total grade assigned to the course. Out of the 100 marks, 84% will be divided equally between the
two questions, that is, 42 marks for each case study. The remaining 16% will be distributed equally as follows: presentation of ideas and organization
of the answer, adherence to specified word count, proper referencing and use of the E–library.
In this TMA, you are expected to demonstrate your knowledge and ... Show more content on Helpwriting.net ...
Taylor's view of motivation applies to people who tend to work within narrow job confines such as on a production line. These are people who can be
paid according to the amount of work that they do or units they produce. This is known as 'piece work'.
For many people pay is still a prime motivator. For example, within Kellogg's many employees are motivated by cash alternatives which include the
opportunity to buy and sell their holiday days. Taylor's theory breaks down jobs into components or specialist tasks through the division of labour.
This especially applies to production processes within large companies like Kellogg's. These rewards can help to increase productivity and
profitability. The danger with this is that individuals are simply focused on output to get rewards so quality might suffer as a result of employees
rushing to do the job.
Scientific management is not a process that allows development of people. It limits their ability to take ownership of what they do. Kellogg's staff are
encouraged to be creative and use their imagination to contribute towards change. Consequently, Taylor's view of monetary reward for output is not
appropriate for the motivation required for this type of workplace.
Maslow
Maslow's theory relates motivation to a hierarchy of needs. At the bottom are essential physiological needs such as air, food, shelter and clothing. As
individuals satisfy one level of need, their motivations

Devil in the White City Essay
Devil in the White City written by Erik Larson is a true story based on the building of the most important fair in the United States of America, the
1893 Columbian Exposition World's Fair in Chicago. Erik Larson also told the story of the psychopathic murderer; H.H. Holmes used his World's
Fair Hotel as an evil castle to lure in young women who came to see the fair. The story starts off with Larson describing thatChicago won the
Congressional vote to host the World's Fair and beat out its competitionNew York City. In only two short years, the White City was built. The fair
brought in an estimated 40 million visitors in the only six months it was open. Daniel Burnham was the chief architect of the World's Fair. Burnham had
the staggering ... Show more content on Helpwriting.net ...
Burnham and his partner John Root were Chicago's leading architects. Daniel Burnham had experience in designing buildings that had never been
attempted. Despite the soil conditions, Burnham and Root built the very first skyscraper, The Montauk. Burnham had extraordinary managerial and
organizational skills. Burnham and Root together were able to build their firm to be one of the best in Chicago. They continued to do many
challenging projects such as the Rookery and the Monadnock. Daniel Burnham handled many difficult times before he made a positive name for
himself. Burnham was also very good to all his employees, "He installed a gym. During lunch hour employees played handball. Burnham gave
fencing lessons. Root played impromptu recitals on a rented piano," (Larson 2003, 27). In 1885, a fire had destroyed the Grannis Block that was
Burnham and Root's flagship structure. In 1888, "a hotel they had designed in Kansas City collapsed during construction, injuring several men and
killing one" (Larson 2003, 29). With all the verbal attacks on Burnham's career over both of the incidences, he remained very calm, but he was still
very heartbroken.
Daniel Burnham had to overcome many manmade and natural obstacles in building the World's Fair. The most important obstacle Burnham had to
overcome was time. He was only given three years to build the World's Fair. Daniel Burnham hired four

Sarap Strategic Management Paper
This Paper was prepared as an example only of a Strama paper. The names of the companies and the data are fictional.
Our sincere thanks to Me–ann To for authoring this paper and for her generosity in sharing this paper with future Strama classes.
P.S. Please be sure to include the Cover Page and Table of Contents (Sarap Table of Contents.doc) in your own Strama paper.
Executive Summary
This strategic management paper aims to develop a viable strategy for the Sarap packaged soups business retail business in the Philippines. The global
brand 'Sarap' first came into the Philippine market in 1972, with packaged soup cubes as its pioneering and flagship entrant in this high–potential Asian
market. Sarap is a relatively ... Show more content on Helpwriting.net ...
The packaged soups category is considered to be one of the core categories since not only does Sarap packaged soups stand for the category in itself
but it is also very profitable and is able to support other adjacent categories in the Sarap portfolio.
Sarap packaged soups are available in various retail channels nationwide – supermarkets, groceries, market stalls and sari–sari stores. It is sold at a very
affordable price of Php 9.50 per shell box (box of 2 packaged soups) and Php28.00 per pantry box (box of 6 packaged soups).
Sarap has an estimated 500 direct hire employees working in different functions in head office whilst there are a thousand or so working in the
different factories of Sarap's 3rd party manufacturers and outsourced agencies.
Research Design & Methodology
The construction of this paper needed several facts and information which were obtained primarily through public and private sources alike.
The websites of the following government agencies were accessed to get the necessary and pertinent information needed as references for this study:
в–Є National Statistics Office – www.nso.gov.ph в–Є Bangko Sentral ng Pilipinas – www.bsp.gov.ph в–Є Department of Trade and Industry –
www.dti.gov.ph в–Є National Economic Development Authority– www.neda.gov.ph в–Є Securities and Exchange Commission – www.sec.gov.ph

Methodology
Summary of Frameworks,

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