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1. Market Research: Manchester radio stations
The informationgatheredfrom marketresearchhelpsentrepreneursmake profitable business
decisions. The keyinthe businesstomake itsuccessful knowswhatthe audience wants.The radio
stationneedstomake sure it’smakingprofittheywill dothisbymakingsure theyare playingmusic
that’spopularat the momentand forexample key103 will playsongof the charts and kerrangwill
playsongfrom the rock and punkgenre.Marketresearchis alsoimportantbecause the company
needtomake sure there isa gap inthe marketthere isnopointif there’snogap so researchneeds
to be done.
ManchesterRadiostations:
Key103
XFMManchester
AsianSoundRadio
Peace F M Radio
SmoothRadio
These are mainand most importantradiostationinthe greaterManchesterarea.
Key 103-
Is a veryfamousand popularradiostationinManchesteritsplaysall sorts of musicgenresbut
playsthe top of the charts mostof the time. The radiostationisfor all agesand all genders.So
popand dance loveswill listentokey103 includingmyself. Key103 is mypersonal favourite
radiostationI don’tusuallylistentothe radiobutwhenIdo I will listentokey103 thisis
because itplaysthe mostrecentpopularmusicwhichisusuallythe genre of popand dance. Key
103 isthe marketleaderingreaterManchesterwithover532,000 tuninginto the stationeach
week.
Thischart showssevenradio
stationsandthe numberof
people wholistentothe
stations.Key103 andcapital
Manchesteristhe most
popularI believe thisbecause
these stationsplayall genres
and offermusicforany
demographic
(age/gender/class/culture)

2. The graph showsthe breakdownof demographic,shows
the type of personwholsitentokey103, this showsthe
breakdowninage,genderandsocial class. A key103
typical listenersporfile isC1-C2,(lowermiddle
class/skilledworker) single,marriedandworkingfull
time.
Here is the locationof key103. In the area of Manchesterwhichincludesmanysocial gradesfromB
to D.
Smooth radio-
Smoothradiois alsoa popularand well knownradiostationingreaterManchester,the radioplays
musicgenresmore aimedatthe oldergeneration/adult.Smoothradiobringsa“relaxingmusicmix”
the song played are fromthe past five decades.Smoothradiosaudienceismostlyadultssothey
couldn’tbe able toplaysongs of the genre of dance or popbecause adultswill notlike thatgenre so
smoothneedtomake sure theyplaysof the adultgenerationwilllike.Smoothradioisthe onlyradio
stationthat aimedatthe age limitof 40-59 age groups.People wholove relaxingandgoodoldgreat
hitswill tune intothisstation. 4.6 millionAdultstune intotosmoothradiooverUK. Smoothradio
NorthWest isthe most popularstation.
The radio stationappealstobothmale and female
audience,butwithaslightfemale majority55% and male
45% notmuch different.Smoothreaches 4.6 million(9%)
adultstune in.thisdata showsthat smoothisforboth
genders.

3. Here is UK and all the mainsmoothradiostations,where the arrow pointsisthe area of Manchester.
http://www.smoothradio.com/

4. Survey Monkey: Market Research:
I carriedout marketresearchand createda questionnaire aboutradioandsentitto a few people.
These questionsincludedDemographics,GeodemographicandPsychographics. 3people answermy
surveythese are the responses.
The questionwaswhatstationsyou
listento;peopleswhoanswerthe survey,
one saidXFMand the other twosaid
other,whichwasBBC radio.Other66.6%
and XFM33.33%. If I askedmore people
the resultswouldbe detailedandIwould
have betterresults. The personwho
chose XFMwas younger(teenager) and
justwantedto listentomusic,however
the othertwo whoansweredmysurvey
were inthe age group0f 40-50 so they
wantedtolistentonewsandtraffic
alerts.
I askedthe questionwhattype of
musicgenre doyou like.Itwasan
equal resultsall three people,pop,
rock and alternative. 33.33% was
the percentage of all these outof
100%.

5. Here is one example of asurveyanswered,itshowsme thispersonlistenstoXFMand loves
rock, Male and livesinthe manchesterarea. He doesn’treallylistentoradiothatoftenbutI think
thisisbecause hisage because he is inthe age groupof 16-24 he mighthave a smart phone and
listentomusicon othertypesof software. If Iwas carryingout the surveyagainI wouldof sentthe
questionairetomore people.