Cody Simms' presentation from Yahoo!'s Open Hack NYC Developer Conference on October 9, 2009.

1. Open Yahoo!:
An Audience Platform
for the Web
Cody Simms
Sr. Director Product Mgmt
Yahoo! Open Strategy
cody@yahoo-inc.com

2. Open Hack – Tech or Business Opportunity?
• Lots of great tech
• YQL
• Pipes
• YUI
• Geo & Fire Eagle
• Hadoop, OpenID, OAuth, Caja
• Etc
• But this time we’re also bringing a direct
business opportunity
• Audience. Lots of it.

3. Open Yahoo! – Our Audience is the Platform
HOME PAGE YAHOO! MAIL
330M 300M
USERS USERS
45M 120M
MY YAHOO! USERS USERS
YAHOO! MESSENGER
YAHOO! TOOLBAR

4. Two Ways Build Audience through Yahoo!
1) Home Page Applications 2) Yahoo! Updates
HOME PAGE
MY YAHOO!
http://apps.yahoo.com/
…more coming soon UPDATES
Deploy applications into Yahoo!. Syndicate UGC from your site to Yahoo!
Build an audience on Yahoo!. Get referral traffic back to your site.

5. Home Page Applications
HOME PAGE
MY YAHOO!
http://apps.yahoo.com/
…more coming soon

6. The New Y! Home Page – Now Open to Anyone

7. Yahoo! Application Platform (YAP) – Self-Service

8. …from Anywhere

9. YAP – Standards-Based

10. Apps on Y! Home Page: Small View

11. Apps on Y! Home Page: Canvas View

12. Announcement!
http://www.joyent.com/developers/yahoo/

13. Learn more about YAP – Today’s Sessions
• Building your app on Yahoo!
– Right now
• Yahoo! Application Technical Deep Dive
- 2:00 pm
• Building your app on Yahoo!: The
Partner Perspective
- 3:00 pm

14. http://developer.yahoo.com/homepage/

15. Yahoo! Updates

16. Yahoo! Updates – A Social Referral Engine
USERS
Perform social
actions on websites
YAHOO!
Displays Updates
UPDATES On top trafficked sites
PUBLISHERS
Get referral traffic back

17. Yahoo! Updates – Social Syndication via Y!

18. Y! Updates & Social APIs: 2 Ways to Implement
1 Direct Integration… 2 Industry Leading Providers
Leverage Yahoo!’s 600+ million Serving Key Needs
users in your social applications
• User profiles and connections
with Yahoo!’s Social APIs.
• UGC: Ratings, Polls, Comments, Status
• Enterprise features and support
Integrated Services
SOCIAL UPDATES
DIRECTORY
CONTACTS STATUS

19. New Yahoo! Mail
YAHOO! CONFIDENTIAL

20. New Yahoo! Home Page

21. New Yahoo! Messenger
YAHOO! CONFIDENTIAL

22. New Yahoo! Toolbar

23. Rest of Yahoo! Network – Producing Updates
• Yahoo! Buzz • Yahoo! Movies
• Yahoo! Sports • Yahoo! TV
• Yahoo! Finance • Yahoo! Travel
• Yahoo! Answers • Yahoo! Cars/Autos
• Flickr • Yahoo! Fantasy Sports
• Yahoo! Groups • Y! Taiwan Auctions
• Yahoo! Games • Y! Vietnam 360 Plus
• Wretch (Taiwan) • Many, many more;
over 50+ Y! Properties
• Yahoo! Music
• Yahoo! Profiles
• Yahoo! Video
YAHOO!
CONFIDE
NTIAL

24. http://developer.yahoo.com/updates/
http://developer.yahoo.com/social/

25. Learn more about Y! Updates – Today’s Sessions
• Rise of Social Referrals
- 2:00 pm
• Leveraging the Social Web
- 2:20 pm
• Yahoo! Social APIs & SDKs
- 4:10 pm

26. It’s Hack Day…Don’t Forget the Tech!

27. Yahoo! Query Language (YQL)
• Select * from the Internet
- 12:00 pm
• http://developer.yahoo.com/yql/

28. YUI 3
• Solving Problems with YUI3
- 3:00 pm
• http://developer.yahoo.com/yui/

29. BOSS
• An Overview of Y! Search BOSS
- 4:10 pm
• http://developer.yahoo.com/boss/

30. Geo
• Placemaker
• Fire Eagle
• GeoPlanet
• Think Place Not Space
- 5:10 pm
• http://developer.yahoo.com/geo/

32. Thank you!
Cody Simms
cody@yahoo-inc.com