1. What People Are TALKING
ABOUT ON TWITTER….
Presenters
Humayoon Khatri
Salman Shafiq
Zeehan Ahmed
2. Lets begin with some facts about Twitter..
• Half Billion Users
• 170,000 tweets a second
• Around 300 billion tweets have been sent since inception
• Over 20 million fakeTwitter users
• Over 241 million monthly activeTwitter users
• The cost of a 24 hour promoted trend runs about $200 thousand
• China is the country with the most users with over 35 million
• 170 minutes –The average time per month spent by users onTwitter
• YouTube is the most followed brand with over 40 million
• Average number of followers per twitter user is 208
3. Twitter launched trending topics in 2009 !!
This feature shows the topics which are the most popular on twitter at any
given time. This feature is region specific as well..
In next slides we will cover the most trending topics from the past few
years.
4. Topic # 1
The Queen’s Jubilee
In 2012, the Queen of England celebrated
her Diamond Jubilee. During the four-day
party, people sent more than one million
jubilee-related tweets. And the Queen’s
Jubilee was an even bigger trending topic
than PrinceWilliam’s wedding.
5. Topic # 2
Steve Jobs Died..
On 5th October 2011, Apple co-founder Steve
Jobs died. And Twitter went into overloaded as
people sent tweets mourning his death. In
fact, for the following 24 hours, more or less
20% of all tweets were about the iPhone
inventor. And Twitter crashed several times
because it simply couldn’t keep up.
6. Topic # 3
London Olympics
The London Olympics were called “the first
social media Olympics”. Athletes and fans
usedTwitter, among other social networks, to
spread Olympic News. In total, 150 million
Olympic-related tweets were sent during the
Games
7. Topic # 4
The Jump
On October 13th,2012 Felix Baumgartner jumped out of a space ship.The
Austrian daredevil set the world skydiving record by parachuting to Earth from
a capsule in the stratosphere.That day , Felix’s name was mentioned in over
700,000 tweets
8. Topic # 5
Four More Years
The 2012 United States election was a
tight race. And in the weeks leading up
to Election Day, Barack Obama and
Mitt Romney were regular trending
topics. But the once the votes were
counted, the only trending topic was
Obama. The President tweeted a
photo of himself hugging his wife with
the message, “FOUR MORE YEARS”. It
was retweeted 800,000 times, making
it the most popular tweet in history
