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One could change the world in
140 characters
- Jack Dorsey
Some Fun Facts about Twitter
1. The name of the social network was originally “Twttr,”
later changed to Twitter.
2. It took 3 years, 2 months and 1 day to get to the
billionth tweet.
3. Today it only takes one week for users to send a billion
tweets.
4. 10 tweets per second mention Starbucks.
5. The average Twitter user has tweeted 307 times.
6. Barack Obama’s Victory Tweet was the most retweeted
tweet ever with more than 800K retweets.
7. The 2012 election broke records with 31.7 million
political tweets. Election Day was by far the most tweeted
about event in US political history.
8. 32% of all Internet users are using Twitter.
RECREATIONAL
SOCIAL
POLITICAL
In the Middle East and North Africa,
Twitter can make difference between life
and death.
-Maryam Al- Khawaja
Twitter connects everyone to what's
happening in the world right now.
From breaking news and entertainment, to sports and other everyday
topics, see what's happening in the world, live, as it unfolds.
PROBLEMS FACED
• RAPID EXPANSION
• LACK OF BUSINESS MODEL
• FAKE PROFILES AND SPAMMERS
• LACKS A RICH MEDIA INTERFACE
References
1) Marketing Management by Philip Kotler and
Kevin Lane Keller
2) Google images link:
http://www.designerslib.com/wp-
content/uploads/2016/08/twitter-color-palette-
hex-rgb-code.jpg
Created by Shantanu Pandey, from Delhi
Technological University, during an internship
under Professor Sameer Mathur, IIM Lucknow

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Mini case study on Twitter - Shantanu Pandey

  • 1.
  • 2. One could change the world in 140 characters - Jack Dorsey
  • 3. Some Fun Facts about Twitter 1. The name of the social network was originally “Twttr,” later changed to Twitter. 2. It took 3 years, 2 months and 1 day to get to the billionth tweet. 3. Today it only takes one week for users to send a billion tweets. 4. 10 tweets per second mention Starbucks. 5. The average Twitter user has tweeted 307 times. 6. Barack Obama’s Victory Tweet was the most retweeted tweet ever with more than 800K retweets. 7. The 2012 election broke records with 31.7 million political tweets. Election Day was by far the most tweeted about event in US political history. 8. 32% of all Internet users are using Twitter.
  • 5.
  • 6.
  • 7.
  • 8. In the Middle East and North Africa, Twitter can make difference between life and death. -Maryam Al- Khawaja
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Twitter connects everyone to what's happening in the world right now. From breaking news and entertainment, to sports and other everyday topics, see what's happening in the world, live, as it unfolds.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. PROBLEMS FACED • RAPID EXPANSION • LACK OF BUSINESS MODEL • FAKE PROFILES AND SPAMMERS • LACKS A RICH MEDIA INTERFACE
  • 20. References 1) Marketing Management by Philip Kotler and Kevin Lane Keller 2) Google images link: http://www.designerslib.com/wp- content/uploads/2016/08/twitter-color-palette- hex-rgb-code.jpg
  • 21. Created by Shantanu Pandey, from Delhi Technological University, during an internship under Professor Sameer Mathur, IIM Lucknow