Overview of social media - what is it, what are the trends, why does it matter, what are the risks?

1. Social Media What is it? Why should I care?

2. Three basic rulesdrive social media…

3. 1. People are social

4. 2. People are unique

5. 3. People want to be heard

6. Social media is not new… 1600’s 1800’s 1940’s 1980’s MEDIA Letters to the Editor Parlor Room Parties Monday Night Football Book Clubs SOCIALMEDIA

7. … it’s just more accessible. INTERNET WEB 1.0 MEDIA Newsgroups Online Forums SOCIALMEDIA IRC Chat D&D Parties

8. … it’s just more accessible WEB 2.0 SOCIALMEDIA

9. Social media is replacing traditional media Search popularity of “social media” vs. “media” over time “social media” “media” Source: Google Trends,12/10/09

10. Top social media sites Social Media 10 How do the social media giants stack up? If Facebook was a country, it would be the 3rd largest countryin the world. Source: SocialTimes.com, 2/3/2011; Wikipedia & Wikipedia, 1/2011; Mashable, 2/19/2011

11. Top social media sites Social Media 11 What are they used for?

12. Facebook user growth More than 250 million people use facebook every day Source: askaaronlee.com

13. Facebook is the largest online ad display publisher in the US Social Media 13 Where do you put your advertising $$? 1 in 6ads shown to US internet users are shown by Facebook Source: comScore, 5/12/10

14. So how do you use the trend? “social media”

15. Remember the three rules… Social Media 15

16. …and use social media to findand connect with people Social Media 16

17. But what are the risks? “social media”

18. Risks increase as usage goes up Primary risks from social media sites

19. Set FB security settings to “Secure Browsing” Fix your privacy settings!

20. Set FB privacy settings to “Friends Only” Fix your privacy settings!

21. Protect yourself with free tools

22. Invest in quality antivirus software

23. Use common sense

24. Social Media http://2wfx.tumblr.com