See how a holistic approach to monitoring that combines active tests with real user measurements empowers you to influence the business KPIs.

1. December 2014
Web Performance is a KPI
How RUM Bridges Insight to Impact

5. © 2014 Keynote 5
Business and IT – He said, she said
How they think about the site/app How you think about it
Growth – New users registering for the app Time to Interactive Page, Page Load Time (over time)
Conversions – Customer journey success rates Time to Interactive Page, Page Load Time
Retention - Repeat visitors Queries per Minute
Referrals – Referred customers Concurrent DB Connections
Abandonment - Exit rate # HTTP Errors (e.g., quantifying 404’s etc.)
Engagement – Average duration, spinners, freezing Time to First Byte, Time to First Paint
Business and User Behavior Technology Behavior

6. Performance anti-patterns
• Page weight
reduced
1.2MB -> 98K
• Average page
load time
increased
3 sec -> 20 sec
blog.chriszacharias.com/page-weight-matters

7. Anecdotes
© 2014 Keynote 7
60% faster ->
14% improvement in
donation conversions
Average page load for converted
population is 47% faster than the
average for non-converted
2.2 sec reduction in page load ->
15% in download conversions
http://kylerush.net/blog/meet-the-obama-campaigns-250-million-
fundraising-platform/
http://blog.mozilla.org/metrics/2010/04/05/firefox-page-load-
speed-%E2%80%93-part-ii/
SFSV WebPerformance Group 20120216 - Walmart RUM

8. Stat-zilla
© 2014 Keynote 8
• For each 100ms ↑ page load time
• 1% ↓ in conversion rate
• $1.6 billion revenue per second

9. POLL
Are you tracking key user
behavior metrics along with
your web performance
indicators?
Which metrics are you
correlating?

10. Found (or lost) in translation
© 2014 Keynote 10
 Timings, error codes,
histograms, etc. by
themselves don’t tell a
return on digital story
 Correlate
 Compare

11. What can RUM do for you?
© 2014 Keynote 11
 Page performance,
experienced by every
visitor
 All devices—smartphone,
tablet, desktop, smartTV,
etc.
 Segmentation to facilitate
triage and optimization
 Analysis and correlation
to user behavior
 UX Time, Time to First
Paint, Time to Interactive,
Exit Rate, and Bounce Rate
across pages
 Goal completion: define
customer objectives

12. Keynote Real User Monitoring
Sub 3-second data stream
User engagement metrics
Active test measurement correlation
Multi-dimensional analysis
RESTful API
 Real-time understanding of
performance across digital
channels
 Influence on customer engagement
 Literacy for elevating conversations
with the business
 Delivered in time to protect
revenue and cost to serve
 Flexibility to extend and customize
NEW
DIFFERENTIATORS
 Built on new big data architecture
enables flexible, open API for
integration with other BI tools
 Real-time data available in less than
3 seconds
 Keynote’s 20-year history in
synthetic monitoring is now
extended to support real user
monitoring

13. Keynote Performance Management:
Business impact, decisive action, flexibility
© 2014 Keynote 13
Real-time Performance and User Behavior Alerting and Deep Diagnostics
REAL USER DATA  ACTIVE MEASUREMENTS  OPEN PLATFORM

14. Sharpening real user data with synthetic measurements
© 2014 Keynote 14
Real
Users
Synthetic
Tests
Performance
in Context

15. A case in point
• Gilt case study
• Synthetic testing is
highly sensitive to
change
• Conducive to
creating controlled
“experiments” and
support A/B tests
http://tech.gilt.com/post/102395111244/a-
synthetic-monitoring-case-study

16. Elevate the conversation
© 2014 Keynote 16
Web performance is
a key performance indicator…
 In the context of influence on
customer behavior
 In the context of all digital
channels
 In the context of competitive
alternatives
TARDIS-trans on en.wikipedia

17. Thank You!
Please submit your questions
in the Q & A panel now.
Learn more about Keynote Real User Monitoring by visiting
keynote.com/solutions/monitoring/real-user-monitoring
Feedback and additional questions: events@keynote.com